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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

George Miller

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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards - Innovative Wins for PUBG Mobile, ViewSonic and Baidu
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Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences – Viral Nation Leverages Instagram, YouTube and other Channels

 

Viral Nation, one of North America’s fastest growing influencer marketing agencies, announced today that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu’s FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions — to websites and social media sites that present interactive components such as video, animation, blogs and podcasts — to other forms of user-generated digital communication.

Viral Nation’s AVA Digital Award wins included three Platinum wins and one Gold honor:

  • ViewSonic Holiday Campaign – 2019 Platinum Winner, Digital Marketing Campaign
  • PUBG Mobile Launch – 2019 Platinum Winner, Viral Marketing
  • FaceMoji Christmas – 2019 Platinum Winner, Social Campaign
  • PUBG Mobile Halloweek – 2019 Gold Winner, Interactive Brand Experience

Viral Nation promoted four new products for leading visual solutions provider ViewSonic. The campaign centered on YouTube and Instagram and featured a combination of macro and micro-influencers who developed unique content over two months. The content drove views and engagement among the followers for ViewSonic’s new products, and also resulted in them temporarily selling out of their gaming monitor on Amazon.

The PUBG Mobile launch was a multi-platform campaign to promote the wildly popular battle-royale game’s mobile version in the North American market. The viral marketing campaign exceeded expectations, resulting in 78.8 million total impressions and growing PUBG Mobile’s social followings organically with 35,000+ followers on Instagram and 90,000+ on YouTube in just 30 days. The PUBG Mobile Halloweek campaign was an experiential event produced by Viral Nation to generate interest in the mobile game’s latest update. The event featured life-sized versions of the iconic PUBG Mobile supply crate and the PUBG Mobile pumpkin car in Times Square. Participants competed in a Halloweek Screaming Challenge for prizes and several key influencers attended and promoted the event via their social networks. The experience drew in over 1000 participants and more than 460,000 social media impressions in less than a day.

The winning social campaign for Baidu’s FaceMoji keyboard drove global brand awareness and downloads before the holidays. Viral Nation activated six macro-influencers from around the world to sing “Deck the Halls” in their respective languages and styles. The influencers also showed fans how to send their song creation to friends via the FaceMoji app. The campaign produced 16 million views and 39.7 million clicks to download the app.

“We are pioneers in influencer-based viral marketing, and understand how to build strategic campaigns that drive brand engagement & ROI,” said Joe Gagliese, Viral Nation’s co-founder and managing partner. “We not only work with some of the largest brands in the world on their influencer campaigns, we also build creative and strategic plans for the social landscape as a whole. We use Instagram, YouTube and other channels as well as in-person experiences for strategic campaigns that garner impactful results. Congrats to our team on their amazing work with the ViewSonic, PUBG Mobile and Baidu’s FaceMoji campaigns.”

The AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold winners can be found on the AVA Digital Awards website at www.avaawards.com.

 

About Viral Nation:

A global leader in social influencer marketing and social strategy, Viral Nation develops captivating marketing efforts for a broad roster of top brands. The full-service agency boasts one of fastest growth rates in the world and has executed hundreds of successful campaigns. The agency also owns Viral Nation Talent which represents athletes, celebrities, and influencer leaders in a variety of industries and across multiple social channels. Companies choose Viral Nation for its ability to connect them with social strategies that scale and for its trackable and ROI-based campaigns. Founded by serial entrepreneurs and social marketing pioneers Mathew Micheli and Joe Gagliese, Viral Nation has quickly become one of the most talked about agencies in the space. For more information visit www.viralnation.com.

 

Source: Viral Nation

 

Industry News

Virtuix Releases “Blackbeard: The Trials of Skull Island”

Niji Narayan

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Virtuix Releases “Blackbeard: The Trials of Skull Island”
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Virtuix, developer of the Omni virtual reality treadmill and Omni Arena, has unveiled “Blackbeard: The Trials of Skull Island,” its latest game for the Omni Arena VR attraction.

The game can be played by up to four people, who will be challenged to take on the role of pirates and work as a team to find treasure and fight enemies as they battle for the top spot on the leaderboard.

Players will go through four separate rounds during the game, including a puzzle challenge where they must work together and a final showdown with the boss. This variety encourages a high level of repeat play.

“Blackbeard is Omni Arena’s most kid-friendly game to date. It’s also a blast for adults and esports players. We designed the game for high repeat play. It’s easy for everyone to play, but thanks to its variety and depth, it’s hard to master. No two rounds are ever the same,” Jan Goetgeluk, founder and CEO of Virtuix, said.

The new game will be a part of Virtuix’s weekly and monthly esports tournaments for the Omni Arena. Teams who reach the top of the world leaderboard will win cash prizes from the $100,000 prize pool, sponsored by Virtuix and HP.

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Industry News

Playson extends Italian reach with SignorBet

George Miller

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Playson extends Italian reach with SignorBet
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Games studio pens new commercial agreement

Casino software supplier Playson has announced a deal to deliver Italian operator SignorBet with its popular slot games.

The partnership sees a selection of Playson’s titles directly integrated with the online casino, including Rome: Caesar’s Glory, Solar Temple, and Solar Queen as well as the provider’s Funky Fruits series and its Timeless Fruit Slots portfolio.

The agreement also covers the implementation of Playson’s full suite of engagement tools, which will allow the operator to sharpen its player retention rates. The integration-free features, including bonus spins and regular tournaments with daily prize drops, will be available across all of the developer’s games.

SignorBet is operated by the Distante Group, Italy’s leading provider of retail and land-based casino solutions with over 4000 slot machines distributed in 900 locations across the country. The deal further strengthens Playson’s expanding Italian footprint, with its games popular with players across the regulated market.

Lars Kollind, Business Development Manager at Playson, said: “We are delighted to continue growing our Italian market presence with SignorBet, a prominent online outlet belonging to the highly-regarded Distante Group.

“Our portfolio offers an engaging range of gaming experiences, so this deal will be undoubtedly be followed by further partnerships across the globe.”

Antonio Distante, Director at SignorBet said: “Playson’s immersive collection of games is enjoyed by an extensive international fanbase, so we are thrilled to have the company on board.

“The supplier’s premium quality catalogue matches perfectly with our world class customer offering, and we look forward to cultivating a highly productive commercial relationship.”

 

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Industry News

Spain Bans Gambling Firms from Sponsoring La Liga Clubs

Niji Narayan

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Photo source: affiliateinsider.com
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According to a report in El Pais, gambling companies will no longer be permitted to appear as front-of-shirt sponsors for La Liga clubs next season.

Spanish Minister of Consumer Affairs Alberto Garzón has proposed a series of measures which will toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure. Currently, eight clubs in La Liga feature a gambling company as a main shirt sponsor.

The ban follows the approval of laws as part of Spain’s “Royal Decree on Advertising” which currently permits a four-hour advertising window for betting companies, but does not authorise any exposure out of the timeframe.

In addition to the ban on shirt sponsorships, the new decree will prevent gambling companies from being allowed to sponsor stadium names nor any other aspect associated with the teams.

Garzón had altered the wording of the ruling to state that “sponsorship in sports T-shirts or equipment will not be admissible”, with gambling companies already banned from featuring on youth shirts.

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