Last 24 months sees ‘Best Place to Work’ business grow from 80 to 220 employees and secure biggest commercial deal to-date with one of the world’s largest lottery groups
Bede Gaming, the award-winning supplier of software to the online gaming industry, is celebrating seven years of stellar growth and success since emerging in 2012.
Launched by three co-founders in Newcastle, the business has stayed true to its roots, hiring the North East region’s top technology talent and planning to welcome its 250th employee by the end of this year. From its modest beginnings Bede Gaming’s success has skyrocketed, particularly in the last two years, with the business securing major contracts including its biggest commercial agreement to date with the Ontario Lottery & Gaming Corporation (OLG). As a result, its personnel has climbed sharply by more than 60% from 80 in 2017 to 220 in 2019, and it won two Best Place to Work awards in 2019, at the International Gaming Awards and Women in Gaming & Diversity Awards in January and May this year, respectively.
The company is today recognised as the first-choice supplier of world-class omni-channel platform and software solutions to the global online gambling and lottery industries.
In just seven years Bede has launched and signed major platform partnership deals with some of the industry’s most innovative, forward-thinking gaming and lottery operators including the Rank Group in the UK, Enracha in Spain, major online brand LeoVegas, South Africa’s Sun International and OLG, one of the world’s largest lotteries, to name just a few.
Its technical expertise is significant with the Bede platform regarded as one of the most advanced in the gaming and lottery industries. Innovations including cutting-edge campaign management tools with real-time analytics, supporting bonusing across multiple gaming content verticals and alerting users if their accounts have been compromised which are leading the way in both driving its partner’s revenues and their security measures ensuring Bede is the safest place to play.
Since its launch, Bede has become well-known for its rapid customer integrations, bringing partners to new markets effectively, and offering the most comprehensive range of superior casino and sportsbook content.
Today it offers its platform partners a vast selection of more than 3,000 games from over 100 of the world’s best providers. Bede offers best-performing titles from the industry’s game provider powerhouses including IGT, Scientific Games, Novomatic, NetEnt, Evolution, Microgaming, Red Tiger and Playtech. Bede clients also have access to two of the most innovative sportsbook solutions with the option of SBTech or Kambi.
Last year was a record year for Bede with the number of integrations undertaken up 30% compared to 2017, monthly players across its platform up by more than 15% to 232k despite regulatory headwinds in markets such as the UK, and stakes rising to a massive £3.7 billion.
Its achievements during its seven years have been driven by its talented team. This expertise runs across all departments from commercial and finance to security and software development – many of whom have been with the business since inception – as well as driving forces such as former Product Director and new EVP of Bede Canada Sarah Hitchcock, who played an integral role in the OLG selection process, and Alex Butcher, former Bede CTO and now Managing Director since June last year.
Alex Butcher, Managing Director, Bede Gaming, said: “We have achieved a huge amount in such a short space of time and all in the right way, developing a strong and inclusive culture packed full of supremely talented individuals, many of whom have been with us since we started this journey.
“We have a huge amount to be proud of and a huge amount to celebrate and I’m very grateful to every member of the team, past and present, that has worked so hard to get us to the point where we are now. Our clients continue to enjoy digital growth and we look forward to helping many others in the future.”
IGT Earns Top Score in Human Rights Campaign Foundation’s 2023-24 Corporate Equality Index
International Game Technology PLC (IGT) announced that it received a top score of 100 on the Human Rights Campaign (HRC) Foundation’s 2023-24 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.
The 2023-24 CEI includes 1384 participants and showcases how US-based companies promote LGBTQ+ friendly workplace policies in the US and abroad. The educational arm of the nation’s largest LGBTQ+ civil rights advocacy group, the HRC Foundation rated businesses on detailed criteria across four central pillars:
- Non-discrimination policies across business entities.
- Equitable benefits for LGBTQ+ workers and their families.
- Supporting an inclusive culture.
- Corporate social responsibility.
“IGT being recognized once again with a top score in HRC’s 2023-2024 Corporate Equality Index demonstrates our commitment to delivering an inclusive workplace culture where LGBTQ+ employees are welcomed and valued. Over the last few years, IGT has implemented a variety of important policies, practices, and benefits to make IGT a more inclusive employer for LGTBQ+ professionals, elevate company-wide allyship, and support IGT’s objective of continuous DEI learning and improvement,” said Brian Blake, IGT Vice President, Diversity, Equity & Inclusion.
“For well over two decades, businesses have played an important role in furthering LGBTQ+ equality by centering employee needs and voices when it comes to workplace inclusion. While there is much more work to be done, year-over-year growth in CEI participation is evidence of a business community that recognizes the responsibility and value in upholding equity and inclusion. Our goal at the Human Rights Campaign Foundation is to work in a spirit of partnership with companies, providing educational resources, leading benchmarking, and collaborating on ways for businesses to support the LGBTQ+ community,” said RaShawn “Shawnie” Hawkins, Human Rights Campaign Senior Director of Workplace Equality.
Since 2018, when IGT created the Office of Diversity & Inclusion (now the Office of Diversity, Equity & Inclusion), the Company has implemented a range of programmes, policy and systems changes, and leading practices that have promoted all dimensions of diversity to make it a more attractive and inclusive employer. These actions include:
- Implementing more inclusive and equitable hiring processes, including utilising LGBTQ+ job boards to post positions.
- Creation and support of employee-led and executive-sponsored Employee Impact Groups (EIGs) to work cohesively with IGT’s DEI team and support the development of new programming and policies.
- Facilitating mandatory and elective employee training courses that help support IGT’s diversity, equity and inclusion initiatives, including training on unconscious bias, cultural awareness and harassment.
- Establishing gender transition guidelines to best support an employee and their manager, human resources business partner, or an employee’s dependent who is transitioning.
- IGT’s commitment to LGBTQ+ employees extends to the Company’s global offices and facilities through its transgender-inclusive restroom/facilities policy and gender-neutral dress code policies.
- The voluntary option for employees to personally select and share their preferred pronouns. Respecting and creating space to recognise gender identity is a core element of DEI at IGT.
Genius Sports Launches FanHub ID, the First Unified Fan Identification Solution for Advertising
Genius Sports, the global leader in sports data and technology, launched an innovative new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.
With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline. Leveraging the Genius fan-based identity graph, Genius Sports puts the power back into the hands of the marketer and content owner to reach, engage, measure and capture audiences across channels in an always-on ecosystem. The new FanHub ID revolutionises sports advertising and marketing by offering a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels.
“Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas. FanHub ID gives them the ability to activate fan data to enable long-term loyalty,” Manny Puentes, GM of Advertising at Genius Sports, said.
The new technology will be rolled out and made available to all existing Genius Sports customers. The key benefits of FanHub ID include:
- Sports content owners can better understand and engage their fans to generate incremental sponsorship dollars.
- Fanbases can finally be found across multiple marketing channels and reached with privacy-compliant personalised messaging.
- A single, unified profile for millions of sports fans enables brands to run relevant ad campaigns to specific sports audiences based on their individual interactions and preferences.
“FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content. Sports content owners will finally have the insights they need to drive deeper engagement and find the most valuable fans of the future,” Josh Linforth, Chief Revenue Officer at Genius Sports, said.
Experts from Las Vegas and Macau to Appear at Arabian Business Casino Countdown Conference
Some of the world’s biggest casino bosses from Las Vegas and Macau have been confirmed to speak at “Casino Countdown,” the first-ever Arabian Business Conference to focus entirely on gaming. The event will take place at The Atlantis, Royal on January 25 next year, from 9 am.
The stellar line up is being led by Debra Nutton, an industry legend with experience working at MGM, Bellagio and Wynn Resorts. She will deliver a keynote on the opportunities and challenges the industry faces, along with revealing the best practices and innovations the ecosystem will need to keep in mind.
Also confirmed to speak is Alex Dixon, the President and CEO of Q Casino and DRA. Another industry legend who worked in Las Vegas, Dixon has previously held senior leadership roles at MGM Resorts International, Caesars Entertainment Corp, and Goldman Sachs & Co. Dixon will delve into the financial intricacies of the gaming landscape, while outlining the investment model and prospects for potential operators, including the positive economic impact on local communities.
The UAE announced this year the appointment of its first-ever gaming regulator – the General Commercial Gaming Regulatory Authority (GCGRA) – and regulations are set to play a key part in any growth of the industry.
One of the world’s most renowned lawyers in gaming, Antonio Lobo Vilela, is flying in from Macau to speak on the topic. He previously played a key role as the senior legal adviser to the Macau Gaming Commission, where he oversaw the first gaming concessions in the special administrative region. Vilela will deliver insights into successful regulatory models and best practices, while touching on the trends of gaming regulations worldwide.
The event will also have a special focus on technology including the opportunities in the thriving world of Web 3.0. The UAE is a global pioneer in this field, with Dubai already unveiling a plan to become a hub for metaverse development. One leading firm in this arena, metaverse-focused specialist Megavrse, will showcase how consumers will be able to experience gaming virtually, and the impact this could have for the ecosystem both in the region and further abroad.
Other key speakers will be announced in the coming days.
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