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Anthony Joshua Stars In New TV Advert For William Hill

George Miller

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Anthony Joshua Stars In Knockout New TV Advert For William Hill
Photo Source: worldboxingnews.net
Reading Time: 2 minutes

 

William Hill, one of Britain’s leading betting brands, has launched a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua (OBE).

The advert first hit British screens post-watershed at 9pm across multiple TV channels including ITV, BT and Sky.

The new multimedia campaign is the first of its kind for William Hill as it is brand-led, with the campaign weighted towards more post-watershed TV spots as well as cinema and outdoor, rather than the traditional bookmaker concentration around live football.

Joshua became a William Hill ambassador in 2018 but this is the first time he has been used in an advertising campaign by the company. The company has also used the creative to promote safer gambling messages – the first time it has integrated its marketing creative in this way.

30 second versions will run the following week. Initially it will be a six week campaign building up to Joshua’s world title defence on 1st June in Madison Square Garden.
“We’re really excited about AJ, our global brand ambassador, featuring in his first ad for us. The advert shows AJ landing a knockout blow before enjoying the moment as everything freezes while he dances around the stadium before returning to the ring to the adulation of his fans, said Charlotte Emery, Global Brand and Marketing Director at William Hill.

“The story emphasises how William Hill want all our customers to enjoy their betting with us and celebrate the moments while staying in control. We opted for black and white and a highly stylised creative to really separate this creative in tone and quality from the rest of the sector.”

“I was delighted when William Hill asked me to be in their new advert. They are one of the biggest brands in the UK and it’s great to be part of the campaign, said Anthony Joshua.

The sign off strapline on the advert is ‘Heavyweights since 1934’ which emphasises the company’s scale and heritage rather that the traditional odds or offers seen in most advertising from betting companies.

Four safer gambling treatments will be used on social media and integrated into customer comms messages include: Know where you stand; Keep it fun; Control is everything and Take a Break.

Emery continued: “Joshua is himself growing into a global brand so he is an ideal fit for William Hill as we become more global and this campaign will continue to build all the way up to his first fight in the US on 1st June at Madison Square Garden.”

About William Hill:
Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. Employing more than 16,000 people in eight countries, at William Hill we continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices. And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customers’ control. We started out as a UK business and this is still our home market, accounting for around 90% of our business. But we’re also licensed to online betting and gaming in Italy and Spain, and since 2012 William Hill US has been operating in the numerous states. And our brand is an 84-year-old favourite that has stood the test of time and still stands for the values espoused by William Hill himself – trust, integrity and customer service.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PRAGMATIC PLAY GOES LIVE WITH INTERWETTEN

Vlad Poptamas

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Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has seen its Live Casino offering go live with European operator Interwetten.

Customers of the MGA-licenced operator will now have access to Pragmatic Play’s live casino games, all of which will be broadcast using the latest technology from a state-of-the-art, newly constructed studio.

The announcement follows shortly after Pragmatic’s recent communication of receiving an MGA Recognition Notice for its bingo and live casino products. The supplier was also granted an operational licence by the Romanian regulator earlier in 2019.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are delighted to have gone live with such a highly-regarded operator as Interwetten.

“We have been hugely impressed with the company’s work and joining forces with them will consolidate our position as a leading multi-product supplier.

“The speed at which we have achieved commercial success after receiving the MGA Recognition Notice is very exciting, and we eagerly look forward to the future.”

Mario Bilic, Head of Product Management, CRM and Content at Interwetten, said: “Pragmatic Play has a proven track record in the iGaming industry, and we are delighted to be one of the first operators to offer its high-quality live casino games.

“Their suite of games is one of the most innovative in the market, and we have every confidence Pragmatic’s live casino games will be hugely popular with our players.”

Pragmatic Play has signed a series of significant commercial agreements over the past 12 months in regulated markets, expanding its reach with operators including PokerStars, Kindred and Casumo.

The provider’s entire portfolio of video slots, bingo, live casino and other games are all available via a single API.

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Gamanza goes live with Red Tiger

Vlad Poptamas

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The iGaming platform provider Gamanza has taken another step in an exciting trajectory after the company announced the integration of Red Tiger games to its iGaming Superstore. The ISO:27001 certified platform provider has kicked off a series of Go Live events in Switzerland as Red Tiger games were launched at jackpots.ch, via Gamanza’s casino platform. Players at the first regulated online Swiss casino can now enjoy a wide range of big hitting titles from Red Tiger, including Mystery Reels, Dragon’s Fire and the latest blockbuster release, Pirates’ Plenty.
Commercial Director at Red Tiger, Chris Looney commented, “Red Tiger is focused on expansion in regulated markets and we have been eagerly anticipating our entry into Switzerland. Credit to the teams at Gamanza and jackpots.ch, it’s an intriguing partnership and we’re interested to see what comes next”.
Founder & CEO of Gamanza, Magnus Lindberg added, “I have no doubt that Red Tiger will enjoy great success in the Swiss market and we are really pleased to launch the games on our platform.”

“The highly sought-after catalogue of Red Tiger adds further value to our platform proposition in Switzerland, and for our upcoming ventures in other regulated markets.”

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Gambling in the USA

Scientific Games, Big Time Gaming and Golden Nugget Bring Online Content to New Jersey

Zoltan Tundik

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Photo by bruce mars from Pexels
Reading Time: 4 minutes

 

Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games”) ramped up its online presence in New Jersey through a new launch that sees Big Time Gaming (“BTG”) content available via its Open Gaming System (“OGS”) with Golden Nugget Online Casino (“Golden Nugget”).

BTG is one of Scientific Games’ top-performing network partners in the UK and European markets; this partnership brings their content to the growing U.S. space backed by the renowned OGS platform, beginning with Golden Nugget. The launch reimagines play by giving Golden Nugget an entire library of BTG and Scientific Games content, including games that use the massively popular Megaways™ mechanic like the blockbuster slot Bonanza, available at launch next week.

Nik Robinson, BTG CEO, said: “Our content and Scientific Games’ platform make for a perfect New Jersey offering. The U.S. digital gaming market is gaining traction, and we’re excited to provide Golden Nugget’s players with our growing library of innovative titles.”

Expanding on its strong partnership in Europe with BTG, this launch underpins the reliability and impact of the OGS platform, which brings thousands of games to operators with a single, easy integration. Golden Nugget now has access to a revolutionary portfolio of game content that brings together two of the industry’s creative forces.

Dylan Slaney, SVP Casino and Platforms for SG Digital, said: “Our CONNECT partner program gives developers and innovators the opportunity to offer their content to more players than ever before via one seamless integration, and this launch is a perfect example. By leveraging BTG’s innovative prowess, our strong game brands (both licensed and proprietary), and Golden Nugget’s loyal audience, we’ve created a truly unprecedented gaming ecosystem for New Jersey players.”

“Golden Nugget Casino leads the New Jersey market with the largest portfolio of slot games,” said  Thomas Winter, Senior Vice President and General Manager, Golden Nugget Online Casino. “Working with Scientific Games and Big Time Gaming to bring these innovative Megaways™ slot games to the U.S. provides our growing player base an exclusive first look at these games that are pioneering the online slots industry.”

Megaways™ is a trademark owned by Big Time Gaming. Used with permission. All rights reserved.

© 2019 Scientific Games Corporation. All rights reserved.

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Scientific Games is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com.

Scientific Games Contacts
Corporate Communications:

Scientific Games:  Susan Cartwright +1 702-532-7981
Vice President, Corporate Communications
susan.cartwright@scientificgames.com

 Investor Relations:
Scientific Games:  Michael Quartieri +1 702-532-7658
Executive Vice President and Chief Financial Officer

 

About Big Time Gaming:

Big Time Gaming is the thought leader in slot development, providing the world’s largest online casino operators with its revolutionary OMNI product range. Big Time Gaming continues to lead the charge with games such as Bonanza and Extra Chilli breaking records in turnover and topping the European iGaming charts. With its first branded release Who Wants to be a Millionaire, Big Time Gaming has a growing portfolio of innovative slots and games available through Scientific Games, Microgaming and now Relax.

www.bigtimegaming.com

 

 

About Golden Nugget Atlantic City

The Golden Nugget Atlantic City, located on Frank S. Farley Marina is a premier resort destination, offering guests more than 740 rooms and suites. The entire property went through a $150 million complete renovation 5 years ago and has taken on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, Haven Nightclub, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House and Vic & Anthony’s Steakhouse; a luxury spa and salon; and H20 poolside lounge. The Golden Nugget has already established strong brand recognition worldwide with locations in Las Vegas and Laughlin, NV, Biloxi, MS and Lake Charles, Louisiana.

Launched in November 2013, GoldenNuggetCasino.com offers the best user experience to New Jersey online and mobile real-money gaming players. Supported by the largest selection of games for both desktop and mobile players, a user-friendly interface and a world-class Customer Service, GoldenNuggetCasino.com was voted Operator of the Year in 2015, 2016 and 2017 at the iGaming North America Awards and Operator of the Year 2017, 2018 and 2019 at the EGR North America Awards.

 

 

 

Forward-Looking Statements

In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 28, 2019 (including under the headings “Forward-Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

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