Connect with us
SIS

Gambling in the USA

NBA and NBPA partner with Highlight Games on first-ever NBA virtual sports betting game

George Miller

Published

on

NBA and NBPA partner with Highlight Games on first-ever NBA virtual sports betting game
Reading Time: 2 minutes

 

The National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Highlight Games Limited, a specialist gaming supplier, announced an innovative partnership with the creation of NBA Last 90 – the exclusive virtual sports betting game that will utilize actual NBA highlights and footage.  NBA Last 90 is set to debut in U.S. and European gaming and lottery markets during the 2019-20 NBA season.

Virtual sports gaming, already a popular gaming product throughout Europe, allows fans to bet on simulated sports events powered by a random number generator.  NBA Last 90 will feature a vast archive of NBA highlights and footage from recent NBA seasons and will offer players a unique and compelling virtual sports gaming experience.

NBA Last 90 players will have the ability to wager on various outcomes, including which team will win, who will score on the first possession and the total number of points scored by both teams, during the last 90 seconds of a simulated matchup between two NBA teams.  A vast archive of NBA highlights and footage will be randomly pulled from any matchup over recent seasons between the two teams, producing millions of possible outcomes.

The game will be distributed to licensed gaming operators in multiple regions across the world, initially launching in Europe and will expand to include the United States later in the 2019-20 NBA season.  Fans can expect to see NBA Last 90 across multiple channels, including retail locations, online and in mobile applications.

NBA Last 90 can be previewed at https://highlight-games.com/.

“Virtual sports betting is incredibly popular in regions around the world and we’re looking forward to giving fans another innovative way to engage with the NBA,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA.  “With NBA Last 90, Highlight Games has created a new spin on virtual sports basketball and delivered an authentic gaming experience utilizing real NBA content.”

“We are extremely excited about this partnership and the potential future opportunities for our players in the virtual gaming space,” said Josh Goodstadt, Executive Vice President of Licensing for THINK450, the commercial arm of the NBPA. “We look forward to working with the NBA and Highlight Games to create a unique gaming experience that will help to grow the popularity of the players and the league worldwide.”

“I’m delighted to announce this groundbreaking partnership with NBA and NBPA,” said Tim Green, CEO Highlight Games.  “Highlight Games has an ambitious strategy to enter the nascent US sports betting and virtual sports market, and this collaboration is the first important step on that journey. NBA Last 90 features real NBA stars and real NBA highlights, differentiating it from any other virtual sports product on the market.  We’re confident that players around the world will be instantly engaged with NBA Last 90.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Gambling in the USA

GAN Reports Internet Gambling Growth in New Jersey for June 2019

Niji Narayan

Published

on

GAN Reports Internet Gambling Growth in New Jersey for June 2019
Reading Time: 1 minute

 

GAN plc has updated the market following the publication on July 13, 2019, by the New Jersey’s Division of Gaming Enforcement (DGE) of Internet gaming and Internet sports betting financial information for the month of June 2019 in New Jersey.

DGE highlighted that internet gaming win was $38.1 million in June compared to $22.7 million in the prior year period, reflecting a year-over-year increase of 67.8%. Total internet sports wagering handle was approximately $226.7 million for the month of June, compared to $263.6 million in May.

Gross revenues from the internet sports wagering for the month of June were $6.9 million, compared to $13.7 million for the month of May.

This information is updated and published every month, following publication by the DGE, in order to enable the investor community to readily monitor the growth of Internet gambling in New Jersey, which remains a key market for GAN.

Continue Reading

Gambling in the USA

Gaming Arts All Set for OIGA Conference and Trade Show 2019

Niji Narayan

Published

on

Gaming Arts All Set for OIGA Conference and Trade Show 2019
Reading Time: 1 minute

 

Gaming Arts LLC is going to present its innovative Class III video reels and SuperPROMO™ at the OIGA Conference and Trade Show (OIGA), in association with Gaming Capital Group.

“OIGA presents a significant opportunity to support Oklahoma’s tribal gaming enterprises. We are thrilled to present our unique and innovative line up of video reels and casino marketing promotional tools to our tribal partners,” Mike Dreitzer, President of Gaming Arts said.

Gaming Arts will display its inaugural collection of Class III slots including the Pop’N Pays®, Da Fa Ba™, and Dice Seeker™ series of games, all of which will showcase the Rocket Rollup™ mystery progressive. The Pop’N Pays series of games, namely Piñatas Olé® and Big Top™, are the first to emerge from the Gaming Arts library with more than 80 cabinet placements in the United States and growing.

SuperPROMO™, the world’s first casino-wide interactive promotional game system, will demonstrate a new method of casino promotion through four fully customisable mobile games that can be presented to players for virtually any type of promotion.

Continue Reading

Gambling in the USA

NetEnt games live in Pennsylvania, USA

George Miller

Published

on

NetEnt games live in Pennsylvania, USA
Reading Time: 1 minute

 

As expected, the new regulated online gambling market in Pennsylvania has opened. After successful integrations, NetEnt’s games are now live in the US state.  

 

In March this year, NetEnt, through its subsidiary NetEnt Americas LLC, was granted an Interactive Gaming Manufacturer Conditional License by the Pennsylvania Gaming Control Board (PGCB).

Pennsylvania is the second large US state to regulate online casino and with almost 13 million people, it is the fifth largest state by population. The state has a long tradition of gambling on the land-based side. As previously communicated, NetEnt has signed customer agreements with several gambling operators in the state and has been preparing to launch its games as the market opens.

“I am very pleased that the market in Pennsylvania has now opened. We are one of the few online casino suppliers offering our games right from the start, and I am convinced that our award-winning online casino games will be much appreciated by players in Pennsylvania,” says Erik Nyman, Managing Director NetEnt Americas LLC.

 

About NetEnt:

NetEnt Americas LLC is a US subsidiary of NetEnt AB (publ), a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by a cutting-edge platform. NetEnt is committed to helping customers stay ahead of the competition, is listed on NASDAQ Stockholm (NET–B) and employs 900 people in Malta, Stockholm, Kiev, Krakow, Gothenburg, Gibraltar and New Jersey. www.netent.com

 

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.