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Codere launches new 24/7 Live Horse Racing and Greyhound Channel with SIS

Zoltan Tundik

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Reading Time: 2 minutes

 

Spanish operator integrates online around-the-clock service

Leading multi-channel supplier SIS (Sports Information Services) has secured an agreement with Codere to deliver its ground-breaking new 24/7 Live Betting Channel to one of the leading Spanish operators.

As part of the deal, Codere’s online operations in Spain and Mexico will integrate the betting channel, which will showcase live horse racing and greyhound action throughout the day.

Codere customers will have access to over 33,500 greyhound races per year, broadcast each week from the top UK and Irish tracks, as well as over 27,000 horse races from over 130 of the world’s leading racecourses.

Delivered in a “Watch & Bet” format, the around-the-clock schedule of quick-fire, short-form betting events will help to increase engagement and dwell time, and drive betting revenues.

The deal further demonstrates the growing appeal of racing betting events internationally, with increasingly more operators integrating SIS’s range of products.

Peter Lucas, Sportsbook Trading Director at Codere, said: “We’re absolutely thrilled to have struck this deal with SIS, which allows us to greatly expand the volume of horse racing and greyhound races that we can stream to Codere customers online.

“The launch of our new 24/7 Live Betting Channel means we can now offer quality racing betting events on a regular basis, which we’re sure will help drive engagement and increase betting revenues.”

Sandra McWilliams, Sales Director at SIS, said: “We’re delighted to be delivering our new channel to Codere, a global operator which has a strong reputation in Europe and Latin America.

“Codere’s online customers will now have access to live pictures and data from the world’s best horse racing and greyhound venues, with the Watch & Bet model designed to encourage more betting activity.”

 

About SIS
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in-shop.

SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales.

For more information about SIS please visit www.sis.tv.

 

About Codere

Codere is a leading international betting operator with business interests across seven countries in Europe and Latin America, including Spain, Italy, Argentina, Mexico, Panama, Colombia and Uruguay. They operate more than 57,000 machines, 29,537 bingo machines and more than 7,700 sports betting terminals in Latin America, Spain and Italy through points of sale that include 148 gaming rooms, 1,119 arcade games, nearly 10,000 bars, 602 betting rooms and 4 racetracks. The Company also has a strong online presence.  www.grupocodere.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Compliance Updates

Grupo Vinnare Receives Online Gambling License from Colombia’s Coljuegos

Niji Narayan

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Grupo Vinnare Receives Online Gambling License from Colombia’s Coljuegos
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Grupo Vinnare has secured approval from the gambling regulatory body Coljuegos to launch online gambling operations in Colombia. So far Coljuegos has issued 16 online gambling licenses including Grupo Vinnare.

In its recent report, Coljuegos revealed that the state’s share in the online gambling revenue market has increased by 63% year-on-year to US$8.9m in H1 2019. Online gambling contributes 9.4% to the overall revenue of Coljuegos.

Recently, Coljuegos made it easy to find legal gambling venues in Colombia. The national gambling regulator introduced an online map that allows users to identify legal gambling facilities in any city across Colombia.

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Latest News

Panama to Cancel Tax on Gambling Winnings

Niji Narayan

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Panama to Cancel Tax on Gambling Winnings
Reading Time: 1 minute

 

Panama is planning to cancel the tax on gambling winnings to attract more tourists.

The head of gambling regulatory agency Junta de Control de Juegos (JCJ) said that the Ministry of Economy and Finance will scrap the 5.5% tax on gambling winnings. This includes the withdrawals or conversion of chips backs into cash.

Manuel Sanchez Ortega, JCJ secretary, said that if the country was to eliminate income tax on gambling, the tourism industry will improve.

The Asociación de Administradores de Juegos de Azar (ASAJA) gambling industry body already tried to reduce the income tax. They believe that tax reduction will attract not only tourists but gamblers from neighbouring countries too.

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Latin America

Yggdrasil makes LatAm debut with Patagonia Entertainment partnership

George Miller

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Yggdrasil makes LatAm debut with Patagonia Entertainment partnership
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Yggdrasil has completed a landmark content partnership integration with Patagonia Entertainment that has seen the innovative supplier make its debut entry into the rapidly regulating Latin America market.

The fast-growing LatAm provider has enabled its network of regional operators to have access to Yggdrasil’s complete content portfolio including latest releases Yokozuna Clash and The One Armed Bandit, fan favourites Wild Robo Factory and Jackpot Raiders, as well as classic titles such as its Vikings trilogy

Following the successful integration, Patagonia’s growing network of customers is able to use Yggdrasil’s industry-leading proprietary BOOST® range of in-game promotional tools.

Since being founded in 2014, Patagonia has established a strong foothold in Mexico, Colombia and other regulating Latin American markets developing proprietary casino and bingo content and offering clients an omni-channel platform solution in the last two years.

Fredrik Elmqvist, CEO, Yggdrasil, said: “I’m delighted to make our first entry into LatAm by partnering with Patagonia, where we will combine its platform and regional experience with our technology and extensive software development expertise to offer its network of brands with a unique gaming experience.

“Our aim is to deliver the best casino games experience available, and this partnership is a major step towards achieving that within the rapidly growing regulated LatAm market.”

Patagonia Entertainment’s Global Business Development Manager Victor Arias, said: “Partnering with Yggdrasil and enabling our expanding operator network to integrate their award-wining content is very exciting, and we can’t wait to get started. The growing LatAm market presents gaming brands with a host of opportunities, and we are delighted to bring Yggdrasil’s best-in-class casino offering to our regional customers.”

 

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