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AMGO iGaming AB signs purchase agreement to acquire Jetbull, the EveryMatrix B2C brand

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AMGO iGaming AB signs purchase agreement to acquire Jetbull, the EveryMatrix B2C brand
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EveryMatrix announces that a purchase agreement of €2 million for the acquisition of Jetbull, the EveryMatrix B2C brand, was recently signed with AMGO iGaming AB. Starting 1st of July 2019, AMGO will get full ownership of Jetbull and has already started the transition phase to operate and manage the brand.

Operating on the EveryMatrix white label platform, Jetbull is a strong gaming brand that offers competitive casino and sportsbook. With more than 600,000 registered customers, Jetbull has experienced substantial growth over the last 24 months. Jetbull will continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.

Ebbe Groes, Founder and Group CEO of EveryMatrix, commented: ”Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform.

To sell our own brand Jetbull to AMGO is an important step for us to continue developing the market’s most competitive online gaming platform and no longer focus on being an operator. AMGO has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.”

Mads Jørgensen, Board member and Director of AMGO, said: “We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement and have set the strategy and performance targets to generate shareholder value.”

As a former Commercial Director for EveryMatrix and present Group CEO of AMGO, Nicolas Fleiderman, has a good insight into the newly acquired brand: “We have worked on this agreement for a long time and know exactly what synergies we can achieve to accelerate the growth and become more efficient. We have built up a new organisation that will focus on Jetbull and will continue to recruit talented professionals that can improve the performance.”

Viorel Stan, CEO of Jetbull, added: “There is great chemistry between AMGO and the Jetbull organisation and we will do our best to secure a successful transition. This transition will ease Jetbull’s goal of becoming a top player in all regulated markets targeted and continue the consistent YoY growth. EveryMatrix will continue as the main technology provider, and we will make sure that Jetbull is supported with the newest innovations to keep the brand at the forefront of the industry.”

The acquisition price of Jetbull was set at €2 million. €1 million will be paid in cash and €1 million in newly issued AMGO iGaming AB shares at SEK 1.0 which correspond to 10,750,000 shares.

 

About AMGO iGaming:

With 5 fully owned gaming brands to date, AMGO iGaming AB knows what it takes to achieve operational excellence and they take great pride in serving over 500.000 customers. With the rapid change in consumer demands and technologies AMGO strives to do their utmost to earn the customers’ trust, respect and engagement. AMGO has offices and representatives located in Denmark, Malta, Israel, Costa Rica and Latvia.

 

About EveryMatrix:

EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.

To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers. Learn more at www.everymatrix.com.

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Kindred Reports Decline in Revenue from Harmful Gambling in Q3

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Kindred Group has reported that the share of revenue from harmful gambling decreased to 3.3% in the third quarter of 2021.

Kindred is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent of revenue from harmful gambling by the end of 2023 and to report this on a quarterly basis. The purpose is to be transparent, contribute to a fact-based dialogue about harmful gambling, and raise awareness of the Group’s sustainability work. For the third quarter of 2021, the share of revenue from harmful gambling decreased to 3.3% from 4.3% in Q2 2021.

“We are pleased to see that the percentage of revenue coming from harmful gambling has decreased. Whilst we welcome this decrease, we do understand that we still have to work hard to further decrease this number. In line with our roadmap, our operational teams have worked to implement more proactive customer interactions, and this has resulted in an increase in the use of control tools to help customers stay in control,” Henrik Tjärnström, CEO of Kindred Group, said.

“We have also taken a more cautious approach towards the younger demographic, since this group is at a higher risk financially and is more prone to addiction. Therefore, we have set up tailored approaches to de-risk customers that are between 18-24 and we can already see the benefits from this action,” Tjärnström added.

On October 11, Kindred’s Head of Responsible Gambling and Research, Maris Catania, together with her PhD tutor, Professor Mark Griffiths, published a peer-reviewed research paper that examines the application of DSM-5 criteria for gambling disorder to actual online gambling behaviour. This notion and approach are the basis for the ideology behind Kindred’s behavioural monitoring system.

Kindred announced it will continue to work on publishing more research to increase the transparency of information through empirical studies.

“To limit harmful gambling, the behaviour has to be identified in the first place. Our research provides Kindred with actual examples of the types of behaviour engaged in by problem gamblers, which could be used by the player protection team to identify potential markers of harm,” said Professor Mark D Griffiths, Nottingham Trent University.

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SYNOT Games Enters Croatia with Novomatic’s Admiral Casino

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SYNOT Games has launched its entire slots offering with Admiral Casino, a leading gaming brand under the Novomatic Group.

The Croatian operator will have access to SYNOT’s ever-expanding portfolio of online slots, including player-favourites such as Respin Joker, Book of Secrets as well as recently released titles such as Wild Blooms, Joker 40, Alchemist’s Gold.

“Our partnership with Admiral Online Casino is a crucial step towards growing in regulated markets. We believe that a well-balanced mixture of graphics, sound, math and functionality creates a seamless player experience. Combined with the newest technology, current trends and market preferences, we aim to keep Admiral’s players entertained,” Dagmar Cvrcková, Sales manager at SYNOT Games, said.

“We feel extremely confident about including SYNOT Games’ portfolio in our online content library. Their games will be an asset with a high potential of becoming our players’ favorite titles. And that is a surefire way towards a successful partnership,” Žarko Žuvela, Head of Admiral Online Casino, said.

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Mansion Group Launches Online Casino Brand in Spain

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Online gaming operator Mansion has launched its MansionCasino brand in Spain.

The new online offering is licensed by Spanish gambling regulator Dirreción General de Ordenación del Juego (DGOJ) and adds to the operator’s existing casino brands Casino.com and Slots Heaven, as well as its MansionBet sportsbook.

The new site provides Spanish players with a wide range of online slots as well as live dealer casino games from suppliers Evolution and Playtech.

“We are thrilled to introduce our MansionCasino brand in Spain, and continue to provide award-winning customer support with a dedicated Spanish customer support team based in our new Spanish office,” said Mansion CMO David Murphy.

“This, along with our heritage and expertise, will allow us to deliver a best-in-class experience for players, in a safe environment, whilst growing our casino brand within the market.”

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