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Amelco launches FinXpress

George Miller

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Amelco secures Colorado regulatory approval
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Innovative product to enable punters to bet on short-term movements of bitcoin

 

Amelco, the leading sports betting software and trading services provider, has announced the launch of a one-of-kind Bitcoin betting product that allows punters to bet on the short-term fluctuations of the cryptocurrency over a set time period, such as a minute.

Operable as an extension to Amelco’s singular platform used by sportsbooks, it has been created to complement existing betting features – such as a lull during half-time of a football match, where punters will be able to make quick bets on the movement of bitcoin as it fluctuates over a short time scale.

Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, it is set to offer an entertaining, side-betting option as part of a main event, or for a quick, enjoyable ‘gamified’ betting experience in its own right – with the chance to enjoy a quick win at any time.

Commenting on the launch, Amelco’s Head of Global Financial Products, Justin Head, said:

“We are very excited to be launching FinXpress, an entirely new type of side-bet that will keep punters entertained during betting lulls.

“Compulsive viewing and engaging, it is user-friendly and has no hidden extras – simply offering broker-free betting fun on the volatility of cryptocurrency.

“The best part is that Bitcoin never sleeps, so punters can have a simple, affordable bet whenever they fancy, with the chance to know if they’ve won in as short as minute.”                                                                                                            

Available as part of Amelco’s existing platform and designed to be as easy to use as possible – it will be expanded to also offer short-term bets on other financial indices, such as currency, oil and gold in the near future, introducing punters to a completely new way to bet on the financial markets in the most engaging way possible.

With more than a decade of experience in supplying tailored software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

 

About Amelco:

Founded in 2006 by veterans of the global financial sector, Amelco builds bespoke trading and sportsbook solutions for the sportsbook industry’s tier-1 operators.

Headquartered in the City of London, Amelco utilises the best technical talent available to supply some of the most cutting edge modular and end to end solutions ever seen in the industry. Born out of a history of building software solutions for pricing, trading and execution platforms in the fintech sphere, Amelco is the supplier of choice for a number of the industry’s tier-one multi-territory tier-one operators, including Paddy Power Betfair, GVC and BetStars.

 

Cryptocurrency

321CryptoCasino Strikes Industry First With TrustTracker

George Miller

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321CryptoCasino Strikes Industry First With TrustTracker
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Cryptocurrency operator 321cryptocasino has agreed on an industry-first partnership with TrustTracker™, a new blockchain-based tool designed to help solve the issue of player trust in the casino sector.
321cryptocasino players can now use TrustTracker™ to check that the result of every spin or bet was the same as recorded in their transaction history.

TrustTracker™ uses technology powered by the CasinoCoin blockchain to store the results of every transaction. Once integrated via a simple API, players can then use the TrustTracker™app to enter their bet code, or scan a QR code, and receive a near-instant confirmation that the result on the ledger is legitimate.

As well as being a powerful trust-building tool for casinos at a time when public perceptions of the industry are shaky, the data captured by TrustTracker™ can also be used by operators to build new products, better engage players and even boost acquisition by sharing data on everything from RTP to jackpot frequency.

Tomy Simonian, PM at 321cryptocasino said: “We understand that casino players are increasingly demanding when it comes to issues surrounding transparency and trust. TrustTracker™ allows us to place the legitimacy of our product at the heart of our engagement, acquisition and wider growth strategy.”

Andrew French, MD at TrustTracker™, said: “We have built TrustTracker™ to solve a very real trust issue within the casino industry at the moment. By utilising the CasinoCoin blockchain, we are able to seamlessly prove to players that the games they enjoy are legitimate. We aim to become the standard for accountability and visibility that our industry aspires to.”

Last year, the UK Gambling Commission conducted a survey which showed that just 29 per cent of people agreed with the statement: “Do you agree that gambling is conducted fairly and can be trusted.” This was down from 48 per cent in 2010.

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Blockchain

Blockchain Offers Cloudbet Players the Fairest Odds in Soccer

George Miller

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Blockchain Offers Cloudbet Players the Fairest Odds in Soccer
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  • Crypto advantage allows sportsbook to offer commission-free bets
  • Adds to other benefits blockchain technology provides to players

 

One crypto sportsbook is using the English Premier League’s return to demonstrate how blockchain technology helps it to offer customers fairer prices to maximise their winnings.

Cloudbet, the pioneering bitcoin operator, recently announced that for each remaining game in the EPL season, it would charge no commission on pre-match bets for 1000 players, allowing them to access the best odds — and therefore the highest returns — on the market.

The “zero-margin” campaign grabbed the attention of some seasoned industry observers, who questioned the sustainability of essentially giving up pre-match profit for the 92 remaining games in the season. It also draws attention to how Cloudbet leveraged its crypto background to offer players the fairest prices on the street, contrasting against a backdrop of improbable odds and gimmicks used by some operators that have dented the industry’s credibility.

The answer for Cloudbet lies in the blockchain technology that underpins its operations, and has helped it generate substantial savings from avoiding costs faced by fiat operators. Cloudbet passes on these savings to players by extending generous bonuses or, in the EPL case, removing the margin it charges on sports events.

Leading up to the Arsenal-Manchester City clash on June 17, Cloudbet had odds of 8.77 for a Gunners victory and 1.39 for a City win, compared to the average of 8.36 and 1.36, respectively, of five sportsbooks compiled by Bitedge.com. Cloudbet priced a draw at 5.88, compared with the book average of 5.74.

The EPL campaign is an extension of the operator’s long-standing “best odds” campaigns that feature margins as low as 2% on sports including soccer, basketball, American football and mixed martial arts.

“Ultimately, we’re aiming to make sports more engaging for our players and what better way to supercharge the experience than by offering the best prices that are mathematically possible,” a Cloudbet spokesman said. “The primary reason that we can do that is because of blockchain.”

The capacity to provide fairer pricing is yet another expression of the empowering and democratising characteristics of blockchain for the gaming industry. It’s another clear benefit the technology offers players, on top of the more widely touted faster transaction times, secure fund storage and privacy protection.

Founded in 2013, Cloudbet has been making waves since relaunching itself in late April. While it has built a legacy as a trusted bitcoin operator, the firm has taken a bold step toward making the new Cloudbet.com more accessible to mainstream players with the addition of USDT betting, along with easy credit-card coin purchases. Cloudbet also accepts ethereum and bitcoin cash.

Besides soccer, the new Cloudbet.com offers odds on a multitude of sports and esports markets, while the Cloudbet casino has hundreds of slots and a live-dealer experience with all classic table games.

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Cryptocurrency

DAOGroup to capitalise on return of mainstream sports betting

George Miller

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DAOGroup to capitalise on return of mainstream sports betting
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Company boosts business development team to support COVID surge in crypto gambling

 DAOGroup, the iGaming cryptocurrency and blockchain solutions provider, has geared up to capitalise on the return of mainstream sports betting by significantly strengthening its business development team.

The company unveiled its flagship product, DAOWallet, in early 2020, delivering an advanced cryptocurrency-fiat gateway that enables operators to offer third-party cryptocurrency transactions without the need for additional AML and compliance procedures.

With a surge in demand for crypto gaming in recent months, DAOGroup plans to unveil a suite of new cryptocurrency and blockchain-based gaming products to help operators attract an increasingly diverse player base across global markets.

In line with its ambitious plans to establish itself as the industry’s partner of choice for crypto and blockchain solutions, the company has hired Yelena Kensborn as Sales and Marketing Executive and Adam Lee as Business Development Manager.

Yelena brings a wealth of blockchain marketing experience to her role, having worked across Europe, Asia and LatAm. Joining from Lucky.io, the Malta-based blockchain casino where she served as Head of Community and PR, Yelena will be tasked with building the company’s brand ahead of its upcoming launches.

Adam Lee brings with him a proven commercial track record from across the UK B2B tech industry and will be focused on driving the company’s sales operations. Both will report to DAOGroup’s recently appointed Chief Commercial Officer, Glen Bullen, an iGaming veteran with over 20 years’ experience across senior commercial roles.

Commenting on their appointment, Glen Bullen, CCO at DAOGroup, said: “I’m very pleased to be strengthening the company’s commercial team at this key time, when demand has never been higher.”

He added: “As expected, we’ve seen a strong increase in the demand for crypto-gaming products during the recent lockdown, with operators taking this time to ensure they are best-positioned when gaming returns to full speed.

“We’re here to help the industry benefit without the compliance headache, and I’m thrilled to be welcoming Yelena and Lee aboard. Both are strong individuals with proven credentials who will no doubt be key in helping our partners appeal to an even broader player base as mainstream betting returns.”

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