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Operators Warned Of App Rejections

Niji Narayan

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Operators Warned Of App Rejections
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Stricter guidelines could catch out multiple gambling brands

 

An apps and digital experience agency that supplies some of betting and gaming’s biggest names has warned that brands could soon have their apps rejected by Apple’s App Store.

The American tech giant has pledged to start enforcing a guideline requiring apps, including those operated by sportsbooks, casinos, bingos and lotteries, to have a minimum level of native functionality.

The 4.2 update in the Apple Review Guidelines requires apps to be sufficiently different from a Safari browsing experience and must “include features, content and user interface that elevate it beyond a repackaged website”.

Apple has been enforcing the updated guidelines and clamping down on new apps being submitted as so-called ‘wrapped websites’ and is also proactively targeting and rejecting updates to existing apps with minimal or no native functionality

According to mkodo, this is likely to affect brands both big and small in the betting and gaming industry, where it has been common practice for apps to be wrapped versions of an operator’s website.

Stuart Godfree, Managing Director and co-founder of app developer mkodo, said: “Apple is now ensuring that all apps offer something different to a web experience which will really affect both new and existing apps across our sector.

“Rejections can be hugely costly both in terms of resubmission work and time to market, not to mention loss of revenues, and can easily be avoided if an app is native and developed and optimised to respect the Apple Guidelines.”

As a mobile technology specialist, mkodo has over a decade’s experience in submitting mobile apps to the App Store and advising on App Store Optimisation and Apple’s Review Guidelines for the betting, gaming and lottery market.

Godfree added: “This should not be underestimated. It is very important to work with a partner who understands what the App Store and Google Play Store require to ensure your apps are not rejected.”

Clients currently include The Rank Group’s Grosvenor Casino, Mecca Bingo and Enracha brands, Danske Spil, and Canada’s Atlantic Lottery Corporation and British Columbia Lottery Corporation. mkodo will be exhibiting at ICE London where visitors can find out more about how to ensure their app is compliant with the Apple Guidelines while offering an exciting and engaging experience for the customer.

You can visit us on stand S9-156 at the ExCel London between the 5th and 7th February.

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Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan

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Playson Reports Great Success at ICE London 2020
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Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

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Red Rake Gaming releases on Wildz Online Casino

George Miller

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Red Rake Gaming releases on Wildz Online Casino
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Innovative casino content provider, Red Rake Gaming, has launched its games with a new comer to the market, Wildz Online Casino.

Wildz Online Casino, launched in 2019, has grown at an incredible rate since its inception and has clearly resonated with its target markets through its focus on delivering the best player experience and rich content offering. By building its foundations on new technology, it delivers speedy response rates and real-time rewards for its players which has resulted in tremendous growth across multiple markets.

The partnership will see Wildz Online Casino accessing all the top performing games delivered by Red Rake Gaming to its players including key titles such as Super12Stars, which is an action packed slot with multiple feature and bonus rounds, Tiger & Dragon – the slot that give players 1 million ways to win – and the cluster slot, Gustav Minebuster, giving players the chance to win 20000x.

Red Rake Gaming’s key focus is on delivering engaging and innovative content to its partners and 2020 will be no exception with a packed roadmap lined up. With firm commitment to its partners, Red Rake Gaming continues to strive in delivering what operators and players want demonstrated by the recent release of the progressive tournament tool which is causing a stir within Red Rake Gaming client network.

Nick Barr, Managing Director for Red Rake’s Malta operations, commented on this partnership, saying: “We are thrilled to be working with the Wildz team and it’s incredible to see what they have achieved in such a short period of time. We are very much looking forward to being a part of their continued growth and delivery of an industry leading casino”.

Tony Kjaldstrom, COO at Rootz comment: “We are pleased to join forces with Red Rake Gaming to offer their game lineup at Wildz Online Casino. Red Rake Gaming delivers quality titles that will be a welcome addition to our casino. In particular, the replay feature on Red Rake’s titles will be sure to generate interest, especially among seasoned casino players. However, more important than these extra features is the overall quality of the games themselves. In that regard, Red Rake Gaming absolutely delivers. Welcome aboard!”.

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Industry News

Great list of live cricket online free – 1xBet

George Miller

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Great list of live cricket online free – 1xBet
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Hundreds of unique competitions are presented in the line and live of this trusted betting company. And what is more, traditionally you receive particularly high odds with your bets. Live cricket online free – 1xBet is a good opportunity not only to follow the competitions, but also to earn on them.

In the company you will be able to make forecasts not only for popular tournaments, but also for meetings at the local level. The brand pays attention to a great range of tournaments, which will allow you to place bets on exactly what you are really interested in. Note that all data on the course of events is updated in live. Thanks to this, you can keep abreast of the latest news and quickly respond to all changes.

As for live cricket online free – 1xBet, it involves dozens of options for the outcome of the confrontations. This will allow you to make money on something that until recently was just a hobby for you.

It will be possible to withdraw winnings using popular payment systems. For example, these are the ones that are used on the website of this company:
1. Visa.
2. Mastercard.
3. Skrill.
4. Neteller.
5. Bitcoin.

To collect your money, go to https://1xbet.com, then to your personal account and select the preferred payment system there. After that, the system processes the request, and you can withdraw your funds.

Live greyhound racing on the company’s website
One of the main advantages of the presented brand is a wide line of events. For example, it pays attention not only to popular disciplines like football, hockey, tennis, but also to competitions that are rarely found among its rivals. These are some of them: water polo, trotting, darts.

The live greyhound racing on www.1xbet.com is also available. This is your great opportunity to earn money on exciting competitions that take place around the world. And what is more, they are accompanied by very good odds. As a result, it is enough to make a correct prediction in order to hit the big jackpot.
You can check the status of your balance in your personal account. It contains information on your financial success. Such data is especially important for those who want to make betting not just their hobby, but a reliable source of income.

Live greyhound racing on a trusted platform is becoming more and more popular. If you also want to make money on it, then register on the site of this reliable bookmaker and make a deposit using one of the available payment systems.

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