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Latin America: everything to play for

George Miller

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Latin America: everything to play for
Reading Time: 2 minutes

 

Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.

With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.

Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.

“Latin America is a huge market with great potential,” says .

But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.

Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.

The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.

Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.

Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”

He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.

While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.

“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.

“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”

But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.

“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.

“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”

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BtoBet Press Releases

BtoBet announces LatAm technifying tour

George Miller

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BtoBet announces LatAm technifying tour
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BtoBet has announced a Latin American technifying tour that will take the leading platform provider across multiple countries in the region. Attending the region’s most influencing conferences and iGaming events throughout the year the company will showcase its Neuron 3 platform, especially its new retail solution, and other innovative features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” states BtoBet’s Chief Executive Officer, Alessandro Fried. “The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

Fried added that BtoBet’s LatAm portfolio speaks for itself. “We are undoubtedly very well placed to maximise all current and future opportunities in the region, already having in place a series of strategic partnerships. Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

Amongst other events BtoBet is set to attend Colombia’s GAT Expo (formerly known as Fadja), the Peru Gaming Show (PGS), the Brazil Gaming Congress (BGC), and Argentina’s SAGSE. All those operators interested in receiving a deeper insight how BtoBet’s technologies could help their business strategies in LatAm could ask for a demo, or sending an email on [email protected]

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Latin America

Zitro Illusion And Allure, Rising Values In Mexico

George Miller

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Zitro Illusion And Allure, Rising Values In Mexico
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Nobody wants to be left behind in Mexico after seeing how the new cabinets Illusion and Allure have taken venues by storm with their games Bashiba Link, 88 Link Lucky Charms and 88 Link Wild Duels. Since its official presentation in Las Vegas, many of the most important Casinos in the country already have them. The new company to include these incredible games is the prestigious Orus Group.

“Our casinos stand out for always being at the forefront of technology incorporating the latest market trends to offer our customers unique experiences. In Zitro we find an ideal partner with whom we share many values ​​on the path to excellence,” said the heads of Orus Group.

“Passion is the engine of Zitro and it is what moves us to continue creating exceptional games and improve with each launch. Illusion and Allure are the latest developments that demonstrate the very high capacity and talent of our creators who have achieved, in record time, something that is only possible by having a tremendously united and motivated team. I am very grateful to the confidence that Orus Group has placed again in Zitro and in our latest innovations,” says Johnny Viveiros Ortiz, founder of Zitro.

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Asia

Wazdan Secures New Partnership with Salsa Technology, extending their reach in Latin America and Asia

George Miller

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Wazdan Secures New Partnership with Salsa Technology
Reading Time: 2 minutes

 

Wazdan is excited to announce a new deal that will see its innovative online slot games integrated onto Salsa Technology’s market-leading Game Aggregation Platform.

This latest venture brings passionate slots producer, Wazdan, to the users of Latin American specialist iGaming platform, Salsa Technology, in a deal that sees Wazdan games available through the Salsa Technology platform, reaching casinos in Latin America and Asia.

Recently rebranded from Patagonia Entertainment, Salsa Technology is an omnichannel iGaming platform, which services both online and land-based operators through its leading Game Aggregating Platform (GAP). Founded out of the Latam region, Salsa Technology is the leading player in this part of the world, with its platform, technology and games portfolio all lab certified for Colombia and Mexico, as well as Asia and soon to be Europe.

Starting as a Video Bingo game development company, Salsa Technology has expanded to become a leader in the Latam iGaming market and increasingly around the globe, while still holding onto its status of producing some of the most renowned Video Bingo titles on the market.

The deal with Wazdan is a content partnership, where Wazdan’s range of first-class, tech-rich games will all be accessible through a single integration with the Salsa Technology Game Aggregation Platform (GAP). Available titles will include the award-winning Larry the Leprechaun and other new releases, such as Butterfly Lovers™, Magic Stars 9, and Dragons Lucky 8™ as well as a host of other player favourites from Los Muertos™ to Valhalla, and the entire Magic Stars series.

Salsa Technology will also gain access to the nine new games previewed at ICE London, once they have been made officially available.

“Salsa Technology is a leader in the Latam market, and we are thrilled to partner with them to offer our games to the users of their GAP. We are excited to continue to expand our reach in Latin America and proud to partner with a strong developer like Salsa Technology to do so,” said Andrzej Hyla, Head of Sales at Wazdan.

Salsa Technology’s Global Business Development Manager Victor Arias followed: “Wazdan works wonders with its creative casino content, and we couldn’t be happier to add these titles to our GAP. Butterfly Lovers™ is the perfect example of Wazdan’s cutting-edge titles.”

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