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Five leading UK casino and gaming companies to join the Senet Group as new partners

George Miller

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Five leading UK casino and gaming companies to join the Senet Group as new partners
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Senet Group, the UK responsible gambling body, announces that five of the UK’s largest casino and gaming companies, Aspers, Caesars, Genting, Playtech and the Rank Group, have joined Senet.  They join five other funding partners including GVC (LadbrokesCoral), William Hill, Paddy Power Betfair, SkyBet and Scotbet.

The Senet Group was established in 2014 to promote responsible gambling standards in the UK and to ensure the marketing of gambling is socially responsible.  The new partners will now sit on the Senet Group’s quarterly CEO forum, which advises the Senet Board and its independent Chairman, Gillian Wilmot.

Since 2014, the Senet Group has played an important role in the development and improvement of advertising standards in the gambling sector, in addition to running player messaging campaigns under the When the fun stops, stop tagline.  Senet Group also runs MOSES, the self-exclusion scheme for UK high street bookmarkers.

Commenting on the new joiners, Sarah Hanratty, Chief Executive of the Senet Group, said: “With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.  Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”

On behalf of the new funding partners, John O’Reilly, CEO Rank Group plc, said: “This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses. The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers.  There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work.”

About the Senet Group:

The Senet Group seeks to raise standards in the gambling sector through best practice and other partnership initiatives and to promote responsible gambling through a campaign of broadcast, print and digital advertising and player messaging.

The most recent survey of the reach and impact of the “When the Fun stops, Stop” campaign can be found at: http://senetgroup.org.uk/responsible-gambling-campaigning-works-sustained-consistent-tuned-audience/

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
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Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
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Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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