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Playtech launches 50s-themed Bowling Frenzy slot in a cross-studio collaboration

George Miller

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Playtech launches 50s-themed Bowling Frenzy slot in a cross-studio collaboration
Reading Time: 2 minutes

 

Playtech, the world’s leading omni-channel gaming company, announces that it has launched a cross-studio collaboration, Bowling Frenzy – a new 1950s Americana-style slot game.

In this collaboration, Playtech’s Vikings and SUNFOX studios have come together to create a new slot game playable from 10p per spin, evoking the spirit of the era of rock ‘n’ roll, drive-ins and diners. The innovative and visually striking title features immersive 3D graphics, 10-Pin Respins with stacked wilds, two different Free Games features and the interactive King Pin Cash bonus round.

The collaboration showcases Playtech’s position as the leading casino offering, bringing together creative talent across its currently nine individual studios.

Playtech’s studios each has its own signature style of content and target demographic, and this game sees the expertise of two of these studios come together to create a concept with broad appeal to operators who can leverage the distribution across all product verticals.

Bowling Frenzy is also integrated with the unique data driven services of Playtech’s Information Management Solution (IMS) platform which boasts the Playtech Engagement Centre, granting operators real-time engagement capabilities to maximise the marketing power of their product offering, whilst also providing communication tools to deliver safer gambling messages.

 

How to play

In the main game, players collecting 10 bowling pins above a reel will trigger free 10-Pin Respins with stacked wilds on cascading reels. When three or more Scatter symbols land on the reels, players can choose one of three features – Multiplier Free Games, King Pin Cash Bonus or High Wins Free Games. The 10-Pin Respins feature can also be triggered during Free Games to enhance the excitement.

James Frendo, Casino Director at Playtech, said: “The great value of Playtech’s multiple studio format is that each studio brings their own distinct strengths to the table. We’re very excited that two of those studios have worked together to create a graphically innovative title with compelling gameplay and a classic retro appeal.

With an attractive entry-level spin price, we’re confident that Bowling Frenzy will appeal to a wide range of players, as well as operators looking to broaden their reach and expand their portfolios.”

 

Bowling Frenzy is available on general release now.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Middleton Katz Joins SMP Group

George Miller

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Middleton Katz Joins SMP Group
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Isle of Man-based corporate services provider Middleton Katz has today announced a deal to join the SMP Group of Companies, a global professional and financial services group.  The transaction has been approved by the Isle of Man Financial Services Authority.

Middleton Katz is a well-respected service provider on the Isle of Man, delivering corporate, tax, and accounting services to a broad range of clients. The company has built its reputation on professional expertise, personal service, and attention to detail.

Martin Katz, Principal of Middleton Katz, commented: ‘I am incredibly proud of the business and sense of community we have built; as a small, close-knit team, we have consistently punched above our weight in terms of the services we deliver. However, joining a larger group gives us the back-office support we need to extend and improve the services we offer clients much farther than we could alone. For us, SMP was a clear candidate from the beginning. We have dealt with them many times in the past and always been treated fairly and respectfully, so we already have strong relationships with many of their team.’

David Hudson, CEO of SMP Group, added: ‘Middleton Katz is an efficient and highly skilled company that is well-loved and respected by both clients and staff for its personable and reliable service and culture. We know they will integrate very naturally into our business, and we believe our shared history and ambitions will be hugely beneficial for their clients and staff.

‘Middleton Katz is our second acquisition since completion of the MBO on 14th June and represents another significant milestone for our Group.’

The deal has been undertaken with the support of Palatine Private Equity LLP, the UK mid-market private equity house that took SMP through its 2019 MBO, with additional debt funding from Apera Asset Management.

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GambleRock.com Launches a Social Online Gambling Community

George Miller

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GambleRock.com Launches a Social Online Gambling Community
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Introducing, GambleRock.com! Players, affiliates and gaming sites are all welcome to join the fastest growing community for the online gambling industry

 

A newfangled online casino community is now live for gamblers looking for the freshest gaming news, honest casino reviews, top 10 rankings and prodigious welcome bonus offers. Introducing, GambleRock.com! Players, affiliates and gaming sites are all welcome to join the fastest growing community for the online gambling industry.

The website is free for everyone and connects gamblers directly with online betting sites through its social media like features: private messaging, friends and followers, status updates, activity feeds, WordPress blogs and community discussion forums.

Launched in May 2019, the social gambling community already has members sharing their thoughts and providing helpful tips in the GambleRock forum. It aims to connect players with affiliates, casinos and sports betting websites. The community also provides trusted online casino reviews and lists the top ranked gambling sites organized by country. i-Gaming affiliates and casino affiliate programs are encouraged to share information about their websites and develop business brand pages on gamblerock.com.

GambleRock members have discussions on different topics in the community forum. Players will find exclusive casino bonuses and new casino promo codes from highly trusted gambling websites. Active discussion categories for online betting matters are accessible in the forums. GambleRock offers members a free dispute and mediation service for any complaints they have with an Internet gambling site. Submit your complaint to the online casino complaints forum and they’ll contact you to try and help you collect payments and resolve the matter (no cost to you).

The GambleRock top 10 online casinos list is for people who want to play for real money. In addition to their current rankings, they are also developing further lists of trusted online casinos based on the country where players are located in. The reviews are trustworthy, reliable and to the point. Learn useful betting strategies for casino games before making your decision on where to play.

Stay abreast with gambling laws and other issues affecting the online gambling community. Dive deep into the news and read important and extensive news from the industry. Its noteworthy news stories are gathered from credible news sources like CNN, Wall Street Journal, BBC News, Bloomberg, AP News, etc. Every gambling news story that you’ll read on GambleRock is from a trustworthy source.

 

Source: GambleRock

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EveryMatrix Press Releases

EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network

George Miller

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EveryMatrix signs partnership agreement with Wiraya to develop strategic commercial network
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International software provider EveryMatrix has signed a partnership agreement with Wiraya, which will support commercial expansion for both businesses in the iGaming industry. The new partnership brings together EveryMatrix’s premium offering and client network with Wiraya’s Mobile Customer Activation solution.

EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya’s solution across the player lifecycle, we can now facilitate superior player engagement to our operators.

“One of our fundamentals is to always be a flexible and agile partner to our clients across sports and casino, which means that we have a responsibility to find or develop the best solutions available for their needs.” comments Kiril Nestorovski, Head of Sales at EveryMatrix.

“Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key.” says Patrik Eriksson, Wiraya’s Partnership Manager for iGaming.

“From the beginning of our discussions, EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty.” adds Eriksson.

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