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Majestic Bingo take the lead with Bulldog installations

George Miller

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Majestic Bingo take the lead with Bulldog installations
Eric Howell, National Operations Manager at Majestic Bingo
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Majestic and Bulldog Games are participating in an innovative approach to enhancing the entertainment experience for bingo customers. Majestic National Operations Manager, Eric Howell, is pioneering the siting of Bulldog pushers into a number of the brand’s clubs. Explaining the concept, Eric Howell said: “We wanted something that was fun and different but ultimately something that our customers wanted to play. We did have pushers and cranes in years gone past but not ones that fully captured the fun and excitement of redemption all rolled into one machine. We were looking for something that customers know having had fun days out at the coastal towns.”

With Howell describing the cashbox performance as ‘promising’ all of the indications suggest the income is not being cannibalised from Majestic’s gaming machines. “At this stage we can definitely confirm this is new income” stated Howell “It’s noticeable to see customers not known for machine play having a go. Our customers have certainly enjoyed the fun element and have been trying to collect our smaller prizes on the cash bed. The redemption tickets have also been a novelty for them and we are already seeing customers saving for larger prizes.”

He added: “If you’re going to go down an innovative approach to the machine offer you need a partner who shares similar values with a reputation for delivery and service and Bulldog is a great fit. We want to keep the offer fresh and identify a tangible route to deliver both customer enjoyment and achieve incremental income growth. Our approach is to keep the customer at the heart of everything we do and our experience with Bulldog is an important part of that philosophy.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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European Casino Association to Conduct their Annual Industry Forum in Cannes

Niji Narayan

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European Casino Association to Conduct their Annual Industry Forum in Cannes
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The European Casino Association’s annual Industry Forum is going to be held in the stunning waterfront Royal Casino JOA de Mandelieu in Cannes on 25 and 26 of June. The two-day event brings together members, partners and high-level experts in order to exchange views and discuss the latest trends in the casino industry.

The participants will be able to attend seminars covering innovation in the industry, the role of casinos in promoting destination tourism and the use of technology in a modern casino environment. The main topics on the agenda will be the issue of gambling advertising regulation and new developments and research in responsible gambling.

“We are delighted to welcome our members, partners, and stakeholders to the stunning venue of the Royal Casino JOA in Mandelieu-Cannes. The event represents a great opportunity to exchange views and discuss topics of interest to our industry. Moreover, we will have a seminar dedicated to the very relevant regulatory issue of gambling advertising, for which we envisage a cooperative approach with the ultimate purpose of protecting consumers and fighting illegal gambling,” Per Jaldung, ECA Chairman said.

“The licensed land-based casino industry in France is continuously innovating and improving the entertainment offer to our customers and local economies. The focus of the Industry Forum on innovation and technology is therefore great to discuss best practices and future trends. We very much look forward to welcoming the key people in Europe’s land-based casino industry to one of JOA’s newest and most exciting casinos in the South of France,” Laurent Lassiaz, President and CEO of JOA Group said.

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Rapid growth leads to office move for Altenar

George Miller

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Rapid growth leads to office move for Altenar
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Leading sportsbook platform provider Altenar on June 12 celebrated the opening of its new office in Malta with a party attended by a large number of the island’s gaming professionals.

The event featured a jazz band and was catered by restaurant Ali Baba.

Altenar’s relocation to the Pendergardens Business Centre from its previous office in Sliema became necessary due to the company’s outstanding growth over the past few years.

Its headcount has risen from just 26 employees in 2016 to more than 100 today across its three locations in Malta, Greece and Russia.

Altenar has also doubled its revenues each year from 2016 to 2018, and already 2019 has seen a number of exciting launches for the company. These include its first regulated Swedish client launch with Lucky Casino in May, as well as its entry into Romania with Red Sevens in January.

Domenico Mazzola, Commercial Director at Altenar, said: “We are very proud of our phenomenal success over the past few years and look forward to expanding further in future. Our new office in Malta gives us space to continue to grow and we will shortly start the hiring process to ensure we have the right people to help us do so.

“This year has seen a number of exciting developments for Altenar and we have a number of new launches coming up imminently.”

 

About Altenar:
Altenar is a leading provider of sportsbook software and services to gaming operators. Its clients include Wplay.co, the dominant sportsbook operator in the regulated Colombian market, Betrebels in Greece, Winbet in Bulgaria and Betbiga in Nigeria.
It offers an extensive range of markets and sports, with its premium data package from Betradar enhanced further by the recent addition of the Betgenius live events portfolio.

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Yggdrasil games debut in Spain with Casino Barcelona Online

George Miller

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Yggdrasil games debut in Spain with Casino Barcelona Online
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Supplier’s games portfolio available in Spanish market for the first time

 

Yggdrasil’s premium portfolio of casino games are live in the Spanish market with Casino Barcelona Online.

The launch marks the first time that Yggdrasil’s popular casino games are available to Spanish players, including Golden Fish Tank, Valley of the Gods, as well as the blockbuster games Vikings go Berzerk and Vikings go Wild.

Casino Barcelona, the leading brand in the Spanish casino market, will bring Yggdrasil’s exciting content portfolio to its players via its online platform at CasinoBarcelona.es.

Xavier Ballester, Director of Casino Barcelona Online, said: “We are really proud to be the first operator to offer Yggdrasil’s games in Spain and we are certain that their products will help accelerate the growth of our brand as a market leader in the country. “

“We are very impressed with the Yggdrasil games and the outstanding graphics, maths and gamification tools which we are sure will be a hit with our customers.”

Fredrik Elmqvist, CEO, Yggdrasil, said: “We are thrilled to go live in Spain and to offer our games to local players together with such a significant brand as Casino Barcelona.

“The Spanish gaming market has shown consistently strong growth and an increase in popularity over the last few years and we are excited about the upcoming opportunities.

“We are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to the Spanish market with Casino Barcelona.”

 

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