Stricter guidelines could catch out multiple gambling brands
An apps and digital experience agency that supplies some of betting and gaming’s biggest names has warned that brands could soon have their apps rejected by Apple’s App Store.
The American tech giant has pledged to start enforcing a guideline requiring apps, including those operated by sportsbooks, casinos, bingos and lotteries, to have a minimum level of native functionality.
The 4.2 update in the Apple Review Guidelines requires apps to be sufficiently different from a Safari browsing experience and must “include features, content and user interface that elevate it beyond a repackaged website”.
Apple has been enforcing the updated guidelines and clamping down on new apps being submitted as so-called ‘wrapped websites’ and is also proactively targeting and rejecting updates to existing apps with minimal or no native functionality
According to mkodo, this is likely to affect brands both big and small in the betting and gaming industry, where it has been common practice for apps to be wrapped versions of an operator’s website.
Stuart Godfree, Managing Director and co-founder of app developer mkodo, said: “Apple is now ensuring that all apps offer something different to a web experience which will really affect both new and existing apps across our sector.
“Rejections can be hugely costly both in terms of resubmission work and time to market, not to mention loss of revenues, and can easily be avoided if an app is native and developed and optimised to respect the Apple Guidelines.”
As a mobile technology specialist, mkodo has over a decade’s experience in submitting mobile apps to the App Store and advising on App Store Optimisation and Apple’s Review Guidelines for the betting, gaming and lottery market.
Godfree added: “This should not be underestimated. It is very important to work with a partner who understands what the App Store and Google Play Store require to ensure your apps are not rejected.”
Clients currently include The Rank Group’s Grosvenor Casino, Mecca Bingo and Enracha brands, Danske Spil, and Canada’s Atlantic Lottery Corporation and British Columbia Lottery Corporation. mkodo will be exhibiting at ICE London where visitors can find out more about how to ensure their app is compliant with the Apple Guidelines while offering an exciting and engaging experience for the customer.
You can visit us on stand S9-156 at the ExCel London between the 5th and 7th February.
GoodLuckMate Publishes Insightful Report on Gambling Trends in Japan
GoodLuckMate has published a comprehensive Japanese gambling statistics and trends report on its website, revealing some interesting industry insights. The analysis was posted in October 2022 and includes a range of relevant data focused on the gambling market as well as gambling habits in Japan.
With this report, readers will get to learn more about the legality of gambling in Japan, the most popular games among Japanese players, and the demographics of gambling fans in the country. Some key figures include:
- Size of the online casino market in Japan – $6.7 billion
- Forecasted Japanese online casino market size by 2027 – $10.1 billion
- Sports betting market share – 40%
- Casinos market share – 30%
- Pachinko is the most popular game by market share
- Pachinko makes up about 4% of the country’s GDR
This report also reveals how Japanese consumers feel about online casinos and how popular they are among players of different age and sex groups. It also covers the issue of problem gambling in the country, highlighting that about 3.2 million Japanese players have a gambling addiction.
“We have launched a dedicated version of our website for our Japanese readers. We find the Japanese gambling market extremely intriguing, and that’s why we thought it was important to dive deeper into it through this report,” Nerijus Grenda, CEO of GoodLuckMate, said.
“Creating the report took a lot of research, but, in the end, it was worth it because it gives a complete picture of the Japanese gambling industry as it covers several essential aspects of it,” Grenda added.
Allwyn International Reports €958.6 Million in GGR for Third Quarter
Allwyn International has announced its preliminary unaudited financial results for the three and nine months ended 30 September 2022 and provided an update on recent developments and current trading.
Allwyn reported €958.6m ($994.3m) in gross gaming revenue (GGR) for Q3 2022, up 11% year-on-year. The company also reported adjusted EBITDA of €319.9m, up 10% from the prior-year period. Allwyn’s adjusted EBITDA margin is at 54% as of its Q3 report, 1% down year-on-year.
Continued strong growth in online sales online channel contributed 46% of gross gaming revenue in the Czech Republic, compared with 39% in Q3 2021.
The third quarter of 2022 also saw Allwyn’s stock price rise after it was formally awarded the Fourth UK National Lottery licence, starting in February 2024.
In Q4, the company reached an agreement to acquire Camelot UK Lotteries Limited, the current operator of the UK National Lottery.
Robert Chvatal, CEO of Allwyn, said: “This quarter has seen Allwyn deliver yet another set of strong financial results. We have also continued to deliver on our inorganic growth strategies, with some exciting developments in the UK in particular. Our consolidated Gross gaming revenue increased by 11% year-on-year in the third quarter and consolidated Adjusted EBITDA increased by 10%, driven entirely by organic factors – demonstrating once again the resilience of demand for our products and of our business model.
“We also continue to deliver strong margins and generate robust free cashflows, reflecting our favourable cost structure and focus on cost and capital efficiency. The third quarter and start of the fourth quarter have also seen two milestones in the UK, which is set to become the sixth market where we operate lotteries. In September, Allwyn was formally awarded the Fourth Licence to operate the UK National Lottery for a decade starting in February 2024, following the Gambling Commission’s earlier announcement that we were the Preferred Applicant, and on 19 November we announced that we had reached agreement to acquire Camelot UK Lotteries Limited, the current operator of the National Lottery.”
TAPPX CELEBRATES 9TH BIRTHDAY AND LAUNCHES TECHSOULOGY
Tappx, a leading global AdTech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps and video gaming across mobile, desktop, and CTV platforms.
The launch of Techsoulogy coincides with the 9th birthday of Tappx, which has grown rapidly since 2013 to reach 70 staff, and is forecast to surpass EUR 20 million of revenue this year. Tappx will now become part of the Techsoulogy brand while retaining its own name and unique position in the market. This is a major milestone in the company’s story, providing coherence of branding and messaging to a set of companies that have been launched or acquired by Tappx in recent years, with a total headcount approaching 100.
Alongside Tappx, Techsoulogy will be the corporate brand for four other companies focused on multiple complementary media and entertainment verticals including video generation and monetization, contextual advertising, and mobile game development. Each has been brought under the coherent messaging architecture and visual brand identity, with their own subtle twists. The Techsoulogy brand identity was defined with the help of Collaborabrands, and brought to life with words from Fernando Beltrán, visuals from Comuniza, and digital ecosystem development from Branng. Future brands entering the group will also be part of the consistent identity.
Daniel Reina, CEO at Techsoulogy and the founder of Tappx, commented:
“We believe this new brand architecture is an ideal model for our diverse companies, providing a common thread between them and creating a framework for us to keep growing and moving into new product categories. Tappx has been the engine behind this expansion, consistently growing in revenue and headcount even through challenging economic conditions, but it’s time for it to be part of something bigger.
“This includes not being afraid to talk about our vision for how technology and humanity will interact. How can we contribute human intelligence to artificial intelligence, and what qualifies us to have our say? As Tappx, we pioneered various initiatives to create a safer, more accessible, and more transparent digital environment at the expense of short-term profit: to help publishers adopt IAB standards; select only trustworthy, direct owned and operated traffic; and enable contextual advertising that improves user experience while protecting privacy. As Techsoulogy, we will do far more.”
Fernando Saiz Camarero, CMO at Techsoulogy, added:
“This has been an extensive project that began in mid-2021 when we asked our customers and partners what they value about us. We discovered that alongside our advanced technology, we’re best known for the quality of our people, ways of working, and culture. The team is our most powerful asset, and so we came up with the name Techsoulogy to encapsulate themes of technology, humanity and knowledge. As Techsoulogy, we will constantly explore, learn and improve to achieve more together than we ever could apart.”
Tappx recorded 97% revenue growth between 2020 and 2021 and is set to grow markedly again this year, with forecasts indicating revenue of at least EUR 20 million in 2022.
Gaming Americas Weekly Roundup – November 28-December 4
How Online Casino is Changing the Gambling Landscape in Europe
Gaming Corps Announces Approval for Netherlands Launch
Push Gaming strikes major partnership with Pokerstars
Introducing new verticals to the online casino space
Relax Gaming celebrates fifth Dream Drop Mega Jackpot winner with Play North
Alderney’s Gambling Control Commission Appoints Industry Veteran Andrew Gellatly to Executive Director Role
PRAGMATIC PLAY HITS BULLSEYE WITH NEW VIRTUAL SPORTS DARTS LAUNCH
IESF Concludes Regional Qualifiers for World Esports Championships
Exclusive interview: Superlotto kicks off the World Cup in Africa!
Wazdan expands Latvia presence with FeniBet agreement
EveryMatrix inks new casino deal with KingMakers
Crypto, Instant Withdrawal and Security Features – How the iGaming Industry Is Modernizing
Gaming Americas Weekly Roundup – October 31-November 6
Superlotto Games boosts pan-African reach with GOAT Interactive
PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING
Interviews6 days ago
Exclusive Q&A w/ Paul Buianov, Founder and CEO at BetCare
Affiliate Industry6 days ago
PartnerMatrix inks new affiliate channel deal with AdmiralBet
Latest News6 days ago
Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – November 21-27
eSports6 days ago
Challengermode launches in-game tournaments with The Battle of Polytopia, ushering in a new era for esports & competitive gaming
Asia6 days ago
Sands China Awarded New 10-Year Gaming Concession
Balkans6 days ago
CT Gaming Won Casino Management System of the Year Award at BEGE EXPO 2022
Asia5 days ago
Wynn Marjan Confirmed As First Casino Resort In UAE