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Former gambling addict launches Safer Online Gambling Group

George Miller

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Former gambling addict launches Safer Online Gambling Group
Reading Time: 3 minutes

 

Former online gambling addict David Bradford, 62, and his son, entrepreneur and social activist Adam Bradford, 26, have turned their past five tireless years of campaign work into a non-profit which will ‘slash the odds’ on punters becoming addicted to online gambling.

The Safer Online Gambling Group aims to raise awareness of online gambling addiction, bring about support for gambling addicts under an NHS framework and work with operators and the government to tighten up gambling policy to protect vulnerable players.

David and Adam already have meetings in the pipeline with Sky Bet and industry self exclusion scheme GAMSTOP with hopes of forming a customer-led coalition between gambling operators, customers with real life experiences and policy makers. They hope to ensure operators commit to a Safer Online Gambling Charter, which the group will also audit through user testing and discrete research.

Last week, the pair exposed weaknesses in the gambling industry’s GAMSTOP self-exclusion scheme which is meant to ensure addicted players cannot gamble again if they exclude themselves. Since their investigation the Gambling Commission has promised to tighten up the scheme’s loopholes.

David said: ‘Online gambling became a devastating addiction for me. An addict will not know they have the problem until it’s too late. Psychologically it takes you over. I was like a hamster in the hamster wheel. This work is going to become the rest of my life and I am proud to be able to turn a corner by providing a solution which will improve the lives of thousands of addicts across the country. Free bets and glamorous adverts kept me betting until there was nowhere else to go but to steal money to keep the whole facade alive. It was a desperate and unforgivable situation, I just wish help was around at the time.’

David’s two youngest sons, Alex and Ryan Bradford, who were 17 when David went to jail, have spoken for the first time about the impact their father’s gambling addiction had on them. In a statement released to the press, they said: ‘Our dad is a very brave man. We understand he lost control of his gambling but nothing was there to help him. We fully stand by him, no matter what happens, our family is united in providing hope and a real-life experience of gambling addiction which will help others if they find themselves in trouble too.’

David hid his 30-year gambling addiction from the family, ending up in jail after stealing £50,000 from his employers. He kept his addiction and the court case secret from his family, with them only finding out about their father’s problems through a report on the front page of the local newspaper. David had racked up over £500,000 of debt through payday loans, credit cards, bank loans and even remortgaging the family home. He was helplessly addicted to gambling and only now can reflect on his issues properly. The pair have campaigned nationally towards politicians, 10 Downing Street and industry operators to bring about change. They have had the support of the NHS, the Conservative Party and Labour deputy leader Tom Watson MP.

Recent achievements include work on the successful campaign to bring the Fixed Odds Betting Terminals stake down to £2 from £100 after widespread criticism of the machines and a roll out of NHS problem gambling clinics on the NHS in this year’s NHS Long Term Plan.

Over 430,000 people are addicted to gambling in the UK according to the Gambling Commission and a further 2 million people are at risk. 55,000 under 16s have gambling related problems according to charity GambleAware and the rate of advertising for gambling has increased by 600% since the Gambling Act 2005 deregulated many parts of the gambling industry. Adam and David would like to see advertising reduced, robust ID and affordability checks placed on online accounts and national campaigns run to highlight gambling addiction, as well as the further rollout of national NHS gambling addiction provision.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NSoft and Casa Pariurilor expand cooperation

George Miller

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NSoft and Casa Pariurilor expand cooperation
Reading Time: 2 minutes

 

NSoft, premium betting software provider and Casa Pariurilor, a part of the largest Central European betting operator, have extended their cooperation by agreeing on implementation of NSoft´s In-Play MTS betting solution into Casa Pariurilor’s retail network. The network numbers over 700 shops in Romania, positioning Casa Pariurilor amongst the top three betting companies in this country.

Karlo Kralj, NSoft’s Regional Sales Agent announces: “I am delighted to confirm the continuation of excellent cooperation with our client Casa Pariurilor. It is one of the oldest and the most respected betting companies on the Romanian market. Casa Pariurilor`s experts have profound understanding of their market and are great in deciphering the players` needs. The partnership with Casa has helped us significantly by providing the essential market-insights and up-to-date knowledge about Romanian market trends.”

The first deal between NSoft and Casa Pariurilor was set in 2014 with the release of NSoft`s most popular product – Lucky Six, a draw-based game, together with Virtual Greyhound Races. Initially, the products were available in retail and afterwards, have extended to the client´s web.

“We have been working with NSoft for 5 years now and our cooperation is a role model of how B2B cooperation should look like. You know, you can buy a betting software anywhere, but the people make the difference. We witnessed the NSoft`s trustworthiness and reliability with excellent 24/7 support and great turnkey betting solution, thus the decision to use the advantages of NSoft`s Seven Betting Platform and its In-Play MTS solution in our retail network was a logical step forward,” concluded Lewis Findlay, General Manager Romania, Fortuna Entertainment Group.

NSoft`s Sportsbook solution driven by Betradar data provides clients with an extensive offer of up to 25,000 live events per month across 20+ sports. It is highly customizable sports betting platform requiring zero initial costs.

In addition, NSoft’s Seven Platform allows distribution of In-Play and Pre-Match offer through all available channels: retail, terminal, web, and mobile.

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eSports

CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest

George Miller

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CodeCube Brothers Earns $50,000 Prize in First Mobile eSports Indie Developer Contest
Reading Time: 2 minutes

 

Inaugural Skillz Indie Ignite Competition Reveals Untapped Developer Talent

 

Skillz, the worldwide leader in mobile eSports, today announced the winner of its inaugural Indie Ignite game developer competition. First place was claimed by CodeCube Brothers, creators of Color Ring, earning the two Finnish brothers a grand prize valued at over $50,000. Hidden Pixel Games LLC, developers of Pool Payday, also received an honorable mention.

The first-place prize is comprised of a package of services and funds, including a $25,000 user acquisition campaign, $25,000 in game launch optimization services, as well as two Game Developers Conference (GDC) 2019 passes. The contest challenged indie game developers to create the next hit eSports game, and attracted an overwhelming response from the community.

“My brother and I have tried to design a hit mobile game since 2010, and winning this contest has been the biggest validation – if we hadn’t, we’d currently be looking for second jobs to fund our business,” says Esa Salminen, co-founder of CodeCube Brothers. “Monetizing is a big challenge for indie developers in this crowded market, but Skillz has empowered us to pursue our own aspirations while having the financial stability of a larger games studio.”

To enter the competition, mobile game developers integrated the Skillz eSports infrastructure into the title of their choice. The games were evaluated based on criteria including strong D1 and D7 retention rates, daily active users, and core gameplay loop design. Color Ring took the lead with impressive metrics, excelling across all criteria.

“Developers have always been central to our mission of democratizing eSports, and they never cease to impress us with their creativity,” says Andrew Paradise, CEO and founder of Skillz. “Skillz levels the playing field so even the smallest of indie developers have the tools needed to create a world-class eSport – all they have to bring is their creativity.”

Skillz is committed to supporting indie game developers, and kicked off its Indie Ignite Season 2 game developer competition this week. In support of this, Skillz is also hosting its first Game Jam next month. This event features hands-on tutorials from world-class experts on how to design and build successful mobile eSports titles. The Skillz Game Jam is open to all game developers, but is particularly ideal for Indie Ignite entrants.

 

About Skillz:
Skillz, the leading mobile eSports platform, connects the world’s 2.6 billion mobile gamers through competition. In 2018, Skillz was named to Entrepreneur Magazine’s 100 Brilliant Companies, Forbes’ Next Billion-Dollar Startups, and the Entrepreneur 360. Skillz has also been named the #1 fastest-growing private company in America by Inc. Magazine and a CNBC Disruptor 50. Over 18 million gamers use Skillz to compete in mobile games across 13,000+ game studios. Founded in 2012, Skillz is headquartered in San Francisco and backed by leading venture capitalists as well as the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. To learn more, visit www.skillz.com.

 

Source: Skillz

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Press Releases

Microgaming inks deal with Crazy Tooth Studio embark on icy adventures in Arctic Valor

Niji Ng

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Microgaming - Arctic Valor
Reading Time: 1 minute

 

Microgaming has signed a long-term supplier agreement with game development studio, Crazy Tooth.

The first game of the partnership will be Arctic Valor™, a riveting new six-reel, 4,096 ways online slot. Crazy Tooth Studio® developed this exclusively for Microgaming. The new game involves fierce Valkyries and has a mythological background.

Ben Hoffman, President at Crazy Tooth Studio®, said: “We are very excited to be working with Microgaming, whose extraordinary position in the market, diverse portfolio of excellent games and extensive list of operators will enable us to greatly diversify our capabilities and deliver our range of innovative slots and games to new audiences. We are thrilled to release Arctic Valor as our first exclusive game for Microgaming.”

David Reynolds, Games Publisher at Microgaming, added: “Arctic Valor provides a visually stunning journey into a land of ice and snow, complete with a fantastically vibrant, Norse-tinged atmosphere. With 4,096 ways to win, players can also look forward to smashing their way through to some truly epic rewards via the game’s unique and suspenseful icicle feature.”

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