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Anthony Joshua Stars In New TV Advert For William Hill

George Miller

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Anthony Joshua Stars In Knockout New TV Advert For William Hill
Photo Source: worldboxingnews.net
Reading Time: 2 minutes

 

William Hill, one of Britain’s leading betting brands, has launched a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua (OBE).

The advert first hit British screens post-watershed at 9pm across multiple TV channels including ITV, BT and Sky.

The new multimedia campaign is the first of its kind for William Hill as it is brand-led, with the campaign weighted towards more post-watershed TV spots as well as cinema and outdoor, rather than the traditional bookmaker concentration around live football.

Joshua became a William Hill ambassador in 2018 but this is the first time he has been used in an advertising campaign by the company. The company has also used the creative to promote safer gambling messages – the first time it has integrated its marketing creative in this way.

30 second versions will run the following week. Initially it will be a six week campaign building up to Joshua’s world title defence on 1st June in Madison Square Garden.
“We’re really excited about AJ, our global brand ambassador, featuring in his first ad for us. The advert shows AJ landing a knockout blow before enjoying the moment as everything freezes while he dances around the stadium before returning to the ring to the adulation of his fans, said Charlotte Emery, Global Brand and Marketing Director at William Hill.

“The story emphasises how William Hill want all our customers to enjoy their betting with us and celebrate the moments while staying in control. We opted for black and white and a highly stylised creative to really separate this creative in tone and quality from the rest of the sector.”

“I was delighted when William Hill asked me to be in their new advert. They are one of the biggest brands in the UK and it’s great to be part of the campaign, said Anthony Joshua.

The sign off strapline on the advert is ‘Heavyweights since 1934’ which emphasises the company’s scale and heritage rather that the traditional odds or offers seen in most advertising from betting companies.

Four safer gambling treatments will be used on social media and integrated into customer comms messages include: Know where you stand; Keep it fun; Control is everything and Take a Break.

Emery continued: “Joshua is himself growing into a global brand so he is an ideal fit for William Hill as we become more global and this campaign will continue to build all the way up to his first fight in the US on 1st June at Madison Square Garden.”

About William Hill:
Founded in 1934, William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. Employing more than 16,000 people in eight countries, at William Hill we continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sports books, online or on their mobile devices. And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customers’ control. We started out as a UK business and this is still our home market, accounting for around 90% of our business. But we’re also licensed to online betting and gaming in Italy and Spain, and since 2012 William Hill US has been operating in the numerous states. And our brand is an 84-year-old favourite that has stood the test of time and still stands for the values espoused by William Hill himself – trust, integrity and customer service.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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New partnership of EGT Interactive with the esteemed operator Videoslots

George Miller

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New partnership of EGT Interactive with the esteemed operator Videoslots
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We are delighted to announce that the high value casino operator Videoslots has integrated our well-known and preferred content. This partnership has a big importance for our company as it gives us the opportunity to strengthen our positions as a leading provider in territories with big potential. As a first step we will launch our high-quality content in the so called .com territories, covered by our new partner.

Todor Zahariev, the Managing Director of EGT Interactive, commented: “As an ambitious company we are very proud, that Videoslots put faith in our reliable and top-notch content. This partnership is a strategic step, as in accordance to our long-term development strategy to enter new markets, we are expecting our successful partnership to expand also in Sweden. Territory, which we consider as top priority. Sharing common values such as security, excellence, integrity and passion, we believe that we will be a great partner for Videoslots and will be able to deliver the ultimate experience to their dedicated players.”

What the Management of Videoslots commented: “The Videoslots team is continually striving to become the world’s biggest and best online casino and we have ensured our players have access to even more high-quality games than ever with this deal. EGT Interactive’s quality portfolio is full of exciting games blended together with immersive graphics, exciting maths models and engaging narratives. Our players are sure to love our latest editions.”

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MGA and MPF Enters into Memorandum of Understanding

Niji Narayan

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MGA and MPF Enters into Memorandum of Understanding
Reading Time: 1 minute

 

Malta Gaming Authority (MGA) has entered into a Memorandum of Understanding (MoU) with Malta Police Force (MPF) to improve the efficacy of co-operation and strengthen the exchange of information with regards to gaming operations.

“This Memorandum of Understanding will continue to strengthen the good relationship there is between the MGA and the MPF. Apart from having a closer collaboration, through this MOU, both parties are also agreeing to share their respective knowledge and to formally provide technical training to each other. This agreement is testament to the ongoing efforts of the two entities in continuing their fight against illegal gaming activities in Malta,” MGA’s CEO, Heathcliff Farrugia said.

“In an ever-changing complex world, policing has become more challenging, necessitating the establishment of solid partnerships with other government agencies and NGOs as well as with society in general, this in order to ensure effective law enforcement throughout. The signing of this MOU with the MGA is one in a string of initiatives which the Malta Police Force under my charge has embarked upon over the past months aimed at combating criminality in general whilst it goes to show our strong commitment to tackle two of the most challenging crime categories, namely financial and computer-related crime,” Commissioner of Police, Lawrence Cutajar said.

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Revolver Gaming blasts off with Groove Gaming

George Miller

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Revolver Gaming blasts off with Groove Gaming
Reading Time: 2 minutes

 

Glittering GrooveGaming who are blazing a trail through the iGaming world has partnered to integrate Revolver Gaming’s pulsating portfolio onto their platform.

Firing on all barrels Revolver Gaming is one of the up-and-coming stars of slots creation in the UK. By arming with innovative and creative Revolver Gaming content GrooveGaming has added more fire-power to a dynamic platform with more than 2500 games, bringing an even broader range of online games to a raft of operators already hooked up to the dynamic aggregator, from established names to the industry’s most exciting new wave cutting-edge providers.

Revolver Gaming’s London-based games studio is supplying innovative and high quality gambling games from its cutting-edge RGS platform such as Reign of Gnomes, Neon Blaze, Big Deal, Robin Hood, Parrots of the Caribbean, alongside established classics like Wishes and Pets Payday. These games are a worthy addition to GrooveGaming’s platform bursting with animation and visual effects which helps Revolver Gaming’s titles really stand out from the rest.

Having quickly carved a distinctive space in the international iGaming industry as a technology company, GrooveGaming’s diverse portfolio of proprietary and 3rd party HTML5 video slots and table games provide significant value through a carefully curated mix of over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.

Revolver Gaming Creative Director Daniel Lazarus said, “Our HTML5 UK-certified cinema-quality content is crafted to perfection and optimised for performance across all devices which made it attractive to the GrooveGaming team. We also have an RGS that serves our games across multi-jurisdictions and is available in many languages with player management and promo tools for operators. We believe the fit with GrooveGaming is excellent, their spectacular growth gives us every confidence our games will do very well with them.”

Yahale Meltzer, COO at Groove Gaming said: “Our core focus is to offer players a unique, engaging and most importantly, entertaining experience, which we believe players will find when they walk through the digital doors of our operators. The people and culture at GrooveGaming are incredibly strong, and I am thrilled to have signed with a like-minded team at Revolver Gaming.”

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