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Reflex Gaming to ink strategic partnership with Stakelogic at London event

George Miller

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Reflex to ink strategic partnership with Stakelogic
Mat Ingram, Chief Product Officer at Reflex Gaming
Reading Time: 2 minutes

 

Reflex Gaming, the independent games creator with a pedigree in both the digital and bricks-and-mortar space, has confirmed the agreement of a strategic partnership with Netherlands based Stakelogic.  The agreement, which will be formally launched at ICE London, on the Stakelogic stand N9-255 at 12.15pm on Wednesday 6 February, will see the two companies collaborate on the development and deployment of ‘hyper-local’ specialised content for the UK and other European markets.

Mat Ingram, Chief Product Officer at Reflex, said: “ICE London represents a symbolic start to the business year for the vast majority of gaming organisations and the team at Reflex is delighted to be able to officially launch our strategic partnership with Stakelogic in London.  Stakelogic is a young and creative company whose outlook and values chime with our own.  Like ourselves, Stakelogic, is relatively small in size, but also has a fantastic energy and positivity underpinned by a clear business development strategy.”

He added: “The over-supply of games has created a market dynamic in which quantity, as opposed to quality, is the stand out characteristic.  Because of this, I believe there is an increasing requirement for specialised, ‘hyper-local’ content defined as games that have been specifically created by suppliers with the expertise and experience to connect with local players.

“As suppliers, we often have to modify our games to suit local regulations, but I believe it is also better for the user if the games with which they are presented have been crafted for them, rather than the result of the one-size-fits-all approach that is often applied.  Reflex has some of the most successful games in the land-based markets and our strategy is to leverage these with partners, such as Stakelogic, who have expertise in developing and distributing hyper-local content.  I’m extremely confident this partnership will succeed in engaging with players with our first suite of hyper-local games scheduled for release during Q1 of 2019 and throughout the year.”

Stephan van den Oetelaar, Chief Executive Officer at Stakelogic, further elaborates on the productive alliance: “The unique partnership between Stakelogic and Reflex Gaming has already resulted in the development of spectacular online versions of the famous Reflex titles ´Lucky Gems´ and ´Wild Moon´, whereby Stakelogic again proved its technology leadership by creating advanced Quattro versions of these popular games.

The Stakelogic Quattro games enable players to choose to play 1, 2, 3 or 4 instances of the same game simultaneously.  It resembles the experience of playing several slot machines at the same time in an arcade.  It is obvious that the partnership with Reflex enables Stakelogic to produce top-class games for the UK market.  Popular games, which have been commercially successful in the UK for many years, will become available online.  I am very proud that we can show the online versions of ‘Lucky Gems’ and ‘Wild Moon’ to you at ICE London 2019.”

 

Industry News

Spain Bans Gambling Firms from Sponsoring La Liga Clubs

Niji Narayan

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Photo source: affiliateinsider.com
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According to a report in El Pais, gambling companies will no longer be permitted to appear as front-of-shirt sponsors for La Liga clubs next season.

Spanish Minister of Consumer Affairs Alberto Garzón has proposed a series of measures which will toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure. Currently, eight clubs in La Liga feature a gambling company as a main shirt sponsor.

The ban follows the approval of laws as part of Spain’s “Royal Decree on Advertising” which currently permits a four-hour advertising window for betting companies, but does not authorise any exposure out of the timeframe.

In addition to the ban on shirt sponsorships, the new decree will prevent gambling companies from being allowed to sponsor stadium names nor any other aspect associated with the teams.

Garzón had altered the wording of the ruling to state that “sponsorship in sports T-shirts or equipment will not be admissible”, with gambling companies already banned from featuring on youth shirts.

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Industry News

Dutch Casinos Receive More Than €41M from Government

Niji Narayan

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Photos source: ism-global.net
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Casinos and gambling centres in the Netherlands had to close their doors from March 16 to July 1 during the lockdown. During the lockdown period, no revenues were earned but the cost of housing and personel continued. Therefore, the Dutch government published the first temporary measure to compensate the cost of salaries.

On July 10, the Employee Insurance Agency (UWV) published a register. The register includes all companies that received an advance on the allowance in the first application period from March 1 to May 31. The register shows Dutch casinos received a minimum of €41.7 million in allowances over the three-month period.

Multinationals in the Netherlands like airliner KLM and the world leader in online travel and related services Booking.com were the top companies in the register receiving hundred of millions. But the government also spends tens of millions on casino and gambling centres. Big names in Holland are among the top companies in the gaming industry. State-owned Holland Casino received €31.9 million.

Other big-name gambling centres also cashed in millions of euros. JVH Gaming got €4.8 million, Fair Play 2.7 million and Hommerson €0.5 million. These were the biggest, but tens of other small businesses are on the list wist smaller amounts. The Dutch branch of international gaming operator Novomatic also got €1.1 million.

On July 1, the second temporary measure was released. It is expected the Dutch government will again spend tens of millions in the coming months in the gaming industry.

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Industry News

MGA Games Launches Buffalo Bingo

Niji Narayan

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Photo source: casino.guru
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MGA Games has launched Buffalo Bingo which is compatible with all mobile devices.

Buffalo Bingo is having the Wild West theme. Players will feel like real cowboys and will be able to traverse the great plains, roam through unchartered territories and camp next to herds of buffalo, on a new and thrilling odyssey through the Wild West.

Buffalo Bingo is made up of 4 cards of 15 numbers each and has a 60 ball drum from which 30 are drawn. In addition, after all of the balls have been drawn, the player is able to acquire up to 14 extra balls.

Depending on the patterns that form on the cards, the players will begin to win prizes. There are up to 15 prize patterns, and whoever gets the big bingo can also win the Jackpot.

Buffalo Bingo also includes 3 fantastic mini-games: Trails, a mini-game in which the bison must choose the best route to obtain a prize; Bison Stampede, a game where users discover between 4 and 12 new prizes along the way; and Buffalos, the classic shell game where users guess where the jackpot is.

Buffalo Bingo is available to Spanish operators from July 13 and will be released to the international market from July 27.

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