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Topgolf and Super League Gaming Partner to Bring Amateur Esports Experiences to Topgolf Venues Nationwide

George Miller

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Topgolf and Super League Gaming Partner to Bring Amateur Esports Experiences to Topgolf Venues Nationwide
Reading Time: 3 minutes

 

Signature Amateur Esports Events at Topgolf Venues will Include Mobile and Console Competitions, Starting with Super League Gaming’s Clash Nights

 

Global sports entertainment leader Topgolf® and Super League Gaming, the world’s premier amateur esports company, have announced a partnership to bring amateur competitive video gaming events to Topgolf venues across the country. The program kicks off in February in Las Vegas with the Super League Gaming event series, Super League Clash Nights, based on Clash Royale, the massively popular and broadly inclusive mobile game from top publisher Supercell.

This comes on the heels of the partnership between Topgolf and TCL®, America’s fastest-growing TV brand, and will spawn the first set of competitions in the new TCL esports lounges currently being established in prime Topgolf venues. Experiences in both the TCL esports lounges and other locations will feature in-venue “shoutcasters” and real-time gameplay broadcasts on premium TCL televisions, with simultaneous live streams and supporting video content running on SuperLeagueTV on Twitch, YouTube and other digital platforms. Players will enjoy a variety of competitive formats, leveraging the extensive functionality of Super League Gaming’s proprietary tournament operations and visualization technology platform.

“Super League Gaming understands how to deliver great in-person experiences for mainstream competitive video gamers, a rapidly increasing segment of our customer base,” said YuChiang Cheng, president, Topgolf Media. “We love their inclusive vision and how they have established dedicated local communities in major markets with Topgolf venues. Together, we are creating a unique space for gamers to have a world-class, competitive and fun experience.”

With Super League as both a live event and technology partner, Topgolf venues will host mobile and console based esports programs, ranging from single-location events to location-vs-location competitions and eventually to local, regional and national amateur leagues. The companies will work together to integrate brand partners into the experiences and also welcome third-party tournament organizers to run their own esports events at Topgolf using the Super League platform.

“Topgolf has established one of the most impressive experiential brands in the world and recognizes that esports can be a significant additional growth engine for their business,” said Matt Edelman, chief commercial officer of Super League Gaming. “We are honored to be their primary esports content partner and excited to collaborate with the Topgolf team to bring Super League events and our platform into their remarkable, expanding footprint.”

 

About Super League Gaming:

Super League Gaming is the preeminent and unifying community for amateur esports players. Through premium in-person and digital events and leagues featuring top-tier games such as League of Legends, Minecraft and Clash Royale, Super League provides competitive video gamers with opportunities to experience their sport like the pros within a social environment that fosters positive communication, good sportsmanship and teamwork. Super League’s proprietary technology platform transforms local movie theaters, PC cafes and restaurant and retail venues into esports arenas, facilitating critical components of successful competitions such as player match-making, tournament operations, data visualization, and local and national live broadcasts, all across a wide variety of competitive formats. Super League City Champs was the first and remains the only national city-vs-city amateur esports league in the world. The company’s entertainment brand, SuperLeagueTV, is the largest producer of live gameplay and original content dedicated to amateur esports, with distribution on Twitch and YouTube.

About Topgolf:

Topgolf is a global sports entertainment community creating great times for all. With a worldwide fan base of nearly 100 million, Topgolf prides itself on its special blend of technology, entertainment, food and beverage and the inherent good that can be accomplished when a community of all walks of life comes together.

The first brand expression of this togetherness is a Topgolf venue. These multi-level complexes feature high-tech golf balls and gaming, climate-controlled hitting bays, renowned menu, hand-crafted cocktails, events, music and more. The nearly 52 U.S. venues, along with four international venues, entertain more than 17 million Guests annually.

Beyond the venues, Topgolf fits seamlessly into the lives of our engaged community with emerging brands such as Topgolf Swing Suite, a luxury simulator experience; Toptracer, real-time tracking as seen on TV; Toptracer Range, bringing the tracing technology to driving ranges around the world; and WGT, the world’s largest digital golf audience. As a growing lifestyle brand, Topgolf is discovering new ways to engage and delight our Guests through original content series, pop up social experiences like Topgolf Crush, and even through building music venues like The Cowan in Nashville.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case

George Miller

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UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case
Reading Time: 2 minutes

 

Advanced betting solutions provider UltraPlay is partnering up with BUFF.bet to present their successful use-case during G2E Asia, Macao, 21-23rd of May, 2019. How to establish a profitable eSports betting brand will be the focus on the exclusive presentation that will be held by UltraPlay’s CEO Mario Ovcharov, at the company’s booth D909, on May 22nd.

Mario Ovcharov, CEO at UltraPlay said: “То make a profit in a very competitive and specific sector as eSports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands, because they can drop out the race if they do things wrong. That’s why we decided to present the success story of one of our strategic partners – BUFF.bet, and reveal more on the topic: How to establish a profitable eSports betting brand”.

There are certain trends and key elements that need to be considered when entering the eSports betting field. It’s a whole new betting universe combining the rapidly growing eSports sector and the various requirements of entertainment new-age bettors have. A use-case of BUFF.bet, a betting brand that entered the global gambling market a year ago and established a name for an ultimate eSports entertainment place already, will be presented during G2E Asia, in Macao at boot D909.

Besides the exclusive know-how of offering eSports to players and unlocking new opportunities for the betting brands, UltraPlay will showcase its multiple-times award-winning eSports odds feed product as well as the full turnkey solution for online gambling. Moreover, UltraPlay’s team is ready to offer its recently released innovative product – the hybrid eSports live betting model – a complex mixture of Artificial Intelligence and human traders’ interaction. With the enhanced live betting model, UltraPlay is now capable to offer unprecedented package for a next level of betting entertainment, which includes:

  • 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as StarCraft II, King of Glory, Overwatch, PUBG, etc.)
  • Up to 200 live markets on CS:GO (where most of the bets are placed by the eSports punters)
    2500+ in-play events monthly
  • Enlarged number of live markets for all games (not just match winner)
  • Specific in-game objectives markets

Besides, UltraPlay opens up another unprecedented live betting opportunity for the first time. Players will no longer complain about closed markets shortly after the game’s beginning. Esports live markets will be open for up to 3 times longer than the competition thanks to the UltraPlay’s eSports live betting model. Basically, the synergy comes from this success formula – human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.
For all willing to enter or advance in eSports betting, G2E Asia is the perfect place for meeting with the UltraPlay’s experts at booth D909.

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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eSports

Will Smith and Keisuke Honda Invests in Gen.G

Niji Narayan

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Will Smith and Keisuke Honda Invests in Gen.G
Photo Source: ooopsmagazine.com
Reading Time: 1 minute

 

Actor Will Smith and Japanese soccer legend Keisuke Honda have invested in esports franchise Gen.G, which announced a new $46 million round of financing. Los Angeles-based Gen.G operates teams in seven different video games and has offices in China, South Korea and the U.S.

Smith and Honda’s Dreamers Fund is joined by Los Angeles Clippers minority owner Dennis Wong and Michael Zeisser, former chairman of U.S. investments at Alibaba Group Holding Ltd.

“It’s exciting to see the worlds of technology, media, sports and now celebrity come together,” said Chris Park, chief executive officer of Los Angeles-based Gen.G.

“The coming years are going see our company really start to crystallise its identity, not just as a brand, but also as an enterprise,” Park said.

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eSports

Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella

Zoltan Tundik

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Reading Time: 3 minutes

 

Advance Announces Formation of Leaders Group, a Global B2B Sports, Esports and Gaming Intelligence Platform and Appoints Warren S. Thune as CEO

Advance and its subsidiary, American City Business Journals, today announce the formation of Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella, and the appointment of Warren S. Thune as Leaders Group CEO.

Leaders Group will build on the strong foundation that Sports Business Journal and Sports Business Daily have built over the last 20+ years as the authoritative voice in the business of sports. The group will also include Leaders, The Esports Observer and Newzoo. These trusted brands will continue to be led by their talented management teams, but will now work collaboratively to enhance and accelerate product development, provide superior access to their collective global data assets, and build and capitalize on an increasingly connected global professional network to better serve professionals in the sports and entertainment industries.

Mr. Thune joins from Gartner and CEB where he spent fourteen years in a series of executive roles culminating in serving as Group President, SaaS and Technology Enabled Services. Prior to Gartner, he was a Senior Partner at Oliver Wyman. Mr. Thune holds an MBA from The University of Chicago Booth School of Business and a BA from the University of Pennsylvania.

The addition of Mr. Thune and his business building experience will elevate the value proposition offered to Leaders Group’s customers through the enhancement of the group’s product and service offering, which includes:

  • Market Intelligence and Analytics – Critical and timely global data and intelligence needed to support daily business decisions.
  • Networks – Access and connectivity to globally relevant networks, such as league operators, team owners, facility operators, vendors, brands and merchants to facilitate knowledge sharing, best practices, commerce and opportunities across the global sports, technology, media and entertainment ecosystem.
  • Events – High value events with local to global perspectives through data-driven content and access to relevant industry thought leaders, practitioners and investors.
  • Media – Delivery of real-time news, insights and analysis from industry and functional experts.        

Whitney Shaw, CEO of American City Business Journals and Co-Founder of Sports Business Journal, will become Chairman of the newly established Leaders Group board of directors to which Mr. Thune will report.  Mr. Shaw said: “Warren is a talented executive with a strong track record of building high performing teams and businesses. The business models Warren has executed throughout his impressive career, his ability to manage a global organization and his experience implementing acquisition strategies make him the ideal individual for the role. By combining our media, events and analytics holdings under a single corporate entity, we will be able to more effectively serve a customer base that is increasingly trying to understand how to best operate in a more technologically connected sports and entertainment ecosystem.”

Janine Shelffo, Chief Strategy and Development Officer at Advance, stated, “The business of sports, esports and gaming is a multi-billion-dollar global business with significant unmet demand for more timely data and information and better intelligence to help participants optimize their businesses. We are enthusiastic about working with Warren and the Leaders Group team to seek additional investment and acquisition opportunities to create the most compelling and highest quality insights for clients in the industry.”

Warren S. Thune commented: “I am thrilled to be joining Leaders Group. This is an exciting opportunity to further enhance these industry leading companies and elevate our platform into the premier intelligence provider for global sports, esports and gaming professionals. I look forward to working with each of the Leaders Group businesses and their leadership teams to execute this vision.”

About Advance

Advance is a private, family-owned company that operates and invests in a broad range of media, communications and technology businesses globally.  The Advance family of companies includes Condé Nast, Advance Local, American City Business Journals, Leaders Group, 1010data, POP, Stage Entertainment and, upon the expected completion of its acquisition in Q2, Turnitin. Advance is also among the largest shareholders in Discovery, Charter Communications and Reddit. For further information, please visit www.advance.com

SOURCE Advance

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