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Gamesys launches Virgin Bet brand in UK

George Miller

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Gamesys launches Virgin Bet brand in UK
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Landmark agreement with SBTech sees full platform Virgin Bet sportsbook released with bespoke front-end built using next generation APIs

 

The Gamesys Group – the UK’s favourite independent gaming software developer and operator – has launched Virgin Bet with industry-leading sports betting supplier SBTech.

Aiming to disrupt the UK market, Virgin’s unique personality-led brand will be brought to life through a slick, simple-to-use product focusing on providing a straightforward and engaging betting experience.

Created in partnership with Gamesys’ development teams, SBTech’s award-winning platform powers Virgin Bet with a bespoke front-end interface, signifying their extensive technological capabilities and firm commitment to the UK market.

SBTech was chosen by Gamesys following a competitive tender process to secure the landmark agreement – which is one of the UK’s biggest iGaming sportsbook deals in recent times.

Gamesys’ Gibraltar Marketing Director Simon Mizzi said: “We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”

SBTech CEO Richard Carter added: “This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired.

“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners.”

Virgin Bet is available on mobile web at www.virginbet.com and Android now, with an iOS app to follow.

Industry News

Greentube continues Swiss expansion with Casino777.ch integration

George Miller

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Greentube, the NOVOMATIC Interactive division, has launched with Casino777.ch, the online brand of Casino Davos, adding to the supplier’s extensive presence on Switzerland’s leading casino sites.

Top-performing titles including the popular Super Cherry series, a favourite among Swiss land-based players, have initially gone live via iSoftBet’s platform, as well as Queen Cleopatra and Wish Upon A StarClassic NOVOMATIC titles which have been adapted for online channels will also launch in April, with Book of Ra™ deluxeLucky Lady’s Charm™ deluxe and Sizzling Hot™ deluxe expected to be major hits with Casino777.ch’s customers.

The integration builds on Greentube’s portfolio of tier-one online casino operator partners in Switzerland as the supplier is now available with the country’s major sites. Casino Davos was the fourth operator to launch online when the market opened for business last year, and its Casino777.ch brand, which is powered by iSoftBet platform technology, has quickly established itself as one the most popular online casinos with Swiss players.

“Thanks to our strong land-based heritage in Switzerland, the unrivalled performance of our content and the diversity of our offering we have quickly cemented our position as the top supplier in the newly regulated online market,” said Michael Bauer, Chief Games Officer at Greentube. “Launching with Casino777.ch through our Casino Davos partnership really is the cherry on the cake after a widely successful market entrance, with Greentube games now live across most online casino sites in the territory.”

Christoph Pychynski, Director at Casino Davos AG at Casino777, said: “Greentube’s premium selection of market-favourite titles like the Super Cherry series make for a valuable addition to our online offering that will allow us to satisfy customer expectations. The online market is growing at a rapid rate, and we are looking forward to collaborating with Greentube further to ensure our platform offers a top-quality online casino experience with the best games available for our expanding player base to enjoy.”

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Industry News

Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales

George Miller

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Relax Gaming Announces Appointment of Nadiya Attard as Director of Sales
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Relax Gaming, iGaming aggregator and supplier of unique content, has appointed Nadiya Attard as Director of Sales to push forward on its global expansion strategy and realise new growth opportunities.

Assuming the position on 30th March, Attard brings over 15 years of B2B and B2C online gaming experience to the company, having held several senior positions at NetEnt, which she joined in 2013 after five years with Betfair, as well as Pari Match, Marathonbet, and Microgaming.

During her tenure as Director of Business Development at the casino games supplier, Attard was a driving force behind its sales department, having played an instrumental part in its commercial success and global expansion into new and regulated markets.

She joins Relax Gaming at an exciting time in its business journey after the company has significantly expanded its geographical reach this year and grown its portfolio with the addition of several tier one operators and reputable platform providers.

Daniel Eskola, CCO at Relax Gaming, said: “Nadiya’s track record for delivering results and going above and beyond targets is admirable. We are thrilled that she is joining the Relax team and are positive that with her ability to develop long-lasting business relationships she will further the company’s success and make a huge contribution to our future growth. 

Nadiya Attard, Director of Sales, said: “Relax Gaming’s reputation for being a forward-thinking, progressive company makes it a fantastic business to be a part of and I’m looking forward to working with some of the most innovative thinkers in the industry. Relax is already growing rapidly so now is the perfect time for me to help accelerate its success.

“I feel motivated by the opportunities and challenges that lay ahead, and together with all the team I’m convinced that we can transform possibilities into realities. When a product and company’s reputation is this strong, it is a pleasure to be a part of.”

Relax Gaming provides its partners with a selection of over 1000 premium casino games, including high-quality aggregated content from selected Powered By and Silver Bullet studios along with its innovative proprietary products.

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Industry News

BF Games strikes deal with Dench eSolutions

George Miller

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BF Games strikes deal with Dench eSolutions
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Supplier extends distribution network with new partnership

BF Games, the dynamic games development studio, has signed a deal to launch its collection of premium slots onto Dench eSolutions’ platform.

The agreement will give Dench’s operator partners access to the supplier’s quality portfolio of over 50 slot games, including its best-performing titles such as Book of GodsStunning HotBonnie & Clyde and Aztec Adventure, as well as all future releases.

The strategic partnership will serve as a boost to BF Games as the supplier looks to further extend its market reach and will significantly enhance Dench’s content library with a wide range of both classic and innovative games.

The Dench Core iGaming platform features over 1,000 casino titles from over 15 premium providers and is available to operators in several jurisdictions.

Claudia Melcaru, Head of Business Development at BF Gamessaid: “Our distribution partnership with Dench allows us to further grow our reach to new operators in new regions and builds on the momentum BF Games has gained over the last few months and we look forward to a successful collaboration.”

Dobromir Mitev, CEO of Dench eSolution, said: “BF Games offers a wide and diverse portfolio of high-quality titles which appeal to all player types and we are thrilled to add them to our list of partners.”

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