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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players

George Miller

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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players
Reading Time: 2 minutes

 

Singular ROI Index analyzes $1.5B in ad spend and $2.7B in revenue to reveal which mobile ad networks are most effective by platform, region, and vertical.

 

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimizes over $10B in annual ad spend.

By deeply combining  marketing campaign data with attribution results, Singular is able to identify the most granular ROI insights, leading to the most accurate rankings possible.

While Facebook won the global rankings, Google took top billing in all three key regional rankings: EMEA, APAC, and Americas.

REPORT HIGHLIGHTS

Big new player

Brands love Snapchat. Snap hit #3 for non-gaming categories in both iOS and Android after not making the list at all last year on Android.

LINE hits the index: 3X

Japan-based mobile messaging service LINE ranked on just one index last year for the LINE Ads Platform, which is how advertisers can target its 700M users. This year, it ranked no fewer than three times, plus two honorable mentions.

Twitter resurgent

Twitter won no fewer than 11 rankings on various global, regional, and platform-specific charts, including second on iOS for retention: providing users/customers who stay engaged.

New models, new networks

We’ve seen huge innovation over the last year in mobile. Fortnite publisher EPIC has started to monetize game players directly, for example. Another innovator, BlueStacks, provides an emulator for playing mobile games on desktop, and its on-platform ad network is yielding significant ROI.

Android vs iOS: ad network volatility

A full third of the global Android index is brand-new, while only two new networks joined the corresponding iOS index. 60% of the multi-year winners on Android moved down, so new contenders are performing well.

Unity is hard to beat

Unity powers half the games on the planet, and its ad network is also dominant, ranking third on Android and fourth on iOS globally … an impressive achievement.

“At Singular, our goal is to help marketers win,” says Singular CEO Gadi Eliashiv. “Helping them reliably find the highest return on investment is a critical part of the marketing intelligence we provide.”

The full Singular ROI Report is available here:

https://go.singular.net/roi-index-2018-top-mobile-media-sources-press 

 

About Singular:

Singular is a marketing intelligence platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures.

Source: Singular

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
Reading Time: 1 minute

 

Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
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Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
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Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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