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Incentive Games Enter Into Exciting Partnership With Betlion To Launch Their Innovative Games Offering In Africa

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Incentive Games handed 12-month contract extension with Bet Lion
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Incentive Games have announced an exciting new partnership with rising sports-betting company Betlion which will see their highly innovative free to play games released to a whole new audience across Africa.

The deal will initially involve the launch of a new Betlion App rolling out two of IG’s flagship products, a single game fantasy football competition and a correct score predictor game with the potential for more to come.

Peter Stagles, Betlion’s Director of Operations expressed his satisfaction with the collaboration by saying “We are delighted to be partnering with Incentive Games and feel it’s a real coup to be the first to bring their slick games offering to Africa.”

Stagles added. “It’s a great extension of our product offering and will appeal not only to sports-bettors but every adult who is passionate about football across Kenya, Uganda and beyond. It will be a tremendous opportunity to increase our brand exposure whilst also bolstering acquisition and improving retention”.

Both games will provide a free to play opportunity for fans to have added interest in high profile matches and to win considerable cash prizes either by correctly predicting top performing players or by correctly predicting scorelines.

Incentive Games build software for businesses which allows them to acquire customers at a fraction of the industry standard cost through innovative gamification. They create engaging, accessible games which go beyond customer acquisition in providing businesses the means to retain their existing customers more effectively, as well as more efficiently monetise their userbase through upselling to their clients’ value chain and in-app purchases.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their rebranding campaign in late 2018. Building on their initial success designing industry-specific B2B tools as PPG, Incentive Games has diversified their offering significantly with products now applicable to any industry.

Specialists in customer acquisition, retention and monetisation, the company were tipped as one to watch at last year’s ‘Engage, Invest, Exploit’ (EIE) Scotland showcase and are off to an encouraging start this year with the announcement of a notable deal with African betting operator BetLion, signed in late 2018. The agreement will see Incentive Games expanding their reach into a lucrative new customer-base in the emerging African i-Gaming market.

The popularity of sports betting and other gambling formats is fast rising to become a phenomenon across the continent; Ghana, Kenya, Nigeria, Uganda and South Africa are all experiencing surges in all forms of both off and online gambling from lotteries and poker to slot machines, with this growth led primarily by sports betting and mobile online gaming. In a 2017 study, Kenya was found to have an estimated 2 million users actively engaging in mobile-based sports betting and gaming. The combined gambling industry of Kenya, Nigeria and South Africa alone is projected to be worth $37 billion with over 50% of each population betting regularly.

BetLion has gone from strength to strength since their launch in Uganda just prior to last year’s World Cup. They have quickly accumulated a considerable player base with their culture focused model, hiring homegrown talent to offer regional insights and localisation expertise whilst providing what their audience desires, a football-first approach, which their sponsorship of the national team, The Uganda Cranes, is testament of.

They have since launched in Kenya at the tail end of last year with numerous other countries rumoured to be on the way and have also recently launched Africa’s biggest football Jackpot, the $3.5Million ‘Goliath’, which is a clear sign of their intent and ambition.

“We are delighted to be integrating with such a fast-growing sportsbook in BetLion.” said John Gordon, Incentive Games CEO, “Our shared values of looking to offer best-in-class, engaging experiences for users is our springboard to launch successfully across Africa”

The focus is to drive BetLion visibility across the continent for existing customers whilst capturing a greater market share through the combined expertise of Scottish customer acquisition, retention and monetisation specialists,

Incentive Games, and the marketing and domain knowledge provided by BetLion. The combination of market familiarity provided by BetLion and the customer engagement tools provided by Incentive Games look certain to make a noise in the football-crazed continent.

Incentive Games will be present at this year’s ICE London conference, the largest B2B gaming conference in the world. If you would like to book a meeting with Incentive Games whilst at the event, please contact [email protected] or visit the team at stand N9-506.

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Africa

KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

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KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
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New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

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Africa

‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets

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‘Supa’ Celebration as Hacksaw Gaming Takes First Steps into South African Market with Supabets
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After nearly a year in making, both Hacksaw Gaming and Supabets are reaping the rewards of their partnership this week! As of the 30th March 2024, Supabets’ players now have access to a  plethora of Hacksaw games at their fingertips, and their platform currently stands as the only place players can access our games in South Africa.

The South African market has been on our radar for a while now, but like all good things, this partnership took time, refinery and hard work from both parties. A relatively new market to our expanding industry, but with the potential to be one of the most lucrative we’ve seen in a while. Needless to say, we are thrilled to now be a part of it!

Household Hacksaw names such as Chaos Crew, Wanted Dead or a Wild and The Bowery Boys are now available for Supabet users, and we’re ‘supa’ excited for South African players to immerse themselves in the true Hacksaw experience for the first time ever. But we’re not stopping there. As a homage to this new partnership, we’re planning on increasing our portfolio to over 30 of our games by August, and there are even whispers of game exclusives for South Africa in the future.

Supabets, founded for the people, have been at the forefront of promoting innovative and dynamic experiences for their customers since 2008. Head of Product at Supabet, Bavu Mpama, couldn’t contain his excitement on this recent launch – “What a ride it’s been trying to make this all possible, with the help of the Hacksaw team we are now able to launch one of the best providers in the market at Supabets. It’s been incredible to see the growth of the iGaming industry in South Africa. It’s a huge moment for Supabets, our customers and the iGaming industry in South Africa. We cannot wait!”

“It’s a thrilling expansion into a new region for Hacksaw Gaming, one that I’m confident will see mutual growth of both Hacksaw and Supabets.” Marcus Cordes, CEO of Hacksaw Gaming stated that “as always, our focus remains on delivering the Hacksaw quality we’re known for. Supplying unique and innovative content  that is not only visually stunning, but provides players with inventive mechanics that they know and love us for.”

Looking towards that stunning South African horizon, we’re certain that this is just the beginning of what we can provide to this new region of Hacksaw Gaming enthusiasts.

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Africa

ESA Gaming adds to Africa presence with multi-country Betway deal

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ESA Gaming adds to Africa presence with multi-country Betway deal
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ESA Gaming, the innovative games provider, has signed a significant commercial deal with leading global online betting and gaming brand Betway, to bolster its reach across the African continent.

The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

The tie-up with the Super Group-owned brand has significantly boosted ESA Gaming’s footprint in Africa.

The continent has emerged as a key target for the provider, with its array of light-weight games proving extremely popular in markets where mobile connectivity speeds may vary wildly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.

“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”

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