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Playtech launches 50s-themed Bowling Frenzy slot in a cross-studio collaboration

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Playtech launches 50s-themed Bowling Frenzy slot in a cross-studio collaboration
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Playtech, the world’s leading omni-channel gaming company, announces that it has launched a cross-studio collaboration, Bowling Frenzy – a new 1950s Americana-style slot game.

In this collaboration, Playtech’s Vikings and SUNFOX studios have come together to create a new slot game playable from 10p per spin, evoking the spirit of the era of rock ‘n’ roll, drive-ins and diners. The innovative and visually striking title features immersive 3D graphics, 10-Pin Respins with stacked wilds, two different Free Games features and the interactive King Pin Cash bonus round.

The collaboration showcases Playtech’s position as the leading casino offering, bringing together creative talent across its currently nine individual studios.

Playtech’s studios each has its own signature style of content and target demographic, and this game sees the expertise of two of these studios come together to create a concept with broad appeal to operators who can leverage the distribution across all product verticals.

Bowling Frenzy is also integrated with the unique data driven services of Playtech’s Information Management Solution (IMS) platform which boasts the Playtech Engagement Centre, granting operators real-time engagement capabilities to maximise the marketing power of their product offering, whilst also providing communication tools to deliver safer gambling messages.

 

How to play

In the main game, players collecting 10 bowling pins above a reel will trigger free 10-Pin Respins with stacked wilds on cascading reels. When three or more Scatter symbols land on the reels, players can choose one of three features – Multiplier Free Games, King Pin Cash Bonus or High Wins Free Games. The 10-Pin Respins feature can also be triggered during Free Games to enhance the excitement.

James Frendo, Casino Director at Playtech, said: “The great value of Playtech’s multiple studio format is that each studio brings their own distinct strengths to the table. We’re very excited that two of those studios have worked together to create a graphically innovative title with compelling gameplay and a classic retro appeal.

With an attractive entry-level spin price, we’re confident that Bowling Frenzy will appeal to a wide range of players, as well as operators looking to broaden their reach and expand their portfolios.”

 

Bowling Frenzy is available on general release now.

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ELA Games Welcomes Ewa Kaźmierska As MD

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ELA Games Welcomes Ewa Kaźmierska As MD
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ELA Games, a pioneering game supplier studio, is pleased to announce the appointment of Ewa Kaźmierska as Managing Director. This strategic leadership hire marks a pivotal moment in the studio’s journey, positioning ELA Games for accelerated growth and increased market penetration within the competitive iGaming sector.

Ewa brings over 15 years of senior leadership expertise, having successfully steered a game studio through periods of sustained growth and innovation. Her proven track record as a former Chief Executive Officer at multiple iGaming brands will be instrumental in driving ELA Games’ ambitious roadmap. Ewa’s appointment aligns with the studio’s commitment to excellence and reinforces its mission to deliver an exceptional portfolio that resonates across global markets.

ELA Games is gearing up for an impactful 2025, with Ewa at the helm to guide the studio’s expansion strategy. Her leadership will support the studio’s initiatives in establishing a strong market presence and enhancing product development to meet evolving industry demands.

Ewa commented on her new role, stating, “Joining ELA Games presents an incredible opportunity to lead a talented team with a clear vision for growth and innovation. ELA Games has the potential to become a leading force in the industry, and I am excited to contribute to its journey toward building a unique and influential gaming portfolio.”

The addition of Ewa Kaźmierska to ELA Games’ executive team underscores the studio’s dedication to robust growth and strategic excellence. With this leadership move, ELA Games is poised to strengthen its position as a premier game supplier in the iGaming landscape.

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VSPO, the largest esports company in Asia, rebranded Hero Esports to support global growth strategy

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VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy.

The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024.

The unveiling of Hero Esports marks a pivotal moment in the company’s history. For nearly a decade, the business has been the leading esports tournament operator and content creator, investing in and shaping the industry to drive innovation and excellence. Most recently in September 2024, the company launched the Esports Asian Champions League (ACL), which is Asia’s premier international, multi-title esports tournament. As a key figure in the esports industry, Executive Chairman Dino Ying will play a vital role in growing the ACL alongside working closely with international governing bodies, including the International Olympic Committee and the Esports World Cup Federation, to elevate the industry more broadly. The global esports market is projected to grow from $54 billion in 2023 to $98 billion by 2028, according to a report by Frost & Sullivan.

The company’s new brand is supported by a refreshed Mission, Vision and set of Values to help employees of Hero Esports work towards common goals and ensure quality throughout the business. Hero Esports’ mission is to ‘Empower esports’, supported by its vision to ‘create the premier esports experience of the future’. Hero Esports’ values, which are based on inclusion, diversity, transparency and a passion for esports, have provided a strong foundation for the company’s continued expansion.

Danny Tang, CEO of Hero Esports, said: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organization, driven by a clear mission, vision and set of values. Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.”

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Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest

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Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest
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Xanada Investments has announced FTDX as the winner of its prestigious Xanada Startup Contest, an initiative designed to identify standout startups capable of delivering substantial value to the iGaming industry. This contest attracted nearly 250 applications from diverse regions and business verticals, making it a highly competitive process. FTDX distinguished itself with a powerful solution that enables iGaming operators to convert previously unmonetized visitor traffic from regions outside their operational scope into significant new revenue streams.

FTDX’s platform allows operators to redirect traffic from untapped regions effortlessly, unlocking immediate financial value from these visitors. By integrating FTDX’s dual reward system, which optimizes both click-through rates and deal values, operators can enhance overall performance. Already live, FTDX is achieving up to 3% conversion rate from these redirected visitors to First-Time Deposits (FTDs).

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts on the victory:
“FTDX stood out not only for its innovative solution but also for the rigorous preparation and commitment they demonstrated throughout the contest. Their detailed approach and well-strategized entry showed a clear vision and a deep understanding of the market, making them an ideal winner of the Xanada Startup Contest.”

Björn Nilsson, Founder of FTDX, expressed his excitement about the win:
“We’re thrilled to be recognized by Xanada Investments. This win represents an exceptional opportunity for us to scale our solution globally and enhance our impact across the industry. Xanada’s promise to support us as a forward-thinking start-up is highly appealing, and we’re excited about the business growth this partnership enables.”

 

About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.

About FTDX
FTDX empowers iGaming operators to maximize the value of every visit, across all borders, by converting visits from regions outside their business scope into a newfound source of revenue

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