Press Releases
Casino.co.uk Partners With Experts to Survey Brits’ Social Media “Addiction”
Researchers at Casino.co.uk have explored the addictive design of social media and investigated just how dependent Brits are on their favourite platforms. OnePoll was commissioned to survey 2,000 UK residents on their social media usage. Casino.co.uk also worked with Health and Wellness expert, Caleb Backe and Robopsychologist, Dr Tim Lynch, to analyse how social media giants use some of the most addictive methods found in slot machines to keep users hooked.
Through the gathering of exclusive data, the team was able to gauge why the public spend so long on social media. Slot machines and social media share a worryingly large number of the same addictive components. 16% of Brits stated that their top social media feature was ‘notifications’ and 15% opted for ‘unlimited scrolling’. Both elements work like a slot machine, as each element gives you an unpredictable reward. The wait and anticipation for a notification to load or a newsfeed to refresh is deliberate: it’s like pulling the lever on a slot machine. Each induces a short burst of happiness, which humans are naturally wired to enjoy.
Almost 40% of respondents recorded that ‘being complimented’ is the most accurate representation of how getting a ‘like’ feels, one of the many reasons why users keep going back for more. Slot machines give players a huge dopamine hit when they win. A ‘like’ triggers that same chemical reaction, which is why users are geared to crave more of them.
Brits are not in denial about their social media addiction. 44% of those polled said they couldn’t go longer than a day without checking their accounts, although 30% have an overall negative view of social media. Casino.co.uk, Dr Tim Lynch and Caleb Backe diverged that there are countless reasons as to why hours go by whilst checking accounts, with many similarities of the addictive behaviour being born whilst gambling.
Find the rest of the survey results and expert opinions in the full piece here: https://www.casino.co.uk/social-media-design/
About Casino.co.uk:
Casino.co.uk provides the UK gambling community with independent reviews and information on the online casino world. Our team members are renowned for their industry expertise, making our site a trusted resource for the players who visit our site each day.
SOURCE Casino.co.uk
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Balkans
Wazdan marks Croatian market entry with PSK partnership
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has entered the Croatian market after signing with PSK, a leading operator in the country.
The provider is taking some of its most acclaimed slots live with the operator, including player-favourites such as 9 Coins™ 1000 Edition, Hot Slot™: Magic Bombs, Burning Stars 3™, which will become available to Croatian players for the very first time.
A prominent operator in the country since 1998, PSK is part of the internationally-known Fortuna Entertainment Group. With over 900 employees and a constantly growing player base, the brand is set to enrich its content offering with Wazdan’s titles.
Croatia marks the newest market entry for Wazdan, which further boosts its impressive European performance as a result of this deal. More partnerships in the country are expected to be announced in due course.
Radka Bacheva, Sales and Business Development at Wazdan: “Croatia is a country that boasts a fantastic amount of potential, so we’re delighted to be entering the market for the very first time with PSK, a top-tier operator.
“We’re bringing a range of our top-performing titles to its platform, and are excited to see the reception from Croatian players towards our mechanics. We’re confident this will be the start of a successful collaboration.”
Martina Pehar, Group Product Specialist at PSK said: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal – we’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.
“Wazdan bring a fantastic collection of their titles to our platform, including standouts such as Power of Gods: Hades and Clover Lady, that we’re sure our customers are going to embrace. We look forward to seeing the results!”
Compliance Updates
Boldplay Awarded UKGC Licence
Boldplay, the renowned provider of premium casino games, has been awarded a remote operating licence from the UK Gambling Commission, to sit alongside their existing licenses in Gibraltar, Malta, Romania, Argentina, and Peru.
This latest development marks a significant step for the company and further solidifies Boldplay’s position as a trusted provider within the iGaming industry. The UKGC licence will allow the company to further expand in regulated territories, a key element of their growth plan, and establish new partnerships within the vibrant UK market.
Having fulfilled the criteria to provide services to UK players Boldplay is well-positioned for success. With a diverse catalogue of over 100 titles, ranging from slots and table games to bingo, keno, and virtual scratch cards, the company is well-known for its innovative features, including their trademark Boldplay Spins.
Speaking of the UK Gambling Commission’s decision to grant the operating licence, Boldplay CEO, Valli Fragoso, said: “We are proud to receive our remote software supplier licence from the UK Gambling Commission. This milestone reflects our commitment to providing high-quality, engaging casino games to licensed operators while upholding responsible gaming standards. We can’t wait for UK players to try our games.”
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