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Bede Gaming celebrates seven years of stellar software success

George Miller

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Bede Gaming celebrates seven years of stellar software success
Reading Time: 3 minutes

 

Last 24 months sees ‘Best Place to Work’ business grow from 80 to 220 employees and secure biggest commercial deal to-date with one of the world’s largest lottery groups

 

Bede Gaming, the award-winning supplier of software to the online gaming industry, is celebrating seven years of stellar growth and success since emerging in 2012.

Launched by three co-founders in Newcastle, the business has stayed true to its roots, hiring the North East region’s top technology talent and planning to welcome its 250th employee by the end of this year. From its modest beginnings Bede Gaming’s success has skyrocketed, particularly in the last two years, with the business securing major contracts including its biggest commercial agreement to date with the Ontario Lottery & Gaming Corporation (OLG). As a result, its personnel has climbed sharply by more than 60% from 80 in 2017 to 220 in 2019, and it won two Best Place to Work awards in 2019, at the International Gaming Awards and Women in Gaming & Diversity Awards in January and May this year, respectively.

The company is today recognised as the first-choice supplier of world-class omni-channel platform and software solutions to the global online gambling and lottery industries.

In just seven years Bede has launched and signed major platform partnership deals with some of the industry’s most innovative, forward-thinking gaming and lottery operators including the Rank Group in the UK, Enracha in Spain, major online brand LeoVegas, South Africa’s Sun International and OLG, one of the world’s largest lotteries, to name just a few.

Its technical expertise is significant with the Bede platform regarded as one of the most advanced in the gaming and lottery industries. Innovations including cutting-edge campaign management tools with real-time analytics, supporting bonusing across multiple gaming content verticals and alerting users if their accounts have been compromised which are leading the way in both driving its partner’s revenues and their security measures ensuring Bede is the safest place to play.

Since its launch, Bede has become well-known for its rapid customer integrations, bringing partners to new markets effectively, and offering the most comprehensive range of superior casino and sportsbook content.

Today it offers its platform partners a vast selection of more than 3,000 games from over 100 of the world’s best providers. Bede offers best-performing titles from the industry’s game provider powerhouses including IGT, Scientific Games, Novomatic, NetEnt, Evolution, Microgaming, Red Tiger and Playtech. Bede clients also have access to two of the most innovative sportsbook solutions with the option of SBTech or Kambi.

Last year was a record year for Bede with the number of integrations undertaken up 30% compared to 2017, monthly players across its platform up by more than 15% to 232k despite regulatory headwinds in markets such as the UK, and stakes rising to a massive £3.7 billion.

Its achievements during its seven years have been driven by its talented team. This expertise runs across all departments from commercial and finance to security and software development – many of whom have been with the business since inception – as well as driving forces such as former Product Director and new EVP of Bede Canada Sarah Hitchcock, who played an integral role in the OLG selection process, and Alex Butcher, former Bede CTO and now Managing Director since June last year.

Alex Butcher, Managing Director, Bede Gaming, said: “We have achieved a huge amount in such a short space of time and all in the right way, developing a strong and inclusive culture packed full of supremely talented individuals, many of whom have been with us since we started this journey.

“We have a huge amount to be proud of and a huge amount to celebrate and I’m very grateful to every member of the team, past and present, that has worked so hard to get us to the point where we are now. Our clients continue to enjoy digital growth and we look forward to helping many others in the future.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Better Collective enters into strategic commercial partnership with The Daily Telegraph

George Miller

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Better Collective enters into strategic commercial partnership with The Daily Telegraph
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Better Collective signs an agreement with The Daily Telegraph to deliver its innovative technology and commercial content for sports betting and casino.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, is joining forces with The Daily Telegraph to bring the best in commercial sports betting and casino content to the UK market. The deal is for the delivery of services across non-editorial products including iGaming.

The commercial content partnership includes Better Collective delivering its innovative technology and content for sports betting and casino to educate and empower the UK audience of online bettors and help them navigate in a market of rapid growth. The UK constitutes the largest online betting market in the World and is projected to grow fast in coming years; from October 2017 through September 2018, online gambling had a gross gaming yield of 5,6 billion GBP and a market share of almost 40% of the total UK gambling spend. The UK market is already a key market for Better Collective with long standing relationships with most of the UK operators.

The commercial relationship, which will be co-branded with Better Collective’s flagship product bettingexpert.com, provides Better Collective with an additional marketing channel to operate, market, and manage customer contacts to the betting and casino operators holding UK betting licenses. The details of the financial terms remain undisclosed; however, The Daily Telegraph will receive a fixed license payment and all future revenue generated will be split between the parties balanced in favour of Better Collective.

Jesper Søgaard, CEO of Better Collective:
“Better Collective is all about transparency. We aim to make sports betting and gambling entertaining, transparent and fair, and a partnership with a world class brand like The Daily Telegraph allows us to empower millions of UK online bettors. This innovative commercial partnership – in my mind – very well illustrates the future of the fierce media market. I think we will see more ventures like this, and we will definitely be able to benefit from each other’s expertise. I am very proud that The Telegraph Media Group has chosen us to assist them in developing their business.”

Nicolas Gaertner, Managing Director, Commerce at The Daily Telegraph:
“We are excited to be partnering with Better Collective and look forward to a prosperous commercial relationship for years to come.”

In connection with the transaction, Better Collective has established a new office in Stoke, UK that will be run by Karl Pugh, Head of Business Development. The media partnership division will be headed by former editor in chief of Metroxpress Denmark, Simon Hovmand-Stilling, who joined Better Collective late 2018 as Director for Group Media.

 

About Better Collective:

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO).

About The Daily Telegraph:

The Telegraph’s mission is to deliver quality, trusted, award-winning journalism, 24 hours a day and across all the platforms our customers use – digital and print. Our portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles and The Telegraph Edition app. Recently named as the UK’s leading quality news brand, our digital content reaches more than 25 million users across the UK  (UKOM MMX MP).

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Nolimit City partners up with pioneering brand, Fortune Legends

George Miller

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Nolimit City partners up with pioneering brand, Fortune Legends
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Fortune Legends enhances games library with Nolimit City portfolio

Paving way for a new deal announcement between emerging operator multi-brand, Mobilt Limited, and video slot specialist, Nolimit City, who announce their partnership in the event of also celebrating going live on the operator’s flagship brand, FortuneLegends.com.

Although new to the scene, the team behind Mobilt are seasoned gambling experts with years of experience behind them. The new platform is set to take the industry by storm, raising high hopes to stand out amongst the big boys. Despite having just launched, the operator has made a name for itself with their unique “Vault” feature. The partnership between the two will see Nolimit’s full portfolio of high-end games present on www.fortunelegends.com, featuring iconic video slot games such as Tombstone, Thor: Hammer Time and the latest release, Pixies vs Pirates featuring new mechanics xWays® and xNudge®

This announcement marks another high-note on the eventful commercial journey for the Malta based Software Provider. A steady content stream is promised by the studio, who are increasing the stakes and have geared up to deliver more exciting games till the very end of 2019.

Malcolm Mizzi, Commercial Director at Nolimit City, stated: “We are delighted to be partnering up with yet another young and ambitious brand name out there. The team behind Fortune Legends clearly have high ambitions to succeed and we want to be part of their journey. We share the same mantra and view this as the perfect match”

Sebastian Rydhed, Head of Product at Mobilt Ltd, added: “We are thrilled to join forces with Nolimit City, an up and coming supplier with a strong portfolio of innovative casino games backed by solid mechanics. Their games are fully integrated into ‘The Vault’, our real time cashback concept which rewards players instantly on every spin.”

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Graphyte Launches Intelligent Layouts

Niji Narayan

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Graphyte Launches Intelligent Layouts
Reading Time: 1 minute

 

Personalisation platform Graphyte has launched its new product Intelligent Layouts, which enable the operators to deliver completely personalised web and app experiences for every customer.

With Intelligent Layouts, operators can automatically tailor every element of its offering to each player’s preferences, leading to an entirely unique mobile and desktop site layout for every customer.

“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers,” Damien Evans, co-founder of Graphyte said.

“As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time. As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary,” Damien Evans added.

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