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Vermantia signs with Nigeria’s Winners GoldenBet

George Miller

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Vermantia to unpack bespoke solutions at SBWA 2019
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Landmark deal sees Vermantia supply bespoke greyhound racing channel, expanding its presence in Africa

 

Vermantia, a leader in omni-channel content solutions, has continued to expand its presence in Africa by signing a deal with one of the most established retail betting operators in Nigeria, Winners GoldenBet.

The deal, Vermantia’s third in Nigeria in less than two years, sees Winners GoldenBet provided with premium betting content from the supplier’s market-leading Ultimate Live Greyhound Channel as part of a full turnkey solution, customized to meet local market’s needs.

Set to roll out across Winners GoldenBet’s entire retail estate of more than 2,200 locations, customers will have access to extensive racing coverage from more than 40,000 races per year from the United Kingdom, United States, and Australia, that comes exclusively from Vermantia and Arena Racing Company, the largest racecourse group in the UK.

The live racing channel is powered by Vermantia’s CONNECT platform which ensures a fully-managed data and odds service, being supplemented by a fully-integrated Bet Acceptance System and Cashier.

Spyros Stavropoulos, Regional Director SEE & Africa of Vermantia, said: “This landmark deal will see Winners GoldenBet customers have access to some of the most fast-paced live greyhound racing content available worldwide, complete with top quality pictures and full data.  “As a true plug-and-play solution, we look forward to a long and successful partnership together, as well as delivering one of the most advanced technological solutions available on the continent.”

Mr. Sulaiman Olabanji Abdul, General Manager of Winners GoldenBet, added: “Vermantia’s Ultimate Live Greyhound Racing Channel will provide our customers with the fast paced, action-packed excitement that live greyhound racing is famous for – and we’re excited to see how popular it’s going to be.

“We’ll be accompanying the launch with a full marketing campaign to go alongside, and are sure we’ll be giving our customers plenty of incentives to bet once they see the high-quality content in front of them.”

 

 

About Vermantia:

Vermantia is a leader in omni-channel content solutions for lotteries, gaming and betting operators worldwide. The company constitutes a one-stop-shop for bespoke data and picture content featuring thousands of live events a year, including premium quality horse and greyhound racing from countries such as the United Kingdom, United States, Australia, and South Africa. These are supported by the most comprehensive portfolio of virtual sports on the market. Founded in 2007, the company has offices in Athens and Italy, as well as representatives in the UK, CIS, and Nigeria, allowing it to partner dozens of international operators across 32 countries. In March 2018, Arena Racing Company (ARC) acquired a majority stake in Vermantia, expanding its broadcast infrastructure and technological capabilities, allowing it to create a market-leading content & data hub. For more information about Vermantia visit www.vermantia.com

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
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BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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Africa

African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa

George Miller

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African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa
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Diamond Platnumz and Parimatch Africa will work together to promote the betting brand in Tanzania, where the company focuses and helps the audience to understand the industry in the right and entertaining way. The singer has agreed to appear in a multi-channel marketing campaign, promoting Parimatch’s brand in a fun, interactive, and responsible manner.

As a part of the campaign, Diamond Platnumz will appear in TV, radio and banner ads, supported by digital, PR and social media as well as specialized content around major sports events.

Lasha Gogiberidze, Parimatch Africa CEO says: “We at Parimatch Africa strongly believe that sports betting should be perceived first and foremost as entertainment. It is a fun and challenging activity. Therefore, we have selected the most popular African artist, Diamond Platnumz, to broadcast this message throughout the continent, starting with Tanzania where Parimatch Africa has made our first steps to building to building brand’s profile in the continent. We are excited about the partnership and opportunities ahead here.

To celebrate Diamond Platnumz joining our team as the brand ambassador, Parimatch Africa is launching a new promotion entitled ‘Burudani Isiyomiza’ (‘True Entertainment’). A wide range of promotions, including free bets, cashback bonuses and specials on all the biggest games will be offered to the Tanzanian players in the upcoming months.

Dmitry Belianin, Parimatch Africa Chief Marketing Officer: “We are delighted to have Diamond Platnumz on board as a brand ambassador. He is an iconic figure in Tanzania and has proven himself as an excellent entertainer, which completely suits our mission and vision. We are confident that this collaboration will bring additional interest to the gaming industry and will help position Parimatch Africa as one of the top brands in the industry. Diamond will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects the Parimatch brand has planned in Africa”.

Info about the company
International betting brand Parimatch is represented on African continent by a franchise company “Parimatch Africa” which has been operating in Tanzania since 2016 under the local license.

Parimatch Africa is currently operating only in Tanzania, with plans to expand to other African countries very soon.

  1. Retail and online businesses
  2. 29 retail shops across Tanzania
  3. The young and ambitious operator in Africa
  4. Changing the landscape of betting business in Africa
  5. More than 200 employees in Tanzania
  6. Experienced international management team

 

 

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Africa

SportPesa Gets Clearance from KRA to Resume Operations

Niji Narayan

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SportPesa Gets Clearance from KRA to Resume Operations
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Kenyan sports betting firm SportPesa is planning to resume its full operations after a lengthy two-month absence prompted by the cancellation of its operational license.

“There has been notable progress in these sessions and we are pleased that KRA has now cleared us to have our license renewed. SportPesa is confident that these processes will be completed soon allowing the company to resume full operations,” the company stated.

SportPesa was among 27 betting firms that had their licenses revoked by the Betting Control and Licensing Board (BCLB) pending clearance of withholding tax on winnings.

SportPesa headed to court challenging KRA’s definition on winnings and most recently even sought compensation for money lost since the government sanctioned shutdown.

The firm would see both its bids thrown out as the courts sided by the State’s stance on the betting industry’s taxation.

SportPesa will now be required to stick to KRA’s definition of winnings which will see it trim the return on customer winnings at the rate of 20% upon its return to full operations.

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