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Reflex Gaming to ink strategic partnership with Stakelogic at London event

George Miller

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Reflex to ink strategic partnership with Stakelogic
Mat Ingram, Chief Product Officer at Reflex Gaming
Reading Time: 2 minutes

 

Reflex Gaming, the independent games creator with a pedigree in both the digital and bricks-and-mortar space, has confirmed the agreement of a strategic partnership with Netherlands based Stakelogic.  The agreement, which will be formally launched at ICE London, on the Stakelogic stand N9-255 at 12.15pm on Wednesday 6 February, will see the two companies collaborate on the development and deployment of ‘hyper-local’ specialised content for the UK and other European markets.

Mat Ingram, Chief Product Officer at Reflex, said: “ICE London represents a symbolic start to the business year for the vast majority of gaming organisations and the team at Reflex is delighted to be able to officially launch our strategic partnership with Stakelogic in London.  Stakelogic is a young and creative company whose outlook and values chime with our own.  Like ourselves, Stakelogic, is relatively small in size, but also has a fantastic energy and positivity underpinned by a clear business development strategy.”

He added: “The over-supply of games has created a market dynamic in which quantity, as opposed to quality, is the stand out characteristic.  Because of this, I believe there is an increasing requirement for specialised, ‘hyper-local’ content defined as games that have been specifically created by suppliers with the expertise and experience to connect with local players.

“As suppliers, we often have to modify our games to suit local regulations, but I believe it is also better for the user if the games with which they are presented have been crafted for them, rather than the result of the one-size-fits-all approach that is often applied.  Reflex has some of the most successful games in the land-based markets and our strategy is to leverage these with partners, such as Stakelogic, who have expertise in developing and distributing hyper-local content.  I’m extremely confident this partnership will succeed in engaging with players with our first suite of hyper-local games scheduled for release during Q1 of 2019 and throughout the year.”

Stephan van den Oetelaar, Chief Executive Officer at Stakelogic, further elaborates on the productive alliance: “The unique partnership between Stakelogic and Reflex Gaming has already resulted in the development of spectacular online versions of the famous Reflex titles ´Lucky Gems´ and ´Wild Moon´, whereby Stakelogic again proved its technology leadership by creating advanced Quattro versions of these popular games.

The Stakelogic Quattro games enable players to choose to play 1, 2, 3 or 4 instances of the same game simultaneously.  It resembles the experience of playing several slot machines at the same time in an arcade.  It is obvious that the partnership with Reflex enables Stakelogic to produce top-class games for the UK market.  Popular games, which have been commercially successful in the UK for many years, will become available online.  I am very proud that we can show the online versions of ‘Lucky Gems’ and ‘Wild Moon’ to you at ICE London 2019.”

 

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Industry News

NetGaming signs content distribution agreement with EveryMatrix

George Miller

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NetGaming signs content distribution agreement with EveryMatrix
Reading Time: < 1 minute

 

NetGaming, the creative casino games studio, has partnered with EveryMatrix’s CasinoEngine in a deal that boosts the supplier’s access to important markets around the globe.

NetGaming’s engaging slot collection, including its latest release Kitty Cafe, is set to be integrated into EveryMatrix’s casino aggregator.

CasinoEngine is a highly performant integration and productivity platform and the largest casino content library in the industry, thanks to its collection of over 8,000 games and 260+ local and global jackpots.

NetGaming’s immersive game content is available in 26 languages and can be operated with 41 currencies.

Pallavi Deshmukh, CEO at NetGaming, said: “We are delighted to sign with EveryMatrix, as the company’s strong distribution capability enables us to expand across a range of key territories.

“We feel confident that our impressive portfolio will prove popular amongst players and look forward to a fruitful long-term partnership.”

Amund Stensland, COO at CasinoEngine, said: “We are thrilled to have NetGaming on board, and the company’s entertaining slot titles will be a welcome addition to our offering.

“Our focus is to integrate high-quality gaming suppliers for our vast operators’ network seeking to expand into new jurisdictions.”

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Industry News

Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising

Niji Narayan

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Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising
Photo Source: insider.com
Reading Time: < 1 minute

 

Alberto Garzon, consumer affairs minister of Spain, has unveiled the plans for a crackdown on advertising by gambling companies and casinos.

The proposals are an attempt by Garzon’s left-wing Unidas Podemos party to make good on its campaign promise to protect youth and gambling addicts, having formed a coalition government with the Socialist Party in January.

The government aims to reduce television gambling advertising by as much as 80% and ban companies from hiring celebrities to market gambling products and services.

“The regulation has to be similar to tobacco. We are not regulating the textile sector here, but a sector that has an impact on public health,” Garzon said.

The new proposals also include a ban on marketing that offers the likes of free bets to new customers, which Garzon said lures vulnerable groups into gambling.

Government data shows that online betting by Spaniards has almost tripled between 2014 and 2018 to 17.8 billion euros ($19.2 billion).

Sports betting is now so strong that almost all leading Spanish soccer clubs, including Barcelona and Real Madrid, feature gambling brands among their official sponsors. Among those with gambling companies as official shirt sponsors are Levante, partnered by Betway.

The government plans to prevent soccer clubs from selling to children jerseys emblazoned with gambling brands, but its proposals stop short of a total ban on such logos on professional teams’ official kits.

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Industry News

Hacksaw Gaming launches My Lucky Number exclusively with Rootz

George Miller

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Hacksaw Gaming launches My Lucky Number exclusively with Rootz
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Hacksaw Gaming ​ is thrilled to announce that My Lucky Number has launched exclusively with Rootz on Wildz.com until 23 ​rd ​ March 2020.

My Lucky Number ​ features an amazing jackpot of €25,000,000. The personalised addition of the player choosing his or her own lucky number is also an innovative feature that makes the jackpot win extra special.

Hacksaw’s content has been live with Wildz since September 2019 and the partnership has gone from strength to strength so it comes as no surprise that an exclusivity agreement to launch Hacksaw’s first premium slot was reached with the operator.

Marcus Cordes, COO at Hacksaw Gaming ​said, “We are determined to push the boundaries when building our games and My Lucky Number is no exception. With its added personalised touch to enable players to choose their own winning number, we believe that My Lucky number offers a new gaming experience whilst keeping in line with Hacksaw’s aesthetic and we are proud to announce it through Rootz.”

Tony ​Kjäldström​, COO at Rootz ​added, “At Rootz, we are always looking to give our customers a diverse and personalised gaming experience and we are extremely excited to be the first to launch Hacksaw’s My Lucky Number exclusively on Wildz.com. ​We believe that My Lucky Number will be very popular with our players thanks to its unique features and huge jackpot.​”

My Lucky Number is available to play ​at ​www.wildz.com​ on ​Tuesday 25​th ​ February 2020

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