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Bulldog is leading the charge for rapid ROI

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Bulldog is leading the charge for rapid ROI
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Bulldog Games, the brand credited with bringing fresh thinking and energy to the redemption sector, has started 2019 with a flourish underpinned by a commitment to maximise cash box and deliver the fastest possible ROI. Launched at the 2018 edition of EAG Bulldog is reporting an outstanding start to the new year with orders up by 20 percent on the same stage 12 months ago and having secured its first international distribution agreement covering the Middle East.

Tony Glanville, Managing Director of exclusive UK distributor RLMS Sales, believes the popularity of Bulldog is due to its ability to deliver on a number of fronts. He stated: “To rise to the top, redemption equipment needs to tick certain boxes, in particular games need to be simple to play, create a sense of theatre for the player and, most significantly, enhance the level of interaction. The ability to do this and to do this consistently, is contributing to outstanding cash box figures that are 15 percent above games of a similar footprint and a rapid ROI which can be as short as 15 weeks.”

At EAG 2019 Bulldog grabbed the headlines with a collection of high impact products embracing both licensed and non-licensed games. Helping to get EAG off to a flying start were the pirate themed Ben Bones and a new pusher which carries the universally recognised Pac-Man licensed character. Tony Glanville explained: “Ben Bones is a pirate themed videmption game with a barrel controller which provides the player interaction that’s such an important part of the experience. This allows players to interact with the game by spinning the unique eye-catching barrel to try win the pirate booty, a simple gameplay which is easy for all ages to understand. Ben Bones is also adaptable for operators providing total flexibility with a stake range from 10p to £1 and selectable maximum prize awards of up to 5,000 tickets. With its desert island background, high quality pirate sound effects and vibrant, eye-catching graphics, the game’s unique look and theme ensures it stands out in any venue. Ben Bones can also be made available in 65” XL version.”

Bulldog has received significant orders for the Pac-Man Pusher which is available in four and eight player formats as well as a Deluxe version which has an option to add a dot matrix top box and backlit front doors, enhancing the game’s visual appeal and Pac-Man branding.

“Combining the stand out appeal of Pac-Man with the superb quality build that Bulldog is recognised for, is a winning formula.” stated Glanville. “Pac-Man remains one of the most popular arcade games of all time and nearly 40-years after it was launched it is still recognised and loved throughout the world. The kerb appeal of Pac-Man is such that operators are placing it at the very heart of their arcades and FECs, a strategy that’s creating a talking point and helping to attract customers inside the premises.”
He added: “This is a joined-up range and what’s particularly pleasing is that orders have been placed across the board, which reflects positively on the strength and depth of the offering.”

Manufactured in the UK, the Bulldog brand is backed by a detailed after sales and technical support service to keep machine downtime to a minimum and maximise cash box income for operators.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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partnerships

BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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