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European Tour and IMG Arena announce data distribution partnership

George Miller

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European Tour and IMG Arena announce data distribution partnership
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Shot-by-shot data will be collected at European Tour events

IMG ARENA to distribute and license official scoring data

European Tour will deliver an enhanced integrity programme

 

The European Tour has announced a new partnership with IMG’s IMG ARENA, a leading sports betting and content hub, for the collection, distribution and licensing of its official scoring data, allowing fans to benefit from significantly enhanced statistics and insights.

As part of the partnership, IMG ARENA will live stream two selected Par 3 holes per week for syndication to data rights clients in selected territories.

IMG ARENA will distribute and license the Tour’s official scoring data on an exclusive basis to worldwide media organisations and international regulated sports betting and gaming markets in a significant long-term arrangement.

IMG ARENA is developing a cutting edge, real-time, shot-by-shot data collection system which will be installed at all European Tour events, with these new insights set to be available to fans via European Tour platforms and global broadcasters.

A fully trained scoring team will use leading GPS technology, connectivity systems and greenside cameras to collect data from every shot in European Tour competition. Successful trials have been completed and further testing will take place across a host of events during 2019, with a view to the system being fully operational for the 2020 season.

Under its agreement with the European Tour, IMG ARENA will work closely with the European Tour’s Integrity Unit, which was launched in 2018 as a key component of an enhanced integrity programme to protect the Tour from corruption relating to sports betting.

Rufus Hack, Chief Content Officer of The European Tour, said: “This partnership with IMG ARENA will provide an enhanced statistical offering from our tournaments through real-time, shot-by-shot data.

“It will help us to grow our fan base and increase engagement through improved data and insights for fans across all our platforms. Licensing the data for regulated sports betting markets will allow fans around the world the opportunity to engage with our product in a different way.

“IMG ARENA will work closely with our robust integrity programme, and our investment in this area will combine the latest thinking and world-class technology to both disseminate official scoring data to betting markets and protect our tournaments from the threat corruption.”

Max Wright Senior Vice President and Head of Commercial at IMG ARENA, said: “More than a year in the making, this partnership will deliver one of the most sophisticated sports data products ever created. Our state-of-the-art, live scoring capture system will deliver a wealth of data and power a range of exciting new live betting markets.

“There is a huge opportunity for golf to become a global leader in sports betting. IMG Arena is at the forefront of the efforts to deliver this, with the European Tour a significant and complementary addition to our portfolio.”

The European Tour’s Golf Integrity Unit leads its integrity strategy, forging relationships and facilitating communication with betting operators and regulators. It also routinely focuses on player education and will use Genius Sports’ bet monitoring system, which is also employed by Major League Baseball and the English Premier League.

The system compares real-time odds movements from global betting markets with predictive algorithms, providing automatic alerts for any irregular activity.

Keith Waters, the European Tour’s Chief Operating Officer, added: “Our primary responsibility is to our players. We will educate and support all professionals to ensure they have the right guidance and understand the latest golf betting regulations.

“We are also conscious of our duty to the game of golf and its outstanding reputation for integrity, so our education and coverage will extend to all player support personnel, including the caddies, friends and families of the players.

“We will be utilising Genius Sports’ sophisticated monitoring system and co-ordinating with betting regulators and operators, who play a vital part in preventing corruption.”

Ben Paterson, Integrity Operations Director of Genius Sports, said: “To be truly effective, a sport’s integrity strategy must be underpinned by continuous bet monitoring and reporting. We are proud to have been selected by the European Tour, providing new levels of visibility over global betting on their competitions and ensuring their events remain transparent, unpredictable and protected.”

 

About IMG:

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Dutch Games industry in the spotlight at gamescom 2019 as this year’s official partner country

George Miller

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Dutch Games industry in the spotlight at gamescom 2019 as this year’s official partner country
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The Netherlands is the official partner country of 2019’s gamescom! Dutch Games Association will be hosting the tenth Holland Pavilion at gamescom this year, bringing a record number of Dutch delegates and presenting the Netherland’s newest projects to the world.

The Netherlands is the official partner country at gamescom this year!
This year, Dutch Games Association is proud to announce that the Netherlands is the official partner country for gamescom, the biggest European games expo. This means the Dutch games industry and its attendees will be in the spotlight worldwide. gamescom takes place in Cologne, Germany from August 20th to August 24th and is the most important event for game developers when it comes to sharing knowledge and expanding their network. The event combines B2B and B2C and attracts over 370,000 visitors from 114 countries.

It is also the 10th anniversary of the Holland Pavilion! It will not only be the largest Holland Pavilion so far to gamescom, but this year will also feature a record number of participants. A grand total of 30+ companies will present their games, services and products at gamescom.

DGA Chairman Horst Streck says “It’s an honour to be chosen as gamescom’s official partner country this year. For us in the Netherlands, being part of the games industry is about creativity and independence – finding new ways to push boundaries and come up with playful solutions both for entertainment products and serious games. There are hundreds of Dutch studios which embody these traits, along with a smaller core of large, internationally renowned companies. The Netherlands offers a healthy working climate with the ideal mix of freedom and support to allow studios to try new ideas.”.

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Betsoft partners with OGaming

George Miller

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Betsoft partners with OGaming
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Deal will see innovative supplier’s games live across portfolio of brands

 

Industry-leading casino content developer Betsoft Gaming has signed an agreement with OGaming which will see its full portfolio of cutting-edge games live across the operator’s brands.

The OGaming Group, which currently has RioAposta live, is also launching EagleBet in the coming weeks, with a third brand to follow later this year. They will have access to Betsoft favourites, including recent smash hit slot games Spinfinity Man, Viking Voyage and Chillipop.

Today’s agreement with OGaming marks another significant step for Betsoft as it continues to expand globally, signing a series of strategic deals with other operators in recent months including Caliente in Mexico, Carousel in Belgium and international brand Bethard.

Francesca Raniolo, Sales Executive, Betsoft Gaming, said: “We are delighted to partner with OGaming, who are one of the industry’s most innovative, up-and-coming operator groups.

“We have made it a key point to expand in a number of growing markets, and this is yet another statement of intent from Betsoft.”

Thomas Golding, Chief Executive Officer at the OGaming group, said: “We are very pleased to be offering Betsoft games across our brands, as they have some of the most exciting content in the industry.

“We are always looking to add new, dynamic content that will enhance our customer experience, and Betsoft’s award-winning portfolio of immersive games will give our players some fantastic new titles to play.”

Betsoft won the Innovation in RNG Casino Software category at the annual EGR B2B Awards at the end of June. The company was named the winner as a result of its product development for their revolutionary release Max Quest: Wrath of Ra.

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pferdewetten.de enhances horse racing offering with SIS’s 24/7 Live Betting Channel

George Miller

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pferdewetten.de enhances horse racing offering with SIS’s 24/7 Live Betting Channel
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German operator goes live with around-the-clock pictures and data service

 

Leading multi-channel supplier SIS (Sports Information Services) has announced a deal with listed German operator pferdewetten.de for its innovative 24/7 Live Horse Racing Channel.

SIS’s 24/7 Live Horse Racing Channel will provide the online operator with live pictures and data of 27,000 horse races a year from over 130 of the world’s leading racecourses.

Delivered in a “Watch & Bet” format, the channel will provide quick-fire, frequent short-form betting events throughout the day, designed to increase engagement levels and improve betting revenues.

This latest agreement further highlights the strong demand from operators across the globe for the SIS 24/7 Live Betting Channel, with its high frequency, quality betting opportunities proving to be an attractive proposition.

Pierre Hofer, Director at pferdewetten.de, said: “Horse racing is hugely popular with our customers and the launch of the new SIS 24/7 Live Betting Channel will greatly enhance the betting experience.

“We’re really excited to be offering this new live service, which ensures we can broadcast the world’s most exciting races to bettors on a regular basis and provides us with an opportunity to further grow the business.”

Sandra McWilliams, Sales Director at SIS, said: “Launching the SIS Live Horse Racing Channel with pferdewetten.de is an important deal for us and we’re excited to be enhancing its online offering with our top-quality horse races.

“Our 24/7 live betting channels are attracting strong interest from operators looking to evolve their existing offering with regular betting events across all times of the day. We’re confident that the channel will prove popular with their customers and help drive betting revenues.”

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