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Gambling in the USA

Sacramento Kings Partner with MGM Resorts and Xperiel

George Miller

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Sacramento Kings Partner with MGM Resorts and Xperiel
Reading Time: 4 minutes

 

The Sacramento Kings announced a partnership with MGM Resorts International and Xperiel, the inventor of the Real World Web platform, to provide new incentives to fans engaging with the NBA’s first free-to-play gaming experience. “Call the Shot” is available for fans within the Fan Zone of the award-winning, dual-mode Sacramento Kings + Golden 1Center app, which was first released in 2016.

“Call the Shot” allows fans to predict the outcomes of game quarters, player performance as well as interact with their favorite NBA team – all while offering in-app prize opportunities with no purchase required to participate. Featuring MGM Resorts as its premier gaming sponsor, “Call the Shot” is the first mobile offering from an NBA team that offers high-frequency predictive gaming to fans.

“We are committed to exploring new ways that technology can be used to engage with fans as they consume and interact with the game,” said Kings Owner and Chairman Vivek Ranadivé. “The future is experiential and we are proud to lead the way in continuing to redefine the fan experience with this innovative and interactive platform.”

“We are very excited about the opportunity to partner with the Kings to become their exclusive presenting partner for the Call the Shot game,” said MGM Resorts International President of Interactive Gaming Scott Butera. “MGM Resorts looks forward to this unique opportunity to innovate free-to-play gaming and provide fans with a one-of-a-kind entertainment experience.”

“When we first started working with the Kings a few years ago, Vivek Ranadivé had the vision that any predictive gaming experience we create together should have a Vegas-like gaming feel without the actual wagering,” said Xperiel CEO and co-founder Alex Hertel. “It is thrilling to see what we’ve built under Vivek’s guidance and look forward to continuing to work with the Kings and other NBA teams to create immersive digital fan experiences and drive sports technology innovation with our Real World Web platform.”

Fans utilizing “Call the Shot” can make real-time predictions on shooting percentage, top scoring teams, top scoring players, which team will have the highest rebounds and more. These predictions can be made before the game and during each quarter, with correct guesses awarded virtual credits that can be used for in-app prize opportunities or to continue playing until the end of the game.

Virtual credits won in the Xperiel activations can only be redeemed in the Sacramento Kings + Golden 1 Center app, are non-transferable and have no monetary value. During the game, successful fans playing both at the arena and at home will have their names appear on the leaderboard within the app and then projected onto the 4K Ultra HD videoboard, VSP SKEYE View, at Golden 1 Center. After the game, fans can use virtual credits for in-app prize opportunities. Prizes may include a wide selection of autographed Kings gear and game tickets. Season-length grand prizes will be fulfilled through a partnership between Xperiel and Amazon.

MGM Resorts, which signed a multi-year long-term partnership agreement with the NBA in July, is participating as the league’s official gaming partner, providing prizes and helping to create an exciting, Vegas-like experience for app users. MGM Resorts seized the opportunity to extend its commitment to the growth of the NBA by partnering with the Kings, the first NBA team to provide a more immersive free-to-play gamified app-based experience for fans both at Golden 1 Center and those watching remotely.

“Call the Shot” is the result of a multiyear partnership between Xperiel and the Kings. Previously, Kings fans have used “Photo in the Plaza” through the team’s proprietary mobile app to post selfies that appear on the arena’s exterior screens and catch virtual basketballs via an augmented reality prize cannon.

In addition to its partnership with the Kings, Xperiel is partnering with Amazon to fulfill delivery of season grand prizes – which may include a Microsoft XBox ‘One S’ with NBA 2K18, a Sonos PLAY:1 sound system and an Amazon Echo Show – directly to winners’ homes.

Xperiel has partnered with sports teams for several years to create more dynamic, gamified fan experiences that provide mobile users a variety of different ways to interact with their favorite sports teams as well as smart stadiums and a wide variety of IoT sensors. The Xperiel platform merges the Internet of Things (IoT) and augmented reality to create a diverse network of connected devices called the Real World Web. Delivered through personal devices and location-based infrastructure, the gamified experiences tap into the excitement of Kings games and offers fans a fundamentally new way to try to guess the outcome of various aspects of games and player performances.

 

About MGM Resorts International:
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.

About Xperiel:
Xperiel, inventor of the Real World Web (RWW), merges the physical and digital worlds by enabling mixed reality, predictive gaming and immersive experiences accessible to consumers through brands’ existing or new mobile apps. Xperiel’s RWW platform provides a device-agnostic operating system for the Internet of Things (IoT) which connects consumer devices to the world around them and connects all technology together into a single network. Using Xperiel’s patented, easy-to-use graphical programming language Pebbles, organizations across the retail, professional sports and entertainment spectrum (and beyond) can quickly, cost-effectively design and deliver interactive, customized apps in a few days or weeks, not months—without the expense of time-consuming development efforts. Teams and brands including the New York Jets, the Sacramento Kings, Los Angeles Dodgers, Pepsico and MGM work with Xperiel to deploy interactive applications that drive consumer engagement and customer loyalty while increasing revenue opportunities in today’s fast-paced, digital world. www.xperiel.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

University of Minnesota to host Sportradar’s Innovation Challenge

George Miller

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University of Minnesota to host Sportradar’s Innovation Challenge
Reading Time: 3 minutes

 

Sportradar’s Innovation Challenge returns on February 23rd, when the University of Minnesota will become the latest venue to host the one-day ideation competition.

Taking place at the Carlson School of Management’s Gary S. Holmes Centre for Entrepreneurship, next month’s Challenge will be the first to take place in the United States.

The event, which has been held regularly across Europe in recent years, will give students from in and around Minneapolis the opportunity to design and create ideas and services using Sportradar’s market-leading data. As well as learning how to best create and develop ideas, students will also have the chance to network and compete for a chance to win part of the $3,000 prize money on offer. Ahead of the Innovation Challenge’s first venture Stateside, Sportradar caught up with Innovation Director Javier Altamirano and Malte Siegle, Head of Sportradar’s University and Research Programme, to discuss what is another step forward for the company’s innovation setup.

Sportradar: What’s the thinking behind taking the Innovation Challenge outside Europe for the first time?

MS: Because Sportradar already enjoys a strong market presence in the US, and is expanding further all the time, it seems only natural that we should have the Innovation Challenge in the States. We’re always looking to encourage and network with the next generation of talent, in all our territories, and having already seen our partnership with the University of Minnesota start strongly, it’s great to reach another essential milestone for the company.

JA: This is part of a greater strategy of external innovation in the US whereby Sportradar collaborates on a deep level with top-notch universities which happen to be aligned with Sportradar offices and have strong data programs. This proximity allows for follow-up projects and overall closer contact. We want these students to familiarise themselves with Sportradar data.

Sportradar: What do you expect to see from the students in Minneapolis?

JA: We’ve already seen some fantastic ideas from our past competitions in Europe and we’re confident that will continue next month here in Minnesota. Aside from innovative and interesting products, the main thing we want to see is enthusiasm and a positive approach because the Innovation Challenge is as much about networking and making connections as it is around creating products. Lots of digital-era innovations come from this side of the pond (Facebook, Stubhub, Snapchat, etc.) so we want to see if the students can carry on in that vein next month.

MS: We’ve also had former winners come and join Sportradar in a working capacity before now and that’s an example of what we want to achieve as a company – having that talent pipeline and a strong connection with entrepreneurial talent. Sportradar: The US is obviously a huge market for Sportradar, does this make next month’s Challenge even more exciting?

JA: The American sports tech market has obviously been one of the biggest in the world for some time now, and we’re looking forward to seeing what the students in Minneapolis come up with. There’s also the recent developments with the betting market in the US, so that’s another area that might be of interest to participants when it comes to formulating ideas.

MS: It doesn’t have to be around betting of course, we’ll have Sportradar experts from different parts of the business who can advise and offer insight to students. Ultimately, we want to see something new and different and that’s always what impresses the judges most.

Sportradar: Why should students look to take part in the event?

MS: If you’re a student who has a passion for sports data, enjoys thinking outside the box and wants to make some useful connections with people who know the industry inside out, the Innovation Challenge is for you. We give full access to our API and SDK for the day and provide guidance courtesy of our mentors, so it really is a great opportunity to see what you can come up with, using sports data.

Sportradar: …and not to mention the $3,000 prize pool?

JA: Obviously, a $3,000 prize pool is a good incentive, too, and that’s what usually grabs the attention, but we don’t think it should be the main focus for groups. One-on-one time with our mentors and the chance to put our API to good use, all while networking with new connections – you can’t really put a price on that. For all the details about February’s event, including information on how to enter, you can visit the Innovation Challenge website – challenge.sportradar.com.

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Gambling in the USA

Atlantic City: The paradise for gamblers

George Miller

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Atlantic City: The paradise for gamblers
Photo Source: indianz.com
Reading Time: 2 minutes

 

Atlantic City, New Jersey represents a good niche in the world of betting internationally, but still retains the characteristics of a warm little town. Simply nicknamed “AC” by locals, it is the largest city of large hotels in the Northeast of the United States and attracts millions of visitors every year thanks to its excellent betting sites right next to the beach. Tourists have the possibility to walk on the boardwalk along the beach and enjoy a “salt water” style taffy that has been the local delicacy for more than a century. In addition to the game, Atlantic City is an incredible destination for golf, water sports, fishing and cruises.

Atlantic City currently has 11 casinos after the Atlantic Club Casino Hotel stopped operating in January 2014. Each casino has its own theme, for example the Caesars is based on the Roman Empire, the Bally’s has a theme of the Far West and the Trump Taj Mahal well, I think it’s obvious. Where you want to try your luck, whether it’s in slots, poker or other games, you can find it in Atlantic City. The casinos of this city offer all the most popular games such as slots, poker, blackjack, roulette, craps, baccarat, keno, sports betting and table games.

With the legalization of online gambling in New Jersey in 2013, many Atlantic City casinos opened their own online casinos. We can find many NJ-based online casinos easily on Net; one of them is NJ online casino.

What to prepare before going to the casinos in Atlantic City:

I will give you some tips that you want to venture into casinos for fun and maybe even bill a few dollars at tables and gaming machines in Atlantic City. First of all, it is very important to remember that the probability of you winning is much less than the probability of losing, so never risk anything beyond what you can spend. One tip is to take away the dollars you will allocate to the game, so you avoid unexpected hassles. Remember that the game is engaging and exciting and often you can be taken away by the excitement and regret it the next day.

So let’s go!

1) Look for the 1 cent machines. They allow smaller bets, that is, with each spin you will pay less.

2) Playing the minimum bet greatly decreases your probability of winning something. Usually, if you bet 1 cent, you will only compete for one line. To have more chances, the ideal is to play in as many lines as possible. The tip is to compete in every line betting the lowest possible value. On some machines, you spend an average of 40 cents per spin this way.

3) Before pushing the button or pulling the lever, check the bet value on the screen. The machine always maintains the bet value of the last player. So beware, often on a 1 cent machine, the maximum bet can reach $ 5 and you can lose this amount in a single spin.

4) Look for the machines that have the bonus option. If you can hit a bonus, you have more chances of multiplying your winnings.

Atlantic City is a paradise for gamblers. What must be considered is that emotional control and ingenuity determine your success.

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Gambling in the USA

Governor Chris Christie to Join Sports Betting Hall of Fame at Betting on Sports America

George Miller

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Governor Chris Christie to Join Sports Betting Hall of Fame at Betting on Sports America
Photo Source: 6abc.com
Reading Time: 2 minutes

 

Governor Chris Christie is to be recognised by the sports betting industry for the pioneering role that he played in widening the scope for sports betting in the US.

During his time as State Governor for New Jersey, Christie was instrumental in generating the political will to revisit and challenge the federal ban on sports betting via the PASPA, which eventually was ruled as unconstitutional by the Supreme Court in May last year.

The Hall of Fame Ceremony is being held on 25 April 2019 at Sky Room in Manhattan (330 West 40th Street) and is part of the closing party of the biggest dedicated sports betting conference in the US – Betting on Sports America – which is being held at the nearby Meadowlands Exposition Center in New Jersey.

Christie spent more than seven years fighting for legalized sports betting in his state and it was his efforts in spearheading the challenge through the federal courts that opened the door for states across the nation to take a look at regulating sports betting.

Rasmus Sojmark is the Founder and CEO of Sports Betting Community, which curates the Hall of Fame. He said that its latest member has broken the mold. “Governor Christie is the first politician we have inducted into the Sports Betting Hall of Fame, but he is there with good reason. Without the political will from the governor’s office it is questionable that PASPA would ever have been challenged in the courts.

“For that bravery, the industry is indebted to Governor Christie and his inclusion in the Hall of Fame is just a small thank you for his support.”

Governor Christie commented: “Sports betting was held back for too long by the unfair federal laws, so I was more than happy to be the first to make a stand against them. I’m very proud and gratified to be recognised by the sports betting industry in this year now that PASPA is a distant memory.”

The Sports Betting Hall of Fame was launched by SBC in 2016 to recognise the individuals who have significantly contributed to the industry over the course of their careers with a lasting legacy. The purpose of the Hall of Fame is to honour, preserve and perpetuate the names and outstanding accomplishments of personalities who have added true value to the sports betting sector.

Current luminaries include Sportradar Founder Carsten Koerl, Intralot co-founder  Constantinos Antonopoulos, the world’s biggest independent bookmaker Fred Done and Bwin co-founder Norbert Teufelberger.

For enquiries about information, attending or sponsoring the Betting on Sports America conference and The Sports Betting Hall of Fame Ceremony, please contact marketing@sbcgaming.com.

 

Source: SBC (Sports Betting Community)

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