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GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives

George Miller

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GVC Calls for Complete Ban on UK Gambling Advertising and announces New Wave of Safer Gambling Initiatives
Photo Source: danprince.co.uk
Reading Time: 2 minutes

 

GVC Calls for Complete Ban on UK Gambling Advertising and Announces New Wave of Safer Gambling Initiatives

 

GVC Holdings PLC , the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day, on live and repeated sporting events (exempting horseracing). Under GVC’s proposals advertising specifically promoting responsible gambling and safer gambling campaigns would be permitted, but strictly limited to one advertisement per commercial break.

The call goes far further than the forthcoming pre-watershed, whistle-to-whistle advertising ban which is set to be introduced at the start of the 2019-20 football season in August. While GVC helped to bring about the new restrictions, the Company believes they do not go far enough, and is therefore calling on its industry peers to join it in helping to revolutionise the marketing of gambling brands.

In addition to the call for a broadcast advertising ban, the Group is also announcing further initiatives, as part of its Changing for the Bettor safer gambling campaign to tackle the issue of gambling related harm head-on. These include:

  1. Shirt sponsorship and perimeter advert ban – GVC has committed to unilaterally ending all football shirt sponsorship deals with UK teams and banning perimeter board advertising at football grounds, to allow sporting fans to watch their favourite teams without seeing any incentives to bet. The Company calls on its industry peers and UK football governing bodies to support this move and take action in this area.
  1. Increased investment in RET – Having been the first and only operator to commit to doubling spending on RET (Research, Education and Treatment) to 0.2% of UK gross gambling revenue in 2019, GVC has committed to raising this to 1% by 2022 – ten times the current minimum requirement.
  1. Treatment centres – GVC is establishing a new independent trust with the aim of making charitable contributions to fund treatment of problem gambling. The Leon House centre in Manchester has been identified as the first preferred recipient.
  1. Safer gambling software – To help those customers that are struggling with their gambling, we will offer the GamBan software, free to any individual who is showing signs of problematic play.

Commenting on the new proposals, GVC’s CEO, Kenny Alexander said:

“Whilst the vast majority of our customers enjoy our products responsibly, it is high time that the industry did more to protect its customers from potential harm. As the UK’s largest gambling company, and owner of Ladbrokes and Coral, we at GVC are doing exactly that. I call on our industry peers to help us bring about an end to broadcast advertising which promotes sports-betting in the UK no matter the time of day.”

“Increasing investment in research, education and treatment ten-fold by 2022, funding treatment centres and using technology to intervene before a problem develops, alongside our existing behavioural analytics, brings to life our commitment to be the most trusted and enjoyable betting operator in the world.”

“The industry should and can do more to protect the vulnerable, and today’s announcement demonstrates GVC’s commitment to delivering on that.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Rapid growth leads to office move for Altenar

George Miller

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Rapid growth leads to office move for Altenar
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Leading sportsbook platform provider Altenar on June 12 celebrated the opening of its new office in Malta with a party attended by a large number of the island’s gaming professionals.

The event featured a jazz band and was catered by restaurant Ali Baba.

Altenar’s relocation to the Pendergardens Business Centre from its previous office in Sliema became necessary due to the company’s outstanding growth over the past few years.

Its headcount has risen from just 26 employees in 2016 to more than 100 today across its three locations in Malta, Greece and Russia.

Altenar has also doubled its revenues each year from 2016 to 2018, and already 2019 has seen a number of exciting launches for the company. These include its first regulated Swedish client launch with Lucky Casino in May, as well as its entry into Romania with Red Sevens in January.

Domenico Mazzola, Commercial Director at Altenar, said: “We are very proud of our phenomenal success over the past few years and look forward to expanding further in future. Our new office in Malta gives us space to continue to grow and we will shortly start the hiring process to ensure we have the right people to help us do so.

“This year has seen a number of exciting developments for Altenar and we have a number of new launches coming up imminently.”

 

About Altenar:
Altenar is a leading provider of sportsbook software and services to gaming operators. Its clients include Wplay.co, the dominant sportsbook operator in the regulated Colombian market, Betrebels in Greece, Winbet in Bulgaria and Betbiga in Nigeria.
It offers an extensive range of markets and sports, with its premium data package from Betradar enhanced further by the recent addition of the Betgenius live events portfolio.

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Press Releases

Microgaming Launches Ruby Casino Queen

Niji Narayan

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Microgaming - Ruby Casino Queen
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Microgaming, one of the leading software providers to the online gambling industry, has launched Ruby Casino Queen, developed exclusively by Just For The Win. This luxurious five-reel, 20-payline slot transports players into a glamorous world of riches. Ruby Casino Queen features respins, free spins and three types of wilds, all accompanied by sumptuous sounds and dazzling graphics.

In Ruby Casino Queen, wins are awarded when three or more successive matching symbols appear from left to right. When a player lands a free spin symbol on reels two, three and four, a magnificent nine free spins are awarded. In free spins, players can expect all the thrills of the casino floor, with Sticky Wilds and a 2x multiplier on all wins.

“Just For The Win have once again created an outstanding gaming experience, combining exquisite graphics with sophisticated features in Ruby Casino Queen. The second chance respin feature adds an extra level of excitement, while the 6x multiplier maximising potential rewards. Players can experience the true essence of casino elegance, along with all the action that can lead to big wins,” Jagoda Barber, Head of Games at Microgaming said.

“We are thrilled to serve up a slice of casino royalty in Ruby Casino Queen, our latest title developed exclusively for Microgaming. Exhilarating mechanics combine with awesome aesthetics to deliver the ultimate casino experience. Players can feel like a high roller brushing their chips across the velvety felt tops of casino tables, with our casino queen Ruby leading the way towards big wins,” Johan Persson, CEO at Just For The Win said.

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Gambling in the USA

Intralot Announces New Board Of Directors For Its U.S. Subsidiary

George Miller

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Intralot Announces New Board Of Directors For Its Us Subsidiary
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INTRALOT announces the appointment of a new Board of Directors at its fully owned US subsidiary, INTRALOT Inc. to include three new Independent Directors.

  • Ambassador (Ret.) Thomas Miller, Non-Executive Chairman and Independent Director
  • Mr. Daniel Rappaport, Non-Executive Vice-Chairman and Independent Director
  • Mr. Nicholas Mitropoulos, Independent Director
  • Mr. Byron Boothe, Director and Interim CEO, INTRALOT Inc.
  • Mr. Nikolaos Nikolakopoulos, Director and INTRALOT Group Deputy CEO

INTRALOT Group Chairman and CEO Mr. Sokratis Kokkalis stated: “I am very pleased to welcome three very senior Independent Directors at the Board of INTRALOT Inc. joining a very experienced team, in support of our efforts to strengthen corporate governance as a driver for growth and customer satisfaction.”

Thomas Miller is a former American diplomat and three-times U.S. Ambassador, including ambassadorships in Greece, Bosnia-Herzegovina, and as Cyprus negotiator. He has also served as CEO of Plan International, a UK-based NGO, working to help children in developing countries; President/CEO of International Executive Services Corps (IESC); President of the United Nations Association; Chairman of the International Commission of Missing Persons (ICMP); and a board member of The Partnership for a Secure America. He is a member of the Council on Foreign Relations.

Daniel Rappaport has served as Chairman of the Board/CEO of the New York Mercantile Exchange (NYMEX); member of the National Petroleum Council (NPC); and member of the U.S. Commodity Futures Trading Commission (CFTC) Global Markets Advisory Committee. He served as a board member of the Futures Industry Institute, a trustee on the Board of Trustees of New York Law School, and as an appointment of the Governor of the State of Connecticut on the board of directors of Connecticut Innovations.

Nicholas Mitropoulos is a political and business consultant who has previously worked with the Monitor Company. He served as Executive Director of the Taubman Center for State and Local Government at the Harvard Kennedy School, was the Director of the Forum at the Kennedy School, as well as Deputy Director of Institute of Politics at Harvard.

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