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Majestic Bingo take the lead with Bulldog installations

George Miller

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Majestic Bingo take the lead with Bulldog installations
Eric Howell, National Operations Manager at Majestic Bingo
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Majestic and Bulldog Games are participating in an innovative approach to enhancing the entertainment experience for bingo customers. Majestic National Operations Manager, Eric Howell, is pioneering the siting of Bulldog pushers into a number of the brand’s clubs. Explaining the concept, Eric Howell said: “We wanted something that was fun and different but ultimately something that our customers wanted to play. We did have pushers and cranes in years gone past but not ones that fully captured the fun and excitement of redemption all rolled into one machine. We were looking for something that customers know having had fun days out at the coastal towns.”

With Howell describing the cashbox performance as ‘promising’ all of the indications suggest the income is not being cannibalised from Majestic’s gaming machines. “At this stage we can definitely confirm this is new income” stated Howell “It’s noticeable to see customers not known for machine play having a go. Our customers have certainly enjoyed the fun element and have been trying to collect our smaller prizes on the cash bed. The redemption tickets have also been a novelty for them and we are already seeing customers saving for larger prizes.”

He added: “If you’re going to go down an innovative approach to the machine offer you need a partner who shares similar values with a reputation for delivery and service and Bulldog is a great fit. We want to keep the offer fresh and identify a tangible route to deliver both customer enjoyment and achieve incremental income growth. Our approach is to keep the customer at the heart of everything we do and our experience with Bulldog is an important part of that philosophy.”

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Kalamba Launches New “Bullseye” Brand

Niji Narayan

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Kalamba Launches New “Bullseye” Brand
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Kalamba Games has launched its new brand named “Bullseye.” The new brand incorporates Kalamba’s proprietary remote gaming server (RGS) and promotional tools product offerings.

The Bullseye launch cements the Malta-based firm’s position as a next-generation supplier as it continues to invest in creating a strong brand and further expanding the company.

The new brand incorporates a range of Kalamba’s new promotional tools, which will initially be made available to partners that are directly integrated via the Bullseye RGS. The roll out is set to begin in H2 2020 and gives direct access to over 35 unique Kalamba titles.

“We’re very excited to bring the Bullseye brand to market as it reflects the team’s hard work in bringing the company further towards maturity and underlines our commitment to supporting our partners’ success,” Steve Cutler, CEO and co-founder of Kalamba, said.

“Bullseye represents the next stage in the core strategy and vision we established back in 2016. Naturally we look forward to building further on our games portfolio, but making titles interconnected via meta features and layers will ensure we build a market leading slots experience for the ages,” Steve Cutler added.

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France’s ANJ Reveals New Leadership Team

Niji Narayan

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France’s ANJ Reveals New Leadership Team
Photo Source: lesechos.fr
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France’s new gambling regulator L’Autorité Nationale des Jeux (ANJ) has announced a number of new appointments to its senior leadership team.

Officially launched this June, the ANJ will serve as France’s “single regulatory agency” for gambling, replacing ARJEL and further industry oversight responsibilities of the French Treasury and the Department of Agriculture.

Led by Isabelle Falque-Pierrotin, the current ANJ Chairman and former French State Counsellor for data protections, the ANJ has been tasked with developing two new frameworks to prioritise consumer protections and the prevention of financial crimes.

Joining Falque-Pierrotin’s executive team, the ANJ confirmed the appointment of former French Treasury counsellor Rémi Lataste as the Director-General who will oversee the agency’s budget responsibilities.

The ANJ’s day-to-day operations and resources will be led by Olivier Tournut as Secretary-General. Tournut is the former Chief Administrator for France’s CNIL IT and data protections agency, the federal department formerly led by Falque-Pierrotin.

Supporting ANJ’s new regulatory mandate, Falque-Pierrotin confirmed that former ARJEL executive Jean Baptiste Menguy will continue to hold the position of HR Director for the agency.

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Digitain Partners with GameArt

Niji Narayan

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Digitain Partners with GameArt
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Online casino platform provider Digitain has partnered with game developer GameArt to expand its slot games offering.

Digitain will provide its partners with GameArt’s portfolio of HTML5 slots, which will be managed via Digitain’s Casino Games Dashboard. The deal further expands Digitain’s offering, which was recently strengthened in the absence of live sport.

 “We are delighted to add GameArt and their excellent range of slots to our casino product portfolio. We are committed to continually improve the quality of the content we provide to our partners – GameArt’s multi-language slots, with their state-of-the-art graphics, are a welcome addition to our casino offering,” Samvel Mkrtumyan, head of external communication at Digitain, said.

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