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iSoftBet signs SuprNation content and platform agreement

George Miller

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iSoftBet signs SuprNation content and platform agreement
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Provider will supply in-house games portfolio and GAP platform offering to rapidly growing operator

 

iSoftBet, the leading online and mobile casino content provider, has signed a deal with SuprNation that will see the operator take both iSoftBet’s complete content portfolio alongside its cutting-edge Game Aggregation Platform (GAP) offering.

The partnership will see smash-hit iSoftBet titles such as Crystal Clans and The Dalai  Panda made available across SuprNation’s three brands, in an offering including more than 150 slot and table games.

In addition, SuprNation will have access to GAP, iSoftBet’s industry-leading aggregation platform which offers more than 3,000 slot and table games provided by 46 premier third-party content providers.

iSoftBet has created some of the best performing games of the last 12 months including popular titles such as Hot Spin and Jumbo Stampede, as well as latest releases The Nutcracker and Pearl of the Orient.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “We’re delighted to have signed an agreement with SuprNation, one of the industry’s most innovative operators. Having partners who share the same ethos as us is vital, and we are eager to see our partnership become a long-term success.

“Both GAP and our own dynamic content offering of more than 150 games contain high-quality titles that perform very well across all major regulated and emerging regulated markets.”

Henric Andersson, Co-founder at SuprNation, said: “iSoftBet has an excellent and ever-growing reputation for developing best-performing games, accompanied by providing a huge range of best of breed content via its leading GAP platform. We are thrilled to be partnering with iSoftBet and look forward to a lengthy and fruitful partnership.”

 

About iSoftBet

iSoftBet is a premium online and mobile casino software and games supplier, providing leading gaming products to some of the world’s largest and most successful brands. With extensive experience and a comprehensive selection of best-performing games, iSoftBet is at the forefront of innovation and our tailor-made solutions are designed to meet our operator partners’ every need.

Our games suite includes a wide range of unparalleled proprietary video slots, table games, exclusive branded games from some of the world’s largest TV and movie production companies such as 24 and Paranormal Activity, and an advanced Game Aggregation Platform (GAP), allowing iSoftBet to offer online casinos rapid, one-time integration to more than 30 of the industry’s leading online and mobile game software providers. iSoftBet games are built with using the latest technology including HTML5 desktop and mobile compatible software.

The iSoftBet offering includes a comprehensive back office system allowing operators to create bespoke promotions, offer a wide range of player bonuses and rewards, as well as harvest and track real-time game performance data. iSoftbet is committed to responsible gaming and complies with the most stringent global regulatory bodies. We are licensed in the UK and Alderney and are approved to distribute content in multiple regulated markets including Belgium, Italy, Spain, Portugal and Romania.

Industry News

Dream Games raises $7.5 million seed round to create high-quality puzzle games

George Miller

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Dream Games raises $7.5 million seed round to create high-quality puzzle games
Reading Time: 3 minutes

 

  • Dream Games has been created by five former employees of Peak Games, developer of hit puzzle games Toy Blast and Toon Blast.

  • The $7.5 million seed investment was led by Makers Fund, joined by Balderton Capital

  • New funding will help Dream Games attract the best new talent to Istanbul, a region that is emerging as a significant global leader in the puzzle game space

  • The company aims to design market-leading, high-quality games for an audience of loyal players across the hugely successful casual puzzle game industry

Dream Games – the Turkish mobile gaming company founded by the team that worked on hit puzzle games Toy Blast and Toon Blast – has raised $7.5 million in its first highly competitive round of seed funding.

In just three months, Dream Games has already attracted interest from a number of leading game companies and VCs, including Makers Fund who led this round, and co-investor Balderton Capital.

The investment will be used to fund the recruitment of new talent to join the Dream Games team in Istanbul as it looks to increase its personnel five-fold over the next two years.

The company has been co-founded by the former Product Director at Peak Games, Soner Aydemir, who worked for Toy Blast and its successor Toon Blast. Joining Soner on the Dream Games founding team are Ikbal Namli and Hakan Saglam, the former engineering leads; Eren Sengul and Serdar Yilmaz, the product manager and 3D artist.

In its first year, Dream Games wants to grow this team size to 20. In year two, this team will expand further as the company gears up for launch and requires additional expertise.

“Supercell built amazing games with very small teams,” said Soner, “proving you don’t need huge teams spread across regions to build something people want to play. What you do need, however, is a talented team. We plan to focus our investments on building a highly skilled team to develop high-quality games.”

A high-quality approach

Rather than releasing game after game into a relatively saturated mobile space, Dream Games is setting itself apart by focusing on quality over quantity.

“We don’t believe in a hit-or-miss approach towards game development” added Soner. “For us, its evolution over innovation, execution over ideas. We plan to fix the pain points for players in existing games and our experience makes us confident we can build something truly global by focusing on a single high-quality, long-standing game instead of multiple flash-in-the-pan titles. We’d rather people were loyally playing our one game for 10 years than losing interest every six months when something new comes along.”

It’s Turkey’s time to shine

Part of Dream Games appeal is that it’s part of a flourishing gaming ecosystem coming out of Istanbul that’s attracting interest from the industry’s biggest players; a region that is establishing itself as a leading market.

In 2017, Peak Games sold its card and board games studio to mobile gaming giant Zynga for $100 million. Zynga later opened a studio in Istanbul and made further acquisitions, paying $250 million for Gram Games, the Turkish developers behind hugely popular puzzle titles.

This helped kickstart an ecosystem of leading hyper-casual gaming studios, with the likes of Good Job Games, Ruby Games, Alictus, Rollic Games and Bigger Games all launching in the region over the past two years and being responsible for some of the United States’ most popular and most downloaded games.

Dream Games is hoping its seed round investment, coupled with this thriving ecosystem, will help attract top talent to join the gaming industry in Turkey.

Michael Cheung, Partner at Makers Fund said: “Casual puzzle games are some of the most successful and long-lasting titles in the industry, with recent successes showing there’s further room for growth. The Dream Games team’s achievements speak to a dedication and devotion to cracking the genre; together with their focus on Istanbul, a city we believe will be the next major hub for gaming. We’re honoured to be supporting them early in their journey.”

Rob Moffat, Partner at Balderton Capital said: “Our thesis in mobile games is very simple, to invest in the very best teams. We were blown away by the intensity, ability and cohesiveness of the Dream Games founding team. Their experience in building two of the most successful casual games of the last few years really stands out. At Balderton, we have been lucky enough to invest in several success stories in mobile casual games (Big Fish, Wooga, Natural Motion) and we believe Dream Games could be even bigger than these.”

 

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Industry News

Mercurius closes its second-round investment reaching 800K in raised capital

George Miller

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Mercurius closes its second-round investment reaching 800K in raised capital
Reading Time: 3 minutes

 

Sports data technology startup sets sights on betting as an asset class

Sports-betting and data technology start-up Mercurius is delighted to announce it has achieved its target of raising €500,000 in second- round funding from industry investors.

The Milan-based company has now raised a total of €800,000 from two funding rounds and will use the money raised to enhance and develop its sports-trading product and further expand the team.

Mercurius was founded in 2017 by Fabrizio Machella, the CEO, Lorenzo Malanga who performs the role of Head of Data Science and Mario Ciardulli who is the company’s Chief Marketing Officer.

Machella said he was excited by the level of interest the business generated in its latest funding round.

“We have a very thrilling idea for the future of sports trading and we are very pleased that our investors agree that we are on the right path,” he said.

“They are backing our vision of building a product that will exploit the increasing similarities between the worlds of gambling on sports and trading financial instruments. Our whole proposition is based on the idea that sports betting will become ever more trading- and exchange-based thanks to the evolution of data analysis and predictive technology.”

Sports-betting into finance

The money from the second round of funding will help develop Mercurius’ idea of moving sports-betting towards being regarded as a new type of alternative asset class.

Specifically, a pilot will be set up with investment firm Digital Value which will create a financial vehicle for sophisticated investors to take advantage of Mercurius’ AI- based data technology.

“We plan to increase the number of competitions we can analyse and the types of bets we can effectively cover alongside being able to model workable hedging strategies,” added Machella.

“We want to create the tech stack that can be used by asset managers for use in what we see as a coming and importantly uncorrelated asset class of the future.”

First-round funding

In its first round of funding in 2018, Mercurius was backed by an Italian venture capitalist, Wylab, the first Italian sports-tech incubator which facilitated a partnership with football analytics company Wyscout, as well as business angels Andrea Anderlini, Luca Russo and Luigi Tempio. All the previous investors have invested in the second round of funding alongside business angels Piero Minotti, Roberto Rossi, Stan Ivanov and Mattia Pasquali.

“We love what Fabrizio and his team are trying to achieve,” said Federico Smanio, Wylab CEO. “Sports data and analytics is really coming of age and the way that Mercurius is leveraging that in the field of sports-betting is awesome. We are really very happy to be accompanying them on this journey.”

Early-stage investor Anton Kaszubowski from Greenlaw added that he was very impressed with what he had seen of the technology and how it can potentially revolutionise ideas around sports-betting and investment.

“This isn’t just a sports-betting product,” he said. “What Mercurius has done is produce a product that takes advantage of developments in trading, exchange betting and data analysis and wielded it into a platform that could really shake things up in the twin area of gambling and investing.”

Mattia Pasquali from Digital Value said the company was very excited about its joint venture and was looking forward to enabling uncorrelated value creation for its clients. “Sports betting and finance are getting closer due to the power of data analytics; we are very well positioned with this partnership in place to benefit from the increasing demand for alternative products due to the high maturity of the current economic cycle,” he said.

 

About Mercurius:

Mercurius BI is a tech start-up, operating in Italy and in the UK, aimed at transforming sports betting into a new financial investment category. Mercurius was founded in 2017 by Fabrizio Machella (CEO), Lorenzo Malanga (Head of Data Science) and Mario Ciardulli (CMO), and subsequently backed by an Italian VC, by the sports tech incubator Wylab and by a group of business angels in 2018. Since its inception, Mercurius has been improving its proprietary AI algorithms to crunch massive amounts of detailed sports data in order to create profitable value betting strategies. Today Mercurius’s technology is available to professional traders and sophisticated investors through its app for the Betfair Exchange (https://trader.mercurius.io). Mercurius’s innovative quantitative approach to sports trading is the foundation for the Company’s vision of establishing sports betting as a viable alternative investment asset class. The Company is now eager to start working with investment firms to create tailored financial products based on sports trading that are targeted at qualified investors.

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Eastern Europe

Red Star Poker to Join Playtech’s iPoker Network

Niji Narayan

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Red Star Poker to Join Playtech’s iPoker Network
Reading Time: < 1 minute

 

Red Star Poker is going to join the iPoker network of Playtech.

Having been a well-established Poker operator across Eastern European markets, Red Star’s agreement with Playtech reaffirms that, Playtech’s commitment to the Poker vertical continues to strengthen.

Red Star Poker was established in 2005 to provide a comfortable and secure poker experience to players worldwide. Since then, Red Star has been chosen as a safe and reliable partner by hundreds of thousands of players looking for a high-quality gaming solution that focuses on the Eastern European marketplace.

With a focus on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network offers an excellent liquidity pool, backed by software and services developed to comply with regulatory requirements in multiple jurisdictions.

“We are delighted to welcome Red Star on board with Playtech. At a time when the Poker market is facing undeniable challenges, at Playtech we are completely committed to addressing those challenges head-on. Red Star’s decision to collaborate with us is a testament to our long-term investment in our Poker network and its ongoing development – and, of course, our commitment to our operators,” Shimon Akad, COO of Playtech said.

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