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Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019

George Miller

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Playtech BGT Sports set to showcase new retail approach at Betting on Football 2019
Reading Time: 3 minutes

 

Latest solutions will help operators combat increased taxation and regulation

 

Playtech BGT Sports’ Senior Commercial Director, Lee Drabwell, will tell this week’s Betting on Football conference that product innovation and diversification can help retail operators combat increased running costs.

Drabwell, who previously spent over 30 years at Ladbrokes, will take part in a panel at Stamford Bridge next week (Weds 20th March) amid predictions of widespread shop closures in the UK.

This follows next month’s reduction of the maximum wager on fixed odds betting terminals from £100 to £2, which will hit the profitability of hundreds of shops operated by major chains and independents alike.

But Drabwell believes retail operations in both the UK and beyond have a bright future if the industry embraces a digitised experience with technology that is familiar to the next generation of customer and immersive content that fully engages them.

He said: “Retail has been the poor relation of online when it comes to innovation for too long, but we can now provide customers with a genuine omni-channel journey which blends the speed and efficiency of their hand-held devices with the thrill of a live sport and a cash environment.”

“Most importantly, our SSBTs and the data and picture content which complements them, now produce a seamless in-play experience that is convenient for the modern consumer and helps produce incremental revenues to allow operators to prosper.”

Playtech BGT Sports will showcase its industry-leading range of products and features at Betting on Football that will boost both customer engagement and revenues for retail operators, particularly around in-shop in-play functionality.

Among other products, it will reveal the new contactless payment functionality on its self-service betting terminals, which is currently being trialled by Paddy Power.

This will be joined by its state-of-the-art content engine, which uses artificial intelligence to suggest relevant selections and interesting content by harnessing millions of previous calculations and comparisons.

The supplier will also be discussing its new collaboration with leading content provider Vermantia. The combined retail solution will give customers the chance to bet on over 36,000 live betting events using pictures and data supplied to in-shop screens by Vermantia, with ready access to PBS’s odds and betting markets on its SSBTs.

PBS executives will be speaking to show delegates about new functionality for its retail mobile app, as well as demonstrating new content that will allow rapid-fire in play betting on football and other sports.

Visitors to Stamford Bridge can join Lee Drabwell for the Betting shops: A New Approach needed panel at 11:20 on Wednesday 20th March or visit Playtech BGT Sports’ stand (31) at the event.

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

www.playtech.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming

George Miller

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming
Reading Time: 2 minutes

 

Slots developer Blueprint Gaming has reached an important content distribution agreement with dynamic igaming aggregator platform GrooveGaming that will see a significant extension of its franchise.

As part of the deal, Blueprint Gaming is making its entire portfolio of content available to GrooveGaming, enabling its fast-growing world-class operator network immediate access to Blueprint’s diverse range of immersive games, including popular releases such as Mars Attacks!™, Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its series of Megaways titles licensed from Big Time Gaming such as Slots O’ Gold MegaWays™ and Vikings Unleashed Megaways™, amongst others.

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. The studio creates exciting slot games for the global online and mobile markets and the popular games are also available on over 100,000 land-based gaming terminals across the UK, Germany and Italy. Blueprint Gaming are pushing creative boundaries in the creation of slots that are as successful for operators as they are entertaining and engaging for players.

Blueprint’s games are available in 18 languages, support over 30 currencies, have a release schedule of over 20 new games per year and a unique free spins promotional tool that has proved to be a hit with operators and players alike.

The slot developer’s integration onto GrooveGaming’s platform is part of the appealing aggregator’s international growth strategy and will allow the company to further expand its unique offering of over 2500 games with another rich portfolio of games.

GrooveGaming has curated a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming recognise that different countries have different player patterns and demands, so GrooveGaming tailor games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.

GrooveGaming is powered by technology innovation. Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Siôr Walbyoff, head of business development at Blueprint Gaming, said: “We’re delighted to have secured this partnership with GrooveGaming, one of the industry’s most highly recognised up-and-coming casino providers. Our expansion with the world’s top aggregators gives us the opportunity to supply best-performing content into new markets.”

Yahale Meltzer, COO at Groove Gaming said: “We have received strong interest from operators who are looking to improve their portfolio of casino games. This partnership further strengthens our reputation as an aggregator of choice for Tier 1 operators.”

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Habanero agrees Betflag.it integration

George Miller

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Habanero agrees Betflag.it integration
Reading Time: 1 minute

 

Deal enhances provider’s European footprint

 

Premium slots and table games provider Habanero has further enhanced its footprint within Europe after agreeing a deal with Italian operator Betflag.it.

Habanero’s full Italian certified portfolio will be made available to Betflag, meaning its players will have access to titles such as Ways Of Fortune, 5 Lucky Lions and Jump!

The deal follows a number of integrations within the territory for Habanero having specifically targeted European expansion over the last 18 months.

Arcangelo Lonoce, European Head of Business Development at Habanero, said: “Betflag is one of Italy’s fastest-growing operators and we can’t wait to see our games go live on site.

“They host titles from some of the industry’s biggest providers and it’s really exciting to see our titles sit alongside them. We look forward to a great partnership together.”

Dario Rusconi, Head of Casino at Betflag.it, said: “It’s important to ensure we offer our players fresh and quality content and we have certainly ticked both boxes with this deal.

“Habanero know exactly what it takes to tailor their content for specific markets and their wide range of offerings means there is something for everybody to enjoy.”

 

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High 5 Games joins forces with White Hat Gaming

George Miller

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High 5 Games joins forces with White Hat Gaming
Reading Time: 1 minute

 

Platform integration extends slot supplier’s global reach

 

Leading independent casino games provider High 5 Games (H5G) has announced a deal to integrate its slots portfolio with platform provider White Hat Gaming.

The agreement boosts the reach of the New York-based developer’s games, with White Hat Gaming’s growing roster of clients now having access to H5G’s top-performing releases, including Way Out Wilds, Midnight Eclipse, The Green Machine Deluxe and Silver Enchantress.

Partnering with White Hat Gaming marks another important platform integration for the slot supplier, which is aiming to enhance its international presence in new and emerging territories.

Anthony Singer, CEO and Founder of High 5 Games, said: “We are delighted to be launching our games on White Hat Gaming’s proprietary platform, which opens the door for a host of new players to access and enjoy our popular titles.

“Partnering with a well-respected brand such as White Hat Gaming is a great opportunity for us and we look forward to growing the relationship together.”

Phil Gelvan, CEO of White Hat Gaming, said: “High 5 Games has built an excellent reputation for providing popular and engaging games.

“The content will allow us to bring yet more innovative gaming experiences to our operator partners and their players, and we very much look forward to rolling out their slots.”

 

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