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LEON: VAR system radically changes in-play football betting

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LEON: VAR system radically changes in-play football betting
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With introduction of VAR system (video assistant referee) in-play football betting has been experiencing significant changes. According to LEON bookmaker company, this was confirmed by an insane ending of Champions League quarter-final second leg between Manchester City and Tottenham. It was not the footballers who played a significant role in the match outcome but rather the VAR’s decision, thereby Spurs proceeded to next stage of the tournament, while the hosts were defeated even after scoring a seemingly crucial goal.

The situation with a unified approach towards VAR potential is still not clear, and this causes certain difficulties for the betting business. LEON’s press office states that soon the industry will have to develop common algorithms in response to the use of VAR in matches. After all, when one of the teams scores a goal and the clients’ bets are calculated as winnings, there might be disputes between the players and the operator if the goal gets cancelled and the bet appears void according to VAR decision.

«At first glance closing the game line seems like a solution for the bookmakers. However, situations like this become more frequent and could irritate many users and, as a result, lead to bookmakers suffer considerable damage to their reputation», LEON believes.

The past second leg match of Champions League quarter-final between Man City and Tottenham became the most vivid example of VAR dilemma, which now prevails among the betting community. «When the hosts scored the crucial goal during the added  time, some of the bookmakers — including those with high reputation among the players — have already calculated the bets (including totals) as winnings. However, after that VAR’s result has become official and the decision about the goal cancellation came as a shock to thousands of bettors», summarized at LEON.

The company has also added that in order to avoid conflict situations some of the bookmakers are forced to significantly limit betting markets in those tournaments where VAR is used (apart from Champions League, these are German, Italian, Portuguese, US and Australian elite divisions).

Starting from the upcoming season VAR system will be launched in English Premier League as well, which represents the most popular national football tournament among the bettors.

«It will be reasonable to unify the tools for using the system as soon as possible for both governing bodies of European and world football and national federations of those countries which use VAR. Meanwhile, due to frequent use of VAR, we can witness how the bookmakers are experiencing unjustified conflicts with those users who prefer live betting», summarized at LEON.

 

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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partnerships

BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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