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Kambi Group plc signs extended contract terms with Bulgaria’s National Lottery JSC

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Kambi Group plc temporarily suspends contract with National Lottery AD of Bulgaria
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New agreement includes provision to supply Moldovan National Lottery with online and retail sportsbook

Kambi Group plc will power the international sports betting expansion of Bulgaria’s National Lottery JSC after the two companies today strengthened their partnership by signing an extended sportsbook agreement.

The new deal will see Kambi continue to provide its Sportsbook and managed services to the National Lottery JSC’s 7777.bg brand in Bulgaria and in addition, support the operator’s planned entry into Moldova this summer.

National Lottery JSC, a member of the World Lottery Association, was recently selected by Moldova’s Public Property Agency to run both its national lottery product and a brand new online and retail sportsbook, as part of a public-private partnership.

Sports betting is currently prohibited in Moldova, however, at the end of 2016, the country passed legislation to regulate the activity under a monopoly framework. After a tender, National Lottery JSC has the right to operate in Moldova for 15 years.

Kambi will support National Lottery JSC by providing its multi-channel Sportsbook product, with plans to go live online in the next few months, followed by a retail rollout where the Kambi Sportsbook will be available to players in local stores and soon-to-be developed sports betting shops.

Following the launch of the Kambi Sportsbook in Bulgaria at the start of 2018, National Lottery JSC has experienced rapid growth in the market, with the 7777.bg brand already among the country’s top three online sportsbooks.

This success, combined with the Moldovan lottery tender win, convinced National Lottery JSC and Kambi to extend their partnership for the long-term. The new contract replaces the initial deal signed by the pair in July 2017.

Kristian Nylén, CEO of Kambi, said: “Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our Sportsbook.

“For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.

“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”

Milen Ganev, Managing Partner of National Lottery JSC commented: “When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.

“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. Therefore we decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”

 

About Kambi:

Kambi is a provider of premium sports betting services to licensed B2C gaming operators. Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 20-plus customers include 888 Holdings, ATG, DraftKings, Greenwood Gaming & Entertainment, Kindred Group, LeoVegas, Mohegan Gaming & Entertainment and Rush Street Interactive. Kambi employs more than 700 staff across offices in Malta (headquarters), Romania, the UK, Philippines, Sweden, Australia and the United States.

 Kambi utilises a best of breed security approach, and is ISO 27001and eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.

 

About National Lottery JSC:

The National Lottery brand is the largest licensed gambling operator in Bulgaria. It is one of the fastest growing businesses and one of the most innovative in Central and Eastern Europe. The company is a private legal entity, established in 2012. The National Lottery enjoys 98% brand awareness which makes it one of the most recognised brands in Bulgaria. The National Lottery JSC is proud of its team, it consists of highly qualified and motivated specialists with extensive background in marketing, sales, logistics and IT. At present, it has more than 18,000 POS for instant tickets and more than 1,500 POS for Draw Based Games.

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Eastern Europe

EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee

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EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee
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EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees. 

In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.

EveryMatrix has also surpassed the 1,000-employee mark, just 16 years after it was founded in 2008. The company’s purely organic growth has sky-rocketed in the last four years, with the number of staff increasing by 90%, up from 525 employees in 2020 to 1,000 today. The business announced record profitability in 2023.

The new office is situated near University Square, the city’s focal point with the central location streamlining commute times, making it easily accessible to employees, clients, and partners.

Equipped with a large in-house gym, spa, pool, garden and state-of-the-art amenities across six dedicated floors, as well as free electric car charging points for all staff to encourage switching from fossil fuelled transport, Arghezi 4 was designed to offer the best working experience and environment, catering to the diverse needs of EveryMatrix’s employees.

Click here for an exclusive glimpse into the office and the benefits and features of the building’s beautifully crafted interiors.

The building meets rigorous LEED V4 Gold green certification using sustainable construction practices to minimise environmental and human health risks. Employing building materials and construction methods that are not harmful to the climate and environment, the new office sets a new standard for corporate and environmental responsibility.

Ebbe Groes, Group CEO, EveryMatrix, said: “Building our own HQ has been very exciting but has equally involved a great deal of work. This is our first purpose-built office here, so its opening, combined with our 1,000th employee represents a special moment in the company’s 16-year history.

“We are continually investing in the development of the business and its culture for both the well-being of our employees and to futureproof EveryMatrix, and I know from speaking to many of the teams here that it ticks all the boxes for our colleagues’ happiness.”

Marius Iancu, Global Head of HR, EveryMatrix, added: “This building is not just a new office; it also serves as an important part of our talent acquisition strategy from 2024 onwards. Every one of its elements has been designed to position EveryMatrix as an employer of choice and provide our teams with a work-life experience that goes beyond expectations.

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Eastern Europe

Wazdan boosts Romania footprint with Totogaming deal

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Wazdan boosts Romania footprint with Totogaming deal
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further bolstered its presence in the regulated Romanian market after partnering with Totogaming.

The agreement has initially seen Wazdan provide 12 of its most popular titles to the online casino, including Magic Spins™, Hot Slot™:777 Rubies, Sizzling Eggs™ and the player-favourite Coins™ series.

Following the first tranche of games, more will be rolled out over the coming months as the supplier continues to deliver proven titles that resonate well with local customers.

It is the latest commercial expansion by Wazdan, which has enjoyed a strong start to the year, launching a number of key titles as well as undergoing a rebrand, which was revealed at ICE London.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Our commercial expansion into key European regulated markets is a focal point for us, and we’re very happy to further grow our Romanian footprint in partnership with Totogaming.

“Our products have been well received in Romania already and we’re confident that we can add more value to Totogaming’s casino offering.”

Totogaming’s Product Directions Development Unit Manager, Kamօ Mayilyan said: “Wazdan has a reputation for creating exceptional, tech-friendly products and we’re delighted to add 12 of its best-performing games to our online portfolio.

With a long-term approach to our rollout collaboration, we look forward to enjoying an exciting relationship together.”

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Eastern Europe

Betano and the Romanian Football Federation extend partnership until 2030

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Betano and the Romanian Football Federation extend partnership until 2030
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Betano, Kaizen Gaming’s premium brand, announced the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s and FRF’s shared commitment to promoting excellence in sport in Romania.

Over the past two years, Betano and FRF have combined their vision and expertise for the growth of the Cupa Romaniei Betano, one of the most loved football competitions in Romania. The current competition season introduced a new format of the Cup, bringing the game closer to the fans in the stands and at home.

As part of the collaboration, Betano has been actively involved in marketing efforts, working alongside an extensive ecosystem of partners, including FRF, media partners and representatives of the teams that qualified for Cupa Romaniei Betano’s group stage. Their common goal is to develop campaigns that will increase the visibility of the competition and facilitate engaging football fans even more. The latest initiative is the development of the TV and digital show Bate Cupa. This is the first show putting a spotlight on all 24 qualified teams and showcasing the players’ skills in an unconventional and entertaining way.

Both Betano and FRF are dedicated to delivering even more initiatives to support Romanian football within this year.

“During the past two years, we have shared a common vision with the Romanian Football Federation to take Cupa Romaniei Betano to new heights. The new format of the competition has been a great step down that route. We believe that the enthusiasm and the prestige surrounding Cupa Romaniei Betano will rise even higher. The new multi-year agreement shows the belief we have in this competition and our burning passion for football. At Kaizen Gaming we remain committed to supporting the growth of sports in Romania with integrity and responsibility”, said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, owner of Betano.

On his part, the President of the FRF, Răzvan Burleanu, commented: “This is a special moment, as it marks the longest extension of a partnership ever recorded by the FRF – a 6-year extension of our collaboration with Betano for the Romanian Cup. This new contract reflects the mutual trust between the Romanian Football Federation and Betano, as well as the recognition of our partnership’s essential contribution to the development and promotion of Romanian football. Together, we aim to take the Betano Romanian Cup to another level and consolidate the position of this competition as one of the most important sports events in our country. Our work with Betano reflects our common commitment to promoting sports values. One of the remarkable achievements of this collaboration is Betano’s sustained effort in marketing projects dedicated to increasing the visibility and popularity of the Betano Romanian Cup”.

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