Connect with us

Affiliate Industry

PartnerMatrix partners with casino comparison website

George Miller



PartnerMatrix partners with casino comparison website Bojoko
Reading Time: 2 minutes


New online casino brands powered by the PartnerMatrix Affiliate Platform will be listed on the popular online casino comparison site


PartnerMatrix has joined forces with online casino comparison website in a never seen before deal that will help promote the operator brands it works with.

The partnership marks the first time an online affiliate platform provider has directly partnered with a casino affiliate to break news about the launch of a new casino and to list that casino on the publisher’s website.

The deal covers online casinos that launch on the EveryMatrix fully managed casino platform, as well as the operators that use the provider’s PartnerMatrix affiliate management solution.

Bojoko, which is operated by Good Game Limited, has positioned itself as the Trip Advisor of the online casino affiliate world and allows operators and game providers to upload their profiles and for players to rate and review them.

This has proved to be a popular combination with more than 320 operators and providers signing up to Bojoko since it launched in 2016, with thousands of players using the site to find the right online casinos and games for them.

Levon Nikoghosyan, CEO of PartnerMatrix, said: “PartnerMatrix has considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help online casino operators launch and manage successful affiliate programmes.

“We place our clients at the heart of everything that we do, so it is not just about offering the platform but also maintaining a high-quality service and seeking ways to improve their business output and increase revenues.

“The partnership with is a consequence of our continuous endeavour to partner with trusted industry providers to help our clients grow their business and discover more opportunities.”

Joonas Karhu, Chief Business Officer at, said: “We are committed to securing partnerships that allow us to provide our users with the most up to date and relevant information about the thriving online casino sector.

“This deal means that our readers can be the first to read about, as well as rate and review, the latest online casinos powered by the innovative supplier.

“From our internal data we can see that the EveryMatrix online casinos listed on Bojoko are among the most popular amongst our readers, and I am certain that any new brands that they launch will be just as successful.”

NSoft at ICE2020

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.