Baltics
NSoft announced as GENERAL SPONSOR at MARE BALTICUM Gaming Summit 2019
MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards is the leading conference in the Baltic and Scandinavian region gathering region oriented operators, software providers, and industry regulators for a full day of learning and networking.
We are excited to announce that NSoft will join the sponsors’ list as General Sponsor.
NSoft is an award-winning internationally recognized software solutions provider for the gaming and betting industry. Its product portfolio includes a turnkey solution for managing betting business, retail and omni-channel solutions, Virtual sports betting, Sportsbook and Draw based games.
Do not miss the chance to meet Mr. Omerspahic during the conference or if you need more information about NSoft, contact us at [email protected] or [email protected].
MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and the agenda includes compliance panel discussions about the state of the gambling industry in Lithuania, Latvia and Estonia, presented by local regulators Lolita Sumskaite (Head of Unit at Ministry of Finance, Lithuania), Signe Birne (Lotteries and Gambling Supervisory Inspection of the Republic of Latvia) and Taivo Põrk (Ministry of Finance, Estonia).
Among the compliance panel discussion, the agenda also includes a special IMGL MasterClass™ which is titled as “It’s Hot in the Nordics: IMGL Mega-Panel” and will stress on regulatory Trends, IP blocking and payment blocking in Scandinavia. Among experts of the MasterClass, you will also find the Danish regulator, Birgitte Sand (Director of the Danish Gambling Authority), Rolf Sims (Public Affairs Manager for Kindred Group in Norway and Board Chairman of the newly formed Norwegian Trade Association for Online Gambling Companies) and Gustaf Hoffstedt (General Secretary at the Swedish Trade Association for Online Gambling).
Tech and industry hot topics related talks include panel discussions about the future of the gambling industry, the innovations and use of CRM systems, the use of AI in the gambling industry, outsourcing, safe gambling, and the latest about AML/KYC.
Those interested in the D A CH region, will not be disappointed as the agenda once again features a compliance panel discussion about the German language speaking countries such as Germany, Austria, Switzerland and Liechtenstein, under the expert guidance of Dr. Joerg Hofmann (Partner at MELCHERS LAW).
You can Register here or View the Agenda for more details and speakers!
In 2019, the conference will include the inaugural Baltic and Scandinavian Gaming Awards which will recognize the top 21 companies in their respective categories for their hard work and commitment in the region. You can find more details about the shortlist and how you can take part in deciding the winners on the following page.
Browse the official event website here: www.marebalticumgaming.com
Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.
Baltics
Genius Sports Partners with Lithuanian Basketball League
Genius Sports Limited has struck a new partnership with the Lithuanian Basketball League (Betsafe-LKL), one of the premier leagues in European basketball, to implement its computer vision system in every venue.
Betsafe-LKL will become the first basketball league to automate the capture of eventing data, rich tracking data and broadcast-quality live video production via a single system. Using its unique AI capabilities, Genius Sports will transform this data and video into greater insights, immersive fan experiences and new sponsorship opportunities for the league and its teams.
Genius Sports uses AI to read, process and understand gameplay in real-time to contextualise every aspect of the game, using the language of coaches, players and fans.
All Betsafe-LKL teams will have access to Genius Sports’ Insight tool, a cutting-edge coaching and analysis solution used by every NBA team. Insight synchronises granular tracking data with video to help analysts instantly find answers to their most detailed tactical and performance questions.
Furthermore, with the help of AI-driven augmentation technology, Genius Sports will power new broadcast experiences for Betsafe-LKL fans. This includes enhancing live broadcast video with real-time data and graphics, as well as powering new sponsorable inventory for the league’s commercial partners.
Betsafe-LKL has begun the rollout of Genius Sports’ computer vision system with all stadiums to be completed in time for the 2024/25 season.
Rasa Liuimiene, CEO of the Lithuanian Basketball League, said: “Over the past decade, the Betsafe-LKL has significantly changed its image – it is a bold organisation that keeps pace with modern technologies and the opportunities they provide.
“Boldness and uniqueness perfectly characterise the Betsafe-LKL. We are delighted to be partnering with Genius Sports to bring unique Al-powered tracking technology to Betsafe-LKL competitions, which will enable us jointly to offer Betsafe-LKL clubs, their administration and basketball coaches state-of-the-art tools to enhance performance analysis, power immersive fan experiences and generate new sponsorship opportunities.”
Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, said: “Our new partnership with Betsafe-LKL to rollout our AI-powered technology marks a pivotal moment for the league and world basketball. Across on-court performance, digital fan experiences and new revenue platforms, our technology will transform the LKL’s entire operation, unlocking the full value of tracking data and video through the power of AI.”
Baltics
Thunderkick bolsters presence in Lithuania with 7bet deal
Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.
As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.
7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.
The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”
Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.
“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”
Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
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