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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players

George Miller

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Largest Study Of Mobile Ad Networks Ranks Facebook, Google, Snap, Twitter, Unity … And New Players
Reading Time: 2 minutes

 

Singular ROI Index analyzes $1.5B in ad spend and $2.7B in revenue to reveal which mobile ad networks are most effective by platform, region, and vertical.

 

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimizes over $10B in annual ad spend.

By deeply combining  marketing campaign data with attribution results, Singular is able to identify the most granular ROI insights, leading to the most accurate rankings possible.

While Facebook won the global rankings, Google took top billing in all three key regional rankings: EMEA, APAC, and Americas.

REPORT HIGHLIGHTS

Big new player

Brands love Snapchat. Snap hit #3 for non-gaming categories in both iOS and Android after not making the list at all last year on Android.

LINE hits the index: 3X

Japan-based mobile messaging service LINE ranked on just one index last year for the LINE Ads Platform, which is how advertisers can target its 700M users. This year, it ranked no fewer than three times, plus two honorable mentions.

Twitter resurgent

Twitter won no fewer than 11 rankings on various global, regional, and platform-specific charts, including second on iOS for retention: providing users/customers who stay engaged.

New models, new networks

We’ve seen huge innovation over the last year in mobile. Fortnite publisher EPIC has started to monetize game players directly, for example. Another innovator, BlueStacks, provides an emulator for playing mobile games on desktop, and its on-platform ad network is yielding significant ROI.

Android vs iOS: ad network volatility

A full third of the global Android index is brand-new, while only two new networks joined the corresponding iOS index. 60% of the multi-year winners on Android moved down, so new contenders are performing well.

Unity is hard to beat

Unity powers half the games on the planet, and its ad network is also dominant, ranking third on Android and fourth on iOS globally … an impressive achievement.

“At Singular, our goal is to help marketers win,” says Singular CEO Gadi Eliashiv. “Helping them reliably find the highest return on investment is a critical part of the marketing intelligence we provide.”

The full Singular ROI Report is available here:

https://go.singular.net/roi-index-2018-top-mobile-media-sources-press 

 

About Singular:

Singular is a marketing intelligence platform that transforms marketing data into accurate, granular and actionable insights to drive growth. By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures.

Source: Singular

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Leading Operator Betzest goes live with Evolution Gaming

George Miller

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Leading Operator Betzest goes live with Evolution Gaming
Reading Time: 1 minute

 

Betzest just launched the full suite of Evolution online gaming content into their portfolio.

Betzest expand their offering in a new partnership with Evolution Gaming which will give their players opportunity to access to Evolution’s full range of mainstream and VIP Live Casino games including Roulette, Baccarat, Blackjack, progressive jackpots and a variety of poker variants.

The leading casino and sportsbook operator Betzest, is experiencing rapid growth since its launch in 2018.

Today Betzest has more than 50 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top providers of only the highest quality.

Marius Filip, Founder/CMO at Betzest, said: “In a highly competitive sector we listened to requests of our players and we are very happy to straighten our Live Casino vertical and bring established Evolution Gaming games into Betzest. With the amazing quality of Evolution games we will offer our players the very best content and we are very excited to see how our Live casino players react to these fantastic games. Stay tuned as we have a few exciting things coming up in the next period of time.”

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power

Niji Narayan

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Motherwell Joins “Save Our Shirt” Campaign of Paddy Power
Photo Source: campaignlive.co.uk
Reading Time: 1 minute

 

Scottish professional football club Motherwell has signed a sponsorship deal with Paddy Power and joined the “Save Our Shirt” campaign.

Paddy Power will serve as Motherwell’s title sponsor for the 19–20 season, but its logo will not appear on players’ shirts – in line with the new Save Our Shirt initiative.

Motherwell said the deal represents the largest jersey sponsorship in the club’s history.

“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign. It’s a fantastic achievement by our commercial team to get them on board. Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner,” Motherwell chairman, Jim McMahon said.

“We’re delighted that Motherwell are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week. We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season. We know our place, and it’s not on your shirt,” a Paddy Power spokesperson said.

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Tough Regulatory Dynamics Disrupt the Q2 Results of Betsson

Niji Narayan

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Tough Regulatory Dynamics Disrupt the Q2 Results of Betsson
Reading Time: 1 minute

 

Betsson AB has reported a 5% year-on-year revenue decline for Q2 2019.

Betsson details a “period of operational adjustments,” in which the company has to accommodate new regulatory enforcements across the markets of Sweden, Norway and the Netherlands.

In Sweden, Betsson has seen one of its licences revoked by regulator Spelinspektionen, while the group has seen further Nordic woes as Norwegian regulator Lottstift implements strict “payment blocking orders” on “unlicensed” gambling operators.

Betsson governance has undertaken significant adjustments related to its Dutch market activities, seeking to meet KSA provisional regulatory requirements in order to obtain its future Netherlands regulated online gambling license.

Year-to-date, Betsson maintains a stable revenue performance at SEK 2.6 billion, however, the group-wide adjustments see its YTD operating EBIT reduced to SEK 452 million, representing a 12% decline on 2018’s SEK 512 million.

“Betsson’s long-term strategy and focus is clear and is not affected by temporary downturns in individual markets. We have a good financial position and a high degree of proprietary technology, which make us strongly positioned in the industry. I am confident in my view of Betsson’s capacity and in our strategic opportunities to pursue long-term profitable business with growth and good margins in regulated markets. We also have a geographical spread that compensates for temporary downturns in individual markets,” Betsson AB Chief Executive Pontus Lindwall said.

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