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FAST TRACK CRM Selected by The Multi Group to Increase Player Engagement

George Miller

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FAST TRACK CRM Selected by The Multi Group to Increase Player Engagement
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FAST TRACK  has signed a major deal to provide online lottery betting operator The Multi Group, who are known for brands such as Multilotto and Multicasino, with its innovative CRM technology. 

FAST TRACK will provide Multilotto, which has an international player-base in more than 135 countries, with a bespoke solution that will allow the operator to put individual moments in a player’s unique lifecycle at the center of its engagement strategy.

This means being able to target players in real-time with the right offer at the right moment and through the right channel. 

FAST TRACK CRM has been developed specifically for the iGaming industry, and helps operators to deliver a truly individual experience to their players. It allows operators and their marketing teams to do this from a single place.

Mark Knighton, COO, at Multilotto, said: “We have a clear vision for our future commercial direction and player engagement, and FAST TRACK have built the only CRM tool that can support that.

“The time saved by having all aspects of our engagement distributed from one system, and the level of automation the platform allows for, will free up our team to focus on revolutionising the player experience in our multiple product verticals.”

Simon Lidzén, Co-founder and CEO of FAST TRACK, said: “Our ongoing discussions have reinforced our belief that Multilotto are ahead of much of their competition in their approach to player experience and we are pleased to be helping them take that to the next level.

“We look forward to delivering a fully customised solution that will empower Multilotto to achieve their ambitions.”

 

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Digitain Appoints Peter Nolan as its New Strategic Consultant

Niji Narayan

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Digitain Appoints Peter Nolan as its New Strategic Consultant
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Casino platform provider Digitain has appointed Peter Nolan as its new Strategic Consultant. Peter Nolan is having more than 20 years of experience in the iGaming industry.

Peter’s responsibilities at Digitain will include managing media relations, as well as consulting on B2B marketing, sales and business strategy.

“Digitain is a renowned market-leader with a widely acclaimed offering, and I’m immensely proud to join such an enthusiastic and skilled team as their Strategic Consultant. I look forward to helping the Digitain team consolidate the remarkable achievements to date, and help them to drive innovation, improve quality and deliver best-in-class customer satisfaction,” Peter Nolan said.

“With a wealth of experience working internationally for some of the industry’s most established businesses, we are thrilled to welcome Peter into the Digitain family. The knowledge and experience he brings to Digitain, gained in a corporate environment and also as a consultant, will deliver fantastic added value to our teams and business,” Suren Khachatryan, CCO of Digitain said.

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IBIA and Speel Verantwoord sign cooperation agreement on betting and integrity

George Miller

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IBIA and Speel Verantwoord sign cooperation agreement on betting and integrity
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The International Betting Integrity Association (IBIA) and the Netherlands online gambling trade body Stichting Speel Verantwoord (SSV) have signed a partnership agreement providing a framework for cooperation and coordination between the two bodies. The memorandum of understanding (MoU) will see the associations work on projects aimed at promoting and establishing viable regulated betting markets with high consumer channelling and related consumer, sports and operator integrity protection measures. Joint activity will be particularly focused on the Netherlands as it moves towards the opening of its online gambling market from mid-2021.

Peter-Paul de Goeij, Managing Director of the SSV, said “There are a significant number of companies that are members of both associations and there is clear benefit for our two bodies from working closely in the lead up to the introduction of the remote gambling law. Whilst both associations welcome the opening of the market, the law places a number of restrictions on certain betting products on integrity grounds, which both the SSV and IBIA have questioned; there is a general concern about the impact on consumer channelisation and market viability.”

Khalid Ali, CEO of IBIA, said: “The Netherlands law presents a number of opportunities and challenges for operators concerning the availability of betting and related integrity issues. We will be seeking to work closely with the SSV to establish a working relationship with policymakers and other stakeholders to discuss those issues in more detail and to ensure that the market opening is successful. This includes supporting the licensing requirement for all sports betting operators to be a member of an integrity monitoring body, and where the Dutch law specifically mentions IBIA as a best practice model.”

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Triple Cherry closes casino supply agreement with SekaBet

George Miller

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Triple Cherry closes casino supply agreement with SekaBet
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Triple Cherry, the video slot supplier company, continues its expansion around the world. SekaBet casino welcomes Triple Cherry games thanks to the signing of a significant deal between both companies.

Triple Cherry has a proven experience developing casino games, this fact is reflected at the developer’s portfolio. Each slot has a story behind and this is what the company wants to transmit through the detailed graphics, animations, maths and music.

SekaBet users will have the opportunity to enjoy the entire portfolio of video slots from Triple Cherry among which are the latest titles such as Starfall Mission, Carnaval do Rio or Monsters fear Bullets.

Juan Antonio Galindo, CEO of Triple Cherry commented: “​We are really pleased with this collaboration.The work by the SekaBet team has been very efficient and fast at all times. We are excited to have a place in this great casino and we hope to continue working together for a long time. ​”

Andreas Zimmerman, CEO of Sekabet said “​We are very happy to include Triple Cherry Slots in our wide range of Casino products. We are sure that our players will choose Triple Cherry Slots over others as they have a great quality product. I also would like mention that Triple Cherry Slots have been great to work with throughout the integration process, and we hope to enjoy a long and successful relationship as we grow our businesses together​.”

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