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Allied Esports Introduces Live Original Content Series PlayTime™ With KittyPlays

George Miller

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Allied Esports Introduces Live Original Content Series PlayTime™ With KittyPlays
Reading Time: 5 minutes

 

New Esports Entertainment Format to Feature Celebrity Conversations, Gameplay and Audience Interaction Live from HyperX Esports Arena Las Vegas; Premiere Scheduled for Spring 2019

 

Allied Esports today announced the creation of PlayTime™ with KittyPlays, an all-new live original content series hosted by popular streamer, Fortnite caster, content creator and competitive esports player Kristen “KittyPlays” Michaela (@KittyPlays).

PlayTime with KittyPlays, a monthly series that will debut in the spring of 2019, will be a live esports entertainment and variety show, featuring top influencers and celebrity guests; competitive gameplay across a range of titles and genres; fan interaction and participation; and unique commentary on current news and esports issues, all streamed in front of a live studio audience at HyperX Esports Arena Las Vegas.

“I’m so excited to take my stream to the live stage and interact with my community in person,” said Michaela. “We are going to have an incredible lineup of guests on the show to talk, play and have some fun, and I can’t wait to share this experience with everyone in the arena and those watching on the live stream.”

PlayTime with KittyPlays will be the first of multiple original content debuts planned for release by Allied Esports this year. As previously announced, Allied Esports and its sister company, the World Poker Tour®, both currently owned by Ourgame Holdings International, will be acquired, subject to shareholder and regulatory approval, by Black Ridge Acquisition Corp. (NASDAQ: BRAC), to form Allied Esports Entertainment. Creating premier live experiences, multiplatform content and interactive online services that reach and engage a worldwide audience of players and viewers, is a central part of Allied Esports Entertainment’s mission.

“Partnering with talented and popular streamers like KittyPlays to create fresh, interactive events and content is a key component of our growth strategy,” said Frank Ng, current CEO of Ourgame and expected CEO of Allied Esports Entertainment. “PlayTime is an outstanding kickoff to a year of what we intend to be a much larger, comprehensive content offering to come from Allied Esports, and we’re confident that Kristen’s magnetic personality and skill will carry this concept far beyond our own lofty expectations.”

PlayTime with KittyPlays, which will be produced by Allied Esports with Michaela serving as co-executive producer, will utilize Allied Esports’ multimillion-dollar broadcast studio and arena in the HyperX Esports Arena Las Vegas, featuring a two-story LED video wall, two-dozen cameras, wired player comms, and a dedicated control room for game observers called The Observatory, to create an unparalleled live experience and compelling streamed and post-produced content that will be available to viewers following each episode. Allied Esports has produced a number of original productions over the past year, including Ninja Vegas ’18 starring Tyler “Ninja” Blevins, which at the time set a new Twitch record for viewers on an individual stream and garnered 2.4 million unique viewers over the seven-hour event.

Each episode of PlayTime with KittyPlays will feature approximately six hours of original content, including:

  • Michaela and her guests leading into the live program with a “Just Chatting” pre-show stream on their individual channels starting two hours beforehand;
  • Topical and personal thought-provoking conversations with esports’ top influencers and celebrity guests energized by live audience member and stream chat participation;
  • Michaela’s unique perspective on recent events and issues facing today’s gaming communities;
  • Live, high-level gameplay, including “Squad Fills” and challenges with Michaela’s special guests and lucky audience members chosen at random.
  • Segments showcasing Michaela teaching pro athletes and celebrity gamers how to improve their craft;
  • Pre-recorded video shorts highlighting up-and-coming esports stars.

 

Led by Michaela’s naturally inclusive and positive personality, PlayTime with KittyPlays will also focus on giving a voice to those in the esports space who have gone unrecognized, who hail from diverse backgrounds, and who have overcome adversity to achieve personal bests in gaming and beyond.

Information about live guests, show dates, tickets and viewing platforms will be released in the coming weeks. Fans can follow @KittyPlays, @Allied Esports and @HyperXESALV and visit alliedesports.gg and hyperxesportsarenalasvegas.com for updates and additional news.

Michaela started her career in esports as a Counter-Strike player and began streaming her gameplay on Twitch while attending the University of Saskatchewan in Canada. After seeing success with her broadcasts, Michaela decided to leave school to pursue streaming full time, leading her to the wildly popular game of Fortnite. Since then, Michaela has taken streaming and social media by storm with her focus on positivity, community, and joy in gaming and everyday life. Whether broadcasting games, traveling the world, designing cosplay characters, or simply living a health-conscious life, Michaela’s style and personality play a large part in the creation of her content.

Michaela, who primarily plays Fortnite on her stream, is host to one million-plus followers on Twitch and boasts more than a million monthly viewers between Twitch, YouTube and other social media channels. During E3’s 2018 Celebrity Pro-Am event she paired with actor Chandler Riggs (The Walking Dead) and carried the duo to a third-place finish winning $250,000, with her portion donated to her local charity of choice, Kelowna BC SPCA. Most recently she teamed up with FaZe Clan’s Turner “Tfue” Tenney to compete in Korea’s Fortnite Open. Michaela again dominated the competition and together the pair took home a first-place prize of $1,000,000 to be donated to charity.

What started as a part-time hobby to meet likeminded friends has grown into a career that delivers enthusiasm and positivity to Michaela’s audiences, creating real connections around the world and leaving a lasting positive effect on everyone that watches her. Michaela is the founder of Team Kitty, a Twitch-based networking and mentorship team that enhances Michaela’s vision to create a network of female creators focused on upbeat personalities and high-level viewer interaction. Michaela is currently the Head of New Gaming Initiatives for esports organization Gen.G, with a focus on signing competitive players for its female Fortnite team, as well as sales and building of Gen.G’s newly renamed brand.

 

About Allied Esports:

Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities. Its mission is to connect players, streamers and fans via integrated arenas and mobile esports trucks around the world that serve as both gaming battlegrounds and every day content generation hubs. Allied Esports is a subsidiary of Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker Tour®. Ourgame has entered into an agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to combine, once all applicable shareholder and regulatory consents have been obtained, Allied Esports and the World Poker Tour to form Allied Esports Entertainment, Inc.

Through direct operation and affiliate relationships via the Allied Esports Property Network, the first esports venue affiliate program available to partners looking to open new esports facilities around the world, Allied Esports locations currently include 11 properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, HyperX Esports Truck, Esports Arena Orange County and Esports Arena Oakland; Europe’s Esports Truck “Big Betty” and Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s 12th property, run by Fortress Esports, is expected to open in Melbourne, Australia in 2019. For more information about Allied Esports and its global network of properties, visit AlliedEsports.gg.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Australia

Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul

Niji Ng

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Jamie Skella becomes Chief Strategy and Commercial Officer of Esports Mogul
Photo Source: riftherald.com
Reading Time: 1 minute

 

Esports Mogul, the eSports tournament and media company based in Australia, has roped in Jamie Skella as its Chief Strategy and Commercial Officer.

Skella will lead the operations for the business and focus on new strategic product initiatives to enhance the operations in Australia and South East Asia.

Skella had been a Counter-Strike player for Pantheon. He now owns an Australian esports bar, GG EZ Bar. He has worked as Head of User Experience for Australian Football League and Chief Product Officer of Horizon State.

Gernot Abl, Managing Director of Esports Mogul discussed the new hire in a statement: “The alignment between Mogul’s business and Jamie’s breadth of experience in esports, digital product, and startups, seems almost uncanny. I don’t think the fit could be more perfect. I’m excited that his arrival is one that is able to deliver value to all corners of the operation and help realise our enormous potential.”

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eSports

NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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Asia

China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
Reading Time: 1 minute

 

China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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