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Magic Gaming Teams Up with Orlando Health for Esports Partnership

George Miller

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Magic Gaming Teams Up with Orlando Health for Esports Partnership
Image Source: orlandohealth.com
Reading Time: 3 minutes

 

Orlando Health will serve as the official medical team and jersey sponsor for Magic Gaming

 

Magic Gaming announces Orlando Health as the official medical team and jersey sponsor for Magic Gaming. The announcement came during Magic Gaming’s Second Annual esports Summit, where esports and gaming industry leaders gathered to discuss the upcoming NBA 2K League season and the business of esports.

“We are excited to partner with Orlando Health in their shared commitment to ensuring the health and well-being of our athletes,” said Director of Magic Gaming Ryan DeVos. “As we prepare to embark on our second season in the NBA 2K League, we look forward to growing this partnership with Orlando Health and making our players the best they can be.”

Under the agreement, Orlando Health will be the exclusive provider of medical care to Magic Gaming players, including player examinations evaluating overall physical and mental health, as well as services throughout the season and playoffs. Additionally, Orlando Health will serve as jersey sponsor for Magic Gaming, becoming the first health system to have its brand adorn game attire for an NBA 2K League team.

“We’re very excited about this partnership and what it means for us as an organization and the diverse and rapidly growing community of gamers all over the world who are fans and participants in esports,” said Andy Gardiner, senior vice president of external affairs and community relations at Orlando Health. “This is a global stage for the Orlando Health brand and an opportunity to showcase our medical team’s ability to provide the unique care these athletes require to ensure Magic Gaming can compete and win at the highest level.”

Magic Gaming will draft its roster of players for the upcoming season on Tuesday, March 5. In the weeks following the draft, Orlando Health physicians will meet with the players to conduct medical evaluations and prepare for the season, which begins in early April.

Magic Gaming is one of 21 teams across the country competing in the NBA 2K League, a professional esports league that began play in May 2018. The league features the best NBA 2K players in the world. Magic Gaming’s six-man roster competes as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.

 

About Orlando Health:

Orlando Health is a $3.4 billion not-for-profit healthcare organization and a community-based network of hospitals, physician practices and outpatient care centers across Central Florida. The organization is home to the area’s only Level One Trauma Centers for adults and pediatrics, and is a statutory teaching hospital system that offers both specialty and community hospitals. More than 2,900 physicians have privileges across the system, which is also one of the area’s largest employers with more than 20,000 employees who serve more than 112,000 inpatients, more than 2.4 million outpatients, and more than 10,000 international patients each year. Additionally, Orlando Health provides more than $450 million in total value to the community in the form of charity care, community benefit programs and services, community building activities and more. Additional information can be found at www.orlandohealth.com.

About Magic Gaming:

Magic Gaming, based in Orlando, Fla., is one of 21 teams competing in the second season of the NBA 2K League. The NBA 2K League is a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc., which began play in May 2018. The league features the best 126 NBA 2K players in the world. Magic Gaming’s six-man roster competes as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs. Follow Magic Gaming on Twitch – OrlandoMagicGaming, Instagram/Twitter – @MagicGaming, Facebook/Magic Gaming or at www.MagicGaming.gg.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
Reading Time: 1 minute

 

German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports

Niji Narayan

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports
Image Source: historic-newspapers.co.uk
Reading Time: 1 minute

 

The Washington Post has unveiled “Launcher,” a new section dedicated to video gaming, esports competitions and gaming culture. Launcher will feature insightful analysis into the people, companies, teams and trends that comprise an industry becoming more prevalent in society every day.

“Gaming has become deeply ingrained in our social fabric, significantly impacting industries across sports, tech, business and pop culture, and we are uniquely positioned to cover this burgeoning industry. With Launcher, a dedicated team will look at all aspects of gaming, appealing to the casual player and avid esports fan alike,” Emilio Garcia-Ruiz, managing editor of The Washington Post said.

Mike Hume, the editor of Launcher, will lead the staff. Gene Park and Elise Favis are the reporters and Mikhail Klimentov is the editor. Jhaan Elker and Joe Moore will join Launcher as video producer and art director respectively.

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eSports

Axe Partners with Riot Games for League of Legends

Niji Narayan

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Axe Partners with Riot Games for League of Legends
Reading Time: 1 minute

 

Male grooming brand Axe has signed a multi-year sponsorship deal with Riot Games and become the global sponsor of League of Legends esports. The deal will see Axe named as the official men’s grooming partner of League of Legends’ global events.

The deal kicks off with the 2019 World Championship through a fully integrated campaign. The details about the said campaign and future activations were not disclosed alongside the sponsorship announcement.

“AXE has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men’s grooming brand to partner with League of Legends Global Esports. We hope to create value for the community and encourage fans to fearlessly express their passion and moves and seize the opportunity, both in and around the game,” Gaurav Raisinghani, Global Director of Axe said.

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