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Latin America: everything to play for

George Miller

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Latin America: everything to play for
Reading Time: 2 minutes

 

Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.

With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.

Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.

“Latin America is a huge market with great potential,” says .

But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.

Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.

The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.

Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.

Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”

He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.

While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.

“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.

“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”

But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.

“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.

“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Patagonia Entertainment partners with Espresso Games

George Miller

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Patagonia Entertainment partners with Espresso Games
Reading Time: 2 minutes

 

Patagonia Entertainment is heating up its standout Game Aggregation Platform by signing an agreement with bespoke games studio Espresso Games.

 

The highflying Italian casino games developer is to integrate a wide selection of titles onto Patagonia’s platform as it continues its expansion into the LatAm region. Espresso is renowned for its innovative Jackpots, which include Cross-game Jackpot tournaments, Multi-player Jackpot Requests and Progressive Reel Jackpots.

Patagonia’s GAP is designed for mobile first and converges the land-based casino experience seamlessly. The platform is stable, scalable and customizable to meet operators’ needs, and fully certifiable for several regulated markets across the LatAm region.

Operators can simply access an exciting library of games which now features over 2,000 titles and includes third-party games from Booming Games, VIVO Gaming, Play n Go, MGA and Ezugi.

Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “Espresso Games’ dedication to casino game creation and mobile-first philosophy makes them the perfect fit for our expanding GAP. The LatAm region remains a huge opportunity and we’re certain the relationship will prove highly successful.”

Flaviano Fogli, COO of Espresso Games, commented: “We are very pleased to have signed a distribution deal with Patagonia Entertainment. This collaboration further strengthens our position in the South American market and confirms our desire for expansion in the region.”

 

About Patagonia Entertainment:

Patagonia Entertainment is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in Latam and increasingly around the globe. The company began life in Video Bingo game development and is still renowned for creating the most innovative titles on the market. Video Bingo is a hybrid between Bingo and Slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon. More information about Patagonia Entertainment can be found at https://patagoniaentertainment.com/.

About Espresso Games:

Espresso Games is a boutique studio specialising in developing innovative and stylish games for online and mobile casinos across the globe. The special feature game models have led to the obtaining of two world patents for the RACEPOT and REELPOT® systems that further ennoble their broad portfolio of casino, slots and special games. The optimized architecture promises fast integration and provides all the essential elements for operators: mobile support, back-office, multi-currency and multi-language, bonus system and much more, as well as a stable and solid environment for players.

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Betsoft Gaming Partners with Caliente.mx

Niji Narayan

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Betsoft Gaming Partners with Caliente.mx
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Betsoft Gaming has signed deal Caliente.mx, the most popular online operator in Mexico. According to the deal, Caliente.mx can now add the complete Betsoft library to its market-leading portfolio.

Caliente.mx is Mexico’s largest, best performing and most popular online operator. Across slot games, sports betting and live casino, Caliente is committed to offering the finest entertainment experiences to real gaming enthusiasts.

“We are thrilled to have partnered with Mexico’s largest online casino. With our portfolio of high-quality, casino games, we are ready to support Caliente’s status as Mexico’s biggest and best-known operator. We look forward to help grow Caliente’s player community even further with the addition of unique new content,” Francesca Raniolo, Sales Executive for Betsoft said.

“We have recognised Betsoft as a leading slots games provider for a long time and our team is passionate about making their games available to our players. Our goal is to offer world-class entertainment to Mexican players, which means securing partnerships with world-class providers who have a similar scale and vision to Caliente.mx. We see our partnership with Betsoft as one of the keys to securing our place at the forefront of the market in the future,” Nimrod Dvir, Head of Gaming at Caliente.mx said.

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Industry News

ORYX boosts Spanish presence with Tecnalis partnership

George Miller

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ORYX boosts Spanish presence with Tecnalis partnership
Reading Time: 1 minute

 

ORYX Gaming, a Bragg Gaming Group company, has successfully integrated its gaming content onto Tecnalis’ platform for the Spanish and Latin American markets.

As well as ORYX’s proprietary portfolio of games, content from Gamomat and Kalamba Games are now available to all of Tecnalis’ clients which includes Casino Barcelona, Casino Gran Madrid and Sportium.

Gamomat’s top-performing content, such as Books and Bulls, La Dolce Vita, and exciting side games such as Red Hot Firepot will be available, as well as Kalamba’s games with amazing retention and monetisation mechanics, including Tree of Gold and Tiger Claws.

The games are certified for the Spanish market and newly-regulated Colombia.

Tecnalis has positioned itself as the leading gaming platform in the Spanish market and is also certified in the newly-regulated Colombian market.

Matevz Mazij, ORYX Gaming CEO, said: “Tecnalis’ track record in the Spanish market is second to none and we are thrilled to have our content on their platform and available to leading operators in the country.”

Alejandro Serrano Zaera of Tecnalis, said: “We are delighted to partner with ORYX and to have their proprietary games, as well as content from their partners, integrated onto our platform.

“The stellar content is a great addition to our existing offering and will be a hit with our clients and their customers.”

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