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Latin America: everything to play for

George Miller

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Latin America: everything to play for
Reading Time: 2 minutes

 

Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.

With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.

Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.

“Latin America is a huge market with great potential,” says .

But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.

Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.

The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.

Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.

Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”

He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.

While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.

“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.

“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”

But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.

“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.

“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Euro Games Technology Installs 70 Machines in Gran Palacio Casino in Mexico

Niji Narayan

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Euro Games Technology Installs 70 Machines in Gran Palacio Casino in Mexico
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Euro Games Technology has installed 70 machines at the luxurious Gran Palacio casino in Mexico. The installed 70 machines are an astute choice of Gran Palacio’s management.

The slot selection includes the Super Premier, P-42V St Curved and P-27/27 St Slim cabinets, widely preferred in Latin America. The gaming software range is wide and diverse with the mixes of Collection Series, the Chinese-themed 5-level progressive jackpot Cai Shen Kingdom and the 4-level progressive Dragon’s Turn that is completely new to all gaming aficionados in Monterrey.

Another debuting model with the installation in Gran Palacio is the S-Line terminal S32 of EGT Multiplayer. Its 32-inch full HD main monitor and King 1 and King 2 multigame mixes that include roulette, Black Jack, baccarat, poker and video slot games unite to cover a majority of players’ tastes.

“For 10 years our strategic approach has made us one of the fastest developing enterprises in the Mexican gaming industry and we currently operate 18 casinos – the latest 5 opened last year. Gran Palacio is a source of pride and a project of high importance for us, so we chose to work with a trusted partner. EGT is an internationally recognized supplier with locally proven products that have so far shown excellent results in our establishments. The players definitely favour the games, the supporting 24/7 technical service is dependable and we are usually on the same page when it comes to what is best for our business,” Alberto Charlan, CFO of Euromex said.

“Since entering the market in Mexico in 2017 our company positioned itself as one of the top gaming providers in the country. Within our 360-degree range of products the operators could easily find a complete solution for their casinos. Our partnership with Euromex is of strategic importance for EGT, therefore we aim to grow our mutual business on our path to achieve even better results in 2019,” Nadia Popova, director of EGT Central America, the Caribbean and Mexico said.

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Helio Gaming boosts bet on lotteries offering with Mega Sena draw

George Miller

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Helio Gaming boosts bet on lotteries offering with Mega Sena draw
Photo Source: halids.com
Reading Time: 1 minute

 

Famous lottery now comes with Dynamic Jackpot

Innovative supplier Helio Gaming has boosted its betting on lotteries proposition by adding the famous Mega Sena draw to its portfolio.

The latest offering has two weekly draws held on Wednesdays and Saturdays in Brasillia at 20.00 BRT and will appeal to players across Latin America and beyond.

Customers can buy tickets for as little as €1.30 and then select six numbers between 1-60 for the chance to win life-changing prizes.

Richard Mifsud, CEO of Helio Gaming, said he was delighted with the new addition, which joins betting on the likes of the Euro Millions, Power Ball, and Mega Millions, along with the incorporation of some exciting features.

“Mega Sena is a fantastic addition to Helio’s ever-growing suite of innovative lottery games and will help to further internationalise our offering.

“The game will have the same feel and look of our other betting on lottery products with the inclusion of our Dynamic Jackpot feature.”

Helio’s Dynamic Jackpot features four tiers giving players the option to reduce the jackpot amount leading to a lower ticket price.

Mifsud added: “This feature is especially attractive in emerging markets for those players who still want to be in with a chance of winning big prizes with a smaller stake. We believe both it and Mega Sena will prove to be a very exciting addition to our partner’s platforms.”

Mega Sena is latest announcement in a busy period for Helio, which recently added Live Lottery to its portfolio and announced a commercial deal with BetConstruct’s B2C online sportsbook and gaming brand Vbet.

 

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Latin America

Argentine Football Association Selects Stats Perform for Comprehensive Video and Data Deal

George Miller

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Argentine Football Association Selects Stats Perform for Comprehensive Video and Data Deal
Reading Time: 1 minute

 

New Agreement Brings a More Immersive Betting Experiences to Global Fans

Today, Stats Perform, the revolutionary leader in sports AI and data, announced a five year deal with the Argentine Football Association (AFA) for the rights to global betting video and data across competitions including Superliga Argentina, Copa Superliga Argentina, Argentina Cup and Recopa Argentina.

Under the agreement, Stats Perform will collect and distribute official fast data, deep data and Watch&Bet video streams for over 600 matches per season to licensed global sportsbook operators. The new deal demonstrates the AFA’s commitment to growing its global appeal and providing a best-in-class betting experience.

Alex Rice, Chief Rights Officer for Stats Perform commented “Argentine football means fierce rivalries, passionate fans and top quality teams and players. For many football fans, watching a club game in Argentina is a bucket-list ambition. We’re delighted to be able to bring this level of sports entertainment to our global betting partners and their customers.”

The AFA live streams join over 100 other competitions in Stats Perform’s Watch&Bet portfolio, which offers premium round-the-clock football, tennis, basketball, cricket, rugby, ice hockey and more. Watch&Bet video and Stats Perform’s accompanying fast and deep data is distributed to regulated global sportsbook operators for use in online, mobile and land-based sportsbooks and maintains the highest integrity standards.

 

About Stats Perform :
Stats Perform collects the richest sports data in the world and transforms it through revolutionary artificial intelligence (AI) to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues.

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