Affiliate Industry
PartnerMatrix partners with casino comparison website Bojoko.com
New online casino brands powered by the PartnerMatrix Affiliate Platform will be listed on the popular online casino comparison site
PartnerMatrix has joined forces with online casino comparison website Bojoko.com in a never seen before deal that will help promote the operator brands it works with.
The partnership marks the first time an online affiliate platform provider has directly partnered with a casino affiliate to break news about the launch of a new casino and to list that casino on the publisher’s website.
The deal covers online casinos that launch on the EveryMatrix fully managed casino platform, as well as the operators that use the provider’s PartnerMatrix affiliate management solution.
Bojoko, which is operated by Good Game Limited, has positioned itself as the Trip Advisor of the online casino affiliate world and allows operators and game providers to upload their profiles and for players to rate and review them.
This has proved to be a popular combination with more than 320 operators and providers signing up to Bojoko since it launched in 2016, with thousands of players using the site to find the right online casinos and games for them.
Levon Nikoghosyan, CEO of PartnerMatrix, said: “PartnerMatrix has considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help online casino operators launch and manage successful affiliate programmes.
“We place our clients at the heart of everything that we do, so it is not just about offering the platform but also maintaining a high-quality service and seeking ways to improve their business output and increase revenues.
“The partnership with Bojoko.com is a consequence of our continuous endeavour to partner with trusted industry providers to help our clients grow their business and discover more opportunities.”
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We are committed to securing partnerships that allow us to provide our users with the most up to date and relevant information about the thriving online casino sector.
“This deal means that our readers can be the first to read about, as well as rate and review, the latest online casinos powered by the innovative supplier.
“From our internal data we can see that the EveryMatrix online casinos listed on Bojoko are among the most popular amongst our readers, and I am certain that any new brands that they launch will be just as successful.”
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Industry
Affilka by SOFTSWISS Announces Partnership with 10bet
Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm.
10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.
This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.
Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.
“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”
Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
LalaStars integrates Betby’s premium sportsbook
LalaStars, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions.
Betby’s premium sportsbook will seamlessly integrate through this collaboration into LalaStars’ Lala.Bet brand.
Featuring over 210,000 monthly events, more than 6,500 available markets, and as many as 125 sports, Betby’s premium sportsbook offers flexibility to cater to diverse betting preferences. Additionally, Betby.Games, its leading esports odds feed, are seamlessly incorporated into its sportsbook offering.
Mares Shamzhy, Chief Executive Officer at LalaStars said: “After conducting a thorough analysis of all Sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry.
We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”
Chris Nicolopoulos, Chief Commercial Officer at Betby said: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience. Integrating our innovative sportsbook solution onto their platform marks a significant milestone in our journey to redefine the industry.
Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features. This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”
-
Conferences in Europe6 days ago
Spanish Advertising Restrictions Struck Down: Learn More at the 2024 Gaming in Spain Conference
-
Balkans6 days ago
Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
-
eSports6 days ago
Copenhagen Major 2024 – Betting Overview
-
Compliance Updates6 days ago
IOC and UEFA host joint betting integrity workshop
-
Latest News6 days ago
Week 15/2024 slot games releases
-
Latest News7 days ago
Inspired steps into Spring with its latest line up of slots: Space Invaders Win And Spin, Big Big Fishing Fortune and Piggy Bandits
-
Gaming6 days ago
Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round
-
Latest News7 days ago
Altenar appoints Sam Hill as Sales Director