Connect with us
SIS

Industry News

YGS Masters evolves to global content publisher model

George Miller

Published

on

Yggdrasil adds ReelPlay to rapidly growing YG Masters programme
Reading Time: 2 minutes

 

Successful studio partnership initiative to grow significantly in 2019 as business looks to curate, develop and distribute best global games content


Yggdrasil will significantly grow its YGS Masters initiative in 2019 to become a global content publisher, identifying and partnering with the world’s leading studios to curate, develop and distribute high volume, high-quality games to its customers.

Yggdrasil has been at the forefront of cutting-edge slots content technology and gamification for many years, consistently creating and delivering always-on-time, best-performing games to tier one operators across a wide variety of regulated markets. However, the business is about to take this one step further.

Fredrik Elmqvist, CEO, Yggdrasil, says 2019 will be a year of significant expansion for the YGS Masters division of the business: “We will continue to do what we do best and develop high-quality content, however there is a huge appetite globally for large volumes of curated, localised content. As a result, we will substantially increase our output by partnering with more independent studios, creating a collaborative publishing model and curating a much larger, global content roadmap.

“We will not only curate a large quantity of games, but also ensure they are high quality products that can be distributed to any number of local, regulated markets.

“We are leaders in content and gamification and have a credible roadmap that means we have never missed a game release. If we say a game will come out on a certain day, it will come out on that day and our customers value that. We will simply be building on that success and increasing our volume of high-quality games, with localised content that operators want, delivering it on time and with market leading gamification tools.”

The innovative content provider currently has partnerships with four leading independent studios including Rabcat, Northern Lights, Fantasma Games and the recently added Hong Kong-based Avatar UX, that will release its first collaborative title in the coming weeks.

Avatar UX is a real-money and social games studio that specialises in highly interactive, Asian-themed casino games for a European market, featuring action-packed 3D graphics and state-of-the-art in-game gamification.

 

Yggdrasil is exhibiting at ICE 2019 at stand number N3-140 in London between 5th and 7th February.

Advertisement Kasynos.Online

Industry News

Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador

Niji Narayan

Published

on

Nederlandse Loterij Appoints Sven Kramer as Brand Ambassador
Reading Time: < 1 minute

 

The Dutch National Lottery (Nederlandse Loterij) has appointed speed skater and four-time Olympic champion Sven Kramer as its brand ambassador.

Kramer joins the team of Nederlandse Loterij sports ambassadors in the run-up to the 2022 Olympic Games in Beijing. The deal confirms the lottery’s role as a partner of skating Netherlands and as a co-main sponsor of the Royal Dutch Skating Association (KNSB).

“Within the rich history of long track speed skating, Sven is the undisputed number one. As a partner of TeamNL, we have of course been involved in the Olympic Games for many years and have already enjoyed his achievements a lot. He is a great sportsman with an unprecedented winning mentality, which we as a gaming organization are big fans of,” Judith Keizer, Sponsor Manager of Nederlandse Loterij, said.

“When Lotto, one of the seven game brands of the Nederlandse Loterij, was a partner of the skating team, I already worked with them a lot and I got to know the Nederlandse Loterij as a committed partner with a real heart for the sport. I look forward to the collaboration,” Sven Kramer said.

Continue Reading

Industry News

Entain Appoints Jette Nygaard-Andersen as its New CEO

Niji Narayan

Published

on

Entain Appoints Jette Nygaard-Andersen as its New CEO
Reading Time: 2 minutes

 

Entain plc has appointed Jette Nygaard-Andersen as its Chief Executive Officer with immediate effect. Jette is currently an independent non-executive director of Entain.

Shay Segev, the outgoing CEO, will remain available to Jette, the Board and management until July 8, to facilitate an orderly transition.

In addition, Rob Wood, Entain’s CFO, will have the role of Deputy CEO added to his current role with immediate effect, and Sandeep Tiku, Entain’s Chief Operating Officer, will be appointed to the Board later in the year.

Barry Gibson, Chairman of Entain, said: “We are extremely fortunate to have such an outstanding candidate and readymade CEO in Jette. She is already deeply immersed in Entain’s strategy, and clearly shares our ambition to be the world-leader in sports betting and gaming entertainment.

“Jette and I have been immensely impressed by Rob. He is extremely well regarded internally and externally, and the additional responsibilities will enable him to further develop his operational skills as well as overseeing a key tenet of our growth ambitions through M&A.

“Sandeep has been integral to the development of Entain’s unique proprietary technology platform, which is a source of significant competitive advantage. His appointment not only reflects his contribution to the success of Entain but is also aligned with our aim to have a broader range of experiences and inputs on the Board.”

Jette Nygaard-Andersen said: “I am very excited to have the opportunity of continuing the extraordinary momentum that Entain has in its existing markets, as well as helping it enter new regulated markets and reach new audiences. I am delighted that Rob has agreed to take on broader responsibilities and that the importance of our proprietary technology is recognised through Sandeep’s appointment to the Board. I am deeply wedded to Entain’s commitment to providing industry-leading levels of player protection, and to its philosophy that the most sustainable business in our industry will be the most successful business in our industry. I cannot wait to get started.”

Continue Reading

Industry News

Dutch Gambling Regulator Imposes €600,000 Fine on Virtual Coin Gaming

Niji Narayan

Published

on

Dutch Gambling Regulator Imposes €600,000 Fine on Virtual Coin Gaming
Reading Time: 2 minutes

 

Dutch gambling regulator Kansspelautoriteit (KSA) has issued a fine of EUR 500,000 against the Curacao-licensed operator Virtual Coin Gaming (VCG) and a separate EUR 100,000 fine against an unnamed employee of the company for creating online games that the authority deemed to be games of chance.

VCG offered games via the websites www.futgalaxy.nl and nl.futgamer.com, which included online betting for football, hockey, and US sports, a FUT jackpot and game packs. Its online games were based on FIFA Ultimate Team (FUT), a card game that is part of the EA Sports FIFA video game franchise, in which players earned credits in the FUT video game either by purchasing these credits directly on www.futgalaxy.nl and nl.futgamer.com or by exchanging virtual currency earned in the EA Sports video game FIFA.

These game packs were a simulation of loot boxes found in the FUT-based FIFA video games in which players had the option to purchase six different packs with values ranging from 5000 to 100,000 credits. Highly rated soccer players were randomly added to the packs. Since the Dutch Betting and Gaming Act does not issue licenses for internet gaming, online games of chance are forbidden in the Netherlands.

Since 2018, in response to research that revealed a link between loot box games and gambling addiction, the KSA has focused on loot boxes, particularly in-game packs in FIFA video games.

The KSA pointed out that online games of chance violate the Betting and Gaming Act. According to the KSA, it was clear that this was a case of an unlicensed operator that specifically target Dutch consumers through the use of the Dutch language, the .nl domain extension and the use of the Dutch payment system iDEAL.

The KSA deemed the VCG game packs to be games of chance. Research carried out by the KSA in January 2019, bolstered by announcements on the websites themselves, revealed that participants generally are not able to predominantly influence their chances of receiving prizes from VCG loot boxes. The KSA also referred to a decision of the court The Hague of 15 October 2020 regarding Electronic Arts, which ruled that in-game packs (i.e. loot boxes) inside FIFA video games constituted games of chance.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay Entertainment

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.