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European Tour and IMG Arena announce data distribution partnership

George Miller

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European Tour and IMG Arena announce data distribution partnership
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Shot-by-shot data will be collected at European Tour events

IMG ARENA to distribute and license official scoring data

European Tour will deliver an enhanced integrity programme

 

The European Tour has announced a new partnership with IMG’s IMG ARENA, a leading sports betting and content hub, for the collection, distribution and licensing of its official scoring data, allowing fans to benefit from significantly enhanced statistics and insights.

As part of the partnership, IMG ARENA will live stream two selected Par 3 holes per week for syndication to data rights clients in selected territories.

IMG ARENA will distribute and license the Tour’s official scoring data on an exclusive basis to worldwide media organisations and international regulated sports betting and gaming markets in a significant long-term arrangement.

IMG ARENA is developing a cutting edge, real-time, shot-by-shot data collection system which will be installed at all European Tour events, with these new insights set to be available to fans via European Tour platforms and global broadcasters.

A fully trained scoring team will use leading GPS technology, connectivity systems and greenside cameras to collect data from every shot in European Tour competition. Successful trials have been completed and further testing will take place across a host of events during 2019, with a view to the system being fully operational for the 2020 season.

Under its agreement with the European Tour, IMG ARENA will work closely with the European Tour’s Integrity Unit, which was launched in 2018 as a key component of an enhanced integrity programme to protect the Tour from corruption relating to sports betting.

Rufus Hack, Chief Content Officer of The European Tour, said: “This partnership with IMG ARENA will provide an enhanced statistical offering from our tournaments through real-time, shot-by-shot data.

“It will help us to grow our fan base and increase engagement through improved data and insights for fans across all our platforms. Licensing the data for regulated sports betting markets will allow fans around the world the opportunity to engage with our product in a different way.

“IMG ARENA will work closely with our robust integrity programme, and our investment in this area will combine the latest thinking and world-class technology to both disseminate official scoring data to betting markets and protect our tournaments from the threat corruption.”

Max Wright Senior Vice President and Head of Commercial at IMG ARENA, said: “More than a year in the making, this partnership will deliver one of the most sophisticated sports data products ever created. Our state-of-the-art, live scoring capture system will deliver a wealth of data and power a range of exciting new live betting markets.

“There is a huge opportunity for golf to become a global leader in sports betting. IMG Arena is at the forefront of the efforts to deliver this, with the European Tour a significant and complementary addition to our portfolio.”

The European Tour’s Golf Integrity Unit leads its integrity strategy, forging relationships and facilitating communication with betting operators and regulators. It also routinely focuses on player education and will use Genius Sports’ bet monitoring system, which is also employed by Major League Baseball and the English Premier League.

The system compares real-time odds movements from global betting markets with predictive algorithms, providing automatic alerts for any irregular activity.

Keith Waters, the European Tour’s Chief Operating Officer, added: “Our primary responsibility is to our players. We will educate and support all professionals to ensure they have the right guidance and understand the latest golf betting regulations.

“We are also conscious of our duty to the game of golf and its outstanding reputation for integrity, so our education and coverage will extend to all player support personnel, including the caddies, friends and families of the players.

“We will be utilising Genius Sports’ sophisticated monitoring system and co-ordinating with betting regulators and operators, who play a vital part in preventing corruption.”

Ben Paterson, Integrity Operations Director of Genius Sports, said: “To be truly effective, a sport’s integrity strategy must be underpinned by continuous bet monitoring and reporting. We are proud to have been selected by the European Tour, providing new levels of visibility over global betting on their competitions and ensuring their events remain transparent, unpredictable and protected.”

 

About IMG:

IMG is a global leader in sports, fashion, events, and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media, and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Awards

The AskGamblers Awards Finalists’ Names Are In

George Miller

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Askgamblers Awards -Finalists’ Names Are In
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The AskGamblers team is happy to announce the AskGamblers Awards finalists’ names are in and ready to share.

For the past two months, the AskGamblers players’ have been nominating their Best Online Casino, Best New Casino and Best New Slot to enter the finals to win the AskGamblers Awards. Two additional categories in the race are the Best Software Provider and the Best Affiliate Partner.

The nomination period has been as exciting and intense as any race of this magnitude, with the accent placed on choosing the best among the best. Now, with the nomination period of two months over and the voting phase in its full speed, the finalists’ names are finally available for the world to hear.

Here are the top 10 finalists who have made the cut:

Best New Casino: 21.com, BaoCasino, MonteCryptos Casino, Maneki, Sportsbet.io, Spinia Casino, SlotWolf, Syndicate, Wishmaker, and Wazamba Casino.

In the category for Best Casino, the following 10 made the cut: Betsson Casino, Bitstarz Casino, CampeonBet, Everum Casino, EnergyCasino, Gunsbet Casino, King Billy Casino, Konung Casino, Mr.Play, and Platincasino.

The Best Slot category lists the following names in the finals: Book of Oz Slot by Microgaming; Cleopatra’s Diary Slot by Fugaso; Dead or Alive 2 Slot by NetEnt; Gold Canyon Slot by Betsoft; Mechanical Orange Slot by BGAMING; Pirates’ Plenty Slot by Red Tiger Gaming; Razor Shark Slot by Push Gaming; Solar Queen Slot by Playson; The Dog House Slot by Pragmatic Play; The Sword and The Grail Slot by Play’n GO.

In terms of the Best Software Provider, we have listed: Betsoft, BGAMING, Fugaso, Microgaming, NetEnt, Play’n GO, Playson, Pragmatic Play , Push Gaming, and Red Tiger Gaming.

The Best Affiliate Partner list goes as follows: LeoVegas Affiliate, Uffiliates, Betzest Partners, Stars Affiliate Club, RP Affiliates, JPJ Partners, Max Affiliates, PlayAttack Affiliates, IVY Affiliates, and Oshi Affiliates.

With the idea of giving the winners the acclaim they deserve, AskGamblers team is organizing the AskGamblers Awards gala night, third year in a row. The night of the final ceremony will be held on 17th January 2020 in Belgrade, allowing everyone absent to follow the event on live stream. The ceremony is expected to be the perfect blend of excitement, enthusiasm, and sweet anticipation – just as every other year before.

Being the most prestigious event in the iGaming industry, the AskGamblers Awards night is when the winners are chosen out of the following categories: Best Online Casino, Best New Casino and the Best New Slot with addition of Best Software Provider and the Best Affiliate Partner. Also, there will be a separate award called Players’ Choice.

As a crew of professionals whose primary mission is to keep its players happy and animated, AskGamblers has turned AskGamblers Awards night into a pure spectacle. By giving the players’ authority to choose the winners through nominations, AskGamblers is trusting and honouring their active dedication, trust, and commitment to the collective iGaming purpose.

AskGamblers’ Product Owner Denis Ristic reflected on the upcoming AskGamblers Awards event by saying: I am forever thrilled with the way AskGamblers team approaches improvement and innovation as well as with the way we manage to make our players feel in the process. Apart from our immense knowledge of the industry’s pitfalls and assets, I believe it is the unity of action, commitment, and creativity that keeps us pushing forward. The AskGamblers Awards night will be amazing, we can’t wait for the winners’ names to be announced!

By successfully keeping the players’ interest in the AskGamblers Awards nominations for a few years in a row, the AskGamblers team has once again proven itself worthy of everyone’s attention and trust. Pushing the envelope on more fronts than we can count has already become a fixed segment of the AskGamblers’s DNA.

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Compliance Updates

MGA Tightens Definition of Start-ups

Niji Narayan

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MGA Tightens Definition of Start-ups
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The Malta Gaming Authority (MGA) has announced changes to the regulations on gaming license fees to narrow the definition of start-ups, potentially ramping up costs for smaller gaming businesses.

Previously, a start-up owner had to generate less than €10m in revenue from gaming or related sectors during the previous financial year, but now, such an owner must generate less than this amount over the previous 36 months.

The rule applies both to individuals who have generated more than €10m and to those who are “part of, or controlled by, a corporate group” who have generated the same.

Under the current license fee regulations, start-ups are exempt from paying the compliance contribution, which may be between €15,000 and €600,000, depending on revenue and the type of gaming services offered.

“This amendment is aimed at ensuring that undertakings classified as start-ups are truly such, whilst simultaneously not prejudicing corporate groups that were in the business many years back and wish to benefit from such an incentive by starting up again,” MGA explained.

The changes will come into effect from January 1, 2020.

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Industry News

Betsoft Gaming Partners with WeAreCasino

Niji Narayan

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Betsoft Gaming Partners with WeAreCasino
Reading Time: 1 minute

 

Betsoft Gaming has signed a distribution agreement with the online gaming platform provider WeAreCasino. As per the deal, WeAreCasino will have access to Betsoft’s full portfolio of titles, including the latest releases Gemmed!, Wolf Moon Rising and Gold Canyon.

“We are thrilled to have signed this agreement with WeAreCasino. We have a reputation for developing innovative content and are therefore delighted to partner with an innovative casino like this. They have proven to be very successful in the markets they’re operating in. We look forward to a successful partnership,” Francesca Raniolo, sales executive of Betsoft Gaming said.

“Betsoft’s portfolio of videoslots have a considerable reputation and we are eager to see how their games will perform for us. Betsoft’s innovative content closely aligns with our message so we expect our players to engage well with these games. We are very excited for this partnership to be a success,” Marko Jelen, head of sales at WeAreCasino said.

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