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Gaming Licensing Consultancy Formed

George Miller

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Gaming Licensing Consultancy Formed
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A new gaming licensing consultancy firm as been formed it was announced today by Steven M. Saferin, Managing Director of the new firm:  The Entertainment and Sports Gaming Network (“ESGN”).  In addition, Saferin announced that ITV Ventures a unit of the largest British broadcaster has signed on as the firm’s first client.

Saferin, who retired at the end of 2016 from his role as President Properties Group and Chief Creative Officer of Scientific Games one of the largest fully integrated gaming companies in the world, will initially have offices in Florida and London.

Saferin and his wife Linda formed MDI Entertainment LLC in 1986 and went on to virtually create the lottery licensing category.  Over the last 15 years third party licensed scratch tickets have accounted for nearly 10% of total scratch sales.  Scientific Games acquired MDI in 2003.

Over the course of more than two decades MDI acquired lottery licensing rights to hundreds of licenses for such diverse properties as Monopoly, Wheel of Fortune, The World Cup, Major League Baseball, The NBA, Harley Davidson, Deal Or No Deal, Betty Boop, The Walking Dead, Elvis Presley and Pac Man.

In 2012 Saferin left his leadership role at MDI to head up all third-party licensing for Scientific Games for lottery, electronic gaming machines and social and on-line casinos.  In that role he led the negotiations for cross-channel licensing agreements with Hasbro (Monopoly and other games), Warner Bros. (Willy Wonka, Lord of the Rings and other shows), Elvis Presley, Margaritaville, Michael Jackson, The Simpsons (slots only) and led the preliminary talks for the now completed James Bond license.

In addition, Saferin announced that a unit of British Broadcaster ITV, ITV Ventures has become ESGN’s first client.  He will assist them in structuring gaming licensing agreements outside the UK for shows such as Love Island and Hell’s Kitchen.

“Gaming licensing is a critical component of gaming operators’ and vendors’ content strategy,” Saferin said.  “My objective is to not only assist licensors in creating gaming opportunities for their shows and brands but also to assist them in maximizing the value of those brands to licensors and gaming operators after agreements have been struck.”

“I am very pleased to announce ITV Ventures as ESGN’s first client.  Love Island is a true television phenomenon in the UK.  Original versions of the show have now been commissioned in a total of 13 countries, including the U.S. where the show launches on CBS in July in prime time,” Saferin stated.  “Love Island has also been successfully introduced multiple times as an instant win digital scratch game by Camelot in the UK as well as a paper scratch card,” Saferin added.

“I have always thought that Hell’s Kitchen would make a terrific gaming brand.  The phenomenal success of the Hell’s Kitchen restaurant at Caesar’s Palace in Las Vegas seems to confirm that notion,” Saferin said.

“We are delighted to have entered into this relationship with Steve and ESGN,” commented Dave Christopher Director International Commercial and Digital at ITV.  “I have known Steve for many years and his creativity and leadership in gaming licensing is unmatched.  We look forward to working with him to bring many of our shows to the gaming category.”

THE THIRD-PARTY PROPERTIES MENTIONED ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS

 

Source: Entertainment and Sports Gaming Network

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

Parimatch Partners With Team Spirit

Niji Narayan

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Parimatch Partners With Team Spirit
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Bookmaker Parimatch has announced a six-month partnership with the esports organisation Team Spirit.

As per the deal, Parimatch will support teams from across the organisation, including Dota 2 and CS:GO. Parimatch logo will appear on the players’ uniform, and the bookmaker will also be featured across the social networks of Team Spirit.

“Our company operates in the key markets in the CIS, so partnering with Team Spirit is a natural fit. The teams include well-known players, and we do not doubt the success of the dragon squads in the regional and international arenas. We value a systematic approach, competence during negotiations and dedication to eSports. We have already received exceptional support from the organisation’s management, and look forward to a close and productive partnership,” Stepan Shulga, Head of Esports at Parimatch said.

“Parimatch is undoubtedly the best bookmaker in the CIS market for eSports, and we are proud to work with them. When choosing a partner, we always pay special attention to the status of the company and its relationship with our audience. We are excited to partner with Parimatch, and I am sure that we will have a long and fruitful co-operation. Cheer on Team Spirit with Parimatch!” Nikita Chukalin, GM of Team Spirit said.

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Compliance Updates

German State of Lower Saxony Issues First Federal Payment Blocking Order

Niji Narayan

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German State of Lower Saxony Issues First Federal Payment Blocking Order
Photo Source: spokesman.com
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As a part of the efforts to drive illegal igaming business from the country’s market, the German state of Lower Saxony (Niedersachsen) has issued an international payment service provider with a blocking order. The companies have been banned from doing business with operators offering online casino, poker and lottery betting in Germany.

“[The] pressure is now on other payment providers to reorganise their businesses processes related to illegal gambling, if they have not already done so. Online casino is no trivial matter. [It is] banned by the State Treaty on Gambling and [offering such products is] a criminal offence. In the meantime, however, it remains a billion-Euro market,” Boris Pistorius, Minister for Home Affairs and Sports said.

The Niedersachsen Ministry of Interior handed the responsibility for implementing payment blocking controls. Its blocking orders are effective across all German states. The Ministry also sent warnings to a number of other payment service providers over links to illegal gambling. Some of these companies have already responded by ceasing to power transactions for offshore sites.

“The successful interactions with some payment service providers shows that our approach is quite effective,” Pistorius added.

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Industry News

Greentube revolutionising iGaming integrations in 2019

George Miller

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Greentube revolutionising iGaming integrations in 2019
Reading Time: 2 minutes

 

With nJoin, Greentube has reduced the integration of its games into partner platforms from months to a few days, while providing a simple, interactive and transparent integration process. The tool enables B2B partners to quickly build up a knowledge base about Greentube’s games and platform features, launch and play its games as well as integrate, debug and fix issues on the fly. The tool is designed in a way that best fits the needs of Greentube’s B2B partners integrating its games into their platform.

Amir Gharani, Head of Games Integration at Greentube: “nJoin was a vision on paper last year, now it is a reality. Game integrations have never been easier and it’s amazing to see feedback from the operators on how easy, effective and transparent the integrations have become for them with nJoin. In addition, this project would never be completed without having such a team of highly talented and inspiring specialists. Greentube is on a mission to establish itself as the world’s leading B2B game provider and nJoin is an essential part of that journey.”

Michael Bauer Greentube CFO/CGO: “Our strategy is to continuously expand throughout Europe and the Americas. nJoin will be a catalyst in reaching our goals as future integrations will be more efficient and faster for both us and our B2B partners. I want to congratulate the team who did an amazing job from creating the concept until implementation. It is the first step in a series of innovations and improvements which we are planning to implement moving forward. Watch this space for more to come.”

The core features of nJoin are its test suites, which guide users through the implementation of any and all B2B interaction between Greentube and its partners. Easy bug fixing is facilitated though immediate feedback from the built-in diagnostic tools. At the end of the integration, the operator is able to run all automated test cases from start to end and will be provided with an overview on which tests have passed and which not.

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