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Uncharted Seas and Untold Treasures Await in Viking Voyage

George Miller

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Betsoft - Viking Voyage
Reading Time: 3 minutes

 

Invite your players to polish their axes and join a historic raiding party in Viking Voyage – Betsoft Gaming’s suspense-filled, story-driven take on Scandinavian legend.

 

Viking Voyage takes place on the eve of an expedition into uncharted waters.  Anointed by the gods, the Golden King is setting out to fulfil the soothsayers’ prophecy and discover impossible wealth with the help of his band of fearless warriors.  The base game is built around preparations for the voyage, while two unique special features bring players onboard the longboats as they set sail with a resounding rallying chant.

Decked out in gleaming armour, the Golden King appears on reels 1 to 4, and uses his warrior’s instinct to stand in for any other symbol – including the game’s scatter.  When the King stands proud at the prow of his longboat, he appears in full-height stacks. He uses his booming battle cry to freeze one reel in place while the others respin.  As his shout echoes even further across the frozen fjords, it can trigger more respins and add early riches to the raid’s pool of plunder!

Elsewhere, the five reels of Viking Voyage are loaded with royals, runes, sigils, and other symbols that spell good fortune.  Horned helmets, battle-worn axes, golden goblets plundered on past voyages, and god-sent guardians in the form of Odin’s ravens all feature prominently on the paytable.  Alongside them are the Golden King’s high-paying loyal raiders: a grizzled elder in furs, two hardened fighters, and a feisty shieldmaiden – all given the inimitable Betsoft treatment, with crisp, characterful artwork.

Viking Voyage’s final feature is a suspenseful free spins game, tied to two longboat symbols that appear on reels 1 and 5.  When one appears, the adaptive soundscape changes and the beat of war-drums picks up pace as players wait for the second symbol.  When both appear, the raiders set sail and the longboats, shields mounted along their sides, slip into the water and start searching for loot over the course of fifteen free spins.

Viking Voyage is built on the latest generation of the cross-platform SHIFT development environment.  Now in its second milestone version, with smart asset and sound quality switching, SHIFT 2.0 guarantees that the same great gameplay reaches players on desktop and mobile with no compromise.

Viking Voyage offers players a deeper, more meaningful experience to other games with similar themes,” explains Annamaria Anastasi, Betsoft’s Marketing Director.  “From the artwork to the gameplay mechanics, every aspect of Viking Voyage is steeped in Scandinavian lore and supported by the standard of cinematic gameplay that is unique to the best games in Betsoft’s SLOTS3TM series.  Every symbol tells a story, and both the free spins and stacked wild respin features are tied closely to the narrative of the game.  We are confident that Viking fans and seasoned slots players will all find this voyage an exciting one to undertake.”

 

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014.  The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.

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RTSmunity strengthen their position on the european market with forBET partnership

George Miller

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RTSmunity strengthen their position on the european market with forBET partnership
Reading Time: < 1 minute

 

RTSmunity, esports odds and trading provider, continue their expansion on european betting market with new partnership. The new cooperation with polish sportsbook operator forBET comes in a time where many major sports are facing problems, and esports are working as a stable stream of revenue. Customers of forBET will now be able to experience the top esports offer, improved in every measurable aspect – number of markets, uptime, odds.

The partnership between RTSmunity and forBET confirms the strategy that RTSmunity outlined earlier this year, which is continuous expansion on the european market, combined with new partnerships in the US and LatAm region. With many sportsbook operators looking to esports in a new new perspective, forBET demonstrated ability to be fast and agile company, by quickly enhancing their esports betting offer through RTSmunity odds feed.

Pavol Krasnovský, CEO of RTSmunity, said: We are very happy to start a new partnership with forBET. They have been able to succeed in very competitive betting market in Poland, and bringing their esports offer to the top level is the obvious step forward. We are very confident in our solution, and we have demonstrated that we are able to make esports a growing stream of revenue for sportsbook operators.

Petr Pacinek, General Director of forBET, said: The cooperation we have just started is a clear signal of the way we have chosen – continuous improvement of our offer, in order to support growth of our market share. Esports betting is still a developing industry, but already very competitive, and you can’t succeed without having the best offer. That’s why we have chosen RTSmunity to be our new partner, and we count on them to bring us to the top.

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market
Reading Time: < 1 minute

 

The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

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Optimove Announces General Availability of Self-Optimizing Journeys

George Miller

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Optimove Announces General Availability of Self-Optimizing Journeys
Reading Time: 2 minutes

 

Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer.

With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey. Self-Optimizing Journeys identify all the campaigns each customer is eligible for and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.

“Self-Optimizing Journeys represent the first time marketers can stop worrying about manually plotting and prioritizing customer journeys to focus on what they do best—crafting personalized messages for each customer interaction,” said Shai Frank, VP Product at Optimove. “With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey’.”

Optimove’s Self-Optimizing Journeys had been released to over 80 companies as a Beta since Q4, 2019. The following are results from the Self-Optimizing Journeys Beta:

  • 37.4x higher uplift per customer, compared to manually prioritized campaigns
  • 46% increase in total uplift, compared to manually prioritized campaigns
  • 55% of Beta users showed high adoption rates and orchestrated over 30% of their campaigns with Self-Optimizing Journeys
  • 450,454 weekly average autonomous decisions made

“Optimove’s Self-Optimizing Journeys help us make sure that our users always receive relevant and engaging campaigns,” said Yoav Banai, VP Customer Engagement at Deezer, the global online music streaming service. “Since implementing it, we’ve seen higher engagement levels and better overall performance for our campaigns. At the same time, our team has been able to save time on campaign execution.”

Marketers can either select a subset of their campaigns, or all of them to be orchestrated by the Self-Optimizing Journey algorithm. 88% of companies who took part of the Beta, orchestrated over 50% of their campaigns with Self-Optimizing Journeys, whilst the rest were manually prioritized.

For demonstrations and additional information on Optimove’s Self-Optimizing Journeys click here.

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