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Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion

George Miller

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Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion
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Winner Awarded $100,000 in Grand Finale Slot Tournament Onboard the Regal Princess

 

Scientific Games Corporation announced, in partnership with Carnival Corporation and Princess Cruises, that they awarded the grand prize of $100,000 in the MONOPOLY Cruise for Cash promotion. The winner, a lucky VIP player from Holland Casinos, was one of more than 400 players in the grand finale slot tournament which took place onboard Regal Princess in December. Another $100,000 in cash and free play in the ship’s casino was shared among the top 40 finalists.

Celebrating a 20-year relationship with Hasbro and the MONOPOLY brand, Scientific Games collaborated with Carnival Corporation and its premium line, Princess Cruises, to develop a nearly year-long promotion that included participants from more than 60 land-based, cruise, and online casinos, along with winners from a local Las Vegas television station promotion. Select VIP players were awarded certificates for a free cruise and a seat in the Grand Finale $200,000 MONOPOLY Cruise for Cash slot tournament.

“We were extremely pleased by the response to the MONOPOLY Cruise for Cash event onboard Regal Princess,” said Anil Mansukhani, Vice President of Onboard Revenue and Business Development. “With Scientific Games we were able to introduce a new group of players to our iconic premium cruise line and offer all of the tournament participants a very energetic and fun-filled series of events throughout the cruise including the largest slot tournament ever hosted by Princess Cruises.”

“The MONOPOLY Cruise for Cash promotion aboard the Princess Cruise line introduced hundreds of players to a unique way to engage with the classic brand,” added Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro. “We’re thrilled to have worked alongside Scientific Games to bring this tournament to life and are excited for what’s ahead for MONOPOLY fans at sea.”

To continue the momentum and the success of the inaugural MONOPOLY Cruise for Cash, Scientific Games, Carnival Corporation and Princess Cruises are planning a large-scale promotion based on the MONOPOLY brand for 2019, which will culminate with a grand finale event aboard the Royal Princess on November 16, 2019. More details will be released in the spring of 2019.

“The MONOPOLY Cruise for Cash promotion was the largest promotion of this type that Scientific Games has ever embarked on and we are thrilled that it was a smashing success!” said Bob Parente, Senior VP and Chief Revenue Officer for Scientific Games. “With so many of our casino customers participating, this promotion brought exposure of our successful library of MONOPOLY slot and gaming products to players all over the world.”

© 2019 Scientific Games Corporation. All Rights Reserved.

MONOPOLY is a trademark of Hasbro. Used with permission.  ©2019 Hasbro.  All rights reserved.

 

About Hasbro, Inc.

Hasbro is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years.

 

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

About Princess Cruises

One of the best-known names in cruising, Princess Cruises is a global premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to more than 360 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England and World Cruises. A team of professional destination experts has created more than 150 award-winning itineraries, ranging in length from three to 111 days and Princess Cruises has been continuously recognized as “Best Cruise Line for Itineraries.”

Princess Cruises continues its multi-year, “Come Back New Promise” – a $450 million-dollar product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience. These enhancements result in more moments of awe, lifetime memories and meaningful stories for guests to share from their cruise vacation. The product innovations include partnerships with award-winning Chef Curtis Stone; engaging entertainment inspired shows with Broadway-legend Stephen Schwartz; immersive activities for the whole family from Discovery and Animal Planet that include exclusive shore excursion to onboard activities; the ultimate sleep at sea with the award-winning Princess Luxury Bed and much more.

Three new Royal-class ships are currently on order with the next new ship, Sky Princess, under construction scheduled for delivery in October 2019. Princess recently announced that two new (LNG) ships which will be the largest ships in the Princess fleet, accommodating approximately 4,300 guests with expected delivery in 2023 and 2025. Princess now has five ships arriving over the next six years between 2019 & 2025. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK ).

Source: Scientific Games Corporation

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GameArt Joins Stakelogic’s Greenlogic Partner Programme

Niji Narayan

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GameArt Joins Stakelogic’s Greenlogic Partner Programme
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GameArt, the leading provider of high-quality digital gaming products, has partnered with Stakelogic to take advantage of its Greenlogic programme.

GameArt will now have access to over 500 operators worldwide through the Stakelogic developer’s partner platform, significantly boosting GameArt’s global presence and introducing their unique content to new markets.

Offering access to some of the biggest names in the industry, such as Kindred, Pokerstars, GVC and Betsson, the Greenlogic partner platform has already proven extremely popular and gained industry-wide recognition, attracting well established providers and some of the best up-and-coming studios to join its family.

“Our Greenlogic partner program has been an unparalleled success to date, and this is only emphasised by GameArt becoming the latest studio to sign on. It is our aim at Stakelogic to provide the very best gaming content available, either through our own talented in-house studio or via the impressive capabilities of independent studios who may be finding it hard to gain a foothold in such a competitive market place, or choose to fully focus on game development. GameArt is a stellar signing for Greenlogic and we look forward to working with their team for many years to come,” Stephen van den Oetelaar, CEO of Stakelogic, said.

“This is a pivotal moment in GameArt’s history and one which demonstrates the level of excellence our dedicated team have reached in the art of game development. Being able to offer our extensive library of games to even more operators across even more markets is a very exciting prospect, and one which we intend to grasp with both hands,” Stefano Picone, CEO of GameArt, said.

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1X2 Network Signs Content Deal with FSB

Niji Narayan

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1X2 Network Signs Content Deal with FSB
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1X2 Network has signed a content deal that will see its full suite of games from both 1X2gaming and Iron Dog Studio available on FSB. The partnership will offer FSB’s operator partners access to renowned titles including Pirate Kingdom Megaways, Book of Loki, and the recently launched Van Helsing’s Book of the Undead.

“FSB are a long-standing, reputable supplier and one we have worked tirelessly with to deliver a content partnership that will no doubt be a long-lasting success. The 1X2gaming and Iron Dog Studio suite of games are some of our most popular and top performing titles, and ones which will complement the great offering already available on FSB,” Jack Brown, Sales Director at 1X2 Network, said.

“As we continue to grow our content selection at FSB, it became evident that the 1X2 Network selection of slots and games was a must-have addition to our casino suite. We strive to offer the best and most varied selection of games to our ever-expanding customer base and this relationship delivers on both quality and quantity. We look forward to making sure this partnership is a great success for 1X2 Network and our operators,” Brendan Courtney, Head of Casino at FSB, said.

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777.be Announces New Campaign Featuring Jean-Claude Van Damme

Niji Narayan

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777.be Announces New Campaign Featuring Jean-Claude Van Damme
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Online sportsbook and casino operator 777.be has extended its contract with Belgian-born Hollywood actor Jean-Claude Van Damme until 2022.

A new campaign with Van Damme is scheduled for release later this week on Belgian TV, YouTube and other digital channels. It stars Van Damme as a “benevolent hero” who is on a mission to teach customers of Bet777.be a lesson about knowing their limits when betting.

“We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players,” Jean-Christophe Choffray, Head of Gaming at 777.be, said.

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