2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.

Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”

2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.

The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.

ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.

ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.

Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.

Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.

Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.

The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.

“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.

“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”

Swedish gaming giants launches new music division and will collaborate with artists on audio for future games releases in industry first.

Play’n GO, the world’s leading casino entertainment provider, has today announced the launch of Play’n GO Music.

The new music division will showcase the Swedish gaming giants’ soundtracks of their industry-leading games and produce new music all under the imprint Play’n GO Music.

In an industry-first, popular music artists all around the world will collaborate with Play’n GO Music to produce new versions of in-game music that will be published across streaming platforms.

Play’n GO Music will first feature music from Gargantoonz, the blockbuster new release from the popular Reactoonz series and, in time, independent artists will release re-imagined versions of the original soundtrack.

“We see Play’n GO as a premier entertainment provider and the launch of Play’n GO Music is a fantastic step forward to realising that vision,” said Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO.

“Play’n GO Music is an avenue that will allow us to explore the world of creative collaboration. Our characters, such as Garga or Rich Wilde, will now have room to further grow and develop their stories and to reach new audiences. It will be a place to celebrate the fantastic music from our games that we work so hard to make the best in the industry and I can’t wait to see how Play’n GO Music grows. This is just the beginning.”

Play’n GO is known for having the best audio in the industry and the company’s recently launched Hugo Legacy title saw an orchestral score written in-house recorded live with the Czech Symphony Orchestra