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Gaming Licensing Consultancy Formed

George Miller

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Gaming Licensing Consultancy Formed
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A new gaming licensing consultancy firm as been formed it was announced today by Steven M. Saferin, Managing Director of the new firm:  The Entertainment and Sports Gaming Network (“ESGN”).  In addition, Saferin announced that ITV Ventures a unit of the largest British broadcaster has signed on as the firm’s first client.

Saferin, who retired at the end of 2016 from his role as President Properties Group and Chief Creative Officer of Scientific Games one of the largest fully integrated gaming companies in the world, will initially have offices in Florida and London.

Saferin and his wife Linda formed MDI Entertainment LLC in 1986 and went on to virtually create the lottery licensing category.  Over the last 15 years third party licensed scratch tickets have accounted for nearly 10% of total scratch sales.  Scientific Games acquired MDI in 2003.

Over the course of more than two decades MDI acquired lottery licensing rights to hundreds of licenses for such diverse properties as Monopoly, Wheel of Fortune, The World Cup, Major League Baseball, The NBA, Harley Davidson, Deal Or No Deal, Betty Boop, The Walking Dead, Elvis Presley and Pac Man.

In 2012 Saferin left his leadership role at MDI to head up all third-party licensing for Scientific Games for lottery, electronic gaming machines and social and on-line casinos.  In that role he led the negotiations for cross-channel licensing agreements with Hasbro (Monopoly and other games), Warner Bros. (Willy Wonka, Lord of the Rings and other shows), Elvis Presley, Margaritaville, Michael Jackson, The Simpsons (slots only) and led the preliminary talks for the now completed James Bond license.

In addition, Saferin announced that a unit of British Broadcaster ITV, ITV Ventures has become ESGN’s first client.  He will assist them in structuring gaming licensing agreements outside the UK for shows such as Love Island and Hell’s Kitchen.

“Gaming licensing is a critical component of gaming operators’ and vendors’ content strategy,” Saferin said.  “My objective is to not only assist licensors in creating gaming opportunities for their shows and brands but also to assist them in maximizing the value of those brands to licensors and gaming operators after agreements have been struck.”

“I am very pleased to announce ITV Ventures as ESGN’s first client.  Love Island is a true television phenomenon in the UK.  Original versions of the show have now been commissioned in a total of 13 countries, including the U.S. where the show launches on CBS in July in prime time,” Saferin stated.  “Love Island has also been successfully introduced multiple times as an instant win digital scratch game by Camelot in the UK as well as a paper scratch card,” Saferin added.

“I have always thought that Hell’s Kitchen would make a terrific gaming brand.  The phenomenal success of the Hell’s Kitchen restaurant at Caesar’s Palace in Las Vegas seems to confirm that notion,” Saferin said.

“We are delighted to have entered into this relationship with Steve and ESGN,” commented Dave Christopher Director International Commercial and Digital at ITV.  “I have known Steve for many years and his creativity and leadership in gaming licensing is unmatched.  We look forward to working with him to bring many of our shows to the gaming category.”

THE THIRD-PARTY PROPERTIES MENTIONED ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS

 

Source: Entertainment and Sports Gaming Network

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Industry News

Relax Gaming signs Powered By deal with G.Games

George Miller

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Relax Gaming signs Powered By deal with G.Games
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Relax Gaming, the innovative content provider and aggregation platform, has signed a new agreement with games developer G.Games.

The agreement is part of Relax Gaming’s Powered By partnership programme and offers G.Games access to its vast distribution network and operator partners, including major brands such as Kindred and Lifland.

G.Games was formed in October 2018 following the merger of London-based games supplier Gamevy and its German counterpart Gluck. The company now has a strong portfolio with a broad offering of scratch cards, single-player bingo and keno.

The partnership adds another fast-growing brand to Relax Gaming’s Powered By partner base as it continues to sign platform-to-platform agreements with the industry’s leading suppliers and enhance visibility with high profile operators.

Simon Hammon, Relax Gaming’s CPO, said: “G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets. 

“We see great potential in the mutual benefits of this partnership and look forward to offering its games to our integrated customers, boosting our portfolio with titles that will attract new audiences.”

G Chief Commercial Officer, Helen Walton, said: “Customers have been urging us to integrate with Relax for several years.

“It’s been very clear to us that Relax has a magic recipe for making customers happy – and that means we’re absolutely delighted to be delivering our content via its platform and making those same customers even happier.”

Relax Gaming now boasts a portfolio of over 1000 casino titles, including top-performing content from its proprietary collection as well as specially curated integrated content from Silver Bullet studio partners and Powered By suppliers.

 

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Online Sportsbook and Casino BETZEST™ goes live with payment provider Pay4Fun

George Miller

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Betzest goes Live with Pay4Fun
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Online Casino and Sportsbook Betzest™ announced a new partnership with leading payment provider Pay4Fun offering instant, safe transactions  for online iGaming industry In Brazilian market.

Pay4Fun are already available on Betzest cashier for both deposits and the withdrawal of winnings, offering real-time payments for players.

Online sportsbook and Casino Betzest continues increasing its operations since its launch in July 2018. Betzest is quickly becoming one of world’s leading online gambling company offering best sports betting and casino games.

Marius Filip, Founder/CMO at Betzest, said: We are thrilled to conclude another new partnership with Pay4Fun™. This innovative and safe payment provider will play a vital part in helping Betzest™ to facilitate transactions in Brazilian market. A big thank you to our Betzest team for this great achievement and to Pay4Fun Team for their constant support during the process. We’ve had a tremendously pro-active start to 2020 with a remarkable collection of world-class payment and casino providers on the way. I’m certain the best is yet to come.”

About Betzest :
Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming company.
Betzest is offering unrivalled sports betting and casino games experience now under reputable MGA license. The company operations continue to expand in variety of markets and online gambling verticals such as Live Betting, Live Casino, Live Bingo and Virtual Sports. Betzest boasts its robust and multi-functional online sports betting & Casino operating on SportingTech platform. Today Betzest has more than 60 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top gaming providers.

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Revolver Gaming collaborates with BlueOcean Gaming

George Miller

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Revolver Gaming collaborates with BlueOcean Gaming
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Revolver is happy to announce a new partnership with BlueOcean Gaming.

The deal will see our current portfolio of 13 games which include a variety of features from Free Spins, Spreading & Clumping Wilds to unique Bonus games, Jackpots and more, being made available through BlueOcean GameHub aggregation.

Mateja Pavlin, Head of Account Management at BlueOcean Gaming, added: “With over 70 game providers currently offered through our Gamehub aggregation we believe Revolver Gaming will make a perfect fresh addition with their modern and innovative top-quality games.”

Ryan Lazarus, CEO at Revolver Gaming said: “We are very excited about our partnership with BlueOcean Gaming and looking forward to seeing our games being exposed across a new landscape of operators”

 

About BlueOcean Gaming:

BlueOcean Gaming exists as an independent B2B online gambling software provider offering its customers the best products and services in the iGaming industry. Initially started with an intention to develop casino software, the success of which propelled their endeavours to then diversify completely into the online gambling industry. The success of their casino software paved the way for then to surge ahead and offer their clients a turnkey gambling solution. Today, BlueOcean Gaming not only provides an online casino solution, but also games from the worlds most popular game providers, as well as poker and sportsbook software, different payment methods, affiliate system and other solutions required from its clients.

About Revolver Gaming:

Revolver Gaming is a London-based games studio providing premium-quality gaming content for license to the online gaming industry. The creation of carefully crafted and entertaining cross-platform games is the focus. Distribution is supported by the Revolver RGS, a cutting-edge, proprietary platform which is loaded with features and allows partners one of the fastest and most effortless integrations on the market. Through its Game Aggregation Platform, Revolver offers 3rd party game providers a frictionless integration and distribution to its growing network of operator customers. Revolver also provides a turnkey Custom Game Development service, helping operators and software suppliers differentiate their product offering with the inclusion of bespoke or exclusive content. Licensed in the UK and Malta with platform and games certified across multiple jurisdictions, Revolver’s mission is to become the leading content provider in the online gaming space.

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