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Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games

George Miller

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Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games
Reading Time: 3 minutes

 

THE PRICE IS RIGHT®, FAMILY FEUD® and PRESS YOUR LUCK® Featured in Company’s Large Licensed Properties Portfolio

Scientific Games Corporation announced that it has renewed a contract with Fremantle for the exclusive rights to use three iconic TV game show brands in lottery games through 2022. Scientific Games will continue to create games for lotteries in the U.S. and Canada featuring THE PRICE IS RIGHT® and FAMILY FEUD® and in the U.S. featuring PRESS YOUR LUCK®. From dramas to entertainment, factual and lifestyle shows, Fremantle creates, produces and distributes some of the best known and loved content in the world.

“Fremantle’s game shows and the lottery are the perfect match with Scientific Games. We cannot wait to see more exciting lottery games created around these three iconic game shows,” said Rick Glankler, President of Commercial Operations for Fremantle.

Scientific Games has created and launched more than 100 different lottery games featuring THE PRICE IS RIGHT, FAMILY FEUD and PRESS YOUR LUCK brands over the years. The Company is the world’s largest provider of lottery instant games, and is the largest provider of online/mobile second-chance promotions and winners events for individual and multi-state lotteries.

“Our innovation teams are already at work creating new lottery games themed to these three Fremantle hit TV game shows,” said Kyle Rogers, Executive VP of Lottery Licensing for Scientific Games. “Our goal is to offer the best portfolio of entertaining licensed properties to lotteries around the world and their players.”

Originally making its TV debut in 1983 and returning to TV this summer, PRESS YOUR LUCK is a game of wits, strategy and even higher stakes as contestants try to avoid the iconic and devilish WHAMMY for a chance at life-changing cash and prizes. Network television’s No. 1 rated daytime series and the longest-running game show in television history, THE PRICE IS RIGHT features a variety of games and contests all with the same basic challenge to guess the prices of everyday and not-quite-everyday retail merchandise. The No. 1 game show in syndication, FAMILY FEUD, first premiered in 1976 and has remained one of television’s most popular and enduring game shows. Featuring two families who compete for cash and cars, contestants try to guess the most popular answers to questions posed to 100 people surveyed. In addition to their broadcast success, THE PRICE IS RIGHT AND FAMILY FEUD also offer touring versions. THE PRICE IS RIGHT Live™ has been touring throughout the U.S. and Canada since 2003 with more than 150 shows per year on the road. FAMILY FEUD LIVE: Celebrity Edition® just kicked off a new tour in the U.S., and Carnival Cruise Line just announced a seagoing version of FAMILY FEUD LIVE® debuting abroad the Mardi Gras ship in 2020.

In 2009 Scientific Games turned out a hit multi-state linked game themed to THE PRICE IS RIGHT. Sixteen U.S. lotteries participated, with events held in Las Vegas offering the lottery winners the opportunity to play THE PRICE IS RIGHT Live stage show for cash and prizes—and be selected to spin the iconic ‘Big Wheel’ with the chance to win up to $1 million.

Scientific Games provides games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.

FAMILY FEUD, PRESS YOUR LUCK and THE PRICE IS RIGHT: ®/© FremantleMedia North America. 2019. All Rights Reserved.

All ® notices signify marks registered in the United States.  © 2019 Scientific Games Corporation. All Rights Reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology.

 

Source: Scientific Games Corporation

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Trustly Launches its New Product Trustly Live

Niji Narayan

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Trustly Launches its New Product Trustly Live
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Online banking payments provider Trustly has launched Trustly Live, the product built specifically for land-based gaming. With the introduction of Trustly Live, Trustly is helping to remove the need for cash at land-based casinos and sportsbooks.

With Trustly Live, players can scan a Trustly QR code with their smartphone and instantly deposit funds from their online bank account. This helps operators to lower cash handling costs while also catering to the preferences of their players. Additionally, Trustly Live can strengthen KYC and AML checks, ultimately helping to enhance the trackability of players and meet increasingly strict regulatory requirements. Trustly Live is currently live with Cherry Spelglädje in 45 locations in Sweden and plans to expand across Europe in the coming months.

“The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies. Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences,” Samuel Barrett, Director of Gaming at Trustly said.

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Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs

Niji Narayan

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Win Systems Completes $125 Million Credit Facility with Fortress and Goldman Sachs
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Win Systems has successfully completed the $125 million credit facility with Fortress Credit Corp and Goldman Sachs Specialty Lending Group.

“I am incredibly proud to be working with Fortress and Goldman Sachs for the next phase of our growth. We are aggressively looking to expand our global footprint organically and through M&A, and this transaction will allow us to significantly accelerate our growth strategy,” Dario Zutel, Executive Chairman of Win Systems said.

“With the recent expansion of our Lottery business and our successful entrance into the US market, our company is very well positioned for future growth. The new financing package will provide us with sufficient capacity to pursue our growth ambitions,” Eric Benchimol, CEO of Win Systems said.

“Win Systems has a very strong leadership team standing behind the Company’s impressive portfolio of products and services. We have been in dialog with Dario and Eric for many years and are pleased to have the opportunity to support their continued growth plans with this investment,” Adam Rosenberg, Global Head of Gaming & Leisure at Fortress Investment Group said.

“Goldman Sachs is excited to have partnered with Fortress to provide a transformational cross-border credit facility to Win Systems to support their growth throughout Latin America and other jurisdictions. The transaction represents an important investment for the group, and we look forward to seeing the company expand its presence in Mexico, Central and South America, and other new markets over the coming years,” Alex Harris, Vice President of Goldman Sachs Merchant Banking Division said.

“It has been a pleasure working with the Win Systems team and helping them raise capital from some of the world’s largest and most sophisticated investors. This transaction reflects another example of our ongoing commitment to work with fast growing technology companies operating on a global scale,” Nedim Music, Managing Partner of Olympia Capital Partners Europe B.V said.

 

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Play’n GO Announce Integration Agreement with Paddy Power Betfair

George Miller

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Play'n GO Announce Integration Agreement with Paddy Power Betfair
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Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.

In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.

This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.

For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.

The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

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