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FeedBACK Casino launches as the industry’s first casino comparison site

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FeedBACK Casino launches as the industry's first casino comparison site
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FeedbackCasino.com allows players to apply filters in order to compare online casinos and benefit from online community feedback and reviews

 

The innovators behind SlotsMillion, LadyLucks and Casino Lemonade have unveiled FeedBACK Casino, marking the industry’s first online casino comparison website.

Founded on a “find and compare” principle, Feedbackcasino.com allows visitors to identify preferred online casinos by applying different filters, such as payment methods, software and types of games.

Up to three online casinos can be compared side-by-side before the chosen website is selected, with a Trust Flow feature showing members’ average scores for each destination.

As the name suggests, player feedback is at the heart of the FeedBACK Casino experience, allowing the website’s community to exchange experiences and discuss any issues encountered.

FeedBACK Casino has been created by Takkaro, a specialist in affiliate marketing that was established by Charles Gross and Alexandre Tomic. Building on the successful launch of the game-changing Casino Lemonade website a decade ago, the duo launched ALEA in 2013, bringing the hugely popular SlotsMillion and LadyLucks online casinos to the market.

“We are very ambitious with FeedBACK Casino,” Takkaro director general Maxime Gross said. “We want to reinvent the way casinos are promoted by giving the players more power, so that they can make an informed decision when choosing an online casino.

“Our priority is to help players with all steps along the way, from finding a casino, learning about the latest games, help with problems or addiction, and more. In short, FeedBACK Casino has been created by players, for players.”

FeedBACK Casino, which has been fully optimised for mobile use, is currently focusing on the UK and German markets, although a Spanish app-style version of the platform is in the pipeline, with an expected launch later this year.

With a track record of developing in-demand online casinos, Charles Gross and Alexandre Tomic know what it takes to cut through the competitive market, and FeedBACK Casino will help players to find destinations that fulfil their expectations.

“When we started Casino Lemonade 10 years ago, we were the first on the market to provide a no-download website that offered free online casino games without time limits,” Charles Gross said. “It wasn’t just a simple guide, but a website completely dedicated to players.

“The same desire to offer all the games available on the internet drove us to create SlotsMillion and to introduce our innovative filter system that allows players to sort the game selection by developers, types of games, number of reels, features, and many more.”

Tomic added: “We wanted to achieve with SlotsMillion what had been accomplished in the days of Casino Lemonade. That’s why we released the first virtual reality online casino for real money in 2016. A real virtual casino where players can experience the same excitement as in a land-based casino was a historic turning point in the evolution of gambling. With VR, we can now enjoy a real and authentic experience at a game table, together with other players from all over the world.”

FeedBACK Casino also negotiates with the most popular online casinos in its community to offer exclusive bonuses and special offers for players while a free-to-play section on the website also provides an opportunity to try out different games.


About FeedBACK Casino:

Launched by players for players, FeedBACK Casino is the first online casino comparison tool. It is a truly independent guide for online and land-based casino players that offers transparent and relevant information and unbiased reviews. FeedBACK Casino guide aims to support users with their passion for gambling. It offers readers a strict editorial policy based on three key concepts: Trust, Transparency, Security.

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Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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