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Allied Esports Enters Latin American Market with TV Azteca for Debut of Live Original Event NATION VS NATION™

George Miller

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Allied Esports Enters Latin American Market with TV Azteca for Debut of Live Original Event NATION VS NATION™
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TV Azteca to Launch Azteca Gaming Platform and Partner with Allied Esports for Strategic Esports Development in Latin America

 

Allied Esports announced its first product launch as part of a strategic alliance and exclusive agreement signed this year with TV Azteca, a Grupo Salinas company and the top sports network in Mexico, to create and deliver live esports experiences and esports-related content for the Mexico market and throughout LatAm.

Titled NATION VS NATION™, Allied Esports’ first event and broadcast production in Latin America will feature a squad of four U.S. players as they battle a Mexican team of 40 total players, including featured and celebrity squads and 32 fan participants, in PLAYERUNKNOWN’S BATTLEGROUNDS with the inaugural NATION VS NATION trophy and cash prizes on the line.

“Latin America represents a massive and transformative opportunity for Allied Esports,” said Frank Ng, co-CEO of Ourgame Holdings International, owner of Allied Esports. “By combining our live events experience with TV Azteca’s unequalled reach as the number one sports network in Mexico, this crucial esports ecology partnership will be a major driver in building out the offline-online environment at the core of Allied Esports’ global strategy.”

The global debut of NATION VS NATION will also usher in TV Azteca’s latest platform, Azteca Gaming, joining the company’s leading news, sports and entertainment content across digital assets and more than 40 local broadcast and regional free-to-air stations reaching over 95 percent of the Mexican market. The event and broadcast will launch a new era in mass media esports content in the region.

“The transformation process of TV Azteca, to bring the best television, has led to set an eye in new markets, towards an audience that consumes esports,” said Benjamín Salinas, CEO of TV Azteca. “Sports are part of our strength, and now with esports, we find a way to connect with a growing market in Mexico.”

Led by captain Johnathan “Fatal1ty” Wendel, one of most accomplished professional gamers in history and an inaugural member of the International Video Game Hall of Fame, the U.S. NATION VS NATION team will also include: professional gamer and streamer, Avori; professional player for Ghost Gaming and winner of the PGL-PUBG Spring Invitational 2018, Miccoy; and Ghost Gaming’s soon-to-be professional player, Vegas.

Team Mexico will be led by a featured squad of professional players and streamers – Alberto “QUERETAROCK” Oceguera, Nicol “NicolSteel” Toriz, Anthony “TMX5” Fernández and Isaac “Clumzy” Ramíres – as well as a number of surprise celebrities and guests.

The remaining Mexican team will be formed through two rounds of qualifying earlier in the day. Each qualifying heat will include two games in which players will be ranked by a point system based on kills and finish. The top 32 players will move on to the finals where they will join the featured and celebrity squads and compete against the U.S. team in a best-of-three competition.

Team USA will be designated as the winner of each game if they are the last squad standing, while a Team Mexico win will occur if the U.S. squad is eliminated. The first team to reach two wins will take home the inaugural NATION VS NATION trophy.

NATION VS NATION will air on TV Azteca platforms starting at 6 p.m. local time. The event will also be live streamed on TV Azteca’s digital properties. Allied Esports will offer a live English simulcast of the stream on twitch.tv/AlliedEsports.

This announcement follows news from March 2019 in which TV Azteca and the World Poker Tour® agreed to bring WPT’s poker content library, premier poker events and the development of social poker and exclusively customized gaming products to a growing Latin America audience.

As previously announced, Allied Esports and its sister company, the World Poker Tour, both currently owned by Ourgame Holdings International, will be acquired, subject to shareholder and regulatory approval and the satisfaction of other conditions to closing, by Black Ridge Acquisition Corp., to form Allied Esports Entertainment.

For additional information about NATION VS NATION and other Allied Esports initiatives, follow @AlliedEsports and visit AlliedEsports.gg.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Puma Partners with Cloud9

Niji Narayan

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Puma Partners with Cloud9
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Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
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German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports

Niji Narayan

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports
Image Source: historic-newspapers.co.uk
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The Washington Post has unveiled “Launcher,” a new section dedicated to video gaming, esports competitions and gaming culture. Launcher will feature insightful analysis into the people, companies, teams and trends that comprise an industry becoming more prevalent in society every day.

“Gaming has become deeply ingrained in our social fabric, significantly impacting industries across sports, tech, business and pop culture, and we are uniquely positioned to cover this burgeoning industry. With Launcher, a dedicated team will look at all aspects of gaming, appealing to the casual player and avid esports fan alike,” Emilio Garcia-Ruiz, managing editor of The Washington Post said.

Mike Hume, the editor of Launcher, will lead the staff. Gene Park and Elise Favis are the reporters and Mikhail Klimentov is the editor. Jhaan Elker and Joe Moore will join Launcher as video producer and art director respectively.

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