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Vermantia signs with Nigeria’s Winners GoldenBet

George Miller

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Vermantia signs with Nigeria's Winners GoldenBet
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Landmark deal sees Vermantia supply bespoke greyhound racing channel, expanding its presence in Africa

 

Vermantia, a leader in omni-channel content solutions, has continued to expand its presence in Africa by signing a deal with one of the most established retail betting operators in Nigeria, Winners GoldenBet.

The deal, Vermantia’s third in Nigeria in less than two years, sees Winners GoldenBet provided with premium betting content from the supplier’s market-leading Ultimate Live Greyhound Channel as part of a full turnkey solution, customized to meet local market’s needs.

Set to roll out across Winners GoldenBet’s entire retail estate of more than 2,200 locations, customers will have access to extensive racing coverage from more than 40,000 races per year from the United Kingdom, United States, and Australia, that comes exclusively from Vermantia and Arena Racing Company, the largest racecourse group in the UK.

The live racing channel is powered by Vermantia’s CONNECT platform which ensures a fully-managed data and odds service, being supplemented by a fully-integrated Bet Acceptance System and Cashier.

Spyros Stavropoulos, Regional Director SEE & Africa of Vermantia, said: “This landmark deal will see Winners GoldenBet customers have access to some of the most fast-paced live greyhound racing content available worldwide, complete with top quality pictures and full data.  “As a true plug-and-play solution, we look forward to a long and successful partnership together, as well as delivering one of the most advanced technological solutions available on the continent.”

Mr. Sulaiman Olabanji Abdul, General Manager of Winners GoldenBet, added: “Vermantia’s Ultimate Live Greyhound Racing Channel will provide our customers with the fast paced, action-packed excitement that live greyhound racing is famous for – and we’re excited to see how popular it’s going to be.

“We’ll be accompanying the launch with a full marketing campaign to go alongside, and are sure we’ll be giving our customers plenty of incentives to bet once they see the high-quality content in front of them.”

 

 

About Vermantia:

Vermantia is a leader in omni-channel content solutions for lotteries, gaming and betting operators worldwide. The company constitutes a one-stop-shop for bespoke data and picture content featuring thousands of live events a year, including premium quality horse and greyhound racing from countries such as the United Kingdom, United States, Australia, and South Africa. These are supported by the most comprehensive portfolio of virtual sports on the market. Founded in 2007, the company has offices in Athens and Italy, as well as representatives in the UK, CIS, and Nigeria, allowing it to partner dozens of international operators across 32 countries. In March 2018, Arena Racing Company (ARC) acquired a majority stake in Vermantia, expanding its broadcast infrastructure and technological capabilities, allowing it to create a market-leading content & data hub. For more information about Vermantia visit www.vermantia.com

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

Kenya Introduces 10% Excise Duty on Sports Betting Stakes

Niji Narayan

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Kenya Introduces 10% Excise Duty on Sports Betting Stakes
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Henry Rotich, the Treasury Cabinet Secretary in Kenya, has introduced 10% excise duty on sports betting stakes.

“Betting has become quite spread and its expansion has had negative social effect particularly to the youth and vulnerable members of our society, and in order to curtail the negative effect arising from betting activities, I propose to introduce excise duty on betting activities at 10 percent at the amount staked,” Rotich said.

MPs who disagreed with the CS’s betting allocation has elicited reactions.

“I am disappointed of taxation, betting it has negative social effect for our young people and as National Assembly we suggested taxation should be 30 percent but today I was surprised the minister only increased by 10 percent, that will not cure the menace. Gambling has destroyed our society and we cannot continue raising our children through guess work. I am so unhappy with position of the minister where he has taxed only 10 percent… he should have taxed more as he did with beer and cigarettes,” Ndhiwa MP Martin Peters Owino said.

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Africa

Intralot Signs A New Contract In Morocco With La Marocaine Des Jeux Et Des Sports 

George Miller

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Intralot Signs A New Contract In Morocco With La Marocaine Des Jeux Et Des Sports 
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INTRALOT S.A. announces the signing of a new contract for INTRALOT Maroc, a subsidiary of the INTRALOT Group acting as the Games Operator in Morocco, with La Marocaine Des Jeux et des Sports (MDJS), the state sports lottery Organization of Morocco, following an international competitive procurement process, to provide the overall management and operation of its lottery, sports betting, and instant games across retail, internet, and mobile channels. The contract is for an initial 8-year term that can be extended up to another 2 years with the launch of the new operation on January 1st, 2020.

Under this new contract, INTRALOT Maroc, which has been offering its products and services to MDJS since 2010, will continue to supply the Organization with cutting edge lottery terminals and software solutions and provide the technical support and services to the Organization, the retailers and the players; will design and implement the marketing plans to contribute to the development and growth of the brands and the market; will expand the retail network to 1600 POS and further develop MDJS’ sales channels to enhance their performance and players’ omni-channel experience.

INTRALOT’s Group Deputy CEO, Mr. Nikos Nikolakopoulos commented: “MDJS has been a valued INTRALOT customer for the last decade and we are pleased to have been awarded with a new contract to continue our successful operation in Morocco. This agreement represents an exciting new chapter in our long-term relationship as well as the trust of the state sports lottery Organization in INTRALOT’s next generation solutions that will enable long-term innovation and growth for MDJS ultimately increasing revenues to good causes for the benefit of the Moroccan community.”

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Africa

Kenya High Court Annuls Ban on Gambling Ads

Niji Narayan

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Kenya High Court Annuls Ban on Gambling Ads
Photo Source: alleastafrica.com
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The High Court of Kenya has annulled the recently introduced ban on gambling ads.

“The ban was null and void and was tainted with illegality, unreasonableness, and procedural impropriety,” Justice John Mativo said.

Fred Matiang’i, the Interior Minister of Kenya, announced late last month that number of new rules in connection with how betting and gaming products were to be promoted in the country would be introduced.

Under those rules, gambling operators would have been required to submit all their ads for approval from the Betting Control and Licensing Board. In addition, ads of gaming and betting products would only have been permitted between 10 pm and 6am. Social media and outdoor advertising would have been fully banned in the African nation. The new rules also banned celebrity endorsements.

On May 20, Justice James Makau ordered that the implementation of the new gambling advertising restrictions be paused.

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