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1 in 10 would go public following loto win of £1 mil or more

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1 in 10 would go public following loto win of £1 mil or more
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The UK is a nation of gamblers, according to new research, with just 2% of people in the country having never had a flutter.

A study into adults’ gambling habits and awareness has revealed how often they place bets, what they deem to be gambling and what would encourage them to go public if they won a £1 million jackpot or more.

Despite so many people proving their fondness for paying to play, gambling awareness is surprisingly low.

Almost half of UK adults (48.6%) are unaware that coin pushers, such as 2 pence and ten pence slot machines seen in amusement arcades, are classed as a gambling activity. More shockingly, two fifths (40.1%) do not consider bingo to be gambling.

Millennials and Generation Z have the poorest gambling awareness, as more than half of 18-24-year-olds (50.7%) do not consider online slots to be a gambling activity compared with 79.7% over 55s.

When presented with a list of games such as sports bets, slots, scratchcards, casinos and the lottery, more than one in ten (11.9%) 18-24-year-olds did not consider any of the activities to be gambling.

Generally, women have less gambling awareness than men, as 11.1% of females incorrectly failed to identify any the activities listed as gambling, compared with 8.4% of males.

When asked what they would do if they won £1 million or more, 12.3% of UK adults believe it would be futile to try to stay anonymous and would go public to have more control. However, 5.9% said they would go public to gain recognition for a large charitable donation.

Younger generations seem to crave the limelight. 16.4% of 18-24-year-olds would choose to go public, compared to just 3% of over 55s.

Meanwhile, the equivalent of 1,263,210 adults in the UK (2.5%) would willingly give up their privacy for the chance to be in the news and on television if they won a seven-figure jackpot. Almost twice as many men (3.4%) seek the limelight compared to women (1.8%).

Top five most common reasons that would encourage winners of £1m to go public include:

  1. It would be futile to stay anonymous and I would rather have control over it (12.3%)

  2. Recognition for a large charitable donation (5.9%)

  3. To show others that winning the jackpot can be done (5.8%)

  4. To gain help with accounting and banking (5.6%)

  5. To draw attention for a business that might be set up with the winnings (5.3%)

The guide also looks at the biggest jackpots around the world to find out which gambling activity is the most rewarding, as well as who won the prizes and where the wins occurred.

Sin City really is favoured, with ten of the 50 biggest gambling prizes since 2000 all taking place in Las Vegas. In fact, nine of the top ten casino jackpots were won there, with Las Vegas casinos paying out an astonishing $196,238,754 across them.

Las Vegas isn’t just limited to casinos either. One lucky local even won big on bingo, netting herself a tidy sum of $110,726.

The new research also showcases the world’s biggest jackpot winners on various forms of gambling, how much they won and where the wins took place to reveal the luckiest places in the world.

Lottery wins account for the ten largest prize wins since 2000, compared to other games such as sports betting, casino and bingo jackpots.

The world’s ten biggest lottery jackpots of the 21st century total a staggering $3,989,005,710, and the ten biggest lottery wins of the UK.

With such enormous prizes, it’s no surprise that nearly two thirds (63%) of UK adults have been in it to win it by playing the lottery at least once in their lives. More than half (55.7%) play the lottery at least once a year.

Scratchcards follow a close second, with 55% having scraped off the silver at least once.

To see where the biggest wins have taken place and for how much more visit this guide.

 

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Push Gaming rolls out in Romania

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Push Gaming rolls out in Romania
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Push Gaming has launched its growing range of player-first games in Romania as the provider continues to grow its European footprint.

The announcement will see Push Gaming bring its award-winning games to the Romanian market, following its full certification to the standards set by Romania’s national regulator, the ONJN.

The highly respected accreditation and Push’s recent growth will allow it to partner with multiple leading operators as the supplier prepares to announce a series of multiple high-profile deals in the next few months.

Established as one of Europe’s most exciting tier-one game providers, Push’s content provision to new operators includes the SiGMA Europe Game of the Year, Jammin’ Jars 2, as well as winner at the CasinoBeats Developer Awards – Dinopolis, proving hugely popular with players with a one-of-a-kind dinosaur-based theme.

Led by Fiona Hickey, Head of Sales, the highly popular studio aims to continue its record-breaking 18 months of commercial success – with a mission to keep players at the heart of its highly engaging and immersive content.

Commenting on the supplier’s expansion plans, Fiona Hickey, Head of Sales at Push Gaming said: While already well-established in a relatively short space of time, the Romanian market has great potential to become even bigger and our innovative portfolio of games sets us up perfectly to make the most of the opportunity.

“These are exciting times for Push, we’re growing at a remarkable pace and with new key hires in place behind the scenes to support our accelerating expansion we’re in fantastic shape to make our mark in several new regions.”

The announcement comes on the back of a hugely successful year for Push Gaming, having picked up the Game of the Year crown at the 2021 SiGMA Europe Awards.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair. Its growth roadmap is set to see entry into more global jurisdictions with further top-tier partners throughout 2022.

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Central Europe

TrueLayer continues its European expansion appointing Sebastian Tiesler as Country Manager for Germany

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TrueLayer continues its European expansion appointing Sebastian Tiesler as Country Manager for Germany
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TrueLayer, Europe’s leading open banking platform, has announced that Sebastian Tiesler has joined the firm as Country Manager for Germany. A highly experienced product and commercial manager, Hamburg-based Sebastian will define and manage commercial strategy in Germany, alongside TrueLayer’s Chief Revenue Officer Max Emilson.

The announcement comes as TrueLayer consolidates its position as the leading open banking platform across Europe, routing more than half of all traffic in the UK, Ireland and Spain. TrueLayer offers 90% coverage of German banks delivered through PSD2-compliant APIs and has been active in the country through its collaboration with innovators such as Revolut.

“Open banking offers significant benefits over the existing payment methods available to German consumers and businesses – they’re instant and digitally-native, providing an improved payment experience and at a lower cost to the merchant,” Tiesler explained. “This is the ideal time to join an innovator like TrueLayer as more German banks, consumers and businesses embrace open banking. There is so much opportunity and I’m incredibly excited to help build the business, expand our local market presence, win new business with local clients and work with our existing clients as they expand into Germany to take advantage of the changing market landscape.”

Sebastian brings more than a decade of experience in fintech product management and commercial development, most recently from German open banking firm, finleap connect, where he was responsible for solution engineering & go-to-market strategy. He has extensive banking and payments knowledge having also worked at figo, responsible for product development and subsequently helped merging with two other firms to create finleap connect, and as Head of Mobile Solutions at Star Finanz, a subsidiary Finanz Informatik (Sparkassen FInanzgruppe), among others.

Max Emilson, CRO at TrueLayer, commented: “TrueLayer is accelerating its European expansion, tackling the issues of costly, poor converting payment methods with instant, secure bank-to-bank payments. Germany offers a huge opportunity with established financial services centres, a thriving fintech scene, and ecommerce platforms that can all benefit from TrueLayer’s services. Sebastian will play a critical role for us in Germany, building on our work with clients such as Revolut, and expanding our operations in the country. His experience, within the local fintech and payments ecosystem and in-depth knowledge of open banking will be vital as we continue to grow in the country.”

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Fantasma Games launches Caravan of Riches exclusively with Kindred

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Fantasma Games launches Caravan of Riches exclusively with Kindred
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Developer’s latest slot puts players on the road to discovering treasures and big wins with a thrilling level-up free spins feature

Fantasma Games, the developer of slots beyond gambling, has strengthened its long-standing partnership with tier one operator Kindred following the launch of its latest slot on an exclusive basis.

Players at all Kindred brands including 32 Red, Unibet and Maria Bingo are being taken on a mystical journey to the Caravan of Riches where a potential fortune awaits. Caravan of Riches is a 5×3 reel, 20 payline slot that has an RTP of 96.03%.

Players that enter the Caravan of Riches will be greeted by a series of fortune tells. But lady luck is most certainly on their side thanks to various bonus features that have been built into the game, which sits at the higher end of the volatility scale.

This includes the Symbol Upgrade Free Spins feature which is triggered when three or more Scatter symbols land in the base game, awarding 10 Free Spins. If another three or more Scatters while the feature is active, an additional five Free Games are awarded.

The Symbol Upgrade Free Spins feature has five levels for players to climb starting at level zero. Scatters are collected until the player reaches level four. With every four Scatter symbols collected, the game levels up and awards three more Free Spins.

Each level feature different character symbols and as the player reaches the higher levels, only the most valuable character symbols land on the reels.

Level 0 – All five character symbols can land on the reels
Level 1 – Top four character symbols can land on the reels
Level 2 – Top three character symbols can land on the reels
Level 3 – Top two character symbols can land on the reels
Level 4 – Top character symbol can land on the reels

The Scatter symbol can also substitute for any character symbol to activate the Silk Road feature. The Wild substitutes for all symbols except the Scatter and can substitute for any character symbol to activate the Silk Road feature.

In the base game, the Silk Road feature is activated when a cluster of matching, concurrent character symbols span across reels one to five. All matching character symbols and Wilds in the cluster then activate single reel spins.

The single reel spin can land on a Blank, Coin or Scatter symbol. Any Coin symbol that lands during the single reel spin reveals a cash prize. All cash prizes are added together and paid at the end of the feature.

Fredrik Johansson, Chief Commercial Officer and Founder at Fantasma Games, said: “Caravan of Riches has been developed with our ethos of producing slots that go beyond gambling and in this game that is provided by the exciting level-up Free Spins feature.

“This is an enchanting game that takes players on a journey as they seek out big wins and riches of their own. We are thrilled to be launching it exclusively with Kindred, building on our already successful relationship, before making it available to the wider market.”

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