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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals

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3D Motion Capture Demand to Remain Strong among Gaming and Film Production & Advertising Professionals
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The approximately US$ 200 million market for 3D motion capture technology is set to witness strong growth over the forthcoming years. Up from the revenues attained in 2018, the 3D motion capture market is likely to see more than 13% Y-o-Y growth in 2019. As depicted in a new study, over 40% of overall demand for 3D motion capture will be accounted by hardware, followed by software.

While increasing availability of low-cost 3D motion capture systems with limited free accessible software is likely to further push demand for 3D motion capture software in the market, the report also points to robust growth outlook for 3D motion capture technology services in forthcoming years. Driven by high-accuracy delivery, sales of optical 3D capture systems will remain dominant over non-optical 3D motion capture systems, according to the study.

Media & Entertainment Generates 1/5th of Total Demand

3D motion capture systems offer easier real-time implementation of the captured data for further creating and animating multiple models and characters. As a result, the application of 3D motion capture technology in the media and entertainment industry accounts for an approximate share of over 20% in the total revenues. The report opines that film production, advertising, and gaming are emerging as the most profitable applications of 3D motion capture, and hold a sizable share of almost 70% in the market value contribution of the media and entertainment industry.

Further, 3D motion capture technology also continues to find prominent application in the medical industry and biomedical research, particularly, in research in the fields of psychology, neurology, rehabilitation, and posture analysis. While adoption of 3D motion capture technology will also prevail at a high pace in the industrial and engineering design areas, the report suggests that adoption will be particularly high for military training applications.

Unlike other frame-by-frame animation methods, the 3D motion capture technology is associated with a thorough interpretation of the actor’s movements, at considerably reduced costs. The data volume generated by the 3D motion capture process is significantly large when compared to other animation technologies, which facilitates the generation of effective animations – especially for film producers and game developers for the procurement of the efficient 3D motion capture equipment.

However, 3D motion capture technology can only be used to record and animate motion that follows the laws of physics. Moreover, 3D motion capture systems require specific space dimensions, which vary as per the magnetic interference and the angle of the camera. For small-sized production companies, the heavy equipment costs, along with the added cost of professionals required for efficient operations, constitute a major challenge. According to analysis, this is a significant factor likely to restrict the growth of 3D motion capture market during the forecast period.

Media & Entertainment Industry’s Headway in Asian Economies to Favor Market

Advancements in the media and entertainment industry have revolutionized the adoption of 3D motion capture components in various developed as well as developing regions. To keep up with the growing demand for efficient animation equipment in the South Asia, East Asia, and MEA regions, several 3D motion capture platform providers have started investing heavily in these regions. Established as well as growing 3D motion capture platform providers are highly likely to remain focused on business expansion across untapped developing countries.

Moreover, 3D motion capture system vendors are offering 3D motion capture equipment that has the ability to track complete three-dimensional measurements via a single camera. Such 3D motion capture equipment offers extreme accuracy and is capable of detecting ankle, knee, and hip rotations in all three planes. These 3D motion capture systems are being used in kinesiology research and biomechanics to enhance performance in athletes, determine the source of balance issues in chemotherapy patients, and identify risks of injury in the workplace.

In line with the technological upgrades within the biomechanical research and medical industries in developing Asian markets, the South Asian and East Asian regions are creating new business models for 3D motion capture platform providers. Some of the key players in 3D motion capture market are also focusing on increasing their market shares through strategic partnerships and joint ventures with regional players. On the other side, some of the key companies are opting for strategic M&A for forming up the global market presence.

The report has profiled some of the prominent companies actively competing in the global 3D motion capture market landscape, including Rokoko, IKINEMA, Tracklab (Organic Motion), Noitom Ltd., OptiTrack (NaturalPoint, Inc.), Codamotion, Motion Analysis, Qualisys AB, PTI Phoenix Technologies Inc., Vicon Motion Systems Ltd, and Xsens.

These insights are based on a report 3D Motion Capture Market by Future Market Insights

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

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The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
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The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

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IGT Announces Executive and Board Leadership Changes

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IGT Announces Executive and Board Leadership Changes
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International Game Technology PLC (IGT) announced that on March 21, 2024, its Board of Directors implemented changes to the Company’s Board and executive team.

Marco Drago announced that he will step down from his role as a non-executive director of the IGT Board of Directors. He will carry out his remaining term and depart from the Board at the conclusion of the Company’s Annual General Meeting (AGM) on May 14, 2024.

Enrico Drago has been appointed by the IGT Board of Directors as a non-executive director of the IGT Board. In addition, Enrico Drago will resign from his current role of CEO of IGT PlayDigital, and Gil Rotem, who is currently IGT PlayDigital President of iGaming, will expand his role to become IGT PlayDigital President and report directly to Vince Sadusky, CEO of IGT. These changes will be effective April 1, 2024. Enrico Drago will continue in his role as vice chairman of De Agostini S.p.A.

“As Marco Drago prepares to step down from his position on the IGT Board of Directors, I’d like to thank him for his many years of service and his unwavering commitment to driving results and creating value for all IGT stakeholders. Enrico Drago joining the Board and leaving his executive leadership position at IGT is a natural evolution that supports the Company’s vision for its next era of growth and transformation. Enrico’s value-creation mindset and understanding of global growth opportunities will enhance the Board and align with IGT’s strategic priorities,” said Marco Sala, IGT Executive Chair of the Board.

“Watching and guiding IGT through its evolution from a collection of companies that started with Lottomatica and GTECH grow into a unified global gaming leader has been very gratifying. We have been fortunate to have a great group of board members and business unit leaders that have helped drive IGT’s growth during this time. I thank them for their contributions and am certain that IGT is positioned for continued growth as we go forward with the bold initiatives we have undertaken,” said Marco Drago, IGT Non-Executive Director.

“Over the last five-plus years, IGT PlayDigital has established leadership positions in the global iGaming and North American sports betting sectors that will be foundational to the Company’s future successes. I thank the entire IGT PlayDigital team for all that we have accomplished in this time, and I look forward to supporting IGT in a new capacity and further helping the Company define its vision and strategy,” said Enrico Drago, CEO of IGT PlayDigital.

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Bidstack Executive Team Acquires Bidstack Limited and all its Subsidiaries

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Bidstack Executive Team Acquires Bidstack Limited and all its Subsidiaries
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The executive team of Bidstack has acquired Bidstack Limited and all the operating entities of the Group, from the administrators of Bidstack Group PLC. The deal sees James Draper, Founder & CEO, and the executive team of Bidstack Ltd become significant majority shareholders.

All contracts and client relationships will continue within the new ownership structure – safeguarding jobs for the UK and European-based staff.

Bidstack, the multi award-winning in-game middleware technology provider that initially set about bringing programmatic advertising revenue to the most renowned sports gaming franchises in the world, has diversified into a broader offering, taking advantage of the most advanced off-engine content management system in gaming.

Following the announcement of a partnership with the Washington Commanders, where the NFL franchise became the first-ever sports team to utilise a platform to control advertising within their virtual stadium, across official NFL games, from multiple studios and developers, the management team has been focusing on sports rights holders as a key customer type.

The executive team has the support of the world’s leading rights-holder professionals in the sports industry. It will continue to execute from its position as the leading technology for the sports industry, for fan engagement and brand activations, in video games.

The executive management consists of James Draper continuing as Chief Executive Officer, with Lisa Hau stepping up to Chief Financial Officer, Dave Garvey continuing as Chief Legal Officer, Will Stewart moving to Chief Product Officer and Daniel Barrigas to Chief Technology Officer.

James Draper, Bidstack’s Founder & CEO, said: “The acquisition is a pivotal moment for the next phase of growth for the business. Our technology is at the forefront of sports technology, and I couldn’t be more excited. I am proud that we are able to reward our ambitious and industry-pioneering team and have them as shareholders alongside myself.”

“I want to thank the staff and customers for standing by us during this strategic review, which has obviously been an uncertain period. For all of our customers to have stood strong alongside us is testament to the relationships we’ve built over the years, as well as the incredible staff we have here who have fostered those connections.

“The company can now focus on the enormous potential we have, to enable sports teams to get closer to their fans and improve the player experience by bringing their virtual IP to life, with real-time messaging, rewards and engagements.

“Thank you to the management team who have invested to protect the incredible work our talented group has produced. It’s extremely motivating to see the unwavering belief we collectively have in our vision and product. Sadly, the public market is an uncertain place currently, and it’s a challenging environment for growth businesses such as ours.

“The interest and support we’ve had from some of the leading players in the sports industry has given our team great confidence and motivation as we work with some of the world’s largest sporting franchises and leagues.

“Thank you to everyone’s support and to our Board of Directors, who have assisted myself and management throughout.”

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