Connect with us
SIS

Industry News

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

George Miller

Published

on

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards - Innovative Wins for PUBG Mobile, ViewSonic and Baidu
Reading Time: 3 minutes

 

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences – Viral Nation Leverages Instagram, YouTube and other Channels

 

Viral Nation, one of North America’s fastest growing influencer marketing agencies, announced today that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu’s FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions — to websites and social media sites that present interactive components such as video, animation, blogs and podcasts — to other forms of user-generated digital communication.

Viral Nation’s AVA Digital Award wins included three Platinum wins and one Gold honor:

  • ViewSonic Holiday Campaign – 2019 Platinum Winner, Digital Marketing Campaign
  • PUBG Mobile Launch – 2019 Platinum Winner, Viral Marketing
  • FaceMoji Christmas – 2019 Platinum Winner, Social Campaign
  • PUBG Mobile Halloweek – 2019 Gold Winner, Interactive Brand Experience

Viral Nation promoted four new products for leading visual solutions provider ViewSonic. The campaign centered on YouTube and Instagram and featured a combination of macro and micro-influencers who developed unique content over two months. The content drove views and engagement among the followers for ViewSonic’s new products, and also resulted in them temporarily selling out of their gaming monitor on Amazon.

The PUBG Mobile launch was a multi-platform campaign to promote the wildly popular battle-royale game’s mobile version in the North American market. The viral marketing campaign exceeded expectations, resulting in 78.8 million total impressions and growing PUBG Mobile’s social followings organically with 35,000+ followers on Instagram and 90,000+ on YouTube in just 30 days. The PUBG Mobile Halloweek campaign was an experiential event produced by Viral Nation to generate interest in the mobile game’s latest update. The event featured life-sized versions of the iconic PUBG Mobile supply crate and the PUBG Mobile pumpkin car in Times Square. Participants competed in a Halloweek Screaming Challenge for prizes and several key influencers attended and promoted the event via their social networks. The experience drew in over 1000 participants and more than 460,000 social media impressions in less than a day.

The winning social campaign for Baidu’s FaceMoji keyboard drove global brand awareness and downloads before the holidays. Viral Nation activated six macro-influencers from around the world to sing “Deck the Halls” in their respective languages and styles. The influencers also showed fans how to send their song creation to friends via the FaceMoji app. The campaign produced 16 million views and 39.7 million clicks to download the app.

“We are pioneers in influencer-based viral marketing, and understand how to build strategic campaigns that drive brand engagement & ROI,” said Joe Gagliese, Viral Nation’s co-founder and managing partner. “We not only work with some of the largest brands in the world on their influencer campaigns, we also build creative and strategic plans for the social landscape as a whole. We use Instagram, YouTube and other channels as well as in-person experiences for strategic campaigns that garner impactful results. Congrats to our team on their amazing work with the ViewSonic, PUBG Mobile and Baidu’s FaceMoji campaigns.”

The AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold winners can be found on the AVA Digital Awards website at www.avaawards.com.

 

About Viral Nation:

A global leader in social influencer marketing and social strategy, Viral Nation develops captivating marketing efforts for a broad roster of top brands. The full-service agency boasts one of fastest growth rates in the world and has executed hundreds of successful campaigns. The agency also owns Viral Nation Talent which represents athletes, celebrities, and influencer leaders in a variety of industries and across multiple social channels. Companies choose Viral Nation for its ability to connect them with social strategies that scale and for its trackable and ROI-based campaigns. Founded by serial entrepreneurs and social marketing pioneers Mathew Micheli and Joe Gagliese, Viral Nation has quickly become one of the most talked about agencies in the space. For more information visit www.viralnation.com.

 

Source: Viral Nation

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Industry News

Middleton Katz Joins SMP Group

George Miller

Published

on

Middleton Katz Joins SMP Group
Reading Time: 2 minutes

 

Isle of Man-based corporate services provider Middleton Katz has today announced a deal to join the SMP Group of Companies, a global professional and financial services group.  The transaction has been approved by the Isle of Man Financial Services Authority.

Middleton Katz is a well-respected service provider on the Isle of Man, delivering corporate, tax, and accounting services to a broad range of clients. The company has built its reputation on professional expertise, personal service, and attention to detail.

Martin Katz, Principal of Middleton Katz, commented: ‘I am incredibly proud of the business and sense of community we have built; as a small, close-knit team, we have consistently punched above our weight in terms of the services we deliver. However, joining a larger group gives us the back-office support we need to extend and improve the services we offer clients much farther than we could alone. For us, SMP was a clear candidate from the beginning. We have dealt with them many times in the past and always been treated fairly and respectfully, so we already have strong relationships with many of their team.’

David Hudson, CEO of SMP Group, added: ‘Middleton Katz is an efficient and highly skilled company that is well-loved and respected by both clients and staff for its personable and reliable service and culture. We know they will integrate very naturally into our business, and we believe our shared history and ambitions will be hugely beneficial for their clients and staff.

‘Middleton Katz is our second acquisition since completion of the MBO on 14th June and represents another significant milestone for our Group.’

The deal has been undertaken with the support of Palatine Private Equity LLP, the UK mid-market private equity house that took SMP through its 2019 MBO, with additional debt funding from Apera Asset Management.

Continue Reading

Affiliate Industry

GambleRock.com Launches a Social Online Gambling Community

George Miller

Published

on

GambleRock.com Launches a Social Online Gambling Community
Reading Time: 2 minutes

 

Introducing, GambleRock.com! Players, affiliates and gaming sites are all welcome to join the fastest growing community for the online gambling industry

 

A newfangled online casino community is now live for gamblers looking for the freshest gaming news, honest casino reviews, top 10 rankings and prodigious welcome bonus offers. Introducing, GambleRock.com! Players, affiliates and gaming sites are all welcome to join the fastest growing community for the online gambling industry.

The website is free for everyone and connects gamblers directly with online betting sites through its social media like features: private messaging, friends and followers, status updates, activity feeds, WordPress blogs and community discussion forums.

Launched in May 2019, the social gambling community already has members sharing their thoughts and providing helpful tips in the GambleRock forum. It aims to connect players with affiliates, casinos and sports betting websites. The community also provides trusted online casino reviews and lists the top ranked gambling sites organized by country. i-Gaming affiliates and casino affiliate programs are encouraged to share information about their websites and develop business brand pages on gamblerock.com.

GambleRock members have discussions on different topics in the community forum. Players will find exclusive casino bonuses and new casino promo codes from highly trusted gambling websites. Active discussion categories for online betting matters are accessible in the forums. GambleRock offers members a free dispute and mediation service for any complaints they have with an Internet gambling site. Submit your complaint to the online casino complaints forum and they’ll contact you to try and help you collect payments and resolve the matter (no cost to you).

The GambleRock top 10 online casinos list is for people who want to play for real money. In addition to their current rankings, they are also developing further lists of trusted online casinos based on the country where players are located in. The reviews are trustworthy, reliable and to the point. Learn useful betting strategies for casino games before making your decision on where to play.

Stay abreast with gambling laws and other issues affecting the online gambling community. Dive deep into the news and read important and extensive news from the industry. Its noteworthy news stories are gathered from credible news sources like CNN, Wall Street Journal, BBC News, Bloomberg, AP News, etc. Every gambling news story that you’ll read on GambleRock is from a trustworthy source.

 

Source: GambleRock

Continue Reading

EveryMatrix Press Releases

EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network

George Miller

Published

on

EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network
Reading Time: 1 minute

 

International software provider EveryMatrix has signed a partnership agreement with Wiraya, which will support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution.

EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle, we can now facilitate superior player engagement to our operators.

“One of our fundamentals is to always be a flexible and agile partner to our clients across sports and casino, which means that we have a responsibility to find or develop the best solutions available for their needs.” comments Kiril Nestorovski, Head of Sales at EveryMatrix.

“Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key.” says Patrik Eriksson, Wiraya’s Partnership Manager for iGaming.

“From the beginning of our discussions, EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty.” adds Eriksson.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.