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Kambi Group plc signs extended contract terms with Bulgaria’s National Lottery JSC

George Miller



Kambi Group plc temporarily suspends contract with National Lottery AD of Bulgaria
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New agreement includes provision to supply Moldovan National Lottery with online and retail sportsbook

Kambi Group plc will power the international sports betting expansion of Bulgaria’s National Lottery JSC after the two companies today strengthened their partnership by signing an extended sportsbook agreement.

The new deal will see Kambi continue to provide its Sportsbook and managed services to the National Lottery JSC’s brand in Bulgaria and in addition, support the operator’s planned entry into Moldova this summer.

National Lottery JSC, a member of the World Lottery Association, was recently selected by Moldova’s Public Property Agency to run both its national lottery product and a brand new online and retail sportsbook, as part of a public-private partnership.

Sports betting is currently prohibited in Moldova, however, at the end of 2016, the country passed legislation to regulate the activity under a monopoly framework. After a tender, National Lottery JSC has the right to operate in Moldova for 15 years.

Kambi will support National Lottery JSC by providing its multi-channel Sportsbook product, with plans to go live online in the next few months, followed by a retail rollout where the Kambi Sportsbook will be available to players in local stores and soon-to-be developed sports betting shops.

Following the launch of the Kambi Sportsbook in Bulgaria at the start of 2018, National Lottery JSC has experienced rapid growth in the market, with the brand already among the country’s top three online sportsbooks.

This success, combined with the Moldovan lottery tender win, convinced National Lottery JSC and Kambi to extend their partnership for the long-term. The new contract replaces the initial deal signed by the pair in July 2017.

Kristian Nylén, CEO of Kambi, said: “Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our Sportsbook.

“For the brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.

“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”

Milen Ganev, Managing Partner of National Lottery JSC commented: “When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.

“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. Therefore we decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”


About Kambi:

Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 20-plus customers include 888 Holdings, ATG, DraftKings, Greenwood Gaming & Entertainment, Kindred Group, LeoVegas, Mohegan Gaming & Entertainment and Rush Street Interactive. Kambi employs more than 700 staff across offices in Malta (headquarters), Romania, the UK, Philippines, Sweden, Australia and the United States.

 Kambi utilises a best of breed security approach, and is ISO 27001and eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.


About National Lottery JSC:

The National Lottery brand is the largest licensed gambling operator in Bulgaria. It is one of the fastest growing businesses and one of the most innovative in Central and Eastern Europe. The company is a private legal entity, established in 2012. The National Lottery enjoys 98% brand awareness which makes it one of the most recognised brands in Bulgaria. The National Lottery JSC is proud of its team, it consists of highly qualified and motivated specialists with extensive background in marketing, sales, logistics and IT. At present, it has more than 18,000 POS for instant tickets and more than 1,500 POS for Draw Based Games.

Compliance Updates

Parliament approves legalisation of betting in Ukraine – A statement from Parimatch

George Miller



Parliament approves legalisation of betting in Ukraine - A statement from Parimatch
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Parimatch Holding welcomes the result of today’s important vote. It is a landmark moment for both the international betting industry and Ukraine’s liberalizing economy.

The development of a fair and regulated betting industry is excellent news for Ukraine. It shows the world we are ‘open for business.’ It will draw international investment into, and help grow, important technology and payments sectors that are the foundation of the betting industry. Through the license fees and tax contributions, it will also generate much needed revenue for the state budget.

The Bill includes many best-standard international practices that will form the framework of a transparent and competitive market. We eagerly wait for President Volodymyr Zelenskyi to sign it and deliver on his ambitious pledge to legalize betting to support Ukraine’s new economy. After the Bill is finally ratified, we believe there is a requirement to reform the Tax Code of Ukraine to accompany this regulatory framework; ensuring the long-term viability of the industry in Ukraine.

Parimatch is proud of the platform that we offer our millions of customers internationally. After 11 long years, we are delighted to finally be able to provide these products to our home market and entertain the people of Ukraine. We have all waited long enough.

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Eastern Europe

Skywind Partners with Maxbet to Go Live in Romania

Niji Narayan



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Skywind Group has partnered with Maxbet to go live in Romania. The partnership will see Maxbet players gaining access to more than 300 games, along with innovative player engagement tools.

The tie-up will provide Maxbet with one of the largest premium video slots libraries in the industry. It will include game titles such as Respin Mania, Viva Fruits Vegas, CSI: Crime Scene Investigation and The Magnificent Seven.

Skywind’s player engagement tools include split pot jackpots, time and amount-based jackpots, in-game tournaments and the innovative reward system based on virtual currency, bonus coins.

“We believe in our ability to enable Maxbet’s strategy of growth in the Romanian market as well as in its expansion across other regulated markets,” Oren Cohen Shwartz, MD of Skywind, said.

“We are absolutely thrilled about this partnership as we believe Skywind is the right partner to increase our position as a top casino in the Romanian market. Its portfolio is sure to be a hit in this territory,” Victor Rusinov, CEO of Maxbet Malta Ltd, said.

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Eastern Europe

Superbet strengthens IBIA’s global betting integrity coverage

George Miller



Superbet strengthens IBIA’s global betting integrity coverage
Reading Time: < 1 minute


Retail and online gambling operator Superbet has joined the International Betting Integrity Association (IBIA). Superbet, which was established in 2008, has a growing international online operation and is the largest operator in Romania. The company’s Superbet brand will now feed into IBIA’s unique global monitoring and alert system, and benefit from the platform’s security and business protection measures. It is the third operator to join IBIA in 2020, following five new members in 2019.

Khalid Ali, CEO of the International Betting Integrity Association, said: I am pleased to welcome another company into the growing list of operators in IBIA. Superbet has a particularly strong Central Eastern Europe footprint which will significantly strengthen our coverage in that region.”

Ivan Gojic, Head Of In Play Trading at Superbet, said: “Superbet’s membership of IBIA is an important part of our international expansion and continued investment in technology and partnerships that best benefit our commercial ambitions and responsible gambling goals. IBIA is committed to protecting sporting and betting products, as well as the consumers that enjoy those activities. Those qualities correspond seamlessly with Superbet’s own corporate aims and also those of licensing authorities which are placing increasing focus on the kind of market protections IBIA provides.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

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