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Gaming Licensing Consultancy Formed

George Miller

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Gaming Licensing Consultancy Formed
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A new gaming licensing consultancy firm as been formed it was announced today by Steven M. Saferin, Managing Director of the new firm:  The Entertainment and Sports Gaming Network (“ESGN”).  In addition, Saferin announced that ITV Ventures a unit of the largest British broadcaster has signed on as the firm’s first client.

Saferin, who retired at the end of 2016 from his role as President Properties Group and Chief Creative Officer of Scientific Games one of the largest fully integrated gaming companies in the world, will initially have offices in Florida and London.

Saferin and his wife Linda formed MDI Entertainment LLC in 1986 and went on to virtually create the lottery licensing category.  Over the last 15 years third party licensed scratch tickets have accounted for nearly 10% of total scratch sales.  Scientific Games acquired MDI in 2003.

Over the course of more than two decades MDI acquired lottery licensing rights to hundreds of licenses for such diverse properties as Monopoly, Wheel of Fortune, The World Cup, Major League Baseball, The NBA, Harley Davidson, Deal Or No Deal, Betty Boop, The Walking Dead, Elvis Presley and Pac Man.

In 2012 Saferin left his leadership role at MDI to head up all third-party licensing for Scientific Games for lottery, electronic gaming machines and social and on-line casinos.  In that role he led the negotiations for cross-channel licensing agreements with Hasbro (Monopoly and other games), Warner Bros. (Willy Wonka, Lord of the Rings and other shows), Elvis Presley, Margaritaville, Michael Jackson, The Simpsons (slots only) and led the preliminary talks for the now completed James Bond license.

In addition, Saferin announced that a unit of British Broadcaster ITV, ITV Ventures has become ESGN’s first client.  He will assist them in structuring gaming licensing agreements outside the UK for shows such as Love Island and Hell’s Kitchen.

“Gaming licensing is a critical component of gaming operators’ and vendors’ content strategy,” Saferin said.  “My objective is to not only assist licensors in creating gaming opportunities for their shows and brands but also to assist them in maximizing the value of those brands to licensors and gaming operators after agreements have been struck.”

“I am very pleased to announce ITV Ventures as ESGN’s first client.  Love Island is a true television phenomenon in the UK.  Original versions of the show have now been commissioned in a total of 13 countries, including the U.S. where the show launches on CBS in July in prime time,” Saferin stated.  “Love Island has also been successfully introduced multiple times as an instant win digital scratch game by Camelot in the UK as well as a paper scratch card,” Saferin added.

“I have always thought that Hell’s Kitchen would make a terrific gaming brand.  The phenomenal success of the Hell’s Kitchen restaurant at Caesar’s Palace in Las Vegas seems to confirm that notion,” Saferin said.

“We are delighted to have entered into this relationship with Steve and ESGN,” commented Dave Christopher Director International Commercial and Digital at ITV.  “I have known Steve for many years and his creativity and leadership in gaming licensing is unmatched.  We look forward to working with him to bring many of our shows to the gaming category.”

THE THIRD-PARTY PROPERTIES MENTIONED ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS

 

Source: Entertainment and Sports Gaming Network

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
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Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
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Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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