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BtoBet Launches Francophone Africa Handbook

George Miller

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BtoBet Launches Francophone Africa Handbook
Reading Time: 2 minutes

 

Provides a focus of the region’s evolving technological profile, and details how its tailored content augments the local players’ UX

 

As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries. The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with all the essential data and statistics for all the region’s 26 countries as regards to internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.

The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective, whilst making reference to BtoBet’s tailored content portfolio for the local market, presenting offerings for bookmakers and online casino operators alike that have been optimized for the local context, striking a balance on the player preference and tech scenario shaping the region.

BtoBet’s Chief Marketing Officer, Sabrina Soldà, also explains how the local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface. An evolution of the African player that the vast majority of the operators and platform providers are still not able to address, and thus continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.

BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo that is set to take place in Abidjan from the 26th until the 28th June to showcase the company’s highly customizable technological solutions which enable operators to take hold of the exponential growth of the African market. Those operators keen on entering or expanding their activities should either book a meeting or send an email on sales@btobet.com.

DOWNLOAD BtoBet’s latest Industry Report to have a deep insight regarding the evolving situation in Francophone Africa.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

Intralot Signs A New Contract In Morocco With La Marocaine Des Jeux Et Des Sports 

George Miller

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Intralot Signs A New Contract In Morocco With La Marocaine Des Jeux Et Des Sports 
Reading Time: 1 minute

 

INTRALOT S.A. announces the signing of a new contract for INTRALOT Maroc, a subsidiary of the INTRALOT Group acting as the Games Operator in Morocco, with La Marocaine Des Jeux et des Sports (MDJS), the state sports lottery Organization of Morocco, following an international competitive procurement process, to provide the overall management and operation of its lottery, sports betting, and instant games across retail, internet, and mobile channels. The contract is for an initial 8-year term that can be extended up to another 2 years with the launch of the new operation on January 1st, 2020.

Under this new contract, INTRALOT Maroc, which has been offering its products and services to MDJS since 2010, will continue to supply the Organization with cutting edge lottery terminals and software solutions and provide the technical support and services to the Organization, the retailers and the players; will design and implement the marketing plans to contribute to the development and growth of the brands and the market; will expand the retail network to 1600 POS and further develop MDJS’ sales channels to enhance their performance and players’ omni-channel experience.

INTRALOT’s Group Deputy CEO, Mr. Nikos Nikolakopoulos commented: “MDJS has been a valued INTRALOT customer for the last decade and we are pleased to have been awarded with a new contract to continue our successful operation in Morocco. This agreement represents an exciting new chapter in our long-term relationship as well as the trust of the state sports lottery Organization in INTRALOT’s next generation solutions that will enable long-term innovation and growth for MDJS ultimately increasing revenues to good causes for the benefit of the Moroccan community.”

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Africa

Kenya High Court Annuls Ban on Gambling Ads

Niji Narayan

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Kenya High Court Annuls Ban on Gambling Ads
Photo Source: alleastafrica.com
Reading Time: 1 minute

 

The High Court of Kenya has annulled the recently introduced ban on gambling ads.

“The ban was null and void and was tainted with illegality, unreasonableness, and procedural impropriety,” Justice John Mativo said.

Fred Matiang’i, the Interior Minister of Kenya, announced late last month that number of new rules in connection with how betting and gaming products were to be promoted in the country would be introduced.

Under those rules, gambling operators would have been required to submit all their ads for approval from the Betting Control and Licensing Board. In addition, ads of gaming and betting products would only have been permitted between 10 pm and 6am. Social media and outdoor advertising would have been fully banned in the African nation. The new rules also banned celebrity endorsements.

On May 20, Justice James Makau ordered that the implementation of the new gambling advertising restrictions be paused.

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Africa

Egyptian Anti-Doping Organization and Sportradar Announce Official Partnership

George Miller

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Egyptian Anti-Doping Organization and Sportradar Announce Official Partnership
Reading Time: 1 minute

 

Egypt’s National Anti-Doping Organization (EGY-NADO) has today signed a Memorandum of Understanding (MoU) with Sportradar Integrity Services – the world’s leading supplier of sports integrity solutions.

In the joint interest of protecting and maintaining the integrity of Egyptian sport, this MoU will enable EGY-NADO and Sportradar to cooperate on investigations into breaches of the Anti-Doping Code and other sporting integrity matters. The agreement will enable both the exchange of information and expertise, and offers the opportunity for collaboration on joint projects to strengthen the fight against doping and sporting corruption.

Speaking about the agreement, Dr. Osama Ghoniem, CEO of EGY-NADO, said: “The importance of information gathered through intelligence within Anti-Doping investigations cannot be understated. Entering this cooperation, our Anti-Doping programmes are further strengthened by having access to the information, analysis and insights which Sportradar can provide us, and we foresee a great opportunity to work together and implement joint projects to help safeguard Egyptian sport in the years to come.”

Dr. Anja Martin, Director Anti-Doping Services of Sportradar, added: “We look forward to working alongside EGY-NADO in the coming years and playing our part in helping to uphold the high integrity standards of Egyptian sport. We anticipate many mutual benefits arising from this cooperation with one of the leading Anti-Doping organisations in Africa, and we will be ready from day one to offer any assistance we can into investigations via our intelligence experts specializing in the Anti-Doping field.”

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