Connect with us
Advertise at European Gaming Media
SIS

Gambling in the USA

NBA and NBPA partner with Highlight Games on first-ever NBA virtual sports betting game

George Miller

Published

on

NBA and NBPA partner with Highlight Games on first-ever NBA virtual sports betting game
Reading Time: 2 minutes

 

The National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Highlight Games Limited, a specialist gaming supplier, announced an innovative partnership with the creation of NBA Last 90 – the exclusive virtual sports betting game that will utilize actual NBA highlights and footage.  NBA Last 90 is set to debut in U.S. and European gaming and lottery markets during the 2019-20 NBA season.

Virtual sports gaming, already a popular gaming product throughout Europe, allows fans to bet on simulated sports events powered by a random number generator.  NBA Last 90 will feature a vast archive of NBA highlights and footage from recent NBA seasons and will offer players a unique and compelling virtual sports gaming experience.

NBA Last 90 players will have the ability to wager on various outcomes, including which team will win, who will score on the first possession and the total number of points scored by both teams, during the last 90 seconds of a simulated matchup between two NBA teams.  A vast archive of NBA highlights and footage will be randomly pulled from any matchup over recent seasons between the two teams, producing millions of possible outcomes.

The game will be distributed to licensed gaming operators in multiple regions across the world, initially launching in Europe and will expand to include the United States later in the 2019-20 NBA season.  Fans can expect to see NBA Last 90 across multiple channels, including retail locations, online and in mobile applications.

NBA Last 90 can be previewed at https://highlight-games.com/.

“Virtual sports betting is incredibly popular in regions around the world and we’re looking forward to giving fans another innovative way to engage with the NBA,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.  “With NBA Last 90, Highlight Games has created a new spin on virtual sports basketball and delivered an authentic gaming experience utilizing real NBA content.”

“We are extremely excited about this partnership and the potential future opportunities for our players in the virtual gaming space,” said Josh Goodstadt, Executive Vice President of Licensing for THINK450, the commercial arm of the NBPA. “We look forward to working with the NBA and Highlight Games to create a unique gaming experience that will help to grow the popularity of the players and the league worldwide.”

“I’m delighted to announce this groundbreaking partnership with NBA and NBPA,” said Tim Green, CEO Highlight Games.  “Highlight Games has an ambitious strategy to enter the nascent US sports betting and virtual sports market, and this collaboration is the first important step on that journey. NBA Last 90 features real NBA stars and real NBA highlights, differentiating it from any other virtual sports product on the market.  We’re confident that players around the world will be instantly engaged with NBA Last 90.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Gambling in the USA

Yahoo Sports, BetMGM Launch Yahoo Sportsbook in New Jersey

Niji Narayan

Published

on

Yahoo Sports, BetMGM Launch Yahoo Sportsbook in New Jersey
Reading Time: < 1 minute

 

Yahoo Sports has partnered with BetMGM and launched Yahoo sportsbook in New Jersey. Now players in New Jersey would have access to sports betting directly on yahoo sports.

“Today, Yahoo Sportsbook powered by BetMGM launches on Yahoo Sports allowing fans nationwide to view betting odds across a variety of sports. Users of legal age in the state of New Jersey can click through the odds to place bets on BetMGM,” Yahoo Sports said.

“The new offering gives sports fans a new way to enjoy the games they love, integrating sports betting opportunities into the Yahoo Sports app and desktop experiences. Yahoo Sportsbook powered by BetMGM elevates the experience for sports fans, getting them closer to the games they’re passionate about and closing the loop from content to transactions,” Yahoo Sports added.

Continue Reading

Canada

Scientific Games Expands OpenGaming Studio Portfolio with Global Launch of Everi Content

George Miller

Published

on

Scientific Games Expands OpenGaming Studio Portfolio with Global Launch of Everi Content
Reading Time: < 1 minute

 

Scientific Games’ OpenGaming solution will make Everi’s interactive content available to operators in New Jersey and Pennsylvania in 2019, Europe and Canada in 2020

Scientific Games Corporation and Everi Holdings Inc. have partnered to launch iGaming in New Jersey, Europe and Canada.

Scientific Games’ OpenGaming solution will make Everi’s interactive content library available to operators via the Open Gaming System™ (“OGS”)  content aggregation platform. The initial launch of Everi’s content library focuses on North America in 2019, with a debut in New Jersey and Pennsylvania. In 2020, the companies will look to expand the relationship to include launches in Europe and Canada.

Dylan Slaney, SVP Casino for SG Digital, said, “We’re thrilled to partner with Everi and bring their games to these iGaming markets. We look forward to using our reliable and dynamic platform to support third party content. Our OGS platform has proven successful in launching iGaming content, and we look forward to continuing this success as we bring Everi’s engaging content to new markets.”

David Lucchese, EVP and Interactive Business Leader, at Everi, said, “iGaming continues to grow by the day, and we’re always looking for new ways to reach our players with our extensive content portfolio that includes high-performing video titles and best-in-class, award-winning mechanical games. Partnering with Scientific Games and using their OGS platform puts our games front and center – making them readily available to the industry’s top operators.”

Continue Reading

Gambling in the USA

Kindred Goes Online in Pennsylvania

George Miller

Published

on

Kindred Goes Online in Pennsylvania
Reading Time: 2 minutes

 

Only a few weeks after launching the Unibet Sportsbook at Mohegan Sun Pocono, Kindred Group goes live with both online sports and casino in Pennsylvania. Unibet customers in Pennsylvania will be able to experience a full range of first-class sportsbook and casino products in a safe and secure environment.

Kindred Group (previously Unibet Group) takes its next significant step in the US market with the launch of both online sports and casino in Pennsylvania. The announcement is in line with the Group’s strategy to establish a presence in what will most likely become the largest gambling market in the world. Kindred continues to adopt a local focus and global expertise wherever it operates, ensuring that customers can enjoy Unibet’s full range of first-class sportsbook and casino products in a familiar, safe and secure environment.

“After a successful launch of our betting lounge, Unibet Sportsbook at Mohegan Sun Pocono, we are thrilled to take the partnership with Mohegan Sun online and bring the Pennsylvanian guests a state-of-the-art online gambling experience, including the best online casino games and an impressive online sportsbook”, says Manuel Stan, SVP Kindred US.

“We’re thrilled to introduce to our customers an opportunity to place bets and game online within the state borders,” said Aviram Alroy, Vice President of Interactive Gaming at Mohegan Gaming & Entertainment. “Our sportsbook lounge is a highly engaging and joyful experience on-premises and Kindred Group are able to extend that experience online through our strategic partnership.”

This is Kindred’s second state in the US, after launching online casino and sportsbook earlier this year in New Jersey in partnership with Hard Rock Hotel & Casino Atlantic City. The launch of the online sportsbook and casino comes only weeks after the Kindred Group officially launched Unibet Sportsbook at Mohegan Sun Pocono, with Penn State football great, LaVar Arringon, on-hand for a special ribbon cutting.

“Mohegan Sun has been a great partner throughout the preparation for this launch and we are confident that this will be a long-term and successful relationship in bringing a top-quality product to Pennsylvania“, continues Stan.

Kindred has previously communicated the partnership with Mohegan Sun Pocono to enter Pennsylvania. Together with the partnership with Philadelphia Eagles and Philadelphia Union, Kindred sees this as a key building block in increasing Unibet’s brand awareness in Pennsylvania. Kindred will use Pala Interactive’s online gaming platform in Pennsylvania and will use Kambi’s sport betting platform, which has also been communicated at an earlier stage.

Source: Kindred Group

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. Our websites serves hand picked news about compliance and industry related technology updates through the European Union, North America, Asia and Latin America, and serves them to you daily.

Contact us: [email protected]

Copyright © 2015 - 2019 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.