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SoftGamings Partners Up with Edict

George Miller

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SoftGamings Partners Up with Edict
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In an effort to expand their already impressive list of partners, SoftGamings has some time ago agreed on a new partnership deal with Edict, an online casino provider from Hamburg, Germany. The company was particularly interested in Edict’s vast range of Merkur video slots, which are now available on SoftGamings platform. Moreover, this manufacturer offers plenty of other casino games such as roulette, baccarat, blackjack, craps, and more.

SoftGamings is a renowned casino provider, having been one of the industry’s leaders for over 10 years. They offer various casino solutions and a possibility to access multiple game providers with a single integration. This integration provides customers with an opportunity to implement all Edict games via one wholesome package that meets customers’ needs for diversity.

Edict started doing business in 1998, and since that time they established themselves as a trusted and reliable company with quality online casino solutions.

Edict is an official supplier of Merkur slots. These slots are considered to be some of the most sophisticated slot machines in the world. Merkur slots are especially popular in Europe, but they are also present in other markets around the world. They develop and release new titles all the time, adding one or two games to their portfolio each month.

All of these games come with vivid graphics, innovative and engaging gameplay, and thematic content. What’s more, these slot machines can be played via PC or mobile browsers as they support both HTML5 and Flash.

Edict games are considered fair — they all have continually tested random number generator that ensures equitable outcomes. The trustworthiness of Edict is also accentuated by the fact that they are licenced by three different regulatory bodies – Isle of Man Government, UK Gambling Commission, and Malta Gaming Authority.

The director of partnerships at SoftGamings, Irina Sazonova, was very glad that the two companies came to a mutual agreement: “We recognised that Edict is one of the leading slot machine developers in Europe and beyond, and we wanted to bring them over and discuss the possibility of partnering up. We are proud to include Edict on our partners’ list and hope for a long and fruitful collaboration together.”

 

About Edict:
Edict is a German company that was founded in 1998 as a software provider for online casinos. Edict quickly grew to become one of the leaders of B2B online casino solutions in the region and beyond. They are a part of the Gauselmann Group, and are a full subsidiary of Merkur Interactive GmbH. Merkur slot machines are well-known among worldwide players and casino enthusiasts, being unique in terms of accuracy, graphics, and player experience.

About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 50+ gaming suppliers with 3000+ games.

Industry News

Arrow&Square offers COVID 19 advice for iGaming B2B comms

George Miller

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Arrow&Square offers COVID 19 advice for iGaming B2B comms
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PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”

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Industry News

App Store’s App Conversion Deadline Extended Again

Niji Narayan

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App Store’s App Conversion Deadline Extended Again
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Tech giant Apple has decided to extend the app conversion deadline again. Last year, the Company issued a directive that required that all of the mobile apps on its App Store be fully native to iOS, its mobile operating system.

Apple now extended the deadline for compliance with the new directive to June 30. Until then, the HTML5-powered mobile gaming apps will still be available on the App Store.

This is the third time that Apple is postponing the deadline. The first extension was up to September 2019. The second postponement took the deadline to March 31. Both the extensions seemingly did not work out. That is why the company announced the third extension, which sets July 31 as the new deadline.

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Industry News

Hexopay Appoints James Fleming as Global Director of Payments

Niji Narayan

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Hexopay Appoints James Fleming as Global Director of Payments
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Hexopay, a leading global payments company, has appointed James Fleming as its Global Director of Payments. Fleming has been in the online gambling industry management, especially in the payments domain, for more than 17 years.

Fleming started his career as the Managing Director of iGaming recruitment specialist BettingJobs.com in 2003. Later, he joined EML Payments as Commercial Director.

“I’m delighted to add a person of James’s calibre and experience to the Hexopay family and wish him every success as we continue on this amazing journey. James will be leading the sales function and managing a team who work with our partners in every part of the world and we’re hugely excited to have him as part of our leadership team,” Bryan Blake, CEO of Hexopay, said.

“Joining Hexopay was too exciting an opportunity to walk away from. I’ve been watching with interest as the company navigated its way through the start-up phase and it’s been amazing to see it achieve such huge success in a very short period of time. I’m now looking forward to joining the team and helping build on the fantastic technology, partners and clients already in place,” James Fleming said.

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