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D-A-CH region oriented panel discussion to be moderated by Dr. Joerg Hofmann (Partner, MELCHERS LAW) in Vilnius

Zoltan Tundik

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There is plenty of news surrounding the German-speaking region when it comes to online gambling, however, it is mostly shut down when things get interesting.

On the gambling industry’s media outlets, the business is booming in Germany, with Scientific Games bringing next-generation Lottery Technology to Germany’s Lotto Brandenburg, Kambi Group powering the re-launch of Mybet sportsbook, or GeWeTe adding charm to Merkur Casino Halle.

However, when it comes to regulations, the recent news was both hot and cold.

On March 21, the Minister-Presidents of Germany’s 16 federal states have ratified the third amended State Treaty on Gambling, paving the way for operators to apply for sports betting licenses in the market, while Schleswig-Holstein will be allowed to run its own, liberal regulatory regime.

During the Minister-Presidents’ Conference, the lawmakers agreed to sign the Treaty, with licenses to come into force from January 1, 2020 and run until June 30, 2021. This will effectively act as a placeholder, with a view to a complete overhaul of Germany’s gambling regulations by 2021.

As mentioned earlier, the news was considered by some as a “breakthrough”, while others have been disappointed by the “missed opportunity”.

You can read more about the statements and quotes by industry experts from the region on the following link.

During the second edition of MARE BALTICUM Gaming Summit, also known as the Baltic and Scandinavian Gaming Summit and Awards, Dr. Joerg Hofmann (Partner at MELCHERS LAW) will take on the role of moderating the D-A-CH region oriented panel discussion and will add his opinion to the Germany market update along with Martin Arendts (Owner at ARENDTS ANWÄLTE – gaminglaw.de).

The “Gambling industry updates from the D-A-CH region” compliance panel discussion will focus on shedding light on the status of the gambling industry in the German-speaking markets such as Germany, Austria, Switzerland and also an exclusive update on Liechtenstein.

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian regions for a full day of quality learning and networking with like-minded peers, regulators and representatives of the industry media.

Register here or View the Agenda!

About Dr. Joerg Hofmann

Dr. Joerg Hofmann is a Past President of the International Masters of Gaming Law (“IMGL”) and group leader of the Gaming & Betting Law Practice Group of Melchers Law Firm.  He has been practicing gaming law since the mid-90s and Melchers’ legal advice is highly valued by global market leaders in all sectors of the gaming industry.  A highly recognized expert in the field, Joerg has been consistently ranked as a leading individual and expert in gaming law by prestigious legal directories including Chambers Global and Best Lawyers for many years.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Baltics

Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation

Niji Narayan

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Enlabs Signs Sponsorship Agreement with Lithuanian Football Federation
Photo Source: bbc.com
Reading Time: 1 minute

 

Enlabs has signed a sponsorship agreement with the Lithuanian Football Federation (LFF). Enlabs’ Optibet becomes the main sponsor of the Lithuanian women’s and men’s national team. The agreement gives great exposure to Optibet and at the same time contributes to the development of Lithuanian football.

“It feels very good that we are increasing Optibet’s exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men’s team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region,” Robert Andersson, President and CEO of Enlabs said.

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Baltics

BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership

George Miller

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BlueRibbon Software Expands to the Baltic States with Olympic Entertainment Group Partnership
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Olympic Entertainment Group (OEG), the leading provider of online gaming services in the Baltic states, has partnered with BlueRibbon Software, the B2B marketing platform provider, to bring new online experiences to its players.

The strategic partnership marks a milestone for BlueRibbon as the company continues to enter new markets across the world. In the past few months, BlueRibbon has signed several significant deals with major European and Latin American operators.

OEG will use BlueRibbon’s first-of-its-kind player engagement solution across its digital assets, giving OEG the power to create bespoke jackpots that drive player acquisition, engagement, and retention. Such a unique differentiation will set OEG’s player experience apart from its regional competitors, giving the group new opportunities.

Omer Efraim, Olympic Entertainment Group CTO said, “We’re excited to offer our players innovative real-time incentives such as bespoke and segmented jackpots via the BlueRibbon Jackpot platform; the ability to offer cross-product and cross-provider Jackpots goes hand in hand with our strategy for innovation and differentiation.”

Co-founder and CEO of BlueRibbon Amir Askarov said, “Operators across the globe get their content from the same providers, so players are having similar experiences wherever they play. BlueRibbon offers operators and players a win-win situation. Operators can create, control, and market bespoke jackpot promotions to different segments, and players are excited by the increased chances of winnings.”

“As we continue our expansion into new markets, partnering with OEG, the preeminent operator in the Baltics and Eastern Europe, is a great opportunity for us. OEG has recognized that there is a need to introduce innovative products and they have chosen our solution as the way to do it. We are sure that OEG’s players will be thrilled by the new jackpot opportunities they can participate in,” continued Askarov.

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Baltics

Lithuanian iGaming Revenue Increases in H1 2019

Niji Narayan

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Lithuanian iGaming Revenue Increases in H1 2019
Photo Source: eurasiareview.com
Reading Time: 1 minute

 

Online gambling revenue in Lithuania has increased to €17.5m in H1 2019. The revenue from land-based gaming was also up year-on-year.

Remote betting was the primary source of income with revenue rising from €8.1m to €10.4m. Online casino revenue was also up from €3.8m to €6.4m in H1 2019, with a total of six operators active in this section of the market. Players spent a total of €271.7m on iGaming in the period, up from €255.6m last year, winning €254.2m in the process.

Revenue from the land-based gambling increased from €33.7m in the first six months of 2018 to €34.6m this year. Table games generated €8.6m in land-based revenue, up from €8.4m last year, while sports betting revenue dipped slightly from €4.9m to €4.7m. Players wagered €233.9m on land-based gambling games in the first half, up from €230.6m last year, winning a total of €199.4m.

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