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Gambling in the USA

Gaming Arts President Mike Dreitzer Named to ’25 People to Watch’ in Gaming For 2019

George Miller

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Gaming Arts President Mike Dreitzer Named to '25 People to Watch' in Gaming For 2019
'25 People to Watch' for 2019 Honoree Mike Dreizter, President, Gaming Arts
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Gaming Arts, LLC,  an end-to-end gaming technology provider of electronic gaming machines, bingo, keno and interactive casino-wide promotions, today announced that Mike Dreitzer, President, has been named as one of ’25 People to Watch’ by  Global Gaming Business Magazine, a leading trade magazine in the gaming industry.

Entering its 17th year, the ’25 People to Watch’ list recognizes gaming executives, regulators and influencers worldwide whose past experiences have positioned them to make major impacts and contributions to the gaming industry in 2019 and beyond.

Gaming Arts CEO and founder David Colvin said, “We are very proud that Mike has been named as one of ’25 People to Watch’ by GGB Magazine. Since joining Gaming Arts, Mike has been instrumental in growing the company and expanding our product offerings. The future is very bright for Gaming Arts as we enter 2019 with great momentum in the marketplace. We look forward to the significant milestones that Mike will help us accomplish on many key fronts in the months ahead.”

Gaming Arts President Mike Dreitzer said, “I am delighted to have been named to this prestigious list. It has been a pleasure working with David and the entire team at Gaming Arts. Following a strong 2018 where we focused on developing and bringing new and innovative products to market, we expect great things for 2019.”

With nearly 20 years of gaming manufacturing, technology and regulation experience, Dreitzer was named President of Gaming Arts in February 2018 to lead the Company in its expansion efforts in the bingo, keno and slot sectors. Under his leadership, the Company has expanded considerably and opened a new technology and innovation campus in Las Vegas last year. Moreover, Dreitzer has helped assemble a team of veteran slot developers with more than 100 combined years of experience in the slot industry.

Prior to joining Gaming Arts, Dreitzer was President of North America for Australia-based Ainsworth Game Technology. Under his tenure, the company produced more than $80 million in annual revenue.

 

About Gaming Arts:

Gaming Arts, LLC, a privately owned and operated business headquartered in Las Vegas, Nevada, is the world leader in bingo and keno games and technology and is now entering the electronic gaming machine market with some of the world’s most innovative slot games along with the world’s first casino-wide interactive promotional system. Gaming Arts holds gaming licenses in approximately 80 jurisdictions, including North America, Latin America, the Pacific Rim, and South Africa. To learn more, visit http://www.gamingarts.com

Source: Gaming Arts, LLC

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Stockholders of Eldorado Resorts and Caesars Entertainment Vote to Approve Eldorado’s Acquisition of Caesars

George Miller

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Stockholders of Eldorado Resorts and Caesars Entertainment Vote to Approve Eldorado’s Acquisition of Caesars
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Eldorado Resorts, Inc. and Caesars Entertainment Corporation announced that, at separate Special Meetings of Stockholders, their respective stockholders approved certain actions in connection with Eldorado’s acquisition of Caesars. The transaction is expected to be consummated in the first half of 2020 and remains subject to the receipt of all required regulatory approvals, and other closing conditions.

Holders of over 99% of the Eldorado shares that voted on the issuance of shares of Eldorado common stock in connection with transactions contemplated by the merger agreement with Caesars cast their votes in favor, representing approximately 87% of Eldorado’s outstanding common stock as of the record date for the Eldorado stockholder meeting. Holders of over 99% of the Caesars shares that voted on the merger cast their votes in favor, representing approximately 76% of Caesars’ common stock outstanding and entitled to vote as of the record date for the Caesars stockholder meeting. Eldorado and Caesars stockholders also approved each of the other matters on their respective meeting agendas, including the Eldorado stockholders’ approval of the reincorporation of Eldorado from Nevada to Delaware subject to and promptly following the consummation of the merger.

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Gambling in the USA

Google allowing gambling advertisement in the US

George Miller

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Google allowing gambling advertisement in the US
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We can say that Google is generally gambling-friendly and permits related advertisements in 30 different countries, but not the United States. At least, up until now.

However, it was recently announced that Google will expand the range of online casino advertisements in about 9 different states. Notably, in June, they have already launched several ads across Jersey, Nevada, and West Virginia on a trial basis. But now Google also signed an agreement with Indiana, Iowa, Montana, Pennsylvania, and Rhode Island.

Gambling advertisement in 2020
Google hasn’t yet announced an exact date of when the project will be officially launched. But many believe that it should happen at any time at the beginning of 2020.

Another mystery circles around whether online poker advertisements will also be included in the list of permitted gambling areas.

Regulatory requirements and restrictions
Google has imposed several regulatory conditions that include age verification and ‘the presence of responsible gambling messaging.’

If a gambling business trying to apply for licensing will fail any of the requirements, it will be restricted from any operation in the United States.

The regulatory hurdle, however, is not the only thing online casinos should be worried about. As cultural resistance is still quite high in certain parts of the country, thus it can give casinos a hard minute to find ad platforms that would be eager to post their advertisement.

A director of group acquisition marketing at Better Collective, Gavin Moore, said:
“This move for unblocking online casino ads in 2020 clearly establishes that Google is looking to take full advantage of the growing industry in the U.S.”

Moore also added:
“Awareness really is the keyword here. Google is giving digital betting operators and affiliates a huge potential reach and opportunity to get their brands in front of qualified, interested users.”

Breaking down channels of influence
Google Ads
Specialists believe that pay-per-click strategy won’t really work in this case, as those searching for online gaming websites already have an intention and know exactly what they are looking for.

Gavin Moore commented on this:
“It will prove crucial as an acquisition channel, as it gives an edge to digitally savvy operators and affiliates, as they will have the opportunity to fill the need of these searchers with their sportsbook, casino, or affiliate site. It gives advertisers the chance to place themselves front and center when a player is most likely to start playing online, and ultimately, be there at the micro-moment when it counts and determines where that player will go on to play online.”

YouTube
Meanwhile, YouTube, operated by Google, would be a perfect place for affiliates to drive brand awareness and recognition among gamblers.

“So advertisers have the opportunity to spend huge budgets to put their ads in front of potential new customers who fit the bill, who are 21-plus, live in the legal states, and have shown an interest in gambling with their previous online behavior,” – mentioned Moore.

Google Display Network
According to Mr. Moore, that, again, would be the most prominent and easy way for operators and gambling websites to put a message right in front of their target audience.

Admob
This is a platform that will specifically allow developers to drive traffic to their mobile apps. Thus, it will be another great customer acquisition channel for operators and affiliates out there.

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Gambling in the USA

Yahoo Sports, BetMGM Launch Yahoo Sportsbook in New Jersey

Niji Narayan

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Yahoo Sports, BetMGM Launch Yahoo Sportsbook in New Jersey
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Yahoo Sports has partnered with BetMGM and launched Yahoo sportsbook in New Jersey. Now players in New Jersey would have access to sports betting directly on yahoo sports.

“Today, Yahoo Sportsbook powered by BetMGM launches on Yahoo Sports allowing fans nationwide to view betting odds across a variety of sports. Users of legal age in the state of New Jersey can click through the odds to place bets on BetMGM,” Yahoo Sports said.

“The new offering gives sports fans a new way to enjoy the games they love, integrating sports betting opportunities into the Yahoo Sports app and desktop experiences. Yahoo Sportsbook powered by BetMGM elevates the experience for sports fans, getting them closer to the games they’re passionate about and closing the loop from content to transactions,” Yahoo Sports added.

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