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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

George Miller

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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards - Innovative Wins for PUBG Mobile, ViewSonic and Baidu
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Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences – Viral Nation Leverages Instagram, YouTube and other Channels

 

Viral Nation, one of North America’s fastest growing influencer marketing agencies, announced today that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu’s FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions — to websites and social media sites that present interactive components such as video, animation, blogs and podcasts — to other forms of user-generated digital communication.

Viral Nation’s AVA Digital Award wins included three Platinum wins and one Gold honor:

  • ViewSonic Holiday Campaign – 2019 Platinum Winner, Digital Marketing Campaign
  • PUBG Mobile Launch – 2019 Platinum Winner, Viral Marketing
  • FaceMoji Christmas – 2019 Platinum Winner, Social Campaign
  • PUBG Mobile Halloweek – 2019 Gold Winner, Interactive Brand Experience

Viral Nation promoted four new products for leading visual solutions provider ViewSonic. The campaign centered on YouTube and Instagram and featured a combination of macro and micro-influencers who developed unique content over two months. The content drove views and engagement among the followers for ViewSonic’s new products, and also resulted in them temporarily selling out of their gaming monitor on Amazon.

The PUBG Mobile launch was a multi-platform campaign to promote the wildly popular battle-royale game’s mobile version in the North American market. The viral marketing campaign exceeded expectations, resulting in 78.8 million total impressions and growing PUBG Mobile’s social followings organically with 35,000+ followers on Instagram and 90,000+ on YouTube in just 30 days. The PUBG Mobile Halloweek campaign was an experiential event produced by Viral Nation to generate interest in the mobile game’s latest update. The event featured life-sized versions of the iconic PUBG Mobile supply crate and the PUBG Mobile pumpkin car in Times Square. Participants competed in a Halloweek Screaming Challenge for prizes and several key influencers attended and promoted the event via their social networks. The experience drew in over 1000 participants and more than 460,000 social media impressions in less than a day.

The winning social campaign for Baidu’s FaceMoji keyboard drove global brand awareness and downloads before the holidays. Viral Nation activated six macro-influencers from around the world to sing “Deck the Halls” in their respective languages and styles. The influencers also showed fans how to send their song creation to friends via the FaceMoji app. The campaign produced 16 million views and 39.7 million clicks to download the app.

“We are pioneers in influencer-based viral marketing, and understand how to build strategic campaigns that drive brand engagement & ROI,” said Joe Gagliese, Viral Nation’s co-founder and managing partner. “We not only work with some of the largest brands in the world on their influencer campaigns, we also build creative and strategic plans for the social landscape as a whole. We use Instagram, YouTube and other channels as well as in-person experiences for strategic campaigns that garner impactful results. Congrats to our team on their amazing work with the ViewSonic, PUBG Mobile and Baidu’s FaceMoji campaigns.”

The AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. Winners were selected from over 200 categories in Audio, Video, and Web-based production. A list of Platinum and Gold winners can be found on the AVA Digital Awards website at www.avaawards.com.

 

About Viral Nation:

A global leader in social influencer marketing and social strategy, Viral Nation develops captivating marketing efforts for a broad roster of top brands. The full-service agency boasts one of fastest growth rates in the world and has executed hundreds of successful campaigns. The agency also owns Viral Nation Talent which represents athletes, celebrities, and influencer leaders in a variety of industries and across multiple social channels. Companies choose Viral Nation for its ability to connect them with social strategies that scale and for its trackable and ROI-based campaigns. Founded by serial entrepreneurs and social marketing pioneers Mathew Micheli and Joe Gagliese, Viral Nation has quickly become one of the most talked about agencies in the space. For more information visit www.viralnation.com.

 

Source: Viral Nation

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
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Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
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Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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