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Codere launches new 24/7 Live Horse Racing and Greyhound Channel with SIS

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Spanish operator integrates online around-the-clock service

Leading multi-channel supplier SIS (Sports Information Services) has secured an agreement with Codere to deliver its ground-breaking new 24/7 Live Betting Channel to one of the leading Spanish operators.

As part of the deal, Codere’s online operations in Spain and Mexico will integrate the betting channel, which will showcase live horse racing and greyhound action throughout the day.

Codere customers will have access to over 33,500 greyhound races per year, broadcast each week from the top UK and Irish tracks, as well as over 27,000 horse races from over 130 of the world’s leading racecourses.

Delivered in a “Watch & Bet” format, the around-the-clock schedule of quick-fire, short-form betting events will help to increase engagement and dwell time, and drive betting revenues.

The deal further demonstrates the growing appeal of racing betting events internationally, with increasingly more operators integrating SIS’s range of products.

Peter Lucas, Sportsbook Trading Director at Codere, said: “We’re absolutely thrilled to have struck this deal with SIS, which allows us to greatly expand the volume of horse racing and greyhound races that we can stream to Codere customers online.

“The launch of our new 24/7 Live Betting Channel means we can now offer quality racing betting events on a regular basis, which we’re sure will help drive engagement and increase betting revenues.”

Sandra McWilliams, Sales Director at SIS, said: “We’re delighted to be delivering our new channel to Codere, a global operator which has a strong reputation in Europe and Latin America.

“Codere’s online customers will now have access to live pictures and data from the world’s best horse racing and greyhound venues, with the Watch & Bet model designed to encourage more betting activity.”

 

About SIS
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.

SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales.

For more information about SIS please visit www.sis.tv.

 

About Codere

Codere is a leading international betting operator with business interests across seven countries in Europe and Latin America, including Spain, Italy, Argentina, Mexico, Panama, Colombia and Uruguay. They operate more than 57,000 machines, 29,537 bingo machines and more than 7,700 sports betting terminals in Latin America, Spain and Italy through points of sale that include 148 gaming rooms, 1,119 arcade games, nearly 10,000 bars, 602 betting rooms and 4 racetracks. The Company also has a strong online presence.  www.grupocodere.com

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Compliance Updates

Compliable Expands Licensing Offering to Europe and Latin America

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Leading licensing management solution now supports new global markets

Leading compliance software provider Compliable is now supporting licensing in European and Latin American markets, further strengthening its proposition following a successful period of growth in the United States.

With experience of working with prominent industry brands including FanDuel, Bet365 and BetFanatics in North America, Compliable’s platform can now help companies complete, manage and maintain gaming licenses across multiple global jurisdictions.

Compliable is expanding into new markets at a time of increased regulatory obligations in numerous regions as well as a heightened demand from suppliers and vendors to get licensed from a reputational point of view.

Markets in Europe as well as emerging regions in Latin America are now supported by Compliable’s software solution, which enables operators and suppliers to enter new countries more quickly and reduces the ongoing burden of regulatory requirements.

Compliable’s software platform and tools provide customers both significant time and cost savings, as employees enter key information just once in the licensing process with the information then auto-populated across multiple forms, generating error-free applications every time.

The solution cuts the time it takes to get employees licensed by 90% to less than an hour, which has led to an increase of up to 700% in the number of employees that can be onboarded.

“Following discussions with our customers and prospects, it became clear that there is a demand for our market-leading licensing management solution outside of the United States and we are pleased to now be able to streamline the licensing process for even more companies in additional jurisdictions,” the Chief Executive Officer for Compliable, Chris Oltyan, said. “Licensing compliance can slow down your ability to expand into new markets but it doesn’t have to. Using our platform to remove bottlenecks in the acquisition and management of licenses frees up time and attention so our customers can focus on their go to market plans.”

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Latin America

Hub88 launches content with Betano in Buenos Aires, Argentina

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Platform provider Hub88 has rolled out a selection of its content offering with Betano in the Buenos Aires region, further boosting its ecosystem of partners and expanding its growth across LatAm.

Kaizen Gaming, Betano’s parent company and one of the biggest GameTech companies in the world, can now offer its Argentinian customers titles from OneTouch and Bombay Live, providing a wide range of slots and luxury live casino experiences.

 The partnership sees Hub88 strengthen its position as a leading platform provider in LatAm, with a wealth of local knowledge and content proven popular with regional audiences.  

 Hub88 welcomes the premium Betano brand into its ecosystem, which consists of content from over 100 suppliers as well as a wallet and services from top notch providers with a proven track record of helping gaming industry companies.

 Maximiliano Majo, Head of LATAM for Hub88, said: “This partnership represents the ambitious start we’ve made to the new year, and our commitment to grow in LatAm, a key region for Hub88 in 2024.

“We are investing to be a leading provider in the continent, offering a next generation casino aggregation platform with the largest content library in the industry and a powerful back office, and together with Kaizen Gaming, the global GameTech powerhouse, we significantly cement our presence and reach new audiences.”

 Christos Mavridis, Head of Live Casino at Kaizen Gaming, stated: “Hub88’s offering is a great addition to our online casino and will provide luxury live experiences and unique slots to our customers. As we grow the Betano brand in LatAm Hub88 will be a great partner and we look forward to a successful collaboration that will inspire Argentinian punters.”

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GR8 ICE London Highlights: 3 New Clients & LatAm Expansion Plans

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GR8 Tech’s edition of the last ICE in London, with over 300 meetings held, marked a successful start to the business year, bringing the company several new clients and laying the groundwork for its expansion into the Latin American region.

“While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalized on this opportunity, finalizing discussions with several operators and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client,” said Evgen Belousov, GR8 Tech CEO.

GR8 Success Formula: Expanded Stand, Engaging Quiz, and Crisp Winning Mentality

Over the course of three action-packed days, GR8 Tech’s stand drew crowds with its dynamic and engaging setup. Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event – over 60 participants every day.

Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, gathering over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.

All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, GR8 Tech CPO and the key person behind the GR8 Tech platform shared his impressions from ICE, stating, “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”

GR8 Trajectory: New Hires and LatAm Expansion Plans

In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.

“Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region—and globally—reliable, predictable, and profitable

solutions, fostering success in our lifetime partnerships,” highlighted Yevhen Krazhan, Head of Global Sales at GR8 Tech.

Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5-7, 2024. Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on Affiliate Leaders and Localized Marketing Approaches. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.

The momentum will continue with GR8 Tech’s presence at SiGMA Americas in April, where the company plans to showcase its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.

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