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MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly



MuchBetter Takes Aim at the Multi-billion-pound iGaming Payments Monopoly
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One year on from its commercial launch, payments app MuchBetter, is announcing a number of significant milestones and figures, as it signals its intent to ‘break the monopoly of iGaming payments’, in an industry estimated to be worth £40bn. Having launched in November 2017, key highlights and milestones after 14 months include:

  • Nearly 150,000 active users worldwide – MuchBetter is now available and fully licensed in more than 150 countries worldwide, available on Android and iOS
  • 120 customers – MuchBetter is now available as a payment option across more than 120 merchant sites, with some of the biggest iGaming brands on the planet among them, including Pokerstars,, Betway, Pinnacle, LeoVegas and Lottoland, with an exceptionally strong pipeline for 2019 Q1 and Q2 with many other tier 1 operators coming on board.
  • One transactions every five seconds – MuchBetter is currently processing a payment transactions every five seconds, that’s around 20,000 per day, equalling over 7.3 million single transactions annually
  • 50,000 MuchBetter devices – In its first year MuchBetter has issued over 10,000 MasterCards and more than 40,000 NFC payment devices including key fobs, smart watch devices, smart reusable coffee cups and even smart bottles – as part of a marketing campaign with Lucozade and Transport for London
  • 40 people strong – Starting with a founding team of just four, MuchBetter now stands at 40 full-time employees
  • Multiple awards – MuchBetter was recently named Rising Star by EGaming Review Magazine and its co-founder, Jens Bader, was named one of the most significant contributors to the payments industry at this year’s PayExpo’s Payments Power 10 Awards. In addition MuchBetter was awarded Innovation of the year at the prestigious Payments Awards in November sealing a significant milestone in recognition. The company has also been shortlisted for an additional 7 awards, many of which are yet to be announced

“MuchBetter is coming to break the iGaming payments monopoly and we’ll make no apologies for that,” said Jens Bader, MuchBetter co-founder. “For too long, legacy payments providers have raised costs with each renewal, without a thought to raising the quality of their services. With iGaming operators seeking alternatives there is a fantastic opportunity for MuchBetter to swoop in and meet the needs of iGaming operators.

“And, our customers use their MuchBetter accounts increasingly outside of iGaming as well. The combination of the app with our free prepaid card, wearables and free peer-to-peer service demonstrates that our product proposition covers almost any payment situation and is well understood by our customers. I think we had a sensitive and balanced approach with an enticing B2C proposition, riding on a B2B commercial model. Let’s face it, we have driven a new, global payment service into the market in less than 14 months, without any reliance on external investment. I like to think that we have a very solid commercial model that is also viable for us in the long term, and better for operators in the short term too.”

MuchBetters key features

  • MuchBetter is available on Android and iOS
  • The app uses biometric authentication or pin numbers to make payments, no passwords or security questions to remember
  • Users can pay their contacts in seconds using their mobile number
  • The freeze card functionality means users can freeze their physical MuchBetter card within the app if it is lost or stolen
  • MuchBetter’s unique dynamic CVV (a CVV number which is randomly generated in-app) means that the card can’t be used by criminals if it lost or stolen, nor can cybercriminals steal this information, and also making any MuchBetter card transaction compliant under the strong customer authentication requirements (SCA/PSD2)

The maths behind MuchBetters commercial model

(Traditional gaming payment wallets) a player moves £10,000 from their payment wallet into their gaming account, later removes £8,000 fees are charged for £18,000 in transaction volumes

(MuchBetter) a player moves £10,000 from their MuchBetter wallet into gaming account, later removes £8,000 back to MuchBetter fees are charged for the £2000 balance only.


About MuchBetter:

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.




Industry News

XLMedia Partially Disposes Personal Finance Assets for $1.3 Million



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XLMedia has announced the part disposal of the Group’s Personal Finance assets for a total cash consideration of $1.3 million (the Disposal). The Disposal comprises domains and websites including Investor Junkie, Greedy Rates and Young and Thifty owned by XLMedia Publishing Limited and Webpals Systems SC Limited, subsidiaries of XLMedia plc. The cash generated from the Disposal will be utilised in the day-to-day operations of the business.

The Disposal is in line with the Company’s strategy to exit non-core activities while focusing on the Group’s Sports and Gaming business, expanding its North American Sports footprint, while also refining and developing the Group’s EU Sports portfolio, and the Group’s Gaming assets in selected markets, including the US.

In the year ended 31 December 2022, the assets relating to the Personal Finance division generated revenues of $1.9 million and EBITDA loss of $1.3 million.

The Personal Finance assets were excluded from continuing operations as disclosed in the Company’s year ended 31 December 2022 results and have no impact on earnings in the current financial year.

Following the sale of these assets to MPD Media, the process to sell the remaining Personal Finance assets is at an advanced stage, but there is no certainty that a transaction or transactions will complete.

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Industry News

IGSA Celebrates 25th Anniversary



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The International Gaming Standards Association (IGSA) is celebrating 25 years of its role in support of gaming industry standards.

IGSA president Peter DeRaedt said: “In addition to the many champions and pioneers of our technical standards, we’re also proud and honoured to have featured a keynote video by Trevor Croker, CEO of Aristocrat Leisure, a founding IGSA member, and this week to feature a keynote video address by Rich Schneider, chief product officer of Light & Wonder and another 25-year IGSA member.”

Mark Pace, vice-president of the IGSA, said: “It has been great to see the congratulations and well wishes come in from all over the world from our current and former members, friends and colleagues.

“These companies have joined in celebrating IGSA’s 25-year anniversary through video messages that we have posted on our social media channels and website.

“We invite all our current and past members to join us at our annual meeting celebration and get-together at Canaletto in the Palazzo on October 10 while you’re at G2E.”

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Industry News

Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry



Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry
Reading Time: 2 minutes


HabitRewire, an industry leader in health and wellbeing for the iGaming sector, announced the debut of its innovative iGaming wellbeing platform. The turnkey white-label wellbeing solution can be accessed at any time, anywhere via a user-friendly app, helping employees across the world improve their wellbeing 24/7, inside and outside the workplace.

Presented as a ready-to-use white-label solution that can be branded as the company’s own, it offers an holistic, wide-ranging, and result-driven wellbeing solution that can be instantly deployed.

The platform draws upon HabitRewire’s ‘Habit Rewiring’ methodology, which is backed by robust scientific evidence. This innovative method is engineered to stimulate sustainable behavioural change, helping employees use daily practices to build the skills and habits to improve their physical health, mental wellbeing, and workplace productivity.

“True health and wellness stretch beyond diet and exercise,” affirmed Leo Judkins, Founder of HabitRewire. “Our platform delivers personalised, comprehensive wellbeing interactions across nutrition, movement, sleep, stress, time management and productivity to help employees reach their goals efficiently and effectively, wherever they are.”

The uniqueness of HabitRewire’s platform lies in its CRM capabilities and unique focus on the iGaming industry, reflecting Judkins’ rich, 12-year experience as a CRM Director in the field. His extensive knowledge from developing marketing automation platforms and managing global marketing teams, combined with personal journey of losing 35kg has directly influenced the creation of the HabitRewire platform.

“We use behavioural data, customer segmentation, and automated lifecycle campaigns to create personalised interactions throughout the employees entire wellbeing journey. From the initial stages of activation, onboarding and engagement, right through to retention and reactivation phases.” Judkins noted.

HabitRewire’s platform incorporates an various features such as weekly challenges, daily check-ins, community chats for peer-to-peer encouragement, leaderboards, workouts, recipe books and lifestyle guides.

Designed with the modern workforce in mind, the platform provides employee with a personalised dashboard that includes training advice, nutrition tips, and recovery strategies. The app allows users to schedule coaching calls with a team of experts that includes certified nutritionists, online personal trainers, sleep coaches, stress management professionals, and behaviour change specialists. Additionally, users can track their progress in real-time and sync their data with wearables and services like Apple Health.

“Most wellbeing solutions aren’t accessible for the employees who need it the most. They simply don’t have the time or energy to participate, which a key part of the problem. Our objective is to help people achieve their health and wellbeing goals, no matter where they are in their journey or what’s going on in their life right now” stated Judkins.

HabitRewire’s innovative platform signifies the shift towards proactive and individual care in the workplace, delivering wellbeing solutions directly to employees’ fingertips, no matter if they work from home or from an office.

Companies using HabitRewire’s platform can expect enhanced performance, increased productivity, and a significantly improved working environment. All quantified in weekly management reports that show measurable results.

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