Connect with us
SIS

Industry News

Blueprint Gaming unveils innovative marketing and promotional tools kit

George Miller

Published

on

Blueprint Gaming unveils innovative marketing and promotional tools kit
Reading Time: 2 minutes

 

Flexible features to support operators and advance player acquisition and retention strategies

 

Innovative slots developer Blueprint Gaming has developed a new range of marketing and promotional tools for its leading range of games, designed to support operator promotional activities and bring exciting new gaming experiences for players.

Following extensive customer and consumer research, the new tools are flexible to allow operators to use them at any stage of the player lifecycle, offering new opportunities to attract new customers, retain existing players and increase dwell time.

Complementing Blueprint’s existing range of successful tools including Free Spins and Win Spins, the new features include:

  • Award Game which is closely linked to Blueprint’s hugely successful Jackpot King series of games.
  • Leaderboard feature with a twist, which appeals to all levels of play.
  • Powerful in-game messaging tool.
  • Series of game lobbies to allow improved mobile player journeys.

The range of new marketing features will be overseen by Alex Naspe, Head of Promotions and Marketing Tools, who joins Blueprint Gaming following a successful career holding senior positions at Genting and Rank Interactive.

Commenting on his appointment, Alex Naspe, said: “I’m delighted to have joined Blueprint Gaming and am excited to be helping the team with the continued development of its industry leading games portfolio, as well as bring innovative new marketing and promotional tools to enhance the player experience.  

“Coming from the operator side of the industry means the input I can impart will ensure Blueprint’s tools continue to be developed with the operator and players at the heart of the experience.”

Matt Cole, Managing Director at Blueprint Gaming, added: “These new tools are a key focus for us this year. We’ve worked closely with numerous top tier operators to gain feedback on their desired promotional activities and how best we can support them.

Alex has gained valuable experience through his previous roles at leading operators and will prove to be a valuable asset to the Blueprint team as we provide the highest standard of support to our customers.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Compliance Updates

MGA Cancels the Gaming Licence of ASAP Italia SRL

Niji Narayan

Published

on

MGA Cancels the Gaming Licence of ASAP Italia SRL
Reading Time: 1 minute

 

The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

Continue Reading

Industry News

William Hill Appoints 72andSunny for European Advertising

Niji Narayan

Published

on

William Hill Appoints 72andSunny for European Advertising
Reading Time: 1 minute

 

William Hill, the leading betting and gaming brand in Europe, has appointed 72andSunny Amsterdam to handle its creative advertising account. The initial venture with 72andSunny will build upon William Hill’s new brand-led outlook following on from its recent brand campaign.

“It’s an exciting new chapter for William Hill. Our industry is changing at a rapid pace and it is important for us to be at the forefront of the conversation. To achieve our new approach, we needed a new creative partner and 72andSunny best illustrated their understanding of our brand and how we can create an emotional connection with our target audience in a fun and responsible way,” Charlotte Emery, Global Brand and Marketing Director at William Hill said.

Continue Reading

Industry News

Why operators must look beyond bonuses in Sweden

George Miller

Published

on

Why operators must look beyond bonuses in Sweden
Reading Time: 3 minutes

 

There’s been a lot of talk about the limitations of the newly regulated Swedish market due to operators only being allowed to offer one introductory bonus to players.

But bonuses are not the only thing players are looking for in today’s highly competitive online gambling marketplace. Today many users are more concerned about better service and faster withdrawals.

I believe if operators focused on these they would more than make up for any player churn being experienced due to the inability to offer regular bonuses.

One of the big trends taking off in the Swedish market over the past year has been the so-called ‘no-account’ casino. This term is something of a misnomer as there is indeed an account, but it is created in the background with very little effort required of players.

It would perhaps be more accurate to call it ‘automated registration’ and this would certainly be more popular with regulators, who are understandably concerned about any description that implies inadequate checks are being carried out.

This simplified registration process, made possible by Trustly, is particularly suited to the Swedish market, where consumers are racing towards a cashless society but are at the same time very protective of their privacy.

And, crucially for operators struggling to adapt to the new bonus regime in Sweden, customers using this automated registration process do not expect bonuses.

They do, however, expect to receive their money immediately when they win. One of the big frustrations among players is operators that hold onto their money for longer than they should, sometimes under the guise of doing KYC.

KYC is, of course, very important, but it shouldn’t be used as an excuse to delay payouts to players.

At Altenar we’ve recently launched our first sportsbook client in the regulated Swedish market, LuckyCasino.com, which offers Trustly to players.

While we recognised the attraction of the system and the importance of immediate withdrawals, we also saw the need to adapt the process to account for the fact that compared with casino, in sports betting there is a greater risk of fraud due to the potential for misuse of inside information.

We therefore designed a feature so that limits can be set, varying from operator to operator and segment to segment, and that when payouts go over that limit we have to manually approve the settlement.

By putting such thresholds in place, players can still enjoy the services of Trustly when betting, but there are protections in place to make sure the system is robust.

Operators using the automated registration process have reported huge success so far and I believe in the next 12 months almost all operators in Sweden will have implemented this. We’re shortly about to launch our second Swedish licensed operator using the same feature.

New entrants to the market should look to compete with the more established players by getting ahead of the curve in this way rather than trying to attract customers with huge first-time bonuses.

While many in the industry have complained about the bonus limitations, I believe we will have a better market without the constant slew of bonus offers.

I’ve been involved in the Swedish market for many years, going right back to my time at Expedt in 2002 through to working with Altenar’s partners both before and after the market regulated.

If we look back to the early 2000s, the bonuses that companies were offering their users were simply tools to help them learn the systems. Over time, this evolved into more and more operators throwing large sums of money at players to attract or retain them.

As a marketing tool this simply isn’t sustainable over the long term. It’s time operators started looking at other ways to attract and retain players and automated registration is certainly a good place to start.

 

Written by Dinos Stranomitis COO Altenar.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.