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EveryMatrix Press Releases

EveryMatrix’s API bet pays off as CasinoEngine remains platform of choice for industry

George Miller

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EveryMatrix's API bet pays off as CasinoEngine remains platform of choice for industry
Stian Hornsletten, CasinoEngine CEO and EveryMatrix co-founder
Reading Time: 3 minutes

 

The credentials of the number one casino integration and productivity platform from EveryMatrix, CasinoEngine, have been underlined by the company’s sustained signing of new casino partnerships and game vendors for the solution including 46 new companies in the last 18 months. Stian Hornsletten, CasinoEngine CEO and EveryMatrix co-founder, explains the platform’s popularity with large nationwide operations and innovative startups alike and how its responsible gambling focus is set to be a hit across Italy, Spain,Sweden and beyond…

How has CasinoEngine benefited your business so far and in what way do you plan to further develop the product?
We witnessed first-hand how many operators struggled in their efforts to offer players’ personalized experiences, mainly due to their platforms’ technical or operational limitations to quickly react to market changes, responsible gaming requirements or players demands.
CasinoEngine is much more than just an integration layer and our overall vision is to create value-added services around aggregation and generate maximum value from each player.  The combination of tools, services and deep integration is what makes up the product. Improving operational efficiency while offering endless possibilities in term of player experience, is exactly what CasinoEngine is offering to its clients.
With over 30 new casino clients launched in the past 18 months, including very large operations like the Norwegian state monopoly Norsk Tipping or Tipico to newer and highly successful operators like Wunderino, CasinoEngine is processing one billion in-game rounds per month, seeing over 250% YoY GGR growth.

How is CasinoEngine driving scalability and performance?
It is the number one casino integration and productivity platform helping operators differentiate through increased game options and ease of operation. Moreover, CasinoEngine gives access to the largest selection of games in the entire industry. Through one integration we are offering over 8,000 games across 140 vendors and sub-vendors to date.
All these services are possible thanks to an API Driven and modular platform architecture. Developing API-driven products was a bet EveryMatrix made years ago when we decided to split up our core applications in an effort to shift away from the “boxed” platform ecosystem to specialized and platform independent products. For our casino unit, this translates today in faster management of the vendor integrations, and better management overall of various product features, from lobby or reporting to wallets and players.
In terms of scalability, all web applications, servers and databases are horizontally scalable. New server nodes can be added or removed on the fly without any problems using load balancers to switch nodes on/off. The platform currently supports a load of 125 transactions per second per deployed application node. When the traffic increases more machines can be added to handle the extra load.

CasinoEngine allows operators to create a multitude of lobbies, how does this ‘build-your-own-universe’ approach set EveryMatrix apart in 2019 and do you have plans to take this personalisation to the next level?
Since casino operators are catering to several different player groups in various jurisdictions, providing the most relevant content is both necessary and decisive for success. CasinoEngine provides a powerful Lobby Management tool to help operators reach their desired audience with little efforts. Operators have the ability to build lobbies for RNG games, live dealer tables on web and mobile, VIP lobbies, and moreover, they have the ability to create different demographic categories or change the order of the games in a way that suits their strategy best.
One development we’ll be making in 2019 is to improve our game performance scoring. We want to be able to compare games like-for-like to understand their net value to the operator. In the future, our aim is to drive this with AI, so you can automatically re-design lobbies based on players, markets and demographics. Of course, it also depends on any placement deals you have with vendors. Solutions such as this can significantly improve the player experience and lifetime value, and with that make the operators more efficient and fruitful.

CasinoEngine has signed deals with a number of high-profile gaming providers recently (Blueprint, GiG, BF Games, etc.) how will you be continuing this strategy throughout the next year?
In the last two quarters of 2018, we added 16 new game vendors. Our content library is continuously growing as our search for premium and engaging content is an ongoing effort. To this end, we’ve assembled a dedicated team which fully concentrates on researching the market and bringing on board popular titles from both established and emerging gaming vendors. We have several deals yet to be announced and we are looking forward to building even more successful partnerships in 2019.
As a consequence of our dedication to quickly launch new content providers, we are able to swiftly facilitate clients’ access to additional regulated markets on top of their constantly renewed games offering.
Offering a mix of local and global vendors with all responsible gaming features handled by us, CasinoEngine is the single stop for the increasingly attractive opportunities offered by newly regulated gaming markets such as Spain, Sweden, or Italy.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EveryMatrix Press Releases

EveryMatrix decides to leave UK white label market

George Miller

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EveryMatrix decides to leave UK white label market
Reading Time: 1 minute

 

Following the UKGC suspension of the EveryMatrix’s B2C license in the UK, the decision has been taken at company level to let go of its B2C operating licenses for Remote Betting and Casino. The UK B2B software provision license for Remote Gambling Software remains active, and the company continues to offer gambling software to the UK licensed operators.

EveryMatrix has been operating white label businesses since 2014. After many years of successful and unproblematic B2C operations in the UK, the company is forced to consider the UK white label business of EveryMatrix to be irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner.

Ebbe Groes, CEO of EveryMatrix stated “We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.
“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.
“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

EveryMatrix is entirely committed and intends to focus on maximizing business growth, as well as to continue to be a trusted and proven software supplier operating globally in regulated jurisdictions.

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EveryMatrix Press Releases

CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools

George Miller

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CasinoEngine pens deal to integrate Skywind Group’s gaming portfolio and engagement tools
Reading Time: 2 minutes

 

CasinoEngine, EveryMatrix’s Casino Integration Platform, pens an agreement with Skywind Group for casino gaming content and engagement tools. Skywind will make available their extensive game portfolio to CasinoEngine’s network of leading operators across many regulated markets. To date, CasinoEngine has the largest game library in the industry, totalling over 8,000 games from 140 top suppliers.

Skywind Group provides premium content and innovative player engagement tools in regulated markets. Skywind’s portfolio of more than 230 games includes video slots, arcade gaming and branded video slot titles such as CSI:Crime Scene Investigation, Resident Evil and the recently launched The Magnificent Seven as well as Skywind’s recently launched video slot Genie Mega Reels.

In addition to premium content, CasinoEngine’s clients will benefit from Skywind’s unique range of engagement tools, such as the Bonus Coins reward which is the first of its kind, and Daily, Must-Go and innovative Split jackpots, among others.

Oren Cohen Shwartz, Skywind Managing Director, said: “EveryMatrix’s CasinoEngine is a world-class casino solution and a great distribution platform for our premium games and inventive player engagement tools. We share a dedication to enabling our partners’ growth and expansion into regulated markets. In the past year we have been awarded with five Gaming licenses in UK, Malta, Romania, Alderney and Spain and our games are certified for Sweden, Italy and more”.

Amund Stensland, CasinoEngine Chief Operations Officer, commented: “The new partnership with Skywind will significantly help our efforts of keeping CasinoEngine’s library appealing to large operators looking to enter additional markets. CasinoEngine’s mission is to help operators fill content gaps and deliver market-relevant content for their targeted territories. We are looking forward to developing our partnership in the future.”

CasinoEngine is the number one casino integration and productivity platform, aiming to help operators deliver outstanding player experiences in regulated markets. With a prominent network of clients, such as Tipico, Wunderino, Norsk Tipping, Adjarabet or newly launched BetWarrior, CasinoEngine is striving to offer the best range of services, value and support in the market.

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EveryMatrix Press Releases

EveryMatrix signs with beBettor to improve gambling affordability checks

George Miller

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EveryMatrix signs with beBettor to improve gambling affordability checks
Reading Time: 1 minute

 

Following the UKGC suspension of the EveryMatrix B2C license for sports and casino in the UK, EveryMatrix has today partnered up with compliance start-up beBettor. This newly inked agreement is part of the continued efforts to radically improve operational compliance of EveryMatrix in the UK and bring about a lifting of the suspension placed by UKGC.

beBettor is a unique technology company offering a highly-innovative affordability API to help solve problem gambling. The company not only checks player affordability based on information provided by players and their actions on a single website but can also cross-reference player actions on other sites that are connected to their network.

beBettor offers a market-driven solution for taking a holistic view at player spending, specially tailored for the UK market.

Ebbe Groes, EveryMatrix CEO, said: “We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”

Harry Cott, beBettor CEO, commented: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.

“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.

“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”

 

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